BIG DATA IN BUSINESS Implement and use Big Data to your organization’s advantage

BIG DATA IN BUSINESSImplement and use Big Data to your organization’s advantage

3-Day International Executive ProgramJune 22-24, 2015, Monday-Wednesday

Madrid, Spain

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BIG DATA IN BUSINESSImplement and use Big Data to your organization’s advantage

Location:IEBusinessSchoolCampusinMadrid,SpainDuration:June22-24,2015,Monday-Wednesday

3days,9amto6pmInvestment:3.900 €

OverviewBigData–thegreatvolume,velocityandvarietyofavailabledatathatcanbeobtainedtoday–isthecurrentbuzzwordinbusiness,promisingthediscoveryofnewvalueandopportunitiesandtheoptimizationofprocesses.However,theproperimplementationofBigDataeffortsremainsahugechallenge:thehighdegreeofmanagementanddecision-makingskillsneededtosortthroughcomplexdataandthescarcityofBigDataandbusinessanalyticsprofessionalsareonlysomeofthehurdlesbusinessesfaceontheirwaytousingBigDatatotheirutmostadvantage.

Big Data in BusinessseekstohelpparticipantsdigthroughandextracttheessentialsofBigDataandmentortheminitseffectiveandoptimaluseasatooltofacilitategrowthintheirrespectiveorganizations.Whiletheprogramcontainsinteractivelectures,groupexercisesarealsotobeheldoneachdayofthecoursetoensurethatparticipantsalreadystarttheirBigDataimplementationplansandinadditionpresentandtesttheseplansbeforeapanelofexperts.

PrOgram ObjectivesThecourseaimsto:

1)AidcourseattendeesunderstandwhatBigDataisandhowitcanbenefittheirorga-nizations,jumpingintomanyexamplesderivedfromthemostactivemarketstoday

2)Provideenoughbusiness,regulatoryandtechnologicalbackgroundasto

a.FacilitatethelaunchingofBigDatainitiativeswithintheircurrentorganizationsorlaunchingnewBigDataoranalytics-basedventures.

b.Encouragethemtodeepeninspecificaspectsofthebusiness,technologyoritsapplicationstotheirindustry

c.Expandtheirmanagerialskilltoolboxwiththedevelopmentofanalyticalca-pabilities

ThisisnotatechnicalcoursebutabusinesscourseonBigDataandanalytics.Howe-ver,thecoursewillcoversometechnologyissues,astechnologyisakeydriverintheBigDataandanalyticsbusinessandasanunderstandingofthebasicconceptsandtrendsisneeded.Inthesamevein,thisapproachisconceivedandtaughtsothatanyinterestedperson,irrespectiveofhis/herformeracademictraining,couldeasilyfollowthesessionsandactivelyparticipate.

Big Data In Business

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PrOgram targetsTheprogramisdesignedfor:

•ToplevelexecutivesnotfamiliarwithBigDataoranalytics:TheprogramwillhelpthemunderstandthestrategicimportanceofdevelopinganalyticalandBigDatacapabilities.

•Mid-levelmanagersacrossallbusinesslineswhowanttoexpandtheirviews,developmanagerialanalyticalcapabilities,andlearntheoperationalimplicationsoflaunchingBigDataandanalyticalinitiatives.

•Technologysupplierswhowanttounderstandthetrendsinthebusinessandspotnewopportunities.

•OtherpartiesinterestedintheoptimalapplicationofBigDatatoboostorganizationaleffectiveness.

cOntentTheprogramadoptsanindustrywideperspective,i.e.triestoprovideanoverviewofBigDataandanalyticsinmanyindustriesacrossmultiplebusinesslines.ItwillnotonlyprovideadescriptionofBigDatainitiativesinacertainindustry,butalsohowcanitbeimplementedfromMarketingtoHumanResources.

TheprogramcombinesboththeoreticalinstructionwithcasestudiesandpracticalgroupexercisesaimedtofacilitatenetworkingandprovideattendeeswiththeopportunitytoworkontheirownBigDatainitiativesduringthecourse.

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Day 1: What is Big Data?

Session 1: Understanding Big Data. Introduction to a new information rich context •WhatisBigData?•ThreeV’sforBigData•DifferencesbetweenBigDataandtraditionaldata

manipulation•HowBigDataandanalyticsfitinanexistingorga-

nization

Session 2: How Big Data and analytics can transform your organization•Wherecanvaluebecreated?Whatarethebusiness

opportunities?

•ExampleofsuccessfulBigDatainitiatives•Sourcesofcompetitiveadvantagefromapplication

ofBigDataandanalytics

Sessions 3 & 4: Overview of a Big Data platform•Opensourcestack(ApacheHadoop,ApacheHBase,

mongoDB,Hiveetc…)•CommercialBigDataandanalyticstools

Session 5: Group Exercise•Groupswilldiscussamongthemselvesthelessons

taughtduringthedayandapplythelearningbyworkingonaBigDataidea

Day 2: Big Data Projects in practice. Do’s and Don’ts

Session 6: Group ExercisePresentationofideasdevelopedduringthepreviousdaygroupexercisetoapanelofexperts.ThepanelwillcommentontheideaspresentedandontheirownperspectiveregardingBigData

Session 7: Conceptual model for analytical thinking•Overviewofthesixstepstostructureanalytics-Problemrecognition-Reviewofpreviousfindings-Modeling-Datacollection

-Dataanalysis-Resultspresentationsandaction

Session 8: Introduction to Data Science and designing big data experiments•Avoidingsurvivorbias•Over-fittingproblems•Samplingrequirements

Session 9: Managing data privacy and governance

Session 10: Group Exercise•Groupswillreunitetodeveloptheimplementation

roadmapoftheirBigDataidea

Day 3: The Future of Big Data

Session 11: Group ExercisePresentationofimplementationstrategiesdevelopedduringthepreviousdaygroupexercisetoanewpanelofexperts.ThepanelwillenrichthediscussionwithitsownperspectiveonBigData

Session 12: Change Management in Big Data•Reorganizingyourcompany’sdecisionmaking•ChangemanagementstrategiesforBigData

Session 13: The Future of Big Data•Markettrends•TrueBigDataanalytics•Evenbiggerdata

Session 14: Wrap-up•PaintingthefullpictureofBigDataandanalytics

comingfrom the topics takenup throughoutthecourse

•Keytakeaways•Movingforwardwiththeactionplans•Recommendations-Whattoconsultforadeeperunderstandingofa

certaintechnologyorarea-Whattoread,whatassociationtojoin,etc.tobe

alwaysup-to-dateinthissector-EffectivefirststepsintoBigData

structure

Big Data In Business

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FacuLtY

guest sPeakersRepresentativesfromtopcompaniesthatexcelintheiruseofBigDatawillbeinvitedforthepresentations,paneldiscussionsandnetworking.

Ignacio Larrú MartínezIgnacioisanAdjunctProfessorofEntrepreneurshipandBigDataatIEBusinessSchool.HeisanAnalyticsConsultantandisalsocurrentlytheVicePresidentofCreditAgricoleCIB.HeismoreovertheFounderofLlVentures,andpreviouslyworkedatPricewaterhouseCoopersasITConsultant.HestudiedTelecommunicationsEngineeringatthePolytechnicUniversityofMadridandholdsanMBAdegreefromIESEBusinessSchool.

Jorge FerreiraJorgeFerreiraisaconsultantinTheBostonConsultingGroupwerehedesignsandimplementsstrategicalternativesforbusinessesregardingBigDataandotherrelatedtechnologiestoimprovetheirdecisionmakingprocedures.Jorgehasmorethan14yearsofexperienceintheanalyticssectorasanITconsultant.HegraduatedasanIndustrialEngineerandholdsanMBAfromChicagoBoothBusinessSchool.HealsomanagestheChicagoBooth:BigDataAnalyticsnetworkinggroupwithintheChicagoBoothcommunity.

Alvaro MendezProfessorMéndezisanexpertinDataMiningandPredictiveAnalytics.HecurrentlycombineshisresponsibilitiesasBAEngagementManageratIBMSpain,wherehemanagesBusinessAnalyticsservicessales,witharoleasEconometricsLectureratUniversidadAutónomadeMadridandStatisticsCoachatGeorgiaTechInstitute.HeholdsaCertificateinAdvancedStudiesinEconometrics,withresearchesinNeuralNetworksappliedtoFinancialMarketsandaMicrosoftCertifiedSolutionDeveloperCertificate.

Aurelie PolsAuréliepioneeredDigitalanalyticsinEurope.Thisallowedhertoco-foundOX2inBelgium,andMindYourGroupinSpain.Shenowworksasanindependentconsultant,definingdataflowsandsupportingcompaniesintheirriskexercisestodeterminepotentialdataliabilities.ShespeaksateventssuchaseMetrics,O’Reilly’sStrata,WebitandtheInternationalAssociationofPrivacyProfessionals.AurélieteachesDigitalAnalyticsandEthics&PrivacyatIEBusinessSchool.

Carlos del CachoCarlosdelCachoworksasdatascientistinJobandTalent,oneofSpain’sleadingstartupcompaniestryingtodeveloppredictivealgorithmstomatchjobseekersandjoboffers.Carloshasmorethan10yearsofexperienceindevelopingmachinelearninganddatasciencebasedprojectsforSpain’slargestcompanieslikeIndra.HeholdsaComputerSciencedegreeandhasamasterinArtificialIntelligence

Alberto GonzalezAlbertoGonzalezPajeworksasaDataScientistinBestiario,oneofSpain’sleadingBigDataandanalyticsconsultingcompanies.HehasworkedforthepasttenyearsasadataanalystforcompanieslikeMonsantoandCoca-ColaanalyzingdescriptiveanalyticsandimplementingBusinessIntelligenceprojects.AlbertoholdsaBusinessAdministrationdegreeandaMasterinTaxandLaw.

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DetaiLsYou may register online by going to our website: www.ie.edu/internationalprograms, proceeding to the program’s webpage,andclickingonthe“Registernow”buttonontheright-handside.Onceyourregistrationisreceived,youwillbecontactedbyIEstafftoconfirmyourenrollment.

Theprograminvestmentis3.900€,whichcoverstuition,coursematerials,andallcoffeebreaksandlunchesforallthreedaysoftheprogram.

ConcessionsareavailableforIEalumni,groupsofexecutivesattendingfromthesameorganization,participantsregisteringformorethanoneprogram,early-birdinscriptions,andothercases.

Krysta MartínezInternationalExecutiveProgramsManagerkrysta.martinez@ie.eduTel.:+34915689570

REGISTRATION

FEES

SpEcIAlcONcESSIONS

cONTAcT

Big Data In Business

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whY ie business schOOLRanked No. 1 in Europe, IE Business School is dedicated to educating business leadersthroughprogramsbasedonitscorevaluesof:

•Entrepreneurial spirit: Founded in 1973 by entrepreneurs for entrepreneurs, IE places theentrepreneurialandinnovativemindsetattheheartofitsprograms,andishometomanystartupinitiativessuchastheVentureLab,theSpainStartup&InvestorSummit,andWayra.

•Diversity and global focus:Withabout100nationalitiesmakingupitsstudentbody,IEprovidesbusinesseducationwithaglobalperspective.Itsupportstalentfromallovertheworldfromadmissiontograduationandbeyond,andthroughitsDiversityandEqualityCommissionanditsCenterforDiversity.

•Humanities and social responsibility:AsSecretariatoftheUnitedNationsGlobalCompactinSpain,IEplacespositivesocialimpactattheforefrontwithitsCorporateSocialResponsibilityprogramsandexpertfacultyinareasofsocialentrepreneurshipandmicrofinance,amongothers.ItisalsotheproudbirthplaceoforganizationssuchasNetImpactandEmzingoGroup.

IEExecutiveEducationprogramsequipmanagers,entrepreneurs,andleaderswiththelatesttools,bestpractices,andskillsthroughinteractiveandpracticalsessions.Ourprogramsaredesignedtoenableexecutivestoexcelamidstthemanyandvariedchallengestheyfacebothtodayandinthefuture.

www.ie.edu/internationalprograms

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INTERNATIONAlEXEcUTIVEpROGRAMS

PrOgram POrtFOLiO(List is subject to change)

cOntactsVisitourwebsitewhereyoucanalsodownloadtheprogrambrochures:www.ie.edu/internationalprograms

OrcontactourInternationalExecutiveProgramManagers:Krysta Martinez Karolina [email protected] [email protected]+34915689570 +34915689669

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