BIG WINS AND BATTLE SCARS HOW TO PROFITABLY BUILD A FAST- GROWING AGENCY Tiffany Sauder President, Element Three @TIFFANYSAUDER
Big wins & battle scars upload
Nov 28, 2014
Running an agency is hard work. Figuring out how to profitably run a fast growing agency is even harder. Element Three was Hubspot's Agency of the Year in their first year as a VAR and became a Platinum partner shortly after. In this session, Tiffany will share some of the big wins and battle scars from her journey of growing from 8 employees to nearly 40. We will talk about how to find the right talent, prioritize certain hires over others and build a team thats allows great work for clients. We will review some of the tools used for managing capacity and strategically staffing for growth.
In addition we will outline processes for setting vision, maintaining alignment through the continual evolution that occurs with grown and communication throughout the organization. Most importantly, we will talk about the only thing that really matters - how to build culture and and a vision others can see and believe. P: Tiffany will be sure to leave plenty of time for Q&A so your most pressing questions can be asked - and hopefully answered - as you chart the course for your agency's growth.
In addition we will outline processes for setting vision, maintaining alignment through the continual evolution that occurs with grown and communication throughout the organization. Most importantly, we will talk about the only thing that really matters - how to build culture and and a vision others can see and believe. P: Tiffany will be sure to leave plenty of time for Q&A so your most pressing questions can be asked - and hopefully answered - as you chart the course for your agency's growth.
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Transcript
BIG WINS AND BATTLE SCARS HOW TO PROFITABLY BUILD A FAST- GROWING AGENCY
Tiffany Sauder President, Element Three @TIFFANYSAUDER
2006 2007 2008 2009 2010 2011 2012 2013 2014 P
Element Three Revenue | October 2011 HubSpot VAR
THESE THINGS WORKED
ONLY SPEND TIME WITH PEOPLE WHO
CAN HELP OR SPEND MONEY WITH YOU.
BE VULNERABLE AND ASK
QUESTIONS.
LEARN HOW TO SELL. THIS IS
NOT OPTIONAL.
GET EXTERNAL PERSPECTIVE. BUT BE SMART
ABOUT IT.
THESE THINGS DIDN’T WORK
BE INTENTIONAL ABOUT CULTURE. DON’T LEAVE IT
TO CHANCE.
DON’T HANG ON TOO LONG, NOT EVERYONE WILL FINISH WITH YOU
DON’T BE DRIVEN BY
FEAR
DON’T TAKE YOUR FAMILY FOR GRANTED
PEOPLE (WHEN, WHO & HOW MUCH)
WHEN TO HIRE
WHO TO HIRE • Hiring moto: NO SUPRPRISES • 80% of hires come from referrals • Talk money early • Interview for cultural fit • Don’t ignore your gut • The best people are already employed • 90 day review – fail fast • LinkedIn
HOW MUCH EXPERIENCE
# OF EMPLOYEES EXPERIENCE IN YRS 15 1-4 years
13 5-10 years
12 > 10 years
STRENGTH’S FINDER 2.0
TOOLS WE USE TO RUN THE BUSINESS
(NONE OF THESE ARE ORIGINAL)
COMMUNICATION CADENCE A. DAILY STAND-UPS
B. WEEKLY DEPARTMENT MEETINGS & LEADERSHIP
C. MONTHLY BUSINESS REVIEW MEETINGS
D. QUARTERLY OFF-SITE
A: Awesome Comes Standard B: Business First E: Emotional Intelligence S: Stay Curious T: Transparent C: Creative Swagger O: Own Selflessly
LIVE THE VALUES
QUESTIONS?
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