Bigcommerce-case-study

THE SITUATIONIn the last few years, Bigcommerce has seen their client base thrive. Retailers from around the world have begun and successfully grown online businesses with the ecommerce platform. Now, as Bigcommerce continues rapid-growth and acquires savvier retailers, they’ve partnered with SearchSpring to provide more advanced site search and faceted navigation. Two of the many features SearchSpring provides.

Partnering with Bigcommerce, our site search experts began working to increase the functionality of their customers’ websites. Using AJAX, SearchSpring was implemented into the Bigcommerce templates, enhancing the user interface and speeding up load times on product display.

THE COMPANY

SEARCHSPRING CREATES BIG REVENUESwith

CASE STUDY

Founded in 2009, Bigcommerce is the world’s fastest growing commerce platform. Providing over 50,000 companies with online selling power, the Aussie-based company currently serves 25 industries in over 137 countries. With offices in Australia, San Francisco and Austin, Bigcommerce strives to simplify the process of running an online store.

“I love this product and the

customer service is excellent.

SearchSpring keeps people on

your website longer and have

a substantially easier time

finding what they are looking

to buy.

Kyle Sanders Owner of Complete Web Resource

888.943.6043 | www.searchspring.net | [email protected]

THE SOLUTION

THE RESULTS

After integration, SearchSprings’ technology proved itself quickly. Clients in industries like sporting goods, music, education, fashion and personal healthcare saw significant improvements in online revenues.

Within weeks, SearchSpring’s increased conversion rates, time on site, average order value and per visit value – creating happier, spendier shoppers. In addition to positive website metrics, the SearchSpring API also lowered data feed management overhead by integrating directly with Bigcommerce. Saving merchants valuable time by condensing two feeds into one.

Using data from over sixty clients, here are some statistics after implementation.

Revenue: SearchSpring accounted for almost 20% of all clients’ revenue, driving 15% of orders. Some merchants saw up-to 48% of online revenue accounted for via SearchSpring.

Per Visit Value: Visitors using SearchSpring were valued 560% higher, on average, per visit, over non-users. Bigcommerce merchants with continuous optimization efforts saw up-to a 1400% difference in values between users vs. non-users.

Conversion Rates: SearchSpring conversions across all clients averaged 441% higher than default solutions. Web-savvy merchants who optimized SearchSpring’s relevancy for their Bigcommerce website reached 20% conversion rates using the platform.

Every online shopper interacts with site search or product navigation, 100% of users will use one or both methods to find products. SearchSpring improves both default features to drive sales for any Bigcommerce business. “Seeing is believing,” says Scott Zielinski, COO and Co-Founder of SearchSpring, “Bigcommerce merchants using both our category navigation and site search typically see triple-digit percentage increases in conversions, as well as per visit value. SearchSpring enhances the shopping experience, the results are happier shoppers who buy.”

Intellisuggest®

SEARCHSPRING’sProduct Highlights

RELEVANT RESULTS WITH PRECISION

Powering your search and navigation with a learning system that gets smart the more your shoppers shop! What good is a search or faceting enhancement if it’s not relevant?

IntelliSuggest monitors the pulse of your shoppers, analyzing their behavior. It returns hyper-relevant product results in real-time with each and every individual shopper.

Rich Auto-CompleteSEARCH AS YOU TYPE

Display search suggestions AND product suggestions while your visitor types in your search box.

SearchSpring’s Rich Auto-Complete displays a drop-down of related and relevant search terms along with suggested and related products.

Product images, price, name, and short description are all possible and included within the Rich Auto-Complete search suggestion feature.

Category NavigationSHOPPERS CAN DRILL DOWN OR FILTER RESULTSLet your customers browse by category or filter through facets while shopping. Allowing your customers to customize their browsing experience and giving them the ability for drilling down with precision is essential with any online store.

SearchSpring pulls information either from your platforms generated data feed fields or your hosted .csv file fields. We build your categories and facets based off of this data and structure your navigation specific to your site’s content.

INDUSTRY

Fashion

Sporting Goods

Music

Education

SEARCHSPRING

Per-Visit-Value

$3.46

$3.46

$1.84

$12.03

SEARCHSPRING

Conversion Rate

7.87%

3.91%

0.97%

12.29%

DEFAULT

Per-Visit-Value

$1.07

$0.45

$0.28

$2.12

DEFAULT

Conversion Rate

2.30%

0.41%

0.18%

2.82%