bigbazar richhapal

A

Project Study Report

On

“Comparative study of Big Bazaar & Vishal Megamart”

Submitted in partial fulfillment for the

Award of degree of

Master of Business Administration

Submitted By: - Submitted To:-

Shashank Goswami Himanshu Shekhawat

2007-2009

1

POORNIMA COLLEGE OF ENGINEERING

(Department of Management Studies)

Preface

This project report has been prepared as per the requirement of the syllabus of MBA course structure

under which the students are the required to undertake industrial internship. We look our project study

of Big Bazaar & Vishal Megamart at Jaipur city in Rajasthan. Our job during the project was to get an

overview of the services of both above mentioned retail outlets in Jaipur.

It was a firsthand experience for us as that we were exposed to the professional set-up and were facing

the market, which was really a great experience.

During project period, I had very touching experiences. When business is involved, experiences counts

a lot, as we know, experience are an instrument, which leads towards success. As we all know that

working in market on the grass route level has always been a pleasure.

Now I take this opportunity to present the project report and sincerely hope that it will be as much

knowledge enhancing to the readers as it was to use during the fieldwork and the completion of the

report.

2

Acknowledgement

I express my sincere thanks to my project guide, Mr. Himanshu Shekhawat, Designation lecturer

(Marketing & HR), Dept of management studies, for guiding me right from the inception till the

successful completion of the project. I sincerely acknowledge him for extending their valuable guidance,

support for literature, critical reviews of project and the report and above all the moral support he had

provided to me with all stages of this project.

I would also like to thank the supporting staff of PCE management Department, for their help and

cooperation throughout our project.

Shashank Goswami

3

Executive Summary

In order to obtain an esteemed position and moreover maintain this position innovation ideas flour companies are required. The path of replication doesn’t give success. In modern era, where customer is becoming more and more important organization should become more innovative.There are varieties of factors, which have prompted countries/firms to venture in the global market:

Recession in domestic market, and overseas opportunities.

Government incentives.

Emergence of global consumers in many product fields.

But in all these conditions success goes to those companies that matched to the current environment imperatives and are ready to deliver what people want to buy.It is my goodness that in such kind of competitive era I opted this topic (analysis of branded flour on the basis of 4 P’s) for research project. After visiting all of the departments I came to know about the sales and distribution, & marketing strategies about branded.At the end of my formal introduction to the industry and various companies. I have got the opportunity to work on the project “analysis of branded flour on the basis of 4 P’s”.It was learning experience for me. I came in close contact with market trends and learned about various advantageous things to be achieved in the market.Company can have competitive edge over its competitors in domestic as well as international market. It was the best opportunity for me to study such an important subject, which gave me great industrial exposure and also an introduction to corporate world.

4

Contents

1. Introduction to the Industry

2. Introduction to the Organization

3. Research Methodology

3.1 Title of the Study

3.2 Duration of the Project

3.3 Objective of Study

3.4 Type of Research

3.5 Sample Size and method of selecting sample

3.6 Scope of Study

3.7 Limitation of Study

4. Facts and Findings

5. Analysis and Interpretation

5

6. SWOT

7. Conclusion

8. Recommendation and Suggestions

9. Appendix

10. Bibliography

6

INTRODUCTION ABOUT THE INDUSTRY

About retail and retailing

Where do we buy our requirements of grocery, garments, watches, etc. and our requirements of

services such as haircut, tailoring dry-cleaning, etc? We fulfill these requirements either by going to

super-market, mom n pop shops for grocery, an apparel shop or a garment store for garments, a

showroom for watches, or a saloon for haircut, etc. what are these shops or super-markets doing? They

are providing us either products or services. They are all engaged in retailing.

Retailing includes all activities involved in selling goods or services directly to the final consumers for

personal or non-personal use (Philip Kotler).

Retailing is the sale of goods and services to the ultimate consumer for personal, family or household

use. Thus, retailing involves more than selling tangible products. It includes every sale of goods and

services to the final consumer.

Retailing involves:-

Identifying target markets (customers)

Interpreting needs of the targeted customers

Developing good assortment of merchandising

Presenting them in an effective manner so that consumer fined it easy and attractive to buy.

7

FUNCTIONS OF RETAILING

Providing goods and servicesUnderstandings customer needs

Breaking bulkProviding services to customers

Holding inventory

IMPORTANCE OF RETAILING IN THE ECONOMY

The retail sector is particularly important because retailing is the link in the chain of production

which begins at the extractive stages, moves through the manufacturing processes and ends by the

distribution of goods (and services) to the final consumer.

Retailing accounts for about 15-20% of the organized workforce in any developed economy. It is

the second largest employer in the India after agriculture. There are 6 million retail establishments

in India. Of which 4.1 millions (70%) sell food products, and related items, include grocery stores.

Retailing is also important, as it is important tax collection point for the government.

Functions of retailers:

8

Information to suppliers

Facilities provided by retailers to the consumers could be:

Providing credit and hire-purchase facilities.

Providing facility like home delivery.

Facilities like giving information and answering to the customers queries.

Helping customer to choose a product and services

Displaying product in such a manner so that customer can see and test them before making

there purchase.

Dealing with customer complaints.

CLASSIFICATION OF RETAILERS

1) Legal Form : the three forms of legal forms of ownership are.

a. Sole proprietorship

b. Partnership, and

c. Limited liability company (private or public)

2) Based on operational structure : three forms of operational structure.9

a. Independent traders

b. Chain store (multiples)

c. Co-operatives

3) Based on range of merchandising :

a. Variety store (departmental store)

b. Specialty store (niche retailers)

4) Based on degree of service :

a. (Low) self service and self selection

b. High

5) Based on pricing :

a. Lower price (discount store)

b. High price (convenience store)

6) Based on customer contact :

a. Retailing through stores

b. Non-store retailing

Varity store (departmental store)

10

A departmental store is defined as large store selling

A broad variety and deep assortment.

Offer considerable customer services and organized into physically separate

departments.

A variety store (departmental store) is organized into departments selling clothing and accessories,

home furnishing and furniture, toys and games, consumer durables, and kitchenware.

Some characteristics of department store are:

Located in central market area or a major shopping centre, locations supported by potentially

large catchments.

Availability of parking space.

Freedom for the customers to move around the store and view.

Relatively high prices with margins enough to cover heavy staffing, the range of services offered

and high accommodation costs.

Provision of large number of specialized goods in one location, which allows associated sales.

Availability of personal assistance in shopping, added customer service and amenities.

Special staff expertise in particular products demonstration

11

Target market

Competitors and their strategies

Pressure groups and govt.policiesOrganizations/ Firms

Factors influencing retailing business:-

The most important element for the retailers is customer. To be successful retailer must know its

customer. Why customers shop, how they select a shop and how they select among that stores

merchandise. These can be:

Convenience- of hours, of location, of shopping ease.

Assortment of merchandise- whether a wide variety or limited.

Quality and fashion level of goods.

Price- generally important at the lower end.

12

Services- such as credit, delivery, courteous sales staff, assistance in selection, after sales

services, return-goods privilege.

Excitement- such as promotional efforts.

CONVENIENCE OF SHOPPING

Timings

How long

store remains

open?

Does it

remain open

Sundays and

holidays?

Location

Is it

conveniently

located for

the customer.

Effort

Does it offer

assistance in

selection and

shopping to

the

customers.

Facilities

What facilities

does it offer,

such as:

Car parking

space,

ATMs,

Credit card

acceptance,

Free home

delivery,

Ordering by

phone,

Availability of

all products

under one

roof etc.

13

India Retail Industry

India retail industry is the largest industry in India, with an employment of around

8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25%

yearly being driven by strong income growth, changing lifestyles and favorable demographic patterns.

It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail

industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320

billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the industry of

retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural

consumption. It has further been predicted that the retailing industry in

India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion.

Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the

whole format of shopping also altering. Industry of retail in India which has become modern can be

seen from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes

which offer food, shopping, and entertainment all under the same roof.

India retail industry is expanding itself most aggressively; as a result a great demand for real estate is

being created. Indian retailers preferred means of expansion is to expand to other regions and to

increase the number of their outlets in a city. It is expected that by 2010, India may have 600 new

shopping centers.

In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9%

annually. The branded food industry is trying to enter the India retail industry and convert Indian

consumers to branded food. Since at present 60% of the Indian grocery basket consists of non-

branded items.

India retail industry is progressing well and for this to continue retailers as well as the Indian

government will have to make a combined effort.

14

Scope of the Indian Retail Market

The scope of the Indian retail market is immense for this sector is poised for the highest growth in the

next 5 years. The India retail industry contributes 10% of the countries GDP and its current growth rate

is 8.5%. In the Indian retail market the scope for growth can be seen from the fact that it is expected to

rise to US$ 608.9 billion in 2009 from US$ 394 billion in 2005.

The organized retailing sector in India is only 3% and is expected to rise to 25- 30% by the year 2010.

There are under construction at present around 325 departmental stores, 300 new malls, and 1500

supermarkets. This proves that there is a tremendous scope for growth in the Indian retail market.

The growth of scope in the Indian retail market is mainly due to the change in the consumer’s behavior.

For the new generation have preference towards luxury commodities which have been due to the

strong increase in income, changing lifestyle, and demographic patterns which are favorable.

The scope of the Indian retail market has been seen by many retail giants and that’s the reason that

many new players are entering the India retail industry. The major Indian retailers are:

Pantaloons Retail India Ltd

Shoppers Stop

Bata India Ltd

Music World Entertainment Ltd

Judging the scope for growth in the India retail industry many global retail giants are also entering the

Indian retail market. They are :

15

Tesco

Metro AG

Wal- Mart

The scope for growth in the Indian retail market is seen mainly in the following cities:

Mumbai

Delhi

Pune

Ahmedabad

Bangalore

Hyderabad

Kolkata

Chennai

The scope of the Indian retail market is very vast. And for it to reach its full potential the government

and the Indian retailers will have to make a determined effort.

16

Indian Organized Retail Market

Indian organized retail market is growing at a fast pace due to the boom in the India retail industry. In

2005, the retail industry in India amounted to Rs 10,000 billion accounting for about 10% to the

country's GDP. The organized retail market in India out of this total market accounted for Rs 350 billion

which is about 3.5% of the total revenues.

Retail market in the Indian organized sector is expected to cross Rs 1000 billion by 2010. Traditionally

the retail industry in India was largely unorganized, comprising of drug stores, medium, and small

grocery stores. Most of the organized retailing in India have started recently and is concentrating mainly

in metropolitan cities.

The growth in the Indian organized retail market is mainly due to the change in the consumer behavior.

This change has come in the consumer due to increased income, changing lifestyles, and patterns of

demography which are favorable. Now the consumer wants to shop at a place where he can get food,

entertainment, and shopping all less than one roof. This has given Indian organized retail market a

major boost.

Retail market in the organized sector in India is growing can be seen from the fact that 1500

supermarkets, 325 departmental stores, and 300 new malls are being built. Many Indian companies are

entering the Indian retail market which is giving Indian organized retail market a boost. One such

company is the Reliance Industries Limited. It plans to invest US$ 6 billion in the Indian retail market by

opening 1000 hypermarkets and 1500 supermarkets.

A pantaloon is another Indian company which plans to increase its retail space to 30 million square feet

with an investment of US$ 1 billion. Bharti Telecoms an Indian company is in talks with Tesco a global

giant for a £ 750 million joint venture. A number of global retail giants such as Walmart, Carrefour, and

Metro AG are also planning to set up shop in India. Indian organized retail market will definitely Indian

organized retail market will definitely grow as a result of all this investments.

Indian organized retail market is increasing and for this growth to continue the Indian retailers as well

as government must make a combined effort.

17

Growth Factors in Indian Organized Retail sector

The growth factors in Indian organized sector are various but it is mainly due to the fact that India's

economy is booming. Also, the rise in the working population which is young, pay- packets which are

hefty, more nuclear families in urban areas, rise in the number of women working, more disposable

income and customer aspiration, western influences and growth in expenditure for luxury items. All

these are the factors for the growth in Indian organized retail sector.

In fact, India retail industry is the fastest growing industry in India and it accounts for 10% of the

country's GDP. In 2006, the retail industry in India amounted to US$ 200 billion and out of this, the

organized retail sector in India amounted to US$ 6.4 billion. By 2010, the Indian organized retail sector

is expected to rise to US$ 23 billion. In 2003, the Indian organized retailing sector accounted for more

than 4.5 million sq. ft of space absorption by malls.

Many Indian companies have entered the retail industry in India and this is also a factor in the growth of

Indian organized retail sector. Reliance Industries Limited is planning to invest US$ 6 billion in the

organized retail sector in India by opening 1500 supermarkets and 1000 hypermarkets. Bharti

Telecoms is planning a joint venture worth £ 750 million with Tesco a global retail giant. Pantaloons is

planning to invest US$ 1 billion in order to increase its retail space to 30 million square feet. Such huge

investments are also a factor in the growth of the organized retail sector in India.

Global retail giants are also entering the retail industry in India and this is also one of the factors in the

growth of the organized retail sector in India. The global retail giants who are entering the organized

retail sector in India are:

Wal- Mart

Tesco

Carrefour SA

Metro AG

The factors for growth in Indian organized retail sector are many and thats the reason behind its

massive growth. But for this to continue both the Indian retailers and the government will have to work

together.

18

Growth of Retail Companies in India

Growth of Retail Companies in India exhibits the boom in the retail industry in India over the years. The

increases in the purchasing power of the Indian middle classes and the influx of the foreign investments

have been encouraging in the Growth of Retail Companies in India.

Growth of Retail Companies in India: Overview

Growth of Retail Companies in India is still not yet in a matured stage with great potentials within this

sector still to be explored. Apart from the retail company like Nilgiri's of Bangalore, most of the retail

companies are sections of other industries that have stepped in the retail sector for a better business.

The Growth of Retail Companies in India is most pronounced in the metro cities of India, however the

smaller towns are also not lagging behind in this. The retail companies are not only targeting the four

metros in India but also is considering the second graded upcoming cities like Ahmedabad, Baroda,

Chandigarh, Coimbatore, Cochin, Ludhiana, Pune, Trivandrum, Simla, Gurgaon, and others. The South

Indian zone have adopted the process of shopping in the supermarkets for their daily requirements and

this has also been influencing other cities as well where many hypermarkets are coming up day to day.

Reasons for the fast Growth of Retail Companies in India:

The retail companies are found to be rising in India at a remarkable speed with the years and these

have brought a revolutionary change in the shopping attitude of the Indian customers. The Growth of

Retail Companies in India is facilitated by certain factors like -

Existing Indian middle classes with an increased purchasing power

Rise of upcoming business sectors like the IT and engineering firms

Change in the taste and attitude of the Indians

Effect of globalization

To get further details on the Growth of Retail Companies in India and other retail chain of companies in

India, please browse through the following links:

19

Big Bazaar

Giants

Shop rite

Lifestyle

Pantaloons

Landmark

Indus Fila

Formats in Indian Organized Retail Sector

This site provides detail information on Formats in Indian Organized Retail Sector. The site also

focuses on the current structure of Indian retail industry.

Formats in Indian Organized Retail Sector and its subsequent successful operation is credited to India

Economic System reform earnest in July 1991. Formats in Indian Organized Retail Sector are at its

nascent stage. The Central Government has ultimately realized the need to remove the insulation out of

the Indian retail sector. Skeptics opine opening up Indian retail industry would jeopardize way of income

for the poor small retailers. In fact, the actual story is quite heartening for the small time retailer and its

vendors.

It is the second fastest growing economy of the world

Potential to be the third largest economy in terms of GDP in next few years

It ranks high amongst the top 10 FDI destinations of the world

Fastest growing tourist market in Asia

World bank states, India to be worlds second largest economy after China by the year 2050

Stable and investor friendly Central Government at the helm of affairs

Introduction of Value Added Tax or VAT and tax reforms

High degree of professionalism and corporate ethics

20

http://business.mapsofindia.com/india-retail-industry/companies-growth/indus-fila.html

http://business.mapsofindia.com/india-retail-industry/companies-growth/landmark.html

http://business.mapsofindia.com/india-retail-industry/companies-growth/pantaloons.html

http://business.mapsofindia.com/india-retail-industry/companies-growth/lifestyle.html

http://business.mapsofindia.com/india-retail-industry/companies-growth/shoprite.html

http://business.mapsofindia.com/india-retail-industry/companies-growth/giants.html

Excellent Investment opportunities in Indian retail sector and in allied sectors; sure and high

returns on investments

To invest US $130 billion for the development of infrastructure, by year 2010

To attract US $ 10 billion FDI for infrastructure development by the end of year 2008

Bullish stock markets

Hordes of foreign investors are thronging in to invest in Indian retail markets

Highly educated English speaking young workforce

Vibrant and multi cultured cities

Huge opportunity exists, especially in semi-rural and rural areas

Till date the second largest employer after agriculture sector, for the huge semi-skilled Indian

population

Offers highest shop density in the whole world

Having almost 1,20,000 shops, across the length and breadth of the country

In a nascent stage of development as an organized industry

Formats in Indian Organized Retail Sector -

Supermarkets

Hypermarkets

Department Stores

Modern format individual retailers

Shopping malls

Specialty Chains

21

For further information on Formats in Indian Organized Retail Sector please visit the following sites:

High Street Shops

Specialty Stores

Supermarkets

Franchisee Outlets

Convenience Stores

Hypermarkets

22

INTRODUCTION ABOUT THE ORGANISATIONS

About Vishal Megamart:-

What started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a

conglomerate encompassing 183 showrooms in 110 cities / 24 states. India’s first hyper-market has

also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store

boasts of the singe largest collection of goods and commodities sold less than one roof in India.

The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of

Mr.Ram Chandra Agarwal . The group had a turnover of Rs 2884.43 million for fiscal 2006 and Rs.

6026.53 million for fiscal 2007.

23

The group’s prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit

every pocket.

The group’s philosophy is integration and towards this end has initiated backward integration in the field

of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The

showrooms have over 70,000 products range which fulfills all your household needs, and can be

catered to under one roof. It is covering about 29, 90, 146 sq. ft. in 24 states across India. Each store

gives you international quality goods and prices hard to match. The cost benefits that is derived from

the large central purchase of goods and services is passed on to the consumer.

The founders are:

Mr. Ramachandra Agarwal

Mrs. Uma Agarwal

Mr.Surendra Agarwal

24

INFRASTRUCTURE

Vishal Retail Ltd. has a factoy in Gurgaon, Haryana, this factory has more than 700 imported machines

that have a capacity to manufacture 150000 pieces in a month, the factory occupies 80000 sq.ft.

25

Covered space. Our 10 warehouse cater to 183 showrooms in 24 states/110 cities across India. It is

covering about 29,90,146 sq,ft

.

PRODUCT’S

HOME FURNISHING

Drawing Room Bedroom

Door Mat Bed Sheet

Carpet Pillows

Curtains Pillow Cover

Kitchen Bathroom

Apron Bath Mats

Kitchen Napkin Towel Gift Sets

- FOOD MART

FOOD & BEVERAGES

Snacks

Drinks

26

- SPORTS & FITNESS

INDOOR GAMES OUTDOOR GAMES

Basket Ball Cricket Bat

T.T. Bat Football

Boxing Kit Lawn Tennis

Swimming Costumes Tennis Racket

Water Ball Tennis Ball

Fitness Equip.

- FOOTWEAR

BOYS GIRLS

Shoes Slippers

Sandals Sandals

LADIES MENS

Shoes Shoes

Slippers Slippers

27

- TELEMART

Communication Mobile Accessories

Mobile Mobile Batteries

Mobile Charger

Mobile Dori

- MENS

Upper Lower

Shirt Casual Jeans(MP)

Shirt Formal Cotton Trouser(MPC)

Ethnic & Sports Winter Wear

Night Suits Suit(WMC)

T-Shirts Blazer(WMB)

Dupatta Windcheater(WMW)

Sherwani Jacket

28

- LADIES ACCESSORIES

Upper Lower

Kurta Pants Jeans

Skirt Top Capri

Ethnic Winter Wear

Nighty Jackets

Lancha Stawl

Sharara Blazer

Salwar Suit Track Suit

- INFANTS

Garments Accessories

Hot Pant Bed Sheet

Frock Under Garments

Baba Suit Socks

29

Winter Wear

Sweater

Pull Over

- WOMEN

Sarees Personal Items

Fancy(SRF) Cap(LCA)

Synthetics Socks(Las)

Banarsi

Jewellery Cosmetics

Necklace LIp Gloss

Ring Nail Polish

- KIDS BOYS

Lower Sets Winter Wear

Jeans Night Suit Suit

30

Bermudas Baba Suit Blazer

Dungries Jacket

Upper Ethnic

Shirt Formal Kurta- Pyjama

T-Shirt Sherwani

- KIDS GIRLS

Lower Sets Winter Wear

Hot Pant Night Suit Hipster Set

Skirt Capri Set Blazer

Dungries Jacket

Upper Ethnic

Tops(GWT) Sharara

Frock(GFK) Lancha

31

- TRAVEL ACCESSORIES

Luggages Portfolio Bags

Suitcase Shoulder Bags

Executive Bag

School Bags

Pouch & Cases

Waist Pouch

Vanity Cases

- HOUSEHOLD

Acrylic Ware Copper Steel

Dinner Set Jug Cake Server

Home Aids Pressure Cooker Non Stick

Floor Wiper Cooker Handi

Sanitary Brush Pressure Pan Dosa Tawa

32

General Plastic

Goods

Electrical App. Bone China

Coffee Mug Chopper Soup Set

Bucket Microwave Oven Dessert Set

Glass Ware Thermo Ware Porcelain

Cup Tiffin Cup & Saucer

Lemon Set Container

- LIFESTYLE

Time Zone Opticals Gifts & Novelties

Ladies Wrist Watch Ladies Sun Glass Flower Vase

Mens Wrist Watch Mens Sun Glass Key Chain

Mens Accessories Electric & Electronics

Items

Perfume/Deo

Belts Battery(ABT) Spray

Wallets Calculator(EEC) Deo

- TOYS & GAMES

33

Soft Toys Dolls Cycles & Scooters

Musical Toys Barbie Doll Cycles

Non-Musical Other Dolls Scooters

Board Games Infant Toys Video Games

Wooden Blocks Teether T.V. Video Game

Puzzles Swing Hand Video Game

STORES LOCATION

ANDHRA PRADESH (3Stores)

HYDERABAD 2

Sagar plaza, Troop

Bazar, Abids ,

Hydrabad

[email protected]

HYDERABAD 3

Vishral Retail Ltd.

Ramnathpur, Opp.

T.v. Tower Dist. Ranga

Reddy

Hyderabad (A.P)

[email protected]

9390976777

GUNTUR

Ward # 3, Block # 1, Plot #

56, Laxmipuram, Main Road,

Opp.Shri Chaitanya College,

Guntur -522 006. Andhara

Pradesh.

9347016996

34

ASSAM (6 Stores)

GUWAHATI

Paltan Bazar, A.T Road, Opp.

Pan Bazar Overbridge

[email protected]

9864031407

TINSUKHIA

Khaitan Market, G.N.B road,

Near Municipal Board.

[email protected]

9864306248

TEZPUR

Surya Rekha Complex Near

B.S.N.L Office,

Kacharigaon,J.N Road

[email protected]

9707023576

JORAHAT

Holding No.-307&308, Gar Ali,

Jorhat. Assam

9957588340

DIBRUGARH

Holding No.624 to 627,

Rehabari Ward,

Mauza, Dibruhgarh

9954561037

SILCHAR

Central Road, Silchar

Assam-788001

mailto:[email protected]

9864509725

BIHAR (3 Stores)

PATNA

Pandey Mall, Frazer

Road,Opp:

Doordarshan Near Bata

Showroom,

MUZAFFARPUR

Near Govt. Bus Stand, Imli

Chatti, Muzaffarpur


SIWAN

Madina Complex, Near

Krishna Talkies, Mohalla

Dakhin Tola, Thana

Road,Siwan-841226. Bihar

35

Patna, Bihar


9835804602, 9334389234

9334335552 9308743737

CHATTISGARH (1 Store)

RAIPUR

Guru Ghasidas Plaza,

Amapara, G.E. Road,

Raipur


7713205288, 9300565777

DELHI (19 Stores)

RAJOURI GARDEN

Balmohan Mohan

Plaza,A2/39,Rajori Garden

Market New Delhi-27


9891265635

PITAMPURA

FD-7,Pitampura,New Delhi

Pin-No-110034

[email protected]

9891534832

VIKAS MARG

E-367 Nirman Vihar

Vikasmarg Delhi-92


9312004712

KAROL BAGH

10210,Padam Singh

MATHURA ROAD

A/18, Mohan Coperative

PUNJABI BAGH

2/85,Club Road, West

36

Road,Karol Bagh New Delhi-

110005


9311632196

Industrial Eastate,Mathura

Road

New Delhi-110044


9312004711, 9310965159

Punjabi Bagh

[email protected]

9350872771

MAHIPALPUR

Khasra No-735,Lane No.10,M .

Road,Mahipalpur-7,landline

no-678729


ASHOK VIHAR (Fashion

Mart)

Block A Plot No-1,Ground

Floor,opposite Satyawati

College,Ashok Vihar,Phase-

II

[email protected]

9899354950

MEERA BAGH

B,374 Meera Bagh,Paschim

Vihar, New Delhi

[email protected]

9312671764

NAZAFGARH

RZ-6,Part of Rect no.-19,Killa

no.-1/2/1,10,1/2/2. Laxmi

Garden Village,Najafgarh-

110043


9312129092

TILAK NAGAR

1/1,Tilak Nagar New Delhi,

Ph no-25990540

[email protected]

9818936053

UTTAM NAGAR

G-1/156,Opposite State

Bank Of India,Near Metro

Piller No-677, Uttam Nagar

[email protected]

9312128882

KRISHNA NAGAR

D-2/21, Krishna Nagar, new

delhi


9958424344

PRASHANT VIHAR

(Fashion Mart)

E-6, Prashant Vihar,Near

Banta Clinic.

[email protected]

9891341414

VIKASPURI (Fashion Mart)

C-24, Vikas Puri, Delhi .

Pin code-110018

Phn No.- 9313813498

37

MOTI NAGAR

B-4, Moti Nagar, New Delhi-15

9310962855

WELCOME

Welcome Metro Station


9213240421

KIRTI NAGAR (Fashion

Mart)

M- 10, Near Baba Chicken

corner, in Gali opposite Fun

KIRAN GARDEN (Factory

Outlet)

B- 19, Kiran Garden, Matiyala

9971953280

GOA (1 Store)

Goa

Ashok Samrat Theatre,18 th

June Road, Panajim, Goa-

430001


9370959995

GUJRAT (6 Stores)

AHMEDABAD I

FP407, Zodiac Square,Opp.

Gurudwara, S.G. Road,

AHMEDABAD II

Kings Square,Subhash

Chandra Bose Road,

GHATLODIA

HP Compco Ghatlodhia-Hpcl

Corner MartK K nagar,

38

Ahmedabad


9327401600

Nr. Jalaram Mandir,Paldi ,

Ahmedabad-380007


9374648776

Ghatlodia. Gujrat

SURAT-I

Near-Reliance Petol Pump

Opp.Akhanand College Ved

Road, Surat


SURAT II

Plot no 56,57 Katariya

Arcade

Opp.Rajhans Cinema

Dumash

Road Surat 395007


9725046719

VAPI

Vishal Mega Mart, CM-66,

67, GIDC,Near Adani Store,

Gunjan Area, Vapi, Gujrat-

396195


9227864512

HARYANA (11 Stores)

HISSAR

Sun City Mall Delhi Road

Hissar (Haryana)


01662-258109

PANCHKULA

SCO No. 104 And 105,

Sector 5,

Punchkula, Haryana.

[email protected]

9463181424

GURGAON-Sector 14

SCO 9, 10, 11 And 12,

Sector 14, Gurgaon,

Haryana.


9818302206

KARNAL

Near RIHNO (Gupta

International)

Opp. Radha Swami Satsung

SIRSA

Murba No 37 Killa no 12

Dabwali Road Near Green

Belt Sirasa

PINJOR

Village Dhrempur HB-152

Tehsil Kalka Near Railway

Crossing(pinjor)

39

Bhawan G.T. Road, Karnal


9354497793


9312002765


9350840836

BHIWANI

Mc no: 1087/a, Opposite

Khasa Hospital,

Near Rohtak Gate, Bhiwani,

Haryana


KURUKSHETRA

Vishal Megamart ,Arora

Palace,

Near New Bus Stand,

Pipli Road Kurukshetra

(HARYANA)

9355852628

FATEHABAD

Plot No. 20, Industrial Area,

Behind Anaj Mandi,

Fatehabad. Haryana

9812227515

PANIPAT

253/1, Insar Bazar, Devi

Mandir Road,

Panipat-132103. Haryana

9812700005

FARIDABAD

Orange Mart, House No. 7,

Near E Block, Faridabad,

Haryana

9873659100

HIMACHAL PARDESH (5

Stores)

SHIMLA

Moon Shooping Mall Khata

Khatoni

No.49/64/49/65,Khasra Nno.

1114-1119,Mauja Station Ward

\choota

Shimla khass Diss. Simal Disst

BADDI

Vill-Mauza Gulwara

Nalagarh,

Sai Road Baddi Disst.Solan

H.P


9318577000

KANGRA

Vishal Mega Mart, Near Bali

Complex, College Road,

Kangra, HP.

[email protected]

9318577002

40

Simla H.P


98168-54555

PAONTA SAHIB

Near ITI College Main Road

Paontasahib

[email protected]

9318577003

JAWALI (Franchisee)

VishalFashionMart,

P.O. Jawali, Distt. Kangra

(HP)

9816481815

JAMMU & KASHMIR (4

Stores)

JAMMU I

Preeti Palace , Opposite Govt

Tube Well, Kunjwani Bypass,

Jammu1


9906234720

JAMMU II

Opp.Lic.Building, Bahu

Plaza,

Jammu. Pin 180012

[email protected]

9419199880

Bhakshi Nagar

( Franchisee )

Bakshi Nagar,Puli, Akhnoor

Road (J&K)

9469000639

UDHAMPUR

Govind Chowk Mh Road

Udhampur


9858126057

JHARKHAND (7 Stores)

41

RANCHI I

Central Bank Building ,Vishnu

Talkies

Main Road - Ranchi

Jharkhand-834001


9334468841, 9334700337

DHANBAD

Main Road Saraidhela

Dhanbad- Bihar

[email protected]

9334389732

DHANBAD II

Commerce House I, Near

ICICI Bank Shastrinagar

Bankmore, Dhanbad-826001


9304640150

RAMGARH

Ramgarh Thana Chowk, Gold

Road,

Ramgarh. Jharkhand

9308692600

JAMSHEDPUR

NH-33,Dimma

Chowk ,Manho

Jamshedpur- Bihar

[email protected]

9334390483

HAZARIBAGH

Pugmil Road, Near Indrapuri

Chowk, Hazaribag.

Jharkhand.

9308434722

RANCHI 2

Panchwati Tower,Harmu Road,

Near Gosala Ranchi-834004 .

Jharkhand

9308740050

KARNATAKA (2 Stores)

BANGALORE

31/9 Krimson Squre,

HUBLI

Vishal Mega Mart, Akshay

42

Opp.Mahindra

Showroom, Roopena

Agrahara,

Hosure Main Road, Banglore-

68


Park

Gokul Road, Hubli

KERALA (1Store)

KOCHI

12 / 1472 Payyattu Bldg, Near

Gautam Hospital, Chullikkal,

Cochin-682005. Kerela

9388616128

MADHYA PRADESH (10

Stores)

INDORE I

Vishal Retail Ltd.16, Lad

Colony Y.N. Road,

Indore (M.P.)

[email protected]

9329826623

INDORE II

Vishal Mega Mart, Mangal

City Mall, Vijay Nagar Circle,

Scheme no. 54,A b Road,

indore (m.p),


9329466223

INDORE (FRANCHISEE)

987, Sudama Nagar, Ranjeet

Hanuman Main RoadIndore ,

MP

Phn Nos. 942505609

9425903690

43

JABALPUR

Near Maharashtra High School

Wright Town Jablpur

9302321901

DHAR

Ramgarh Plot # 1,2,3,26,27

Silver Hills Colony, Dhar.

M.P.

9301966116

BHOPAl 2

Ultimat, Near Shalimar Park,

Kolar Road, Bhopal

09907361096

INDORE(FRANCHISEE)

Mohu Naka Chowk,

Indore. M. P

0731-4057979

INDORE (FRANCHISEE-2)

94&95,

Hukumchand Marg,

Indore(M.P.).

0731-2467555

BHOPAL

Plot no.1 Near Press

Complex, Zone 1, MP Nagar,

Bhopal


GWALIOR

C-5 City Centre Gwalior


9753740505

MAHARASHTRA (15 Stores)

PUNE I

Vishal Mega Mart , Kpct Mall ,

Fatimanagar, Pune

[email protected]

09373087952

PUNE 4 - WALVEKAR

NAGAR

Sehar Nagar,Walvear Nagar

Parvati,

Pune-41109

09323513375

NASIK

Suyojit Commercial

Complex, Near Bombay

naka, Nasik-9

[email protected]

990846659

44

AURANGABAD

Raja Bansilal Market, Bansilal

Nagar ,

Railway Station Road,

Aurangabad


DAHISAR - THAKUR MALL

Vishal Fahion Mart Shop no.

f3,

1st Floor , Thakur Shopping

Mall,

Western Express Highway ,

Near Dahisar Check Naka,

Dahisar (east )

[email protected]

9322256562

DAHISER

Vishal Mega Mart Rustomjee

r-Cade, Rustom Irani Marg,

I.S. Road, Dahisar(w),

Mumbai -400068


9867218731

KOLHAPUR

Vishal Mega Mart, Swami

Adhyam Nagar, Kolhapur

9323985485

SATARA

Sahakar Mandir, Aainkay

Colony,

Pawai Naka Satara-415001

MIRA ROAD

Poonam Residency g-5

Shanti

Park Mira Road Mumbai.

Maharastra

KALYAN

Radha Krishna Bldg, Opp.Holy

Cross Hospital, Kalyan (W)-

401107

9320320525

JALGAON

C/O Raka Constructions,

Near

Central Bus Stand, Behind

Galaxy,

Jalgaon. Maharastra.

9320999403

THANE OFFICE

A-5, Opp. Cinemax,

Behind Bank of Baroda B

Road, Thane (W), Mumbai

9324783143

ULLAHAS NAGAR, MUMBAI

Vishal Mega Mart, Venus

Shop, Ullahas

Nagar - 4, Mumbai

9321597474

LAXMI ROAD, PUNE

Vishal Mega Mart, Llaxmi

Road,

Pune (mah).

09372155795

NAGPUR, MAHARASHTRA

Vishal Mega Mart, Bhande,

Plot Chowkm Umred Road,

Shakardara, Nagpur (mah).

9321881121

45

MEGHALYA (1 Store)

SHILONG

Eldo Road, Jail Road Shillong


9862956143

NAGALAND (1 Store)

DIMAPUR

Central Road, New City Tower,

Dimapur, Nagaland

03862225656

ORISSA (7 Stores)

BBSR I

Shopping Hall no.7,Western

Market Building,Unit-II,

Bhubaneswar- 9

[email protected]

9337103541

BBSR II

A-1/2 Nayapally, I.R.C.

Village -Bhubaneshwar

[email protected]

9338103540, 6743209749

CUTTACK

Bajrakbati - Cuttack Orrisa-

753001


6713297899, 9861051377

46

JHARSUGURA

Shahpuria,Bypass Road

Bhadrak Orissa

09338411500

BERHAMPUR

R.C. Church Road,

Berhampur Ganjam Orissa-

760001


9338579611

BARIPADA

LIC Square , Purna

Chandrapur, Mayurdhanj,

Baripada-757002 . Orissa

9338277176

Bhadrak

Shahpuria,Bypass Road,

Bhadrak, Orissa

09338411500

PUNJAB (17 Stores)

LUDHIANA I

2435 Maharaj Nagar, Euphoria

Tower,

Firozpur Road, Ludhiana-

141001


9317677088

LUDHIANA II

Sco 4,5,6, Chandigarh

Road,

Urban Estate, Sec-32,

Ludhiana

(pb)-141010


9357397798

HPCL-LUDHIANA

Asia Highway Services,

Ludhiana.

AMRITSAR

Sco. 126/127, District

Shopping Center,

Ranjit Avenue Amritsar

[email protected]

JALANDHAR

Vishal Mega Mart, Shakti

Tower,

Near Swani Motor, B.M.C.

Chowk,

BHATINDA

Near State Bank Of Patiala,

Hazi Rattan Chowk Bhatinda


47

9356471199 Jalandhar


9317733001

9356812157

KHANNA

GT Road , Opposite Grain

Market

Main Gate, Khanna, Dist Ldh. -

141401

[email protected]

9357839790

BATALA

Plot no-9 Shopers Paradise

Shastri Nagar Batala,

Gurdaspur (Punjab)

[email protected]

9357839660

PHAGWARAH

Chahal Nager Chowk Near

Civil Hospital Gt Road Road

[email protected]

9356813840

UDAMPUR

Govind Chowk Mh Road

Hdamhpur

[email protected]

9858126057

PATIALA

Arjun Complex, Near

Hamkunt

Petrol Pump, Sirhind Road,

Patiala-147001


9356053301

ABOHAR

Khasra No 720, 718/4, Opp.

New Grain Market, Fazilka

Road, Abohar. Punjab.

9355851994

SUNAM

Jiwa Ram Gagan Ram, Old

Grain Market, Masheti, Sunam.

Punjab.

9888410020

LUDHIANA (Fashion Mart)

Hindtower, Cemetry Raod,

Oppt. BP Pump, Fountain

Chowk, Ludhiana, Punjab

9878800989

SANGRUR (Franchisee)

Shop No. 11, Kaula Park,

Sangrur , Punjab- 148001

9888860455

GURDASPUR (Mega Mart)

City Place,Opposite Income

Tax Office,

SIRHIND (Megar Mart,

FRANCHISEE)

C/o M/S Chandan

48


Bhatala Road,

Gurdaspur, Punjab.

Phn: 9871182450 /

9838072160

Associates, Bassi Road,

Sirhind , Punjab.

Ph: 09814522452,

0988877734

RAJASTHAN (12 Stores)

JAIPUR I

1,Vishal Mega Mart,Opposite

Govt.

Hostel, Ajmer Road, Jaipur


9828050657

JAIPUR II

5, Crystal Court, Indra

Place,

Malviya Nagar, Jaipur


9351731003

SRIGANGANAGAR

(Mega Mart, Franchisee )

Kill No: 12, Chak - 4, ML,

Home Land City, NH-15,

Suratgarh Road,

Ganga Road (RAJ.)

JAIPUR 4

Plot No 1, Amrapali Circle,

Vaishali

Nagar, Jaipur.


9252181700

BHILWARA

Hira Panna Market, Pur

Road Bhilwara 311001


9351370513

JODHPUR

S.r. Towar, Near New

Kohinoor Cinema, 6-b

Chopasani Road Jodhpur

[email protected]

9352731022

JODHPUR 3

Khasra no 769, Village Shyam

Nagar Scheme, Pal Link Road,

Jodhpur

UDAIPUR

138,139, Machla Magra,

Opposite Hotel Paras

Mahal, Udaipur -313001


BIKANER

Shiv Shakti Mall,opp. Shanti

Niwas Hotel,Near Railway

Station,G.S. Road bikaner

[email protected]

49


9314986680

9413953685 9352058811

BEAWAR

Near Hotel Sheer, Ajmer Road,

Motipura,

Beawar - 305901


9352388899

BHARAT PUR

(Franchisee)

Near Gort Hospital, Circular

Road,

Bharatpur, Rajasthan.

9828404802

AJMER ( MEGA MART )

AMC No. 768 III 2 A, Meer

Shah Ali Jaipur Road,

Opposite TT College, Ajmer,

Rajasthan.

Phn: 09309297987

TAMIL NADU ( 1 Store)

OOTY

Plot No. 144, Botanical Garden

Road, Ooty

9345120897

50

UTTAR PRADESH (31

Stores)

VARANASI

C/65/278 Sagardeep

Maldahiya Varnasi

[email protected]

9305568807

VARANASI 2

2/335 d-1, Village Sikaraul,

Pargana,

Shivpur, Tehsil And District -

Varanasi, UP


9307481273

VARANASI 3

B. 10/7, B. 10/7A, B 10/7B,

Karim Kunda Shivala,

Sonarpura, Varanasi, Uttar

Pradesh.


9307582300

MATHURA

Municipal No. 236/55, Shivpuri,

Junction Road, Mathura, UP

Popularly

Known As Centre Point, Opp.

New Bus Stand, Bhuteshwar

Road,

Mathura, UP.

9319290005

GHAZIABAD

6/3 South Side Of Gt Road

Lal; Kuansilversitymultiplex

Gzb-201010


9350828435

VAISHALI-ANSAL PLAZA

Ansal Plaza Gsr26-33&uf-

sr20-27 Vaishali Gzb UP

[email protected]

9312678375

SAHARANPUR (Mega Mart,

Franchisee)

Shop no. 3, Avas Vikas Market

Delhi Road

Near Union Bank Of India,

Saharanpur, UP

9837103331 / 9837145200

LUCKNOW 3

Old RTO Office Near

Mezbaan

Hotel Llatouche Road

Lucknow


9307582223

LUCKNOW

12 Rani Laxmi Bai Marg,

Hazrat Ganj


9936171601

51

ALLAHABAD

Jmd Bhawan 2/a Strechy Road

Civil Lines Allahabad


9305835638

AGRA 3

25-26 Fatehabad Road,

Near Shantimanglik

9319386990

AGRA II

537-538 Near Tulsi Ttalkies

Bhagwan Ttalkies Agra


9319045070

BAREILLY

D/85,Civil Lines, Near Ayub

Khan X-ing Bareilly

[email protected]

9319383992

AGRA 4


5622623821, 9319289991

MEERUT 2

Gate No Shri Ram Palase

Delhi Meerut


9997118787

MEERUT 3

137/2-A Nauchandigarh Road


9997673060

MIRZAPUR

Vishal Fashion Mart,

Surya Garments,Oliyar ghat

chauraha,Mirzapur(UP)

09415272021

MORADABAD

Madhubani Complex Kanth

Road


9358633561

UNNAO

Awas Vikash Colony Unnao

(UP)


9307095092

BARABANKI

Paisar Plaza Paisar Naka

Barbanki

Road Faizbad up

[email protected]

9305933558

LUCKNOW 2

Cp 1/2/3 Aashiana, Sector-1,

Ida Colony Kanpur Road

Lucknow


9307582772

LUCKNOW ETAWAH RAIBAREILLY

52

Vishal Mega Mart,

C.P.1/4,Patrakar Puram

Chouraha,

Gomti nagar,Lucknow-4, PIN-

226011

9307599991

2-7, Prem Nagar, Rail

Bazaar,

Behind Baba The Mall,

Shastri Chowk, Etawah. UP


9307078807

Plot No.-2, Civil Line, Firoz

Gandhi Nagar, Raibareilly,

UP

9358655689

MODINANAR

Muskan Banquet Hall,

Govindpuri,

Modinagar. UP.

9359629723

SITAPUR (Franchisee)

Hotel Sanjay Palace, Bus

Stand,

Sitapur, UP

9415053388/ 9415047403

GHAZIABAD - 2

Plot NO-16, Sanjay Nagar

District Centre, Near ALT

Bus Terminal, Ghaziabad-

201002

9313812864

RAJENDER NAGAR,

GHAZIABAD

Vishal Mega Mart, Plot no-27,

Sector-5,

Rajender Nagar,Sahibabad,

Ghaziabad (up)

9310995738

KANPUR

Vishal Mega Mart,111/18 a,

Harsh Nagar, Kanpur (UP).

9307582332

LUCKNOW

Vishal Mega Mart,

Nakkhas Chowk, Opp-Avath

Public School, Victoria

Street, Lucknow (UP)

9310964852

MUZZAFARNAGAR (Daily

Mart, FRANCHISEE)

Ankit Goel,14-A,New

Mandi,Near O.B.C,

Muzzaffar Nagar (U.P)

Phn: 9897532222

53

UTTARAKHAND (6 Stores)

DEHRADOON

51a 51b52a Dilram Bazar,

Rajpur Road


9358096916

RUDRAPUR

Sgad Compex Civil Line

Naintal Road Rudrapur


9359781010

HALDWANI

Vishal Mega Mart Pritam

Tower

Opp.Naini Valley School

Naintal

Road Haldwani


9358099553

HARIDWAR

Near Bsnl Office Ranipur More


9319387200

ALMORA

L. R. Shah Road Jagannath

Talkies,

Almora. Uttarakhand

9368189547

ROORKEE

Mpl No. 39/34, 3 Civil Lines,

Roorkee. Uttarakhand

93191 82668

WEST BENGAL (6 Stores)

JALPAIGURI

Ukil Para, Towards Agrasen

Bhavan, Din Bazaar,

Jalpaiguri.

West Bengal.

9333836329

SLG II

No.351/437/362, Ward No.-

X Marda Complex, Sevoke

H. No.h/3

Sevok Road Siliguri

West Bengal - 734401


9932036675, 9734103886

VIP ROAD, CALCUTTA

Vip Road, Baguihati

(Adj-Big Bazar) Kolkata-

700001


9830238633, 9932730871

54

GARIAHAT

169 Pam Plaza, Rashbehari

Avenue

Gariahat, Kolkata-700019


9331888008, 9831049215

DURGAPUR

HPCL, Petrol Pump, City

Center

Durgapur, West Bengal

BARASAT

59 Jjessore Road,

Chapadali More, Barasat.

West Bengal

BIG BAZAAR

Future Group

Future Group is one of the country’s leading business groups present in retail, asset management,

consumer finance, insurance, retail media, retail spaces and logistics. Future Group is present in 61

cities and 65 rural locations. The group’s flagship company, Pantaloon Retail (India) Limited operates

over 12,000,000 square feet (1,100,000 m2) of retail space, has over 1,000 stores and employs over

30,000 people. Some of its leading retail formats include Pantaloons, Big Bazaar, Central, Food

Bazaar, Home Town, eZone, Depot, Future Money and online retail format www.futurebazaar.com.

55

Future Group companies includes, Future Capital Holdings, Future Generali India, Indus League

Clothing and Galaxy Entertainment which manages Sports Bar, Brew Bar and Bowling Co. Future

Capital Holdings, the group’s financial arm, focuses on asset management and consumer credit. It

manages assets worth over $1 billion that are being invested in developing retail real estate and

consumer-related brands and hotels.

The group’s joint venture partners include Italian insurance major Assicurazioni Generali, French

retailer ETAM group, US-based stationary products retailer Staples Inc., UK-based Lee Cooper and

India-based Talwalkars, Blue Foods and Liberty Shoes.

Future Group’s vision is to, “Deliver Everything, Everywhere, Everytime to Every Indian Consumer in

the most profitable manner.” The group considers ‘Indian-ness’ as a core value and its corporate credo

is - Rewrite rules, Retain values.

Lines of Business

The company is present across several lines of business which have various formats (stores)

lywood,The Dollar Store(JV)

Fashion - Pantaloons, Central, all, Brand Factory, Blue Sky, Top 10, Fashion Station, Big

Bazaar, Lee Cooper (JV),

General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics Bazaar, Furniture

Bazaar, KB'S FAIR PRICE

Electronics - eZone, STAPLES(JV)

Home Improvement - Home Town

Furniture - Collection i, Furniture Bazaar, Home Bazaar

E-tailing (Online Shopping) - www.futurebazaar.com

Books & Music - Depot

Leisure & Entertainment - Bowling Co., F123

Wellness - Star & Sitara, Tulsi

Telecom & IT - Gen M, M Bazaar, M-Port, ConvergeM, Future Axiom

Consumer Durables - Koryo, Sensei

Service - E Care

Malls - Central (Bangalore, Hyderabad, Pune, Mumbai, Vadodara, Gurgaon)

56

Retail forms the core business activity at Future Group and most of its businesses in the consumption

space are built around retail. Future Group’s retail network touches the lives of more than 200 million

Indians in 71 cities and 65 rural locations across the country. The group currently operates

around 1,000 storesspread over 12 million square feet of retail space. Present in the value and

lifestyle segments, the group’s retail formats cater to almost the entire consumption expenditure of a

wide cross-section of Indian consumers.

Led by Pantaloon Retail, the group’s flagship company, the group manages some of India’s most

popular retail chains like Pantaloons -- a chain of fashion destinations, Big Bazaar - a uniquely Indian

hypermarket chain, Food Bazaar -- a supermarket chain that blends the look, touch and feel of

Indian bazaars with aspects of modern retail like choice, convenience and quality and Central -- a

chain of seamless destination malls. Some of its other formats include Brand Factory, Planet

Sports, aLL, Top 10,and Star and Sitara. The group also operates India’s most popular online

shopping portal, futurebazaar.com.

Retailing of products and services related to home building and home improvement is led through the

group’s formats, Home Town, a large-format home solutions store, along with specialized formats for

home furniture and home furnishing through,Collection i and Furniture Bazaar and consumer

electronics through eZone and Electronics Bazaar.

The group also operates India’s leading rural retailing chain,Aadhaar that is present in over 65

locations in rural India. Aadhaar, an agri-service cum rural retail initiative, provides a complete solution

provider for the Indian farmer.

In 2007, Pantaloon Retail was awarded the International Retailer of the Year by the US-based National

Retail Federation (NRF) and the Emerging Market Retailer of the Year at the World Retail Congress

held in Barcelona.

The Future Group has built a strong portfolio of some of the fastest growing consumer brands in India.

This activity is led through Future Brands India Limited, a specialized subsidiary company that was

set up to create and build powerful brands that address the aspirations of the new Indian consumer.

57

Some of the key brands in this portfolio include, John

Miller, Lombard,Bare, DJ&C, Buffalo and RIG in the fashion and apparel space.Dreamline, present

in the home segment, offers a wide range of products in kitchenware, bed & bath linen, and Home

Décor categories.

In the food and home care segment brands include Tasty Treat,Premium Harvest, Fresh &

Pure, Care Mate and Clean Mate.

In consumer durables and electronics space, the group’s brands includeKoryo and Sensei

.

Consumer finance

A business division of Future Capital Holdings (FCH), Future Money aims to set a new standard in the

organized retailing for financial services and products by creating a differentiated retail brand that will

make retail finance ‘Simple, Easy and Convenient’. These ‘financial supermarkets’ provide a range of

innovative financial products and services

Future Money proposes to leverage its reach and captive customer base to offer a one-stop solution for

financial products and services. Key product and service lines include consumer durable loans,

personal loans, home equity loans, credit cards, life and non-life insurance, mutual funds, foreign

exchange and money transfer.

The group has also launched Future Card, a unique credit card cum loyalty card that offers loyalty

benefits to card holders in over 24 Future Group retail chains as well as other retail outlets.

Insurance

Future Generali

Future Group’s foray into life and non life insurance

services and products is led through Future Generali

India Life Insurance Company and Future Generali India

Insurance Company, respectively.

Future Group’s partner, Generali Group was established

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in 1831 in Italy and is now amongst the three largest

insurance companies in Europe and is ranked 30th on

the Fortune 500 list. It has more than 3,50,000

shareholders, 70,000 employees and is present in 40

countries across the globe.

The joint venture company - between Pantaloon Retail

and Generali Group - Future Generali brings in a new

wave of innovation in the insurance space. Apart from

retailing insurance products in the exciting environment

of shopping malls and consumption centres the

companies are also setting up a robust pan-India

footprint in over 100 cities and towns across the country

Future capital

Future Capital Holdings Limited (FCH) is the financial

services arm of the Future Group and has three primary

lines of business; investment advisory services, retail

financial services and research.

FCH provides Private Equity and Real Estate

investment advisory services to onshore and offshore

clients. These investment advisory services include

investment analysis, research and recommendations.

FCH acts as the investment advisor to the Rs. 350

Crore (approximately US$ 89 Million) Kshitij Venture

Capital Fund, an onshore SEBI-registered venture

capital fund, whose main focus is developing retail malls

in India. It also acts as the investment advisor to three

offshore investment managers namely:

Indivision Capital Management, the offshore

investment manager of the US$ 425 Million offshore

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private equity fund, Indivision India Partners.

Horizon Development Management, the offshore


real estate fund, Horizon Realty Fund, LLC.

FHL Developments Company LLC, the offshore


hotel fund, Indus Hotel Ventures, LLC.

Future Capital Research, our research business,

conducts and publishes economic research on India

with the objective of enhancing value creation across

our other businesses.

Venture

Future Ventures, seeks to promote and participate in

innovative and emerging business ventures in India.

The company intends to play a role in powering

entrepreneurship, by promoting or participating in

diverse business activities, primarily in “consumption-

led” sectors in the country, which it defines as sectors

whose growth and development will be determined

primarily by the growing purchasing power of Indian

consumers and their changing tastes, lifestyle and

spending habits.

The company will also participate in businesses where it

exercises control or influence, and can add value as

active shareholders, by utilizing the experience and

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knowledge of the Future Group, and specifically its

parent, Pantaloon Retail.

FLDL

Future Learning & Development Ltd. (FLDL), a Future

Group company, was incorporated in 2008 with the

unique charter to undertake all the Talent acquisition,

Talent management, Talent retention and Career

Progression training. The learning & development at

FLDL is unique, in the manner that it is rooted in Indian

ideology, and aims at providing a relevant and

contextual learning experience. Fuelled by its deep

belief in the infinite potential of a person, the company

has already introduced more than 25,000 Future Group

employees to its basic tenets, and is geared towards

helping more than 40,000 people realize their potential

by the year 2010.

Since its inception, FLDL has also branched off into

domain specific (retail & allied services) training,

certification, advisory and consultancy. FLDL also

recognises that they can contribute in the

development and grooming of current and future talent

across various businesses in areas such as:

Product and service training

Soft skills training

SOP creation and train the trainer

Training efficiency audits and reports

Extending use of FLDL training facility

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Customized training and content generation

Other people development related services

Through these associations, FLDL will not only be

involved with the design, development and delivery of

the programs, but also offer a value proposition that

takes into account the business’s needs both in terms of

costs and benefits.

With FLDL, Future Group has created a centre of higher

learning, which provides the learner an opportunity to

build self and thereby a career through completely

Indian references and methodology, at their three

Learning Centers based in Ahmedabad, Bangalore and

Kolkata. FLDL employs a large number of Learning

Specialists across locations

Future media

Future Media India Limited, aims to create media

properties in the ambience of consumption, and aid

consumer-brand engagement, converting footfalls into

eyeballs, creating trends and thereby, the desire to

change.

The company was incorporated on March 8, 2006 and

its operations commenced from January 1, 2007. The

company offers relevant engagement through its media

properties like Future Visual Spaces, Future

Activation, Future Print, Future Radio, Future TV,

Future Fuel and Future Theatre.

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Visual spaces in the shopping environment include

shopping trolleys, carry-bags, elevator doors, standees,

danglers, trial rooms, counters, in-store signage,

product displays and facades.

Amongst print properties, Future Media offers My

World, a monthly magazine for Future Group

customers. Future Media has also launched Future TV,

the first retailer-owned channel in India that aims to

provide a completely unique audio-visual experience

within an in-store environment.

Future FUEL is the TV network at BPCL petrol stations,

whileFuture Theatre has acquired on-screen media

rights for all Inox properties.

Logistics

Logistics forms a critical business activity across Future

Group’s businesses. Future Logistics Solutions Limited

(FLSL), a specialized subsidiary, offers strategic,

focused and consolidated approach to meet the group’s

large supply chain requirements as well as those of

select supply and business partners.

The Future Logistics team currently oversees the

operations of an existing fleet of over 600 dedicated

trucks, contracted from established regional and

national transport carriers, most of which are now

equipped with GPS sets. In addition it provides

integrated end-to-end SCM, warehousing and

distribution, multi-modal transportation and container

freight station. The total consolidated warehouse space

that the company intends to have operational by 2010-

11 is nearly 7.50 Million square feet.

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Leisure & Entertainment Leisure & Entertainme

The company’s presence in the fast growing leisure and

entertainment space is established through its affiliate

company, Galaxy Entertainment Corporation Ltd and its

partnership with Mumbai-based Blue Foods.

Galaxy Entertainment Corporation Ltd

GECL operates Leisure Brands including The Bowling

Company, The Sports Bar and The Brew Bar. F123 is

the company’s kids gaming and entertainment zone

while it operates Sportsbar Express under its The

Sports Bar concept.

Future Consumer Products Limited

FCPL is a subsidiary company of Pantaloon Retail India

Limited, incorporated in September 2007. The company

has two brands under its

umbrella - SACH & S Drive, inspired by Sachin

Tendulkar. These brands

operate in categories such as foods, apparels, personal

care and general

merchandize among others, and are available through

Future Group formats.

Shopping malls

Future Group currently operates six shopping malls:

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Orchid City Centre and Milan Mall in Mumbai; Cosmos

and Lido Malls in Bengaluru; Ahmedabad City Centre in

Ahmedabad and Cosmos Mall in Siliguri.

In addition the group is engaged in setting up of over

two dozen shopping malls and consumption centres, all

of which will be operational by 2011

Knowledge service

Future Knowledge Services is a retail technology

service provider for high quality, low cost services

model catering to the entire retail value chain. Future

Knowledge Services will provide

consolidated Technology Support, Business Process

Management and Contact Centre for all group

companies and partners. Its key partners include Wipro,

SAP and Cisco.

The pillars on which the deliverables of Future

Knowledge Services are based include IT-based

applications and implementation

modules; Design, Built and Run to enable businesses

to function smoothly and accurately.

SAP as the backbone provider, ensures connectivity

throughout the group’s retail formats, warehouses,

vendor partners and allied

Businesses. In addition VPN and Business

Intelligence and Data Warehousing tools have also

been incorporated as a robust decision making enabler.

Further, cutting edge technology advancements at the

store level for better operational efficiencies and

65

transaction enhancements are underway

e-tailing

Futurebazaar.com is the group’s foray into the

consumer e-commerce business in India. The website is

owned and operated by Future Bazaar India Limited, a

subsidiary of Pantaloon Retail (India) Limited.

The company through its

website, www.futurebazaar.com, provides customers

with a streamlined, efficient and world class

personalized shopping experience, which is supported

with the best technology platform.

Popular Indian computer magazine PC World named

Future Bazaar as the Best Indian Website 2007 in the

Shopping category.

Company Timeline

Major Milestones

1987

Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal

trouser brand.

1991

Launch of BARE, the Indian jeans brand.

1992

Initial public offer (IPO) was made in the month of May.

66

1994

The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation.

The company starts the distribution of branded garments through multi-brand retail outlets across the

nation.

1995

John Miller – Formal shirt brand launched.

1997

Pantaloons – India’s family store launched in Kolkata.

2001

Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.

2002

Food Bazaar, the supermarket chain is launched.

2004

Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is launched in

Bangalore.

2005

Fashion Station - the popular fashion chain is launched

aLL – ‘a little larger’ - exclusive stores for plus-size individuals is launched

2006

Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and Horizon

and private equity fund Indivision. Plans forays into insurance and consumer credit.

Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and

futurebazaar.com are launched across the nation.

Group enters into joint venture agreements with ETAM Group and Generali.

Awards and recognition

2008

Coca-Cola Golden Spoon Awards 2008

Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani 67

Most Admired Food & Grocery Retailer of the Year – Supermarkets: Food Bazaar

Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food,

Beverages & Grocery: Future Group

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar

The Coca-Cola Golden Spoon Awards 2008, were given away for the first time as a culmination of the

‘Food Forum India 2008’ – a two day convention which saw the participation of leading brands, retailers

& retail support organizations from across the globe. The awards were presented to honour enterprise,

innovation and achievement in the food retailing business as a benchmark of excellence.

The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements: HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress -

Asia’s single most important global platform to promote world-class retail practices - and are aimed at

honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008.

2007

Images Retail Awards

Most Admired Retail Face of the Year: Kishore Biyani

Most admired retailer of the year: Large format, multi product store: Big Bazaar

Most admired retailer of the year: Food and Grocery: Food Bazaar

Most admired retailer of the year: Home & office improvement: HomeTown

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

Images Retail Forum followed strict international benchmarks in deciding the top honours for

Images Retail Awards ’07, with IRIS as knowledge partner and global consulting firm AT

Kearney as the Process Approver.

National Retail Federation Awards International Retailer for the Year 2007–Pantaloon Retail (India) Ltd

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The National Retail Federation is the world’s largest retail trade association with over 1.4 million

members in the US and across the world. Some of the past winners of the award include Metro

AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The

award was presented at the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards Emerging Market Retailer of the Year 2007–Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one

thousand retail professionals from over sixty countries. The awards were decided by a

multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks

& Spencer and IKEA.

Hewitt Best Employers 2007 Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual survey of the

best employers in India, as part of its global initiative. It is based on CEO interview, People

Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer

to feature among the twenty-five best employers in India.

PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.com

PC World, a leading consumer technology magazine selected the best Indian websites in

various categories based on use of technology for delivering solutions, information being

presented in an intuitive and concise manner and overall experience aided by design.

Reader’s Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket

Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent

research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has

won this award.

2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers – Pantaloon Retail

(India) Ltd Best Retailer in India – Pantaloon Retail (India) Ltd

The Retail Asia publication in association with EuroMonitor and KPMG honours the best

retailers in 14 countries across the Asia Pacific region. The awards were presented in

Singapore in October, 2006.

Asiamoney Awards Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

69

The Asiamoney publication conducts a poll among fund manages and investors and does a

quantitative analysis of financial performance to select best managed companies in Asian

countries.

Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) –

Kishore Biyani

Considered to be one of the most prestigious business awards in India, a jury comprising

leading names in Indian business selected the winners based on courage, creativity, passion,

endurance and vision.

CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year – Kishore

Biyani

Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high

profile jury, along with research partners - The University of Chicago Graduate School of

Business, Development Dimensions International (DDI) and AC Neilson ORG MARG.

Lakshmipat Singhania – IIM Lucknow National Leadership Awards

Young Business Leader – Kishore Biyani

The award recognizes and honors individuals who have contributed consistently to the betterment of

our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime

Minister Dr. Manmohan Singh in December, 2006.

Images Retail Awards Best Value Retail Store – Big Bazaar Best Retail Destination – Big Bazaar Best

Food & Grocery Store – Food Bazaar Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer & industry poll and

nominations followed by performance assessment by team of analysts and jury.

Readers’ Digest Awards Platinum Trusted Brand Award - Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent

research agency, Nielsen Media Research.

CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket – Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000

consumers were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year – Kishore Biyani

70

Big Bazaar is a chain of shopping malls in India currently with 29 outlets, owned by the Pantaloon

Group. It works on same the economy model as Wal-Mart and has had considerable success in many

Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the head of

Pantaloon Retail India Ltd.

In 2003 the workers at one of its outlets in a store in Mulund, a Mumbai suburb caught a man

shoplifting. It was alleged that the man was bashed after having been caught stealing a razor worth

Rs.80 (less than $2). The man died shortly afterwards.

Locations

Ahmedabad (Raipur Gate, Kankaria)

Ambala

Bangalore

Bhubaneswar

Bombay (Lower Parel, Mulund, Kandivali)

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Calcutta (Baguihati, Hiland Park)

Delhi

Durgapur

Gaziabad

Gurgaon

Hyderabad

Indore

Lucknow

Mangalore

Nagpur

Nasik

Pune

Rajkot

Thane

Vishakhapatnam

Big Bazaar

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar

scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee.

With the ever increasing array of private labels, it has opened the doors into the world of fashion and

general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much

more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much

more to complete your shopping experience

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INTRODUCTION

Type: Type-hyper market, discount store, value segmented.

Founded in 2001 Headquarters– Jogeshwari Mumbai.

Industry – Is retail industry

Promoter – Kishore Biyani

Parent - Pantaloon retail India ltd.

Punch line – “Isse sasta aur accha kahin nahin”

Currently 106 outlets

India’s first hypermarket retail outlet

Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in operation. It is a subsidiary

of Pantaloon Retail India Ltd's, Future Group, and follows the business model of United States-based

Wal-Mart.

‘Isse Sasta Aur Acha Kahin Nahin’ is the hypermarket discount store initiative of the company

(Pantaloon) commissioned to address the discount & bargain-hunting tendency of the Indian shopper.

Firstly Big Bazaar was set up across 50,000 Sq. ft. in Kolkatta. Driven by the resounding success of the

concept, four Big Bazaars were rolled out across 2,00,000 Sq. ft. in Hyderabad, Bangalore, & Mumbai.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar

scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee.

With the ever increasing array of private labels, it has opened the doors into the world of fashion and

73

general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much

more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more

to complete your shopping experience.

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both

the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the

company operates over 12,000,000 square feet (1,100,000 m2) of retail space, has over 1,000 stores

across 71 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely

Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian

bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of

seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory,

Blue Sky, aLL, Top 10 and Star and Sitara. The company also operates an online portal,

futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format

home solutions store, Collection i, selling home furniture products and E-Zone focussed on caterng to

the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based

National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World

Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire

Indian consumption space

7P Analysis of Big Bazaar

7P Marketing Mix is more useful for services industries and knowledge intensive industries. Successful

marketing depends on number of key issues. The seven keys issues are explained as: -

Product

Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture,

child care, toys, etc. Products of all the major brands are available at Big Bazaar. Also, there are many

in house brands promoted by Big Bazaar. Big Bazaar sold over 300,000 pairs of jeans, 50,000 DVD-

74

players and 25,000 microwave-ovens. In all, the fashion, electronics and travel segments made up

about 70% of sales. Last year, these categories made up only about 60%.

Price

The tag-line is “Is se sasta aur accha aur kahin nahi”. They work on the model of economics of scale.

There pricing objective is to get “Maximum Market Share”. The various techniques used at Big Bazaar

are: -

· Value Pricing (EDLP - Every Day Low Pricing): Big Bazaar promises consumers the lowest

available price without coupon clipping, waiting for discount promotions, or comparison shopping.

· Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological

discounting (Rs. 99, Rs. 49, etc.) is used as promotional tool. Big Bazaar also caters on Special Event

Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).

· Differentiated Pricing: Time pricing, i.e., difference in rate based on peak and non-peak hours or

days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big

Bazaar.

· Bundling: Selling combo-packs and offering discount to customers. The combo-packs add value to

customer.

Place

· Big Bazaar stores are located in 50 cities with 75 outlets. Big Bazaar has presence in almost all the

major Indian cities. They are aggressive on their expansion plans.

Promotion

Big Bazaar started many new and innovative cross-sell and up-sell strategies in Indian retail market.

The various promotion techniques used at Big Bazaar include “saal ke sabse saste teen din”, Future

Card (the card offers 3% discount), Shakti Card,





Brand Endorsement by M. S. Dhoni, Exchange Offer - ‘Junk Swap Offer’, Point-of-Purchase

Promotions.

75

Advertising has played a crucial role in building of the brand. Big Bazaar advertisements are seen in

print media, TV, Radio (FM) and road-side bill-boards.

People

They are one of the key assets for any organization. The salient features of staff of Big Bazaar are: -

· Well-trained staffs, the staff employed by Big-Bazaar are well-suited for modern retail.

· Well-dressed staff improves the overall appearance of store.

· Employees are motivated to think out-of-the-box. Retail sector is in growth stage, so staff is

empowered to take innovative steps.

· Employs close to 10,000 people and recruits nearly 500 people every month.

· Use of technology like scenario planning for decision making.

· Multiple counters for payment, staff at store to keep baggage and security guards at every gate,

makes for a customer-friendly atmosphere.

Process

The goods’ dispatch and purchasing area has certain salient features which include: -

· Multiple counters with trolleys to carry the items purchased.

· Proper display / posters of the place like (DAL, SOAP, etc.).

· Home delivery counters also started at many places.

Physical Evidence

It deals with the final deliverable or the display of written facts. This includes the current system and

available facilitie

Statistics

Listed on: Bombay Stock Exchange

Stock Code: BOM:523574

Fiscal Year Ending: June

Major Industry: Retailing and Dept. Store Chains

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Employees :150,000 (June, 2008)

Board of Directors

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief

Executive Officer of Future Group.

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile

business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail

stores operations, IT and exports. He has been instrumental in the implementation of the various new

retail formats.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management,

Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor.

He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of

Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian

Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company

since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the

board of DSP Merrill Lynch Trustee Co and Ceat Limited among others.

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Dr. D O Koshy, Independent Director

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID),

Ahmedabad. He has over 24 years of rich experience in the textiles and garment industry and was

instrumental in the setting up of NIFT centres in Delhi, Chennai and Bangalore. He is a renowned

consultant specializing in international marketing and apparel retail management.

Ms. Anju Poddar, Independent Director

Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a Director, NIFT,

Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd and Samay Books Ltd,

among others.

Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the boards

of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League Clothing Ltd, among

others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of

Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT,

among others.

Major Milestones

2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.

2002 food BAZAAR the super chain is launched.

Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food,

Beverages & Grocery: Future Group.

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar

2007 Most admired retailer of the year: Large format, multi product store: Big Bazaar.

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RESEARCH METHODOLOGY

Research Methods

To understand the use of statistics, one needs to know a little bit about experimental design or how a

researcher conducts investigations. A little knowledge about methodology will provide us with a place to

hang our statistics. In other words, statistics are not numbers that just appear out of nowhere. Rather,

the numbers (data) are generated out of research. Statistics are merely a tool to help us answer

research questions. As such, an understanding of methodology will facilitate our understanding of basic

statistics.

Validity

A key concept relevant to a discussion of research methodology is that of validity. When an individual

asks, "Is this study valid?” they are questioning the validity of at least one aspect of the study. There

are four types of validity that can be discussed in relation to research and statistics. Thus, when

discussing the validity of a study, one must be specific as to which type of validity is under discussion.

Therefore, the answer to the question asked above might be that the study is valid in relation to one

type of validity but invalid in relation to another type of validity.

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Each of the four types of validity will be briefly defined and described below. Be aware that this

represents a cursory discussion of the concept of validity. Each type of validity has many threats which

can pose a problem in a research study. Examples, but not an exhaustive discussion, of threats to each

validity will be provided. For a comprehensive discussion of the four types of validity, the threats

associated with each type of validity, and additional validity issues see Cook and Campbell (1979).

Statistical Conclusion Validity:

Unfortunately, without a background in basic statistics, this type of validity is difficult to understand.

According to Cook and Campbell (1979), "statistical conclusion validity refers to inferences about

whether it is reasonable to presume co variation given a specified alpha level and the obtained

variances (p. 41)." Essentially, the question that is being asked is - "Are the variables under study

related?" or "Is variable A correlated (does it covary) with Variable B?".If a study has good statistical

conclusion validity, we should be relatively certain that the answer to these questions is "yes".

Examples of issues or problems that would threaten statistical conclusion validity would be random

heterogeneity of the research subjects (the subjects represent a diverse group - this increases

statistical error) and small sample size (more difficult to find meaningful relationships with a small

number of subjects).

Internal Validity:

Once it has been determined that the two variables (A & B) are related, the next issue to be determined

is one of causality. Does A cause B? If a study is lacking internal validity, one cannot make cause and

effect statements based on the research; the study would be descriptive but not causal. There are

many potential threats to internal validity. For example, if a study has a pretest, an experimental

treatment, and a follow-up posttest, history is a threat to internal validity. If a difference is found

between the pretest and posttest, it might be due to the experimental treatment but it might also be due

to any other event that subjects experienced between the two times of testing (for example, a historical

event, a change in weather, etc.).

Construct Validity:

One is examining the issue of construct validity when one is asking the questions "Am I really

measuring the construct that I want to study?" or "Is my study confounded (Am I confusing

constructs)?". For example, if I want to know a particular drug (Variable A) will be effective for treating

depression (Variable B) , I will need at least one measure of depression. If that measure does not truly

reflect depression levels but rather anxiety levels (Confounding Variable X), than my study will be

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lacking construct validity. Thus, good construct validity means the we will be relatively sure that

Construct A is related to Construct B and that this is possibly a causal relationship. Examples of other

threats to construct validity include subjects’ apprehension about being evaluated, hypothesis guessing

on the part of subjects, and bias introduced in a study by expectancies on the part of the experimenter.

External Validity:

External validity addresses the issue of being able to generalize the results of your study to other times,

places, and persons. For example, if you conduct a study looking at heart disease in men, can these

results be generalized to women? Therefore, one needs to ask the following questions to determine if a

threat to the external validity exists: "Would I find these same results with a difference sample?",

"Would I get these same results if I conducted my study in a different setting?", and "Would I get these

same results if I had conducted this study in the past or if I redo this study in the future?" If I cannot

answer "yes" to each of these questions, then the external validity of my study is threatened.

Types of Research Studies

There are four major classifications of research designs. These include observational research,

correlation research, true experiments, and quasi-experiments. Each of these will be discussed further

below.

Observational research:

There are many types of studies which could be defined as observational research including case

studies, ethnographic studies, ethological studies, etc. The primary characteristic of each of these types

of studies is that phenomena are being observed and recorded. Often times, the studies are qualitative

in nature. For example, a psychological case study would entail extensive notes based on observations

of and interviews with the client. A detailed report with analysis would be written and reported

constituting the study of this individual case. These studies may also be qualitative in nature or include

qualitative components in the research. For example, an ethological study of primate behavior in the

wild may include measures of behavior durations i.e. the amount of time an animal engaged in a

specified behavior. This measure of time would be qualitative.

Surveys are often classified as a type of observational research.

Correlational research:

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In general, correlational research examines the co variation of two or more variables. For example, the

early research on cigarette smoking examines the co variation of cigarette smoking and a variety of

lung diseases. These two variables, smoking and lung disease were found to covary together.

Correlational research can be accomplished by a variety of techniques which include the collection of

empirical data. Often times, correlational research is considered type of observational research as

nothing is manipulated by the experimenter or individual conducting the research. For example, the

early studies on cigarette smoking did not manipulate how many cigarettes were smoked. The

researcher only collected the data on the two variables. Nothing was controlled by the researchers.

It is important to note that correlational research is not causal research. In other words, we can not

make statements concerning cause and effect on the basis of this type of research. There are two

major reasons why we cannot make cause and effect statements. First, we don¹t know the direction of

the cause. Second, a third variable may be involved of which we are not aware. An example may help

clarify these points.

In major clinical depressions, the neurotransmitters serotonin and/or norepinephrine have been found

to be depleted (Coppen, 1967; Schildkraut & Kety, 1967). In other words, low levels of these two

neurotransmitters have been found to be associated with increased levels of clinical depression.

However, while we know that the two variables covary - a relationship exists - we do not know if a

causal relationship exists. Thus, it is unclear whether depletion in serotonin/nor epinephrine cause

depression or whether depression causes a depletion is neurotransmitter levels. This demonstrates the

first problem with correlational research; we don't know the direction of the cause. Second, a third

variable has been uncovered which may be affecting both of the variables under study. The number of

receptors on the postsynaptic neuron has been found to be increased in depression (Segal, Kuczenski,

& Mandell, 1974; Ventulani, Staqarz, Dingell, & Sulser, 1976). Thus, it is possible that the increased

number of receptors on the postsynaptic neuron is actually responsible for the relationship between

neurotransmitter levels and depression. As you can see from the discussion above, one cannot make a

simple cause and effect statement concerning neurotransmitter levels and depression based on

correlational research. To reiterate, it is inappropriate in correlational research to make statements

concerning cause and effect.

Correlational research is often conducted as exploratory or beginning research. Once variables have

been identified and defined, experiments are conductible.

True Experiments: The true experiment is often thought of as a laboratory study. However, this is not

always the case. A true experiment is defined as an experiment conducted where an effort is made to

impose control over all other variables except the one under study. It is often easier to impose this sort

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of control in a laboratory setting. Thus, true experiments have often been erroneously identified as

laboratory studies.

To understand the nature of the experiment, we must first define a few terms:

1. Experimental or treatment group - this is the group that receives the experimental treatment,

manipulation, or is different from the control group on the variable under study.

2. Control group - this group is used to produce comparisons. The treatment of interest is

deliberately withheld or manipulated to provide a baseline performance with which to compare

the experimental or treatment group's performance.

3. Independent variable - this is the variable that the experimenter manipulates in a study. It can

be any aspect of the environment that is empirically investigated for the purpose of examining

its influence on the dependent variable.

4. Dependent variable - the variable that is measured in a study. The experimenter does not

control this variable.

5. Random assignment - in a study, each subject has an equal probability of being selected for

either the treatment or control group.

6. Double blind - neither the subject nor the experimenter knows whether the subject is in the

treatment of the control condition.

Now that we have these terms defined, we can examine further the structure of the true experiment.

First, every experiment must have at least two groups: an experimental and a control group. Each

group will receive a level of the independent variable. The dependent variable will be measured to

determine if the independent variable has an effect. As stated previously, the control group will provide

us with a baseline for comparison. All subjects should be randomly assigned to groups, be tested a

simultaneously as possible, and the experiment should be conducted double blind. Perhaps an

example will help clarify these points.

Wolfer and Visintainer (1975) examined the effects of systematic preparation and support on children

who were scheduled for inpatient minor surgery. The hypothesis was that such preparation would

reduce the amount of psychological upset and increase the amount of cooperation among thee young

patients. Eighty children were selected to participate in the study. Children were randomly assigned to

either the treatment or the control condition. During their hospitalization the treatment group received

the special program and the control group did not. Care was take such that kids in the treatment and

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the control groups were not roomed together. Measures that were taken included heart rates before

and after blood tests ease of fluid intake, and self-report anxiety measures. The study demonstrated

that the systematic preparation and support reduced the difficulties of being in the hospital for these

kids.

Let us examine now the features of the experiment described above. First, there was a treatment and

control group. If we had had only the treatment group, we would have no way of knowing whether the

reduced anxiety was due to the treatment or the weather, new hospital food, etc. The control group

provides us with the basis to make comparisons the independent variable in this study was the

presence or absence of the systematic preparation program. The dependent variable consisted of the

heart rates, fluid intake, and anxiety measures. The scores on these measures were influenced by and

depended on whether the child was in the treatment or control group. The children were randomly

assigned to either group. If the "friendly" children had been placed in the treatment group we would

have no way of knowing whether they were less anxious and more cooperative because of the

treatment or because they were "friendly". In theory, the random assignment should balance the

number of "friendly" children between the two groups. The two groups were also tested at about the

same time. In other words, one group was not measured during the summer and the other during the

winter. By testing the two groups as simultaneously as possible, we can rule out any bias due to time.

Finally, the children were unaware that they were participants in an experiment (the parents had agreed

to their children's participation in research and the program), thus making the study single blind. If the

individuals who were responsible for the dependent measures were also unaware of whether the child

was in the treatment or control group, then the experiment would have been double blind.

A special case of the true experiment is the clinical trial. A clinical trial is defined as a carefully designed

experiment that seeks to determine the clinical efficacy of a new treatment or drug. The design of a

clinical trial is very similar to that of a true experiment. Once again, there are two groups: a treatment

group (the group that receives the therapeutic agent) and a control group (the group that receives the

placebo). The control group is often called the placebo group. The independent variable in the clinical

trial is the level of the therapeutic agent. Once again, subjects are randomly assigned to groups, they

are tested simultaneously, and the experiment should be conducted double blind. In other words,

neither the patient nor the person administering the drug should know whether the patient is receiving

the drug or the placebo.

Quasi-Experiments:

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Quasi-experiments are very similar to true experiments but use naturally formed or pre-existing groups.

For example, if we wanted to compare young and old subjects on lung capacity, it is impossible to

randomly assign subjects to either the young or old group (naturally formed groups). Therefore, this

cannot be a true experiment. When one has naturally formed groups, the variable under study is a

subject variable (in this case - age) as opposed to an independent variable. As such, it also limits the

conclusions we can draw from such an research study. If we were to conduct the quasi-experiment, we

would find that the older group had less lung capacity as compared to the younger group. We might

conclude that old age thus results in less lung capacity. But other variables might also account for this

result. It might be that repeated exposure to pollutants as opposed to age has caused the difference in

lung capacity. It could also be a generational factor. Perhaps more of the older group smoked in their

early years as compared to the younger group due to increased awareness of the hazards of

cigarettes. The point is that there are many differences between the groups that we cannot control that

could account for differences in our dependent measures. Thus, we must be careful concerning making

statement of causality with quasi-experimental designs.

Quasi-experiments may result from studying the differences between naturally formed groups (ie.

young & old; men & women). However, there are also instances when a researcher designs a study as

a traditional experiment only to discover that random assignment to groups is restricted by outside

factors. The researcher is forced to divide groups according to some pre-existing criteria. For example,

if a corporation wanted to test the effectiveness of a new wellness program, they might decide to

implement their program at one site and use a comparable site (no wellness program) as a control. As

the employees are not shuffled and randomly assigned to work at each site, the study has pre-existing

groups. After a few months of study, the researchers could then see if the wellness site had less

absenteeism and lower health costs than the non-wellness site. The results are again restricted due to

the quasi-correlational nature of the study. As the study has pre-existing groups, there may be other

differences between those groups than just the presence or absence of a wellness program. For

example, the wellness program may be in a significantly newer, more attractive building, or the

manager from hell may work at the no wellness program site. Either way, it a difference is found

between the two sites it may or may not be due to the presence/absence of the wellness program.

To summarize, quasi-experiments may result from either studying naturally formed groups or use of

pre-existing groups. When the study includes naturally formed groups, the variable under study is a

subject variable. When a study uses pre-existing groups that are not naturally formed, the variable that

is manipulated between the two groups is an independent variable (With the exception of no random

assignment, the study looks similar in form to a true experiment). As no random assignment exists in a

quasi-experiment, no causal statements can be made based on the results of the study.

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3.1 Title of the Study

Comparative study of Big Bazaar & Vishal Megamart

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3.2 Duration of the Project

1 month

3.3 Objective of Study

1. Which retail outlet is better in terms of services?

2. Which outlet has better product availability?

3. Which outlet has better parking facility?

3.4 Type of Research

Descriptive research

It is the most commonly used and the basic reason for carrying out descriptive research is to identify

the cause of something that is happening. For instance, this research could be used in order to find out

what age group is buying a particular brand of cola, whether a company’s market share differs between

geographical regions or to discover how many competitors a company has in their marketplace.

However, if the research is to return useful results, whoever is conducting the research must comply

with strict research requirements in order to obtain the most accurate figures/results possible.

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The process of conducting a descriptive research study would include the following:

1. State the hypotheses or questions you hope to answer with your descriptive study.

2. Define subjects.

3. Develop the instrumentation for your study. Usually this involves selecting or more often

developing a questionnaire.

4. Validate the questionnaire.

5. Prepare a cover letter

6. Pretest the questionnaire

7. Plan how you will deal with non-respondents and with items not completed.

8. Description and analysis of results.

3.5 Sample Size and method of selecting sample

Sampling is often used when conducting a census is impossible or unreasonable. When using a

census, the researcher is interested in collecting primary data about or from every member of a

defined target population. Intuitively, it is easy to see that sampling is less time-consuming and costly

than conducting a census. For example, let’s say the management of US Airways wants to find out

what business travelers liked and disliked about flying US Airways. Gathering data from about 2,000

experienced US Airways business travelers would be much less expensive and time-consuming than

surveying about 6.5 million travelers. As discussed in earlier chapters, no matter what type of offline or

online research design is used to collect secondary or primary data, the time and money factors of

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research projects are usually critical to decision makers. For researchers, shorter projects are more

likely to fit the decision maker’s time frames.

The concept of sampling also plays an important role in the process of identifying, developing, and

understanding new marketing constructs (or objects) that need to be investigated by the researcher.

Consider a researcher who is helping the owner of a local doctor’s walking clinic to understand the

concept of service quality in medical delivery practices. The researcher must identify the various

dimensions that might make up service quality. By using different exploratory (or qualitative) research

methods, she or he can establish a manageable set of dimensions and attributes representative of the

whole concept of service quality.

Another area in which sampling plays a significant role is the process of developing the scale

measurements used to actually collect primary data about objects or people. When creating a scale

measurement, the researcher must have some idea of who the intended respondents are, so that the

appropriate words and phrases are incorporated into the measurement design. In addition, she or he

must be able to determine the scale’s reliability and validity. These design and test activities require the

researcher to administer the scale measurement to a representative subset of the proposed target

population.

Samples also play an important indirect role in the process of designing questionnaires.

Depending on the redefined information problem and the selected target population, sampling decisions

will affect the decisions regarding the type of research design (e.g., exploratory, descriptive, causal,

offline, online), the survey instrument (e.g., person-administered,

computer-assisted, or self-administered), and the actual questionnaire’s structural design attributes. For

example, by having some general idea of the target population and the key characteristics that will be

used to draw the necessary sample of respondents, researchers can customize the questionnaire with

the appropriate phrasing and words to ensure that the questionnaire is of interest to the prospective

respondents and results in high-quality data.

In cases where the process of measurement in a study results in the destruction of the elements being

studied, sampling may be the only alternative. For example, if every Ruffles potato chip that came off

Frito-Lay’s production line were tested for salt, oil, color, and so on, none would be left to package and

sell. Although this reason for sampling is usually thought of in terms of quality control, it can be applied

to many business and marketing problem situations that require primary research data in the testing of

new products or ideas. As these examples illustrate, there are different reasons for the inclusion of

sampling procedures in information research. The main objective is to allow researchers to make

inductive and predictive judgments or decisions about the total target population on the basis of limited 89

information or in the absence of perfect knowledge. The concept of sampling involves two basic issues:

(1) making the right decisions in the selection of items

(e.g., people, products, or services), and (2) feeling confident that the data generated by the sample

can be transformed into accurate information about the overall target population.

Finally, your understanding of the material covered in this chapter will set the tone for better

understanding the topics presented in the remainder of the text: construct development, scale

measurement practices, questionnaire designs, coding and fieldwork, and data analysis techniques.

We begin this chapter providing the foundation for understanding sampling by introducing you to the

basics of sampling theory. Next, we will discuss the critical issues underlying how to determine

appropriate sample sizes for different marketing research projects. Then you will be introduced to the

different types of probability and

Non probability sampling designs available to researchers. Using your understanding of topics

discussed, we conclude the chapter by discussing the steps, activities, and decisions that are involved

in developing a sampling plan.

Basic Sampling Terminology

Population

A population is an identifiable total group or aggregation of elements (e.g., people, products,

organizations, physical entities) that are of interest to the researcher and pertinent to the specified

information problem. For example, let’s say that the Mazda Motor Corporation hired J. D. Power and

Associates to measure “customer satisfaction among automobile owners.”

This wording would suggest that the population of interest would be all people who own automobiles. It

is very unlikely, however, that J. D. Power and Associates could draw a sample that would be truly

representative of such a broad, heterogeneous population—any data collected would probably not

allow for generalizations about customer satisfaction that would be of use to Mazda (or that would be

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accurate or meaningful at all). Such specification or lack of it) is unfortunately very common in

marketing research. Most businesses that require the collection of raw data are not really concerned

with total populations, but rather with a prescribed segment of the total. For purposes of discussion and

practicality of understanding the important sampling issues in research, we will use a modified version

of population:

Defined target population. A defined target population consists of the complete group of elements

(people or objects) that are specifically identified for investigation according to the objectives of the

research project. A precise definition of the target population is essential and is usually done in terms of

elements, sampling units, and time frames.

Element

An element is a person or object from which data and information are sought. Often in research, the

element is a particular product or group of individuals. Elements must be unique, be countable, and,

when added together, make up the whole of the target population.

You can view elements collectively as the target population frame for which some type of sample will be

drawn. Target population elements might include a particular consumer product (e.g., Mazda

automobiles); specific groups of people (e.g., females aged 18 to 34, or households with checking

accounts); or specific organizations (e.g., Fortune 500 companies). When the initial definition of the

target population mis defines the elements, it creates a bias referred to as target population frame error.

Sampling Units

Sampling units are the target population elements available for selection during the sampling process.

In a simple, single-stage sample, the sampling units and the population elements may be the same.

However, many studies involve complex problems that require the use of a multistage sampling

process. Using the Mazda example as a case in point, owners of Mazda cars might be the population

elements of interest, but J. D. Power and Associates might only be concerned with the owners who

have purchased new Mazdas rather than used ones. Therefore, the defined target population would be

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redefined. Refining the set of population elements with a second factor creates population segments

from which to draw a representative sample.

Target population elements might also be identified using a specified time frame (e.g., the year 2002,

the month of August 2002, or the period from April 15 to April 30, 2002).

For instance, the Mazda Corporation might specify its interest in understanding customer satisfaction

among only Mazda automobile owners who have purchased new cars in 2002.

Consequently, J. D. Power and Associates would have to further refine its definition of the target

population, thus reducing the eligible sampling units.

Sampling Frame

After defining the target population, the researcher must assemble a list of all eligible sampling units,

referred to as a sampling frame. Some common sources of sampling frames are lists of registered

voters and customer lists from magazine publishers, credit card companies, or even maps. Today,

there are also specialized commercial companies (e.g., Survey

Sampling, Inc.; American Business Lists, Inc.; Scientific Telephone Samples) that are in the business

of developing databases that contain names, addresses, and telephone numbers of

potential population elements. These companies can also generate and sell needed

sampling frames. Although the costs of obtaining such sampling frame mailing lists will

vary, a list can normally be purchased for between $50 and $200 per 1,000 names

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Probability and Non Probability Sampling

How to obtain a sample is a very important issue when designing a study that uses interviewing or

surveys for raw data collection. Overall, there are two basic sampling designs: probability and non

probability

In probability sampling, each sampling unit in the defined target population has a known, nonzero

probability of being selected for the sample. The actual probability of selection for each sampling unit

may or may not be equal depending on the type of probability sampling design used. Specific rules for

selecting members from the operational population for inclusion in the sample are set forth at the

beginning of a study and are made to ensure unbiased selection of the sampling units and proper

sample representation of the defined target population.

Probability sampling allows the researcher to judge the reliability and validity of raw data collected by

calculating the probability to which the findings based on the sample would differ from the defined

target population.As discussed earlier, this observed difference can be partially attributed to the

existence of sampling error. The results obtained by using probability sampling designs can be

generalized to the target population within a specified margin of error through the use of statistical

methods. In non probability sampling, the probability of selection of each sampling unit is not known.

Therefore, potential sampling error cannot be accurately known either. The selection of sampling units

is based on some type of intuitive judgment, desire, or knowledge of the researcher. The degree to

which the sample may or may not be representative of the defined target population depends on the

sampling approach and how well the researcher executes and controls the selection activities. Although

there is always a temptation to generalize non probability sample data results to the defined target

population, in reality those results are limited to just those people who provided the raw data in the

survey. A researcher should not even attempt to generalize the survey’s data results or make

inferences about those people in a non probability sample who for some reason demonstrated an

unwillingness to participate.

Types of Probability Sampling Designs

Simple Random Sampling

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Simple random sampling (SRS) is a probability sampling procedure that ensures that every sampling

unit making up the defined target population has a known, equal, nonzero chance of being selected.

For example, let’s say an instructor decided to draw a sample of

10 students (n = 10) from among all the students in a marketing research class that consisted of 30

students (N = 30). The instructor could write each student’s name on a separate, identical piece of

paper and place all of the names in a jar. Each student would have an equal, known probability of

selection for a sample of a given size that could be expressed by the following formula:

Probability of selection = Size of sample/

Size of population

Types of Probability and Non Probability Sampling Method

Probability Sampling Methods

Simple Random Sampling (SRS)

Researchers use a table of random numbers, random digit dialing, or some other random selection

procedure that ensures that each sampling unit making up the defined target population has a known,

equal, nonzero chance of being selected into the sample.

Systematic Random Sampling (SYMRS)

Using some form of an ordered list of the members of the defined target population, researchers select

a random starting point for the first sampled member. After determining what the constant “skip interval”

value needs to be to ensure representativeness, the skip interval is applied to select every nth member

from the random starting point until the necessary sample is drawn. This sampling method is used such

that the entire list is covered, no matter of the starting point. This method accomplishes the same end

goal of the

SRS method, and is more efficient.

Stratified Random Sampling (STRS)

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When the defined target population is believed to have a non normal (or skewed) distribution for one or

more of its distinguishing characteristics (e.g., age, income, and product ownership), researchers must

identify subpopulations, referred to as strata. After the strata are segmented, a simple random sample

is drawn for each stratum. Proportional and disproportional weighting factors may be applied to

estimate overall population values.

Cluster Sampling

This method requires that the defined target population be segmented into geographic areas, each of

which is considered to be very similar to the others. Researchers randomly select a few areas, then

conduct a census of the elements in each area. As an alternative, researchers can select more areas

and take samples from each of those areas. This sampling method is appealing when researchers can

easily identify the highly similar areas.

Non Probability Sampling Methods

Convenience Sampling

A method in which samples are drawn at the convenience of the researcher or interviewer, often as the

study is being conducted. The assumptions underlying this method are that the defined target

population is homogeneous and the individuals interviewed are similar to the overall target population

with regard to the characteristics being studied.

Judgment Sampling

Participants are selected according to the researcher’s or some other experienced individual’s belief

that they will meet the requirements of the study. The underlying assumption is the researcher’s

subjective belief that the opinions of a group of perceived experts on the topic of interest are

representative of the entire defined target population.

Quota Sampling

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This method involves the selection of prospective participants according to pre specified quotas

regarding demographic characteristics (e.g., age, race, sex,income), specific attitudes (e.g.,

satisfied/dissatisfied,

liking/disliking, great/marginal/no quality), or specific behaviors (e.g., regular/occasional/rare shopper,

product user/nonuser, heavy user/light user). The underlying purpose of quota sampling is to provide

an assurance that pre specified subgroups of the defined target population are represented on pertinent

sampling factors that are determined by the researcher or client.

Snowball Sampling

A method that involves the practice of subjectively identifying and qualifying a set of initial prospective

respondents who can, in turn, help the researcher identify additional people to be included in the study.

After interviewing one person, the interviewer would solicit that person’s help to identify other

people with similar characteristics, opinions, or feelings. Members of the defined target

population who might not hold similar beliefs or feelings to those of the respondents are less

likely to be included in this type of sample

Type of sampling simple random sampling

Sample size 150

No. of questionnaire 100

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Questionnaire

One of the great weaknesses of questionnaire design today is that many researchers still do not

understand the theory behind questionnaire development. Many researchers believe that designing

questionnaires is an art rather than a science, where art relates to the researcher’s creative use of

words in asking the right questions and developing the related scale points. While there is some level of

creativity involved in designing a questionnaire, the process itself should be a scientific one that

integrates established rules of logic, objectivity, discriminatory powers, and systematic procedures.

Everyone understands that words go into questions and that questions go into questionnaires, but not

everyone understands that writing questions does not give you a questionnaire.

Four Theoretical Components of a Questionnaire

Theoretically, a questionnaire consists of several components—words, questions, formats, and

hypotheses—that are integrated into a recognizable, hierarchical layer system.

Words

The most obvious component is words. The researcher must carefully consider which words to use in

creating the questions and scales for collecting raw data from respondents.

Gathering and Collecting Accurate Data

A few examples of wording problems include ambiguity, abstraction, and connotation. The words

selected by the researcher can definitely influence a respondent’s answer to a given question. The

following examples are used to illustrate this point:

1. Do you think anything could be done to make it more convenient for people to conduct their financial

transactions at Citicorp Bank?

2. Do you think anything should be done to make it more convenient for people to conduct their

financial transactions at Citicorp Bank?

3. Do you think anything might be done to make it more convenient for people to conduct their financial

transactions at Citicorp Bank?

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The different answers each of these questions would generate show how word phrasing variations can

become significant in questionnaire designs. Slight changes in wording can introduce different concepts

or emotional levels into the questionnaire.

Questions/Setups

The next component is the question/setup used in a particular scale measurement to collect raw data

from the respondent. Question reliability, question validity, and question bias should have already been

addressed during the scale measurement design activities and are therefore not part of questionnaire

design itself. Two important issues relating to question phrasing that have a direct impact on survey

designs are (1) the type of question format (unstructured or structured) and (2) the quality of the

question (good or bad).3

Unstructured questions are open-ended questions formatted to allow respondents to reply in their own

words. There is no predetermined list of responses available to aid or limit the respondents’ answers.

This type of question requires more thinking and effort on the part of respondents. In most cases, an

interviewer is required for purposes of asking follow-up probing questions. If administered correctly,

unstructured questions can provide the researcher with a rich array of information. The actual format of

open-ended questions might vary depending on the data collection method (e.g., personal interview,

telephone interview, or self-administered survey). Structured questions are closed-ended questions that

require the respondent to choose from a predetermined set of responses or scale points. This question

format reduces the amount of thinking and effort required by respondents. In general, structured

questions are more popular than unstructured ones in offline and online self-administered

questionnaires.

Interviewer bias is eliminated because either (1) the interviewer simply checks a box or line, circles a

category, hits a key on a keyboard, points and clicks a computer mouse, or records a number or (2) the

respondents themselves check a box or line, circle a category, hit a key on a keyboard, point and click

a computer mouse, or record a number that best represents their response to the question.In many

ways, structured formats give the researcher greater opportunities to control the thinking that

respondents must do in order to answer a question. Bad questions are any questions that prevent or

distort the fundamental communication between the researcher and the respondent. Researcher may

think she or he has written an excellent question because it accurately conveys her or his point of view

or interest to the respondent, but if the respondent cannot answer it in a meaningful way, it is a bad

question. Some examples of bad questions are those that are

1. Incomprehensible to the respondent because the wording, the concept, or both cannot be

understood. An example would be: “What is your attitude about the linkage between the 2002 war on

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the terrorists of al-Quaida in Afghanistan and the Democrats decrying of sexual McCarthyism toward

improving the environment in Arizona?”

2. Unanswerable either because the respondent does not have access to the information needed or

because none of the answer choices apply to the respondent. An example would be: “What was your

parents’ exact annual income two years ago?”

3. Leading (or loaded) in that the respondent is forced or directed into a response that she or he would

not ordinarily give if all possible response categories or concepts were provided, or if all the facts of the

situation were provided. An example of this would be: “Do you believe that Democrats who loved

William Jefferson Clinton agreed he did a good job as president of the United States?”

4. Double-barreled in that they ask the respondent to address more than one issue at a time. An

example would be: “To what extent do you agree or disagree that Monica

Lewinsky and Representative Henry Hyde, R-Ill., were responsible for the impeachment vote against

President Clinton?”

3.6 Scope of Study

Procedural Considerations in Evaluating

A Marketing Research Project

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Although decision makers have a joint role in determining the information problems, information

requirements, and research objectives, rarely do decision makers have the knowledge to effectively

assess the value/cost of the marketing research project from important procedural or methodological

dimensions. Here the researcher must educate the decision maker about the procedural and

methodological criteria necessary to understand and evaluate a project. Some of the more critical

criteria include pricing the project, objectivity, confidentiality, inaccurate data, and data validation.

Pricing the Research Project

Of special interest to both the decision maker and the researcher is the overall cost of the

recommended research project. Basically, the conventional wisdom that applies to any pricing decision

also applies to determining the price of a given marketing research project, regardless of whether the

project’s focus is on collecting and interpreting secondary or firsthand (primary) data and information.

While most secondary and primary research projects involve direct costs, indirect overhead costs, and

a fee for professional services, a number of other factors come into play in any attempt to fairly

calculate the expected value/cost of a recommended research project. As noted earlier, the type of

information needed (e.g., secondary vs. primary data), budget allocation (e.g., dollar amount set aside

for conducting research activities), complexity of the needed information (e.g., basic demographic

characteristics or detailed attitudes and behaviors), staffing sources (e.g., in-house or outsourcing the

activities), and time frame requirements (e.g., quick vs. long), as well as the decision maker’s

confidence in the researcher’s ability and the specifications of the research project, all impact the

process of determining the value/cost of any proposed research study.

For example, the new CEO of the Greater Tampa Chamber of Commerce (GTCC) and his executive

team recently came to the conclusion that they were unaware why large and small businesses alike

were becoming chamber members. After spending a significant amount of time speculating on

businesses’ underlying reasons for joining the chamber, they realized that some research expertise

was needed to collect the necessary data. They sought the assistance of several research experts.

During discussions with the researchers, it was noted that the chamber had plenty of secondary data

on the demographic characteristics of its 1,700 members but no solid, high-quality data concerning the

members’ attitudes toward being a chamber member or their service needs and wants. It was also

discovered that the

CEO wanted information on the membership issue to present at the chamber’s Board of

Directors meeting scheduled in 30 days. When the subject of cost came up in the discussion, the

researchers went through the process of indicating the various costs associated with the research 100

activities that would be required to complete the project in the short time frame, coming up with an

overall cost of a little over $30,000. When asked about the chamber’s budget allocations for conducting

such a primary research study by outside researchers, the chamber’s CEO indicated that he had

forgotten to include any resources in the current budget for doing this type of research project. After a

moment of silence, the researchers suggested that the chamber seek out the assistance of a

government-based institution that might have the necessary resources and willingness to do a

“goodwill” research study. The lesson from this example is that any type of high-quality research costs

money, but if the decision maker has little to no resources to cover the costs of doing research, the

expected value of the information to be gained becomes a somewhat moot point.

In general, one of the best practices to employ when evaluating the overall cost of a research project is

to request that an itemized list of activities appear on the research proposal with the dollar value

assigned to each activity. In addition, a good strategy would be for the decision maker to ask several

research firms for bids and cross-compare those bids to the projected cost of doing the research in

house. But keep in mind that the actual use of these activities can vary from project to project. In most

cases, the final price quoted by the research firm should be based on the collective costs of these

activities. If any of the tasks or the related expenses change, then the decision maker should expect a

change in the final negotiated price. The pricing structure should always include a specified agreement

that explains the general responsibility for handling any cost overruns or underestimates due to

unanticipated changes that may occur during the execution of the research project.

One factor that can complicate efforts in pricing any research project is the time frame in which the

information needs to be delivered to the decision maker. In situations where the overall time frame is

short, the costs of collecting, analyzing, and preparing the report have a propensity to increase the

price of the project.

For example, GTCC wanted to include all its 1,700 members’ opinions; from a cost-saving perspective,

an e-mail survey method was discussed, yet the chamber’s membership database was missing e-mail

addresses for 600 members. To avoid disenfranchising any of the members, it was suggested that 10

trained interviewers telephone those 600 members without e-mail addresses and administer a short

(e.g., six-minute) phone survey. Upon discovering the 30-day completion time frame, not only would

data collection costs increase because 20 interviewers would be required instead of the original 10

interviewers, but also survey instrument design costs would increase because the proposed self-

administered e-mail survey instrument would have to be modified for the telephone interviewing

method.

101

Objectivity

A second procedural criterion is to establish means by which to ensure that the information that results

from the research project will be truly objective. The decision maker needs clear confirmation of how

the sampling procedures that will be employed will avoid bias.

For example, in the late 1980s, the Chrysler Corporation commissioned a study that indicated that

people preferred Chrysler’s cars over Toyota’s. It was later revealed that none of the 100 respondents

had ever owned a foreign auto. He respondents in this sample were probably biased against foreign

automobiles.

For any project, decision makers need to understand that statistics must be used and reported properly.

If the level and type of analysis are not clearly specified at the start of a project, misuse of statistics can

easily occur. Take, for example, the reported statistical fact that there exists a direct positive correlation

between upturns and downswings in the stock market and the length of women’s skirts. While this may

be statistically accurate, the conclusions one may draw from it are worthless. A sound evaluation of the

type of analysis and statistical representation can ensure objectivity of the research project.

Finally, researchers must avoid designing projects to achieve a predetermined outcome that will

support some action or cause. For example, many critics speculate that the results of the marketing

research for R. J. Reynolds’ Premier cigarettes were the function of the research design. Rather than a

study that would determine the causes of consumers’ product preferences,

a descriptive study was employed because such a study would yield more positive results to support

the marketing of the cigarette. Coincidentally, this occurred while the company was trying to increase its

stock share price because of a leveraged buyout speculation.

Confidentiality

A third criterion used in evaluating research projects is confidentiality. Due to the broad range of

activities undertaken by many outside-the-company researchers, it is not uncommon for a researcher to

perform studies for several firms in a given industry. This may or may not represent a conflict of interest

if truly proprietary information is protected.16 Therefore, before any research project is initiated; it

becomes good practice for the decision maker to request from an outside researcher a statement of

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confidentiality and proprietary treatment of information. It should also be established at this time that

any documentation generated by the research project (i.e., completed questionnaires, sampling frames,

data analysis printouts) will become the property of the decision maker’s company.

Inaccurate Data

Both controllable and uncontrollable factors can develop to cloud the accuracy of the data collected in a

research project. While subsequent chapters will illustrate techniques to avoid data collection problems,

data accuracy is still a prominent issue in project evaluation.

One of the best safeguards for ensuring the accuracy of a researcher’s data is evidence of past

performance. Operating as part of the evaluation process, the decision maker should ask any outside

researcher to provide references. Those who give such references should be in the position to

objectively assess a researcher’s past performance with regard to type of projects conducted, realized

outcomes, level of expertise, and knowledge of current marketing research practices. While it is difficult

(if not impossible) to guarantee 100 percent accuracy for any marketing research project, evidence of a

researcher’s past performance and capabilities can increase the decision maker’s confidence that the

study or project will be accomplished professionally.

Data Validation

In the process of collecting data from respondents, it is customary to validate at least 20 percent of total

responses, to ensure that the data were collected and recorded accurately.

As part of the total research package, it is the obligation of the researcher to perform this service for the

decision maker. Researchers who balk at this service should be carefully scrutinized with regard to their

ability to bring professionalism to the research project. As with all other project-related documents,

validation forms should be returned to the decision maker upon project completion. Many clients will

take this one step further and perform their own validation procedure beyond that of the researcher.

This is just one additional criterion used to ensure that the research project will be conducted

accurately.

The Using Technology box explains how business decision makers can obtain high quality research

data through U.S. government documents offered on the Internet.

103

There are the scopes which are available in my study….

It is useful for Retail Company to get more shares or to be on the top. Companies can use my

data to find out the reason of declining the sales and it can enhance it’s one of the 4 P’s factor

or whatever is required of it

My study will help to all the consumer product companies which wants to enter into the market &

wants to know consumer patterns

3.7 Limitation of Study

Although I gave my best efforts to this project but even after that I had some problems

Time

It was the main constraints for my project .i have allotted only few weeks to complete my

project which was quite challenging.

Cost104

I was helped by no one in this project, so being a student I tried to cover as many places

as I could at my survey time

Sample size

Since I chose simple random sampling so I had to ask one hundred fifty people to get

100 responses

4. Facts and Findings

More than 68% consumers like to shop at Big Bazaar.

Families are opting modernization (western concept) due to globalization, increasing income

level.

105

People shops from retail outlets just because of quality and availability

Consumers of Jaipur city is not much aware about the different retail outlets neither they are

sensitive about it.

Big Bazaar has the better distribution system in Jaipur city

Consumers are quite aware about Big Bazaar brand in comparison to others

5. Analysis and interpretation

Q 1. Did you know about Big Bazaar and Vishal Megamart?

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1) Yes __ 2) No __

Interpretation

The very first question of my questionnaire was about knowing the awareness level of consumers in Jaipur city &

I found that only 67% people know about Big Bazaar & Vishal Megamart which is quite unpredictable.

Q 2. Did you visited both Big Bazaar and Vishal Megamart?

1) Yes __ 2) No __

Interpretation

In my second question ,I found that only 50 % people of awareness level category visit the above mentioned

retail outlets.

As first two question are the criteria for selecting the respondent (sample) in which it is asked

that do they know about both Big Bazaar and Vishal Megamart and secondly it is asked that did

they visited both of them.

Q.3 which retail outlet you like the most?

1) Vishal Mega Mart __ 2) Big Bazaar__

107

34 said its big Bazaar and 14 said its vishal megamart

.

Interpretation: - This question interprets well about the liking of the consumers concerning to the comparison of

both the outlet, this would help to analyze that which outlet is better and is most likely preferred by the customers

Q.4 In terms of degree of service which outlet is good ?

1) Vishal Mega Mart a) High__ b) Medium __ c) Low__

108

2) Big Bazaar a) High__ b) Medium __ c) Low__

In this question it asked about the services of big Bazaar and vishal megamart, in this the service

is divided into 3 categories.

1. High __

2. Medium __

3. Low __

In these categories out of 50 respondents 21 rated big Bazaar as high service provider and 17 said its

medium, in case vishal mega mart only 6 said that services are of high quality and 32 said its of

medium quality service provider.

HIGH MEDIUM LOW0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

VISHAL MEGAMARTBIG BAZAAR

109

Interpretation: - According to the respondents it is very well interpreted that big Bazaar is highly good in terms

of services comparative to vishal mega mart, as in terms of percentage the chart shows that in high category big

Bazaar is 80% and vishal megamart is only 20% .it means the upper middle class of Jaipur city like to go big

Bazaar in comparison to vishal megamart,but in terms of low category the ratio is 50:50 and as far as cocern about

the middle category vishal megamart holds the 60% of the market.

Q.5 what facility of your liking retail outlet you like the most in terms of ranking?

1) Product availability __

2) Product display __

3) Information display __

4) Quality of product __

5) ATM, Debit and Credit card __

110

Interpretation: -

In terms of facility of the retail outlet which is liked by the respondents in terms of ranking.

In case of vishal megamart out 16 respondents10 like the product availability, 8 like the product

display facility, respondents like the information display in vishal mega mart, 9 respondent like

the quality of the product, and least 14 respondent said that the facility like ATM’s and others are

not good enough in vishal megamart.

In case big Bazaar out 34 respondents 23 give the first rank to the product availability facility of

the outlet, 16 said that the availability of the product is also good in big Bazaar, 18 said that

information display is average in big Bazaar, 13 said the quality of the product is good and 13

said its of average quality, 21 said that the facilities like ATM’s and others are not good and only

3 said its good.

So, the common problem in both the outlets is the low availability of facility like ATM’s and others.

Product availability is good in big Bazaar so as the information display and product display.

Q.6 Is it easy to enter and exit from the parking lot?

1) Big Bazaar Yes __ No __

2) Vishal Megamart Yes __ No __

111

BIG BAZAAR

VISHAL MEGAMART

68

32

PARKING FACILITYPARKING FACILITY

Interpretation: -

This answer gave me the psychological view of the consumers .Out of 50 respondents (sample

size) 34 like the parking facility of the big Bazaar and only 16 was in the favor of vishal mega

mart, do the difference is so high in case of parking facility, big Bazaar is far better than vishal

mega mart. And effect of this facility we can see on sales, the sales of big Bazaar is much higher in

comparision to vishal megamart.

Q.7 How is the employees behavior in outlet?

1) Big Bazaar : _____________________________________________________________

2) Vishal Megamart : ________________________________________________________

112

BIG BAZAAR

VISHAL MEGAMART

0 10 20 30 40 50 60

EMPLOYEES BEHAVIOR

EMPLOYEE BEHAVIOR

Interpretation: - so the employee behavior was so good in the big Bazaar and vishal megamart is nearly good

comparison to the big Bazaar because the 30 repondents said big Bazaar is good and 25 said its vishal megamart it

means some of them like both the retails outlets in terms of behavior of employees. In this question I got to know

that the consumers happier from the behavior of big Bazaar personnel 55% people voted for that.

Q.8 Which retail outlet visual merchandising influence you the most?

1) Big Bazaar __

2) Vishal Megamart__113

0.8 1 1.2 1.4 1.6 1.8 2 2.2

1

1

VISUAL MERCHANDISINGVISUAL MERCHANDISING

35 said the visual merchandising of the big Bazaar is good and 15 said its good in case of

vishal mega mart.

Interpretation: - visual merchandising is the activity of promoting the sale of goods, especially by

their presentation in retail outlets it means the visual merchandising is much better and much liked

by the consumers as compare to the vishal megamart in term of percentage out of 50

respondents 70% like big Bazaar and 30% like vishal megamart.

Q.9 which retail outlet provide the bigger line and width of the products?

1) Big Bazaar __

2) Vishal Megamart __

114

74%

26%

PRODUCT LINEBIG BAZAAR VISHAL MEGAMART

37 said that big Bazaar provide much bigger product width and length. And 13 was agreed in

case of vishal mega mart.

Product lining is the marketing strategy of offering for sale several related products.

Unlike product bundling, where several products are combined into one, lining involves

offering several related products individually. A line can comprise related products of various

sizes, types, colors, qualities, or prices. Line depth refers to the number of product variants in

a line. Line consistency refers to how closely related the products that make up the line

115

are. Line vulnerability refers to the percentage of sales or profits that are derived from only a

few products in the line.

The number of different product lines sold by a company is referred to as width of product

mix. The total number of products sold in all lines is referred to as length of product mix. If a

line of products is sold with the same brand name, this is referred to as family branding. When

you add a new product to a line, it is referred to as a line extension. When you add a line

extension that is of better quality than the other products in the line, this is referred to

as trading up or brand leveraging. When you add a line extension that is of lower quality

than the other products of the line, this is referred to as trading down. When you trade down,

you will likely reduce your brand equity. You are gaining short-term sales at the expense of

long term sales.

6. SWOT Analysis

A SWOT analysis of the Indian organized retail industry is presented below:

Strength:

116

1. Retailing is a “technology-intensive" industry. It is technology that will help the organized retailers to score over the unorganized retailers. Successful organized retailers today work closely with their vendors to predict consumer demand, shorten lead times, reduce inventory holding and ultimately save cost. Example: Wal-Mart pioneered the concept of building competitive advantage through distribution & information systems in the retailing industry. They introduced two innovative logistics techniques – cross-docking and EDI (electronic data interchange).

2. On an average a super market stocks up to 5000 SKU's against a few hundreds stocked with an average unorganized retailer.

Weakness

1. Less Conversion level : Despite high footfalls, the conversion ratio has been very low in the retail outlets in a mall as compared to the standalone counter parts. It is seen that actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other hand, a high street store of retail chain has an average conversion of about 50-60%. As a result, a stand-alone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are experiencing a ROI of 8-10%.

2. Customer Loyalty: Retail chains are yet to settle down with the proper merchandise mix for the mall outlets. Since the stand-alone outlets were established long time back, so they have stabilized in terms of footfalls & merchandise mix and thus have a higher customer loyalty base.

Opportunity

1. The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2010 making India one of the largest consumer markets of the world. The IMAGES-KSA projections indicate that by 2015, India will have over 55 Crore people under the age of 20 - reflecting the enormous opportunities possible in the kids and teens retailing segment.

2. Organized retail is only 3% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p.a. and reach INR 1,00,000 Crore by 2010.

3. Percolating down: In India it has been found out that the top 6 cities contribute for 66% of total organized retailing. While the metros have already been exploited, the focus has now been shifted towards the tier-II cities. The 'retail boom', 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expected to grow to 20-25%.

4. Rural Retailing: India's huge rural population has caught the eye of the retailers looking for new areas of growth. ITC launched India's first rural mall "Chaupal Saga" offering a diverse range of products from FMCG to electronic goods to automobiles, attempting to provide farmers a one-stop destination for all their needs." Hariyali Bazar" is started by DCM Sriram group which provides farm related inputs & services. The Godrej group has launched the concept of 'agri-stores' named "Adhaar" which offers agricultural products such as fertilizers & animal feed along with the required knowledge

117

for effective use of the same to the farmers. Pepsi on the other hand is experimenting with the farmers of Punjab for growing the right quality of tomato for its tomato purees & pastes.

Threat

1. If the unorganized retailers are put together, they are parallel to a large supermarket with no or little overheads, high degree of flexibility in merchandise, display, prices and turnover.

2. Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping

7. CONCLUSION

There are the various points which I found in my research project viz.

If we see the results, Big Bazaar holds the better position in comparison to Vishal Megamart in

Jaipur city

118

On the basis of distribution system(place), Big Bazaar holds the higher position

People don’t bother so much about the brand name; they go and pick whatever they find at

shop so companies need to differentiate their brand name from others.

The advertising polices are so good of Big Bazaar(endorsed by Dhoni,Shaheera Khan & Asin).

Vishal Megamart is bounded by regions so it needs to be opened in all over the country.

Jaipur is becoming educational & IT hub so outsiders are coming in the city with rapid speed.

8.Recommendation and Suggestions

Advertising of retail outlet companies lacks creativity and it should be heart touching

119

Companies should distribute free key chain, calendar, t-shirts for making brand popular among

people.

Companies should introduce products at low price.

Companies should do repeated advertising. It would produce results.

Add innovative feature in retail outlet companies that will make the difference.

Since dealers play a significant role in making brand choice for customers, they should be

provided with extra benefits and incentives every now and then, the incentive included cash

discount, gift like camera, audio system, cordless phone and some percentage in sales given to

dealers after completing some fix target given by the company.

Dealers desire more advertisement to be done through local newspaper and TV ads. To make

consumers aware about the product. Hoarding in major area, mouth publicity through dealers etc.

Newspaper advertisement should not be space oriented (half a page or full page) instead the

company’s logo should be given a major stress.

Because of repeated striking on customer mind it would produce results. Logo of the of the retail

companies can penetrate the market. This service has been provided by postal services of India

at subsidiary rates.

Quite number of qualified should be appointed.

Number of call centre should open.

9. APPENDIX

Number of respopndents

Q.1 Q.2 Q.3 Q.4 Q.5 Q.6 Q.7 Q.8 Q.9

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1

2

3

4

5

6

7

8

9

10

11

12

13

1

1

1

1

1

1

1.

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

2

1

1

2

1

2

2

2

2

2

1

2

1-b2-c____1-b2-a____

1-b2-b____1-a2-b____1-b2-a____

1-b2-c____

1-b2-b____

1-b2-b____1-c2-c____

1-b2-b____

1-b2-a____1-b2-b____

1-b2-b____

Ranking

,,

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1-a2-b____1-a2-b____

1-a2-b____1-b2-a____1-a2-b____

1-b2-b____

1-a2-b____

1-a2-b____1-b2-b____

1-b2-a____

1-a2-a____1-a2-b____

1-a2-b____

OE

,,

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1

2

2

2

1

2

1

1

1

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1

1

1

1

1

2

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1

2

1

1

1

2

1

2

1

121

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

2

2

1

2

2

2

2

2

2

1

1

2

2

1

1-b2-c____

1-a2-a____

1-c2-b____1-b2-b____1-c2-a____

2-b____1-b2-a____1-b2-a____1-b2-b____

1-c2-b____1-a2-c____1-a

____1-c2-b____

1-c2-b____1-b

,,

,,

,,

,,

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,,

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,,

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1-a2-b____

1-a2-a____

1-b2-a____1-a2-a____1-a

____1-b2-b____1-b2-a____1-a2-b____1-b2-b____

1-b2-a____1-b2-a____1-b2-a____1-a2-a____

1-b2-b____1-a

,,

,,

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2

1

1

2

1

1

2

1

1

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2

2

1

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2

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1

2

1

1

1

1

1

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2

2

1

1

2

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29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

2

2

2.

2

2

1

1

1

2

2

2

2

2

2

2

2

____1-b2-a____1-a

____1-b2-a____2-a

____1-c1-a____1-b2-c____1-b2-c____1-a2-b____2-a____1-b2-c____2-a____1-b2-b____1-b2-a____1-c2-b____1-b2-c____1-b2-a

,,

,,

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2-b____1-a2-b____1-b2-a____1-a2-b____1-b2-b____1-a2-b____1-a2-b____1-a2-a____1-b2-a____1-a____1-b2-b____1-a____1-b2-a____1-b2-a____1-a2-b____1-a2-b____1-a2-b

,,

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1

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2

2

1

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1

123

45

46

47

48

49

50

1

1

1

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1

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1

2

2

2

2

2

2

____1-b2-a____1-b2-a____1-b2-a____1-b2-a____1-b2-a____1-b2-a

,,

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____1-a2-a____1-a2-a____1-a2-a____1-a2-b____1-a2-b____1-a2-b

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1

1

1

1

1

1

1

1

1

1

1

1

QUESTIONAAIRE

NAME: DATE:

Q 1. Did you know about Big Bazzar and Vishal Megamart?1) Yes __ 2) No __

Q 2. Did you visited both Big Bazzar and Vishal Megamart?

124

1) Yes __ 2) No __

Q.3 Which retail outlet you like the most? 1) Vishal Mega Mart __ 2) Big Bazzar__

Q.4 In terms of degree of service which outlet is good ?1) Vishal Mega Mart a) High__ b) Medium __ c) Low__2) Big Bazzar a) High__ b) Medium __ c) Low__

Q.5 What facility of your liking retail outlet you like the most in terms of ranking? 1) Product availability __ 2) Product display __3) Information display __4) Quality of product __5) ATM, Debit and Credit card __

Q.6 Is it easy to enter and exit from the parking lot?1) Big Bazzar Yes __ No __2) Vishal Megamart Yes __ No __

Q.7 How is the employees behavior in outlet?1) Big Bazzar : _____________________________________________________________2) Vishal Megamart : ________________________________________________________

Q.8 Which retail outlet visual merchandising influence you the most?1) Big Bazzar __2) Vishal Megamart__

Q.9 Which retail outlet provide the bigger line and width of the products?1) Big Bazzar __2) Vishal Megamart __

Comments if any about the retail outlet you like the most: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Thank You

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10. BIBLIOGRAPHY

BOOKS

MarketingManagement,Millennium Edition

Philip Kotler

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Custom Edition for

University of Phoenix

Marketing Research

Within a changing information environment

HAIR, BUSH, ORTINAU

www.bigbazaar.com

www.futurebazaar.com/

en.wikipedia.org/wiki/Big_Bazaar

www.pantaloon.com/fashion-bigbazaar.asp

www.vishalmegamart.net/

business.mapsofindia.com/india-retail-industry

business.mapsofindia.com/india-retail-industry/

http://www.researchandmarkets.com/reports/888480/indian_retail_industry_2009

http://www.vishalmegamart.net/foodmart.htm

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bigbazar richhapal

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