BIG READ, Big Benefits Creating Sustainable Partnerships Across Communities Paige Mano, Librarian & Social Media Coordinator Melissa Olson, Digital Initiatives Librarian Anne Rasmussen, Continuing Resources & Copyright Librarian Heather Spencer, Access Services Technology Coordinator
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Big Read, Big Benefits: Creating Sustainable Partnerships Across Communities
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BIG READ, Big Benefits
Creating Sustainable Partnerships Across Communities
Paige Mano, Librarian & Social Media CoordinatorMelissa Olson, Digital Initiatives Librarian
Chancellor and Provost’s OfficeSafety & Risk Management
Art
History
Economics
UWP Foreign Films Series Drama Club
Art Galleries
Facilities Management
Creative Services
Student Center/Student Activities
University Relations & Advancement
Dean of Students
Business Services
Scholarship Office
Food and freebies!
Community Partnerships
Q. Which of these entities makes the most sense to partner with for the Big Read?
A. A local Fire Department The local Women’s Club
Breweries A Bike shop
Diners A bakery
Correctional facilities Cartooning festival
A Credit Union Nature Sanctuary/Arboretum
All of them!
Get local!
Public Libraries
Racine Public Library Kenosha Public Library
● Kenosha Unified Schools
Public Schools
● Racine Unified Schools
Partner with other local Colleges & Universities!
Coming Soon?
2015
Marketing
Print Materials
Social MediaPublic Relations
Web Presence
Promotional Items
Display MaterialsMarketing
Events
Brochure (almost 5,000 distributed)
Harbor Market • Party on the Pavement • Fall Fest
Posters
Table Tents and Ads
Window Displays
Window Displays
T-shirts and Banners
Video Monitor Teasers
Web Presence
• 1,459 unique page views from outside IP addresses
• Average time spent over 3 minutes
• Over 250 unique page views from Parkside IP addresses
Social Media
Email Blasts
Marketing: Public Relations
• WRJN Radio Talk Show
• WGTD Radio Talk Show
• Press Releases
• Kenosha Community
Media
Promotional Items
Dog BandanasMagnets
Temporary Tattoos Matches
Partner Event
Bradford High School Connection
Marketing
Events
Image courtesy of Annabella Pope www.annabellapope.com
Herding Cats
Image courtesy of Tina Phillips www.freedigitalphotos.net
Be Present!!
Organization
Image courtesy of Matthew Newberghttp://4evern3rdy.deviantart.com/
Kudos
Events● •Kickoff Event with Keynote by Sam Weller● •Films● •Book Discussions● •Gallery Openings● •Radio Play● •Bonfire● •Banned Books Bingo● •Fire Safety Workshop● •Fahrenheit 451 Extravaganza
Drama Club Dramatic Readings at Bonfire
Fire Extinguisher and Life Safety Training
RG ProductionsFahrenheit 451 Radio Play Edition
Book Discussion at UW-Parkside
Book Discussion at Public Craft Brewing Company
Book Discussion at Public Craft Brewing Company
The Numbers● Total Events - 58● Keynote Attendance – over 300● Area High School and Middle School Students reached –
320● Businesses Participation in $4.51 Specials - 20● Book Discussions – 13 both public and private● Average attendance for Book Discussion - 21● Total Program Attendance – 3700● Books Distributed - 2750