BIG DIPA & ASSOCIATES -Offering Different Alternatives to the Late Night Experience- Max Redmann, Dan McConnell, Dipa Gurung
Feb 23, 2016
BIG DIPA & ASSOCIATES
-Offering Different Alternatives to the Late Night Experience-
Max Redmann, Dan McConnell, Dipa Gurung
Our Goal: To put a new spin on the Late
Night Kise concept in order to increase participation on campus.
Find new ways of attracting both students and faculty.
Demographics: 45 people surveyed; 15 males and
30 females 18 upper classmen 27 under classmen Everyone involved had heard about
Late Night Everyone who had purchased meal
plans would attend more if plan covered Late Night option
Survey Says:
010203040
Yes Yes No
Opinion on Food:
Really Enjoyed the Food
Liked Some of The Food
Disliked the Food
No Comment
0 4 8 12 16
# of People
# of People
Based off research… Students know about Late Night
but not all attend If meal plans covered Late Night,
attendance would improve Students want a place to study in
the evenings over a place of entertainment
Opinion of food is relatively good, but most had no comment
So….. Based off our results, we believe
that students want a NEW environment to study, eat and socialize.
Late Night Kise is just not appealing enough to students to keep attendance up and steady
NEW NAME! “THE UNION LOUNGE” Strategy: To offer a new option for
late night food that offers fast service, great food, and student collaboration
Theme: Welcome to your night
Relocating:
The Food: Add salad bar
Healthier options along with current food that’s offered
- gluten free products- organic foods
Advertisements: Advocate Poster’s
-located in: CMU, Kise, Dorms, etc. “Footsteps” Banners Flyer’s
-Banner-
“Footprints”
Flyer
Promotions: Facebook Scan Codes Punch Cards Use of MSUM Meal Plans “Demo” Night Opening Week Specials Weekly Drawing All Campus E-mail lists
Samples:Punch Cards
Scan Code App-Apply to: ~Posters ~Banners ~Flyers ~Facebook
Media Expense ChartSales
FacebookAdvocateBannersPostersFlyers
$4,200$3,000$900$333$216
Total:$ 8,649
Production Payment:
Agency Compensa-tionProduction
$4,500
$1,250
Total: $5,750
Promotion Budget:Facebook PageMini-Demo NightPunch CardsScan Codes + SubsciptionOpening Week SpecialsFree Meal + Prize Draw-ingsCampus EmailsRadio Ads
$500.00$400.00
$250.00
$100.00
$650.00
$1,500.00$0
$0
Total: $3,400.00
Total Budget:Price
Media ExpensesProduction and PaymentPromotion
$8,649
$5,750
$3,400
Total: 17,800
In Conclusion: The Union Lounge is a newly
relocated late night event Offers new healthy salad bar and
organic foods Will be advertised through
multiple media outlets on campus. This will be a brand new way of
enjoying the late night food options and will put a new face on staying up!
Thank you! We at Big Dipa & Associates would
like to thank you for all you time and attention
Have a great day!!