Big Data & Analytics Peter Loh Apr-2013
May 10, 2015
Big Data & Analytics
Peter Loh Apr-2013
Fundamentals & Application
Sam Walton
Market & CompetitiveIntelligence
Better Value &Shopping
Experience
ConsumerBehavior
Business IntelligenceSales turnoverSupply Chain
Location
Logistics
Big Data - Information
Consumer Behaviour & Insights Purchase pattern
Sales turnover – location, product category, time Frequency of purchase Quantity per purchase Demand sensitivity - discounts & promotions, usage
of coupons
Customer loyalty Membership or store card Loyalty programs & rewards Rebates, special & customized promotions
Big Data - Information
Market & Competitive Intelligence Market intelligence
Products – current and new product launches, product differentiation
Place – where products are being offered and distributed
Price – product pricing and offerings Promotions – types of promotions for the various
channels
Competitive intelligence News and information – secondary and primary
research Market research reports Financial reports & information
Big Data & Analytics
Big Data Management & Applications
Big Data – Cloud Computing & Web2.0
Big Data Analytics – Digital Technologies
Big Data Analytics – Alternative Energy
Vestas Wind Systems Turns to IBM Big Data Analytics for Smarter Wind Energy
- http://www-03.ibm.com/press/us/en/pressrelease/35737.wss
• Vestas Wind Systems will use IBM big data analytics software and powerful IBM systems to improve wind turbine placement for optimal energy output
• Using IBM BigInsights software and an IBM "Firestorm" supercomputer to analyze petabytes of structured and unstructured data such as weather reports, tidal phases, geospatial and sensor data, satellite images, deforestation maps, and weather modeling research to pinpoint installation