Big data: supportive, straightjacket or shambles? Richard Fletcher, De Montfort University Arts & Festivals Management [email protected] @rfletch0.

[email protected] @rfletch0

Big data: supportive, straightjacket or shambles?

Richard Fletcher, De Montfort University

Arts & Festivals Management

[email protected] - @rfletch0

Shameless self promotion Discussion papers:

Five capitals for festivals: integrated reporting of economic, social and environmental impacts

(2013) Fletcher, R

The Buxton Festival Lifecycle: towards an organisational development model for festivals

(2013) Jordan, J,

Available free from : bit.ly/16Oeg5

Coming soon: CEU Budapest/European Festivals Research Project:

“Festivals in Focus: essays in tribute to Dr Dragan Klaic”

[email protected] - @rfletch0

This session

Big data in general

3 projects UK Music “Wish you were here” Creative Leicestershire “Arts Resilience

Programme” Leicester UK City of Culture – Evaluation &

Research element

A festival research database?

[email protected] - @rfletch0

Technology alone is not the answer Technology gives us more data, but not

always the capacity to do anything useful with it.

We struggle with relatively limited data already, why on earth would we want more of it?

Big Data: the three V’s Volume Variety Velocity

[email protected]

Patchy data

Festival data

Demographics

Motivations

AwarenessAttendance

Behaviour

[email protected]

Patchy data

Festival data

Demographics

Motivations

AwarenessAttendance

Behaviour

[email protected] - @rfletch0

UK Music – Wish you were here

[email protected] - @rfletch0

Creative Leicestershire – Arts Resilience Programme

[email protected] - @rfletch0

Leicester – UK City of Culture bid

Winner to be announced - November 20th

[email protected] - @rfletch0

3 V’s Big Data: the three V’s

Volume Variety Velocity

[email protected] - @rfletch0

A Festival Research Database

Using what already exists and is underused Scalable from small to large Taking the legwork out – up and down the

chain A mutual resource – you give, you get Holistic – ‘impact agnostic’ Could be a trailblazer for other cultural

research

[email protected] - @rfletch0

And finally - etymology

“Resilience”

1620s, "act of rebounding," from Latin resiliens, present participle of resilire "to rebound, recoil," from re- "back" (see re-) + salire "to jump, leap" (see salient (adj.)). Cf. result (v.). Meaning "elasticity" is from 1824.