Big Data: The Force That’s Good for Consumers and Society

DATA FOR Good

90% of the world's data has been created

in the last two years

Think about this staggering numberThink about the speed by which we, humans can create content, AND more importantly, think about how you and I factor in that equation.

The explosion of Big Data has created a need for analytics; our analytic capabilities and insights can help you interpret mass amounts of Big Data.

— Craig Boundy, CEO of Experian North America

Data is in our DNA:• 30 years of global leadership

• More than 2,800 technologists and over 400 data scientists worldwide, including global data labs in three major markets

Data is in our DNA:• Applied research teams in advanced analytics, machine learning and computer science

• Ensuring the best fit of data and analytics to optimize business performance

As the volume and variety of data increase at a rapid pace, the ability to analyze the relevant data successfully becomes increasingly important to unlock its significant value and transform the way businesses and consumers interact.

Today we are living in a data-driven economy. It’s important that in today’s world we not only acknowledge, but embrace the power of data as a force for good.

— Craig Boundy, CEO of Experian North America

When we consider thatdata is good, we think of it in terms of:• Good for our economy• Good for consumers• Good for society

When we use data for good, we see it in the areas of

INNOVATION and the creative license we give ourselves to look at problems differently.

When we use data for good, businesses are seeking

INNOVATIVE TECHNIQUES and applications to capture the value that is hidden within their data assets.

Experian DataLabs provides a safe and secure environment for:

Partnership to enable breakthrough data experimentation

Innovation to deliver solutions to challenging problems

Experian DataLabs allows us to work together on data and analytics safely with the best people and smartest technology.

— Craig Boundy, CEO of Experian North America

We have had some remarkable successes where we’ve been able to identify previously undetected risks and signals from data sets comprising billions of transactions.

— Craig Boundy, CEO of Experian North America

None of this can be achieved without

A CLEAR FOCUS on using data as a force for good.

If we proactively advance data for goodwith the right process, tools and people, we have an opportunity to

TRANSFORM OUR ECONOMY and the ways in which we operate within it.

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