This presentation is 45 slides long. At the end of the presentation I am asking for your help. Help in supporting cancer research by supporting me in telling a Bigger Than The Widget story. What does being Bigger Than The Widget mean? Read on! Thank You!
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Transcript
This presentation is 45 slides long.
At the end of the presentation I am asking for your help.
Help in supporting cancer research by supporting me in telling a
Bigger Than The Widget story.
What does being Bigger Than The Widget mean?
Read on!
Thank You!
Bigger Than The Widget
Are you bigger?
Do you remember your first time?
The first time you made a connection?
One that got to your emotional core?
Not to a person…
…but to a thing?
I remember my first time…
Baseball is bigger than the widget
to me.
I am a fan
I am a fanatic
I love the San Francisco Giants
Did you know they are the 2010 World Series Champs?
It is more than a game to me
I am emotionally invested
My relationship to baseball is very sticky
Maybe for you it was…
the grace of the ballet
the wonders of your first computer
experiencing your first Dead show
or driving in your first car
But I am also a fan of…
Reese’s Peanut Butter Cups
Quentin Tarantino films
and
Unfortunately, not all things are created equal
My emotional connection with the Giants
It is much more sticky
is much greater than with Reese’s
The switching costs are very different…
What about you?
What are your customers switching costs?
Are your customers fanatical about your company?
Are your relationships sticky?
Do they have an emotional connection to you?
Are you Bigger Than The Widget?
Or do they just like your widget?
The world has changed
The “good enough” is no longer good enough
The ubiquity of the internet
has created the Long Tail
Customers
Demand more…and they can get it
Your customers
“Good enough” is no longer good enough
and connect on an emotional level
You have to be bigger
I have written a book
Yet my book is only a widget
about how to be bigger than the widget
It is not “bigger”
It is just a book
Hopefully people will find the book useful
It needs to be bigger
But it needs to be more than the words
What if the book did more than
What if we could help others along the way?
discuss how to be Bigger Than The Widget?
What if?
I have decided
to a “bigger than the widget” charity
to donate all of the books profits
We can all help
You can help!
Here’s how…
1. Buy the book2. If you like it, tell your friends3. If you like the idea of raising money
for The V Foundation, tell your friends
4. Share this presentation• Twitter• LinkedIn• Facebook• Your blog• email• Everywhere