Bringing Competition Policy in the Digital Age Understanding Digital Platforms Prof. Annabelle Gawer OECD Hearing on Big Data, 29 Nov 2016, Paris
Big data: Bringing competition policy to the digital era – GAWER – November 2016 OECD discussion
Apr 16, 2017
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Bringing Competition Policy in the Digital Age Understanding Digital Platforms Prof. Annabelle Gawer OECD Hearing on Big Data, 29 Nov 2016, Paris
Introduction Platform Fundamentals: How Platforms create value
What is Different about Data-Enabled Econ Activities: Consumers generate data
Recommendation: Reduce market distortions at the global level
Agenda
2 © Annabelle Gawer 2016. Please do not share or post without permission and without attribution
© Annabelle Gawer 2016. Please do not share or post without permission and without attribution
Some of my publications on digital platforms
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Platforms Examples
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© Annabelle Gawer 2016. Please do not share or post without permission and without attribution
Platforms: From INSIDE to OUTSIDE the Firm
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Platform Technologies
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Innovation platforms are technologies that facilitate the development of complementary innovation in innovation ecosystems
• Re-Use: Economies of
scope in innovation • Connect: Sharing IP and
tools to connect (APIs) => Reducing barriers to entry for complementors in complementary innovation
• Be a Magnet: Reduced search cost of complementary innovators
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Platform Economics Platform Business Models for computer-mediated transactions
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Dating Bars
Amazon market-place
Transactional
Air BnB
UBER
ARM
Intel micro-processor
The platform serves as an intermediary for direct exchange or transactions, subject to network effects
Innovation
The platform serves as a technological foundation on top of which other firms develop complementary innovations
Facebook for Developers
Apple iOS Apple App Store
Google Android
Facebook SAP
NetWeaver
Innovation Platforms
Transaction Platforms
Match.com Google Play
Apple
AUTOSAR Qualcomm
PLATFORMS
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Service Data
Consumes
Produces
Improves experience
One data set and common semantic
Users generate data as they consume data
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User
Platform Fundamentals: How Platforms create value • Economics & Design • Transaction & Innovation • Network Effects, Market Power, Barriers to Entry: Debunking myths
What is Different about Data-Enabled Econ Activities: Consumers generate data • Consumers are not just consumers: also producers, and co-innovators
• Different roles of Data: Input, Process technology, Output, Expression of free Speech Recommendation: Reduce market distortions at the global level • Difficult trade-offs along multiple non-commensurate dimensions, role for public-interest bodies
• Don't re-invent Antitrust, but Antitrust is Silo-ed: Link it up with other protection agencies • Global regulator of Data and a Global Competition Authority
Summary
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