Big Data Evolution: March of Progress How are big data currently being used? Impact of Data over Past Five Years Passing 50% Tipping Point 50% Substantiate business decisions Improve business processes Improve products or services Improve customer service and experience Identify new business opportunities 2011 2011 2015 2015 Collects data but severely underuse them 60% 61% 88% 43% 57% 88% 18% 59% 88% 18% 56% 89% 20% 49% 85% Understands value of data and marshals resources to take better advantage Has well-defined data-management strategies that focus on collecting and analyzing the most valuable data Collects data but do not consistently maximize their value Data waster Aspiring data manager Strategic data manager Data collector Data wasters & collectors Aspiring data managers Strategic data managers Opportunities of Increased Amounts of Data From Service to Experience -9 -6 -3 0 3 6 9 12 15 15 % -4 % -3 % -8 % Strategic data manager Aspiring data manager Data collector Data wasters 2011 to 2015 Tracking true progress Download the briefing paper here. Sponsored by It has completely changed the way we do business It has had no impact on our organisation Better customer service 3% 6% 10% 33% 39% 48% 58% 9% 3% 7% 7% 25% 44% 14% Enhanced customer service 27% 20% 26% 22%
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Big Data Evolution: March of Progress
How are big data currently being used? Impact of Data over Past Five YearsPassing 50% Tipping Point
50%Substantiate business decisions
Improve business processes
Improve products or services
Improve customer service and experience
Identify new business opportunities
2011
2011 2015
2015
Collects data but severely underuse them
60%61%
88%43%
57%88%
18%59%
88%18%
56%89%
20%49%
85%
Understands value of data and marshals resources to take better advantage
Has well-defined data-management strategies that focus on collecting and analyzing the most valuable data
Collects data but do not consistently maximize their value
Data waster Aspiring data manager Strategic data manager Data collector
Data wasters & collectors Aspiring data managers Strategic data managers
Opportunities of Increased Amounts of DataFrom Service to Experience
-9 -6 -3 0 3 6 9 12 15
15%
-4%
-3%
-8%
Strategic data manager
Aspiring data manager
Data collector
Data wasters
2011 to 2015
Tracking true progress
Download the briefing paper here.
Sponsored by
It has completely changed the way we do business
It has had no impact on our organisation
Better customer service
3% 6% 10% 33% 39%
48%
58%
9%
3% 7% 7% 25% 44% 14% Enhanced customer service
27%
20%
26%
22%
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