Agriculture and Big Data
Agriculture and Big Data
• Soils, physiologysensor data
• Genetics, genomics, phenotypes, models
• GPS and planter / sprayer / combine data
• Weather and climate data and models
• Image data from machinery, remote sensing
GBs - TBs / plant University library
TBs - PBs/ region
GBs / field /yr Pickup bed full of paper
TBs - PBs / region
PBs - EBs / region
All US academic libraries
Every word ever spokenby every human being
Data type Size in bytesSize analogy
Geo-Eye1 – about 8 terabytes / day
Evolution of SuccessRob Dongoski
Ernst & Young, Global Agribusiness Leader
Key stakeholder mindset…
Key Questions
• Should I share my data with a 3rd party?
• What is the 3rd partydoing with my data?
• Does this make my work easier
• Will this improve farm income?
Data must impact basic formula
Yield x Price - Costs = Farm Income
• Enabler• Monitor• Predictor
Foundation needs set• Data privacy has to be clear• Data standards need established• Ease transfer from tractor to cloud• Pace of larger industry transformation• All stakeholders need to have a clear path
to profits
Big Data and Agriculture
Agrible’s Chris Harbourt, Ph.D.
Geography-as-a-Servicefor
Food and Agriculture
Charles D. Linville, PhD
The Value Chain isMore than Farming
USDA ERS Food Dollar Series, 2013
The Value ChainApproaching the Farm
Farm Assets• Land and buildings
$2.3T• Machinery and
equipment$243B
$42
$76
$29
$17
$12
$16
Selected US Farm Production Expenses in Billions
Livestock and poultry purchased or leased Feed purchased Fertilizer, lime, and soil conditioners purchasedGasoline, fuels, and oils purchased Interest expenseChemicals purchased
Data from USDA Census of Agriculture, 2012
Where are the Farm Operations?
Data from USDA Census of Agriculture, 2012
Where Are Others Working in the Value Chain?
About 300,000 in Food Manufacturing and Ag Implement Production In Illinois and Adjacent Midwestern States Alone
Data from US Department of Labor, 2014
Businesses in Food and Ag Make Important Decisions About
Where to Buy and Sell
Imagine a plant milling 7 Million bushels of corn per year…• What if the average bushel of corn trucked to the plant
didn’t have to go as far?• For every mile saved: about $25,000 per year in truck
freight costs for corn at that mill.*Imagine this in the context of the US and its use of 12 Billion bushels of corn per year domestically …
* We’ll let the economists sort out how much of this savings is enjoyed by who.
Want to continue discussion about where to buy, sell, or act?
Charles Linville, PhDFounder and [email protected]
2021 S. 1st St. Ste. 206DChampaign, IL 61820(217) 693-4000
Farm Management SoftwareSid Gorham
Granular, CEO & Co-Founder
Software Will Make Farming a Better Business
1. Easier to get more done…– Collaboration– Process improvement– Take on more scale, complexity
2. Easier to make best decisions…– $ yield not bushel yield– Probabilities not recent experience– Acting faster with confidence
It All Starts with Software Adoption
• Until farms run their business in software every day “big data” will have limited impact
• Using farm management software allows them to… – Capture their own farm’s data– Build habit of making and recording decisions in
software– Trust that technology can make good recommendations
Farms Need Data of All Sizes Big Data Industry • How does price/value of land in NE compare
to AK?• What marketing strategy would have
performed best in my area for last 10 years?Medium Data Peer farms • What do my peers pay for similar quantities
of DKC60-67? • What is average contribution margin for 10K
acre farm with my crop mix?
Small Data Single farm • How much risk do I take if I farm 2,000 more acres with same capacity?
• How does margin of crop rotation A compare to crop rotation B?
Granular
Farm Management Software
www.granular.ag
Farmland Analysis Tools www.acrevalue.com