Why Mobile? Martijn Pannevis - @PanMan CC By http://www.flickr.com/photos/gaetanlee/118885175
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Why Mobile?Martijn Pannevis - @PanMan
CC By http://www.flickr.com/photos/gaetanlee/118885175
http://www.flickr.com/photos/momoams/5408653702/
?
SEE IT HAPPEN
Skylines - investor deck - August 2011LAUNCHED AT TECHCRUNCH DISRUPT
Why?CC By http://www.flickr.com/photos/ameninadosolhos/2226574367
4th Screen
How we got here
What would you rather miss for one year?
31%
69%
SexTelefoon
Mobile is Personal
CC By http://www.flickr.com/photos/seandreilinger/133299418
Mobile is Social
CC by http://www.flickr.com/photos/polvero/3551035260
Mobile has Context
CC By http://www.flickr.com/photos/delphien/3029504174
Mobile is always near
CC By http://www.flickr.com/photos/lanier67/2979124681
Most important medium
10-19
20-29
30-39 21
28
42
10
12
11
30
37
22
39
23
25
Age
TV PC Other Mobile
PC’s: 1.1 billion
http://www.flickr.com/photos/61209873@N00/5357865167/
TV: 1.5 billion
http://www.flickr.com/photos/33401860@N00/4172188331/
Radio: 3.9 billion
http://www.flickr.com/photos/11922859@N00/170464222/
WC: 4.5 billion
http://www.flickr.com/photos/80384851@N00/5885647486/
Phones...?
http://www.flickr.com/photos/35211570@N00/3514892055/
Phones: 6.7 Billion
http://www.flickr.com/photos/35211570@N00/3514892055/
Massai krijgers
CC by http://www.flickr.com/photos/markkelley/1022720488/
Growth
CC by http://www.flickr.com/photos/snapeverything/2485411341
0M
66,667M
133,333M
200,000M
7.000.000 SmartphoneUsers in NL
4.300.000 TabletUsers in NL
Nu.nl
Nu.nl: 64% mobile
Nu.nl Mobile Channels
347.369775.369
apps
25%
75%
iOSAndroid
Mobile Spend
A WHOLE NEW WORLD
46
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