big bazzar.doc

INTRODUCTION

PAGE 54

INDEX EXECUTIVE SUMMARY INTRODUCTION Big Bazaar

OBJECTIVES OF THE STUDY

RESEARCH METHODOLOGY DATA ANALYSIS & INTERPRETATION Findings

RECOMMENDATION

LIMITATIONS

CONCLUSION

EXECUTIVE SUMMARYINTRODUCTION

The project was carried out for understanding the movement of the product at BIG BAZAAR and customer satisfaction regarding different product at BIG BAZAAR Varanasi Branch .BIG BAZAAR was established in the year 2001, they are old player in RETAIL sector. The BIG BAZAAR follows values such as Leadership, Respect and Humility, Valuing and Nurturing Relationships, Simplicity and Positivity, Adaptability.

This research helps us in finding out the customers view regarding the product and Services offered by the BIG BAZAAR and awareness by promotion and also identifying the market potential of BIG BAZAAR.

Slogan: Isse sasta aur accha kahin nahi!

Outlet146 outlet, located in India

Parent groupFuture group

OwnerKishore Biyani (CEO)

Founded2001

Head quarterJogeswari,Mumbai

IndustryRetail

Websitewww.bigbazar.com

Tag lineIs se sasta aur achha kahi nahi.

About Big BazaarBig Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and which work on Wal-Mart type economies of scale. They have had considerable success in many Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It is a very innovative idea and this hypermarket has almost anything under one roof Apparel, Footwear, Toys, Household Appliances and more. The ambience and customer care adds on to the shopping experience.Is Se Sasta Aur Accha Kahin Nahin !Big Bazaar, Indias largest hypermarket chain, a part of the Future Group, launched their first store in Gangtok. The new Big Bazaar, a two-level 22,000 sq.ft. Store introduces the people of Gangtok to a unique, modern and convenient shopping experience for the entire family. With the opening of this store, the total count of Big Bazaar stores reached 146 nationally.

Situated at Namnang Commercial Complex, Namnang Road, the store caters to a huge array of products from food, apparels, mobile phones, home crockery, utensils, plastics, personal care, home care and much more.

After having opened several stores in the north-east including Guwahati and Siliguri now venturing into Sikkim with a first store in Gangtok. This store will give customers an opportunity to shop for all their requirements right from food, essential items, apparels and others while offering the benefit of saving and enjoying the experience with their entire family.

Products available in Big bazaar

Apparel and Accessories for Men, Women and Children. Baby Accessories Cosmetics Crockery Dress Materials Suiting & Shirting

Electrical Accessories Electronics Footwear

Toys

Home Textiles Home Needs

Household Appliances Hardware

Household Plastics Luggage

Home Dcor Sarees

Linens Utensils & Utilities

Stationery

Presence and Reach in India

Big bazaarMore

There are 292 big bazaar stores in over in 90 cities and 60 rural locations in IndiaCurrently there are over 490 more supermarkets in just 10 states across the country

There are 22 central stores in India 15 more Megastore hypermarkets are situated in 9 cities namely Hyderabad, new Delhi, Thane , Bangalore, Indore, Vadodra , Mysore, Varanasi and Nasik.

Home town is presents in 10 location in key metros

Ezone is a 55-store network

BIG BAZAAR

Big bazaar is a hypermarket chain owned by the Pantaloon Retail India Limited, with currently more than 50 outlets in metros, medium, and small cities. Big Bazaar combines the look and feel of Indian bazaars with aspect of modern retail like choice, convenience, and hygiene.

It works on the same economy model like Wal Mart, and has had considerable success in many Indian cities and small towns.

The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Limited.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - thats what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.

Living up to its motto of Isse sasta aur accha kahin nahi, all products in Big Bazaar will be available at prices lower than the MRP, often up to 60% discount. In addition to this, various offers, discounts and promotions will be regularly held at the store. The consumer will experience a new level of standard in price, convenience and comfort, quality, quantity, and store service levels. BIG BAZAAR in its true hypermarket model will offer all of the above for both leading brands as also for its private labels.TIMELINE

2001

Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad.

2002

Big Bazaar - ICICI Bank Card is launched.

Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix.

2003

Big Bazaar enters Tier II cities with the launch of the store in Nagpur.

Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon.

2004

Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the countrys most admired retailer award in value retailing and food retailing segment at the India Retail Forum.

A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnovers on a single day.

2005

Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur.

Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar.

Electronic Bazaar and Furniture Bazaar are launched.

2006

Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaars largest ever customer.

Big Bazaar launches Shakti, Indias first credit card program tailored for housewives.

Navaras the jewellery store launched within Big Bazaar stores.

2007

The 50th Big Bazaar store is launched in Kanpur.

Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal.

Big Bazaar initiates the Power of One campaign to help raise funds for the Save the Children India Fund.

Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.

2008

Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch.

Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar.

Big Bazaar joins the league of Indias Business Super brands. It is voted among the top ten service brands in the country in the latest Pitch-IMRB international survey.

2009

Big Bazaar opens its second store inAssamatTinsukia.

Big Bazaar initiates Maha Annasantarpane program at its stores in South India a unique initiative to offer meals to visitors and support local social organizations.

Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India.

2010

Future Value Retail Limited is formed as a specialized subsidiary to spearhead the groups value retail business through Big Bazaar, Food Bazaar and other formats.

Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.

Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores.

INNOVATIONS Wednesday BazaarBig Bazaar introduced the Wednesday Bazaar concept and promoted it as Hafte Ka Sabse Kimti Din. It was mainly to draw customers to the stores on Wednesdays, when least number of customers is observed. According to the chain, the aim of the concept is "to give homemakers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day".

Maha BachatMaha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer.

STORE OPERATIONS Administrative Process Stock Transactions

Sales Process

Cashiering & Check out Process

HR & Welfare

Facilities Management

Visual Merchandising & Display

Marketing & In Store Promotions

IT & Systems

Customer Service

Organization Structure of Big Bazaar, VaranasiStore Manager

Assistant store Manager

Department Managers

Assistant Department Managers

Team Leaders

Team MembersSWOT ANALYSIS

STRENGTHS:- EDLP [ Every Day Low Pricing]

Experienced marketing team & executive staff.

Strong culture, ethics and values are followed

Emphasis on providing total customer satisfaction

Point of purchase promotion to increase the purchase

Variety of stuff under single roof

Increase sales with the help of healthy competition between different department

Maintains good employer-employee relation

Cost control initiatives that is critical in a retail operations business

Periodical reviews of the various operations have been done on regular basis to identify the any possible threat and address the same within time

WEAKNESSES:- Unable to meet store opening targets.

Unavailability of popular brand items with regard to clothing.

OPPORTUNITIES:-

Population of the country is growing where the scope of market is kept on increasing for the retail sector.

Organized Retail less penetrated in India so it acts as a great opportunity to the organization for its growth.

Evolving consumer preferences.

Economy is developing as the employment opportunities are increasing and the income of the people is also increasing which increases life standards of people.

Company has more scope of expansion in two and three tier cities.

THREATS:-

Competitors Strategies

Advancement of technology day by day.

Government policies.

Unorganized Retail sector

Foreign direct investment cause more problems in future because of that many mergers and acquisition are happening in Indian retail sectorVISION, MISSION & CORE VALUESGROUP VISIONPantaloon (Future Group) shall deliver Everything, Everywhere, Every time for every Indian consumer in the most profitable manner.GROUP MISSIONPantaloon share the vision and belief that their customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us

successful.CORE VALUESIndianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

Corporate Credo: - Rewrite rules, Retain values.

COMPANY HISTORY

The Company was incorporated on the 12th of October 1987, under the name of Manz Wear Private Limited. The Company was converted into a Public Limited Company under the name of Manz Wear Limited on 20th September 1991.

The Company name was changed to Pantaloon Fashions (India) Limited vide certificate of incorporation dated the 25th September, 1991.

The Company has successfully launched the `Pantaloon` Trousers, Shirts, Denims, Sleep Suits and other ready-made garments in 1992.

The first Pantaloon was opened in Gariahat in 1997.The Company opened a state-of-art family store at prestigious `Crossroads`, Hajji Ali, Mumbai, spread over an area of 4,500 sq. ft in 1999

The name of the Company was changed with the approval of the Members to Pantaloon Retail (India) Ltd in 1999.Tied up with Andhra Pradesh Handloom Weavers` Co-operative Society and National Institute of Fashion Technology in 2001.

Pantaloon Retail (I) Ltd. enters into Strategic alliance with Arvind Brands Ltd in 2004

Ties up Arvind Brands Ltd for Ruff & Tuff brand at its Big Bazaar outlets across the country in 2004.COMPANY TIMELINE 1987- Company incorporated as Manz Wear Private Limited. Launch of

Pantaloons trouser, Indias first formal trouser brand.1991- Launch of BARE, the Indian jeans brand.

1992- Initial public offer (IPO) was made in the month of May.

1994-The Pantaloon Shoppe exclusive menswear store in

Franchisee format launched across the nation. The Company starts the distribution of branded garments through multi-brand retail outlets across the nation.

1995- John Miller Formal shirt brand launched.

1997- Pantaloons Indias family store launched in Kolkata.

2001-Big Bazaar, Is se sasta aur accha kahi nahin

Indias first hypermarket chain launched.2002- Food Bazaar, the supermarket chain is launched.2003- Central Shop, Eat, Celebrate In the Heart of Our City -

Indias first seamless mall is launched in Bangalore.

2005- Fashion Station - the popular fashion chain is launched. aLL a little larger - exclusive stores for plus-size

individuals is launched.2006- Future Capital Holdings, the companys financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit.Multiple retail formats including collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation.

Group enters into joint venture agreements with ETAM group and Generali.

ABOUT PANTALOONPantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai (Bombay), the company operates over 5 million square feet of retail space, has over 350 stores across 40 cities in India and employs over 18,000 people.

The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

FUTURE GROUPFuture Group is Indias leading business group that caters to the entire Indian consumption space. Led by Mr. Kishore Biyani, the Future Group operates through six verticals: operates through six verticals: Retail, Capital, Brands, Space, Media and Logistics.

Apart from Pantaloon Retail, the groups presence in the retail space is complemented by group companies, Indus League Clothing, which owns leading apparel brands like Indigo Nation, Scullers and Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and Brew Bar.

The groupsjoint venture partners include French retailer ETAM group, US-based stationary products retailer, Staples and UK-based Lee Cooper. Group Company, Planet Retail, owns and operates the franchisee of international brands like Marks & Spencer, Next, Debenhams and Guess in India. The groups Indian joint venture partners include, Manipal Healthcare, Talwalkars, Blue Foods and Liberty Shoes.

Future Capital Holdings, the groups financial arm, focuses on asset management and consumer credit. It manages assets worth over $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels. The group has launched a consumer credit and financial supermarket format, Future Money and soon plans to offer insurance products through a joint venture with Italian insurance major, Generali.

Future Groups vision is to, deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner. The group considers Indian-ness as a core value and its corporate credo is - Rewrite rules, Retain values.

AFFLAITED COMPANIESPARTNER COMPANIES

Home Solutions Retail (India) Ltd.Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial services. Its associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd.Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.Galaxy Entertainment Corporate Ltd.The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar.

JOINT VENTURE COMPANIES

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports, lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India.Footmart RetailFootmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of footwear products in India.CapitaLand Retail IndiaThe group is a joint venture partner in CapitaLand Retail India, along with Singapore-based CapitaLand Limited. The company provides retail management services to retail properties owned or managed by various group companies and investment funds.LINES OF BUSINESS

Pantaloons Fresh Fashion

aLL, the Fashion Apparel store for plus-size individuals

Big Bazaar, a hypermarket chain

A chain of destination malls

Food Bazaar, a food and grocery store

The Fashion Chain

For Fashion Accessories

For Salon and Beauty products

Depot for Books, music, Stationery etc.

Futurebazaar.com for e-tailing

OBJECTIVES OF THE STUDY To understand the process of consumer satisfaction at big bazaar in Varanasi. Customer Orientation towards product available at BIG BAZAAR.

Listing of the product preferences at BIG BAZAAR.

Recommendation for Impulse Buying at BIG BAZAAR.

To determine the factors influencing an individual in selecting a particular Retail Market. To analyse their perception regarding distinguishing characteristics of a particular showroom and its impact on their purchase behavior. To find out the reasons of why people prefer Big Bazar for consumer durable product.

RESEARCH METHODOLOGY

RESEARCH PLANA research plan is a logical and systematic plan prepared for directing a study and this plan is followed to carry out the research. It determined the sequence of action to be followed. It is a general research strategy for a particular study. It include Research Design, Research, Methodology, Types of Research, Sampling Technique and Sample Size etc.

TYPE OF RESEARCH

The quality of the research project depends, among the other things, upon life suitability of the method selected for it. Type or method of research is carefully selected. In this research we are using exploratorytype of research.

Descriptive study is a fact- finding investigation with adequate interpretation where as.

Exploratory research is a preliminary study of an unfamiliar problem.

TYPE OF METHODOLOGY

Survey method is used in the research. It is a method of collecting primary data in which questionnaire is given to respondent and it is self-administered by the respondents by themselves.

Reason for Choosing This Methodology

It is costly than other method i.e. interview, observation etc.

It being more impersonal provides more anonymity then other method like interview.

It is free from researcher's biases.

Larger sample can be drawn.

Reason to Choose This Type of Research

As our research is based on observation of facts and we are using questionnaire as tool of data collection, so we going with exploratory research.

RESEARCH DESIGN

The research design is a basic framework, which provides guidelines for rest of the research process. It emphasizes on these point.

How the data would be collected?

Which instrument for data collection would be used?

What sampling plan would be used?

METHODS OF DATA COLLECTION

In research the data are collected in two ways.

1. Primary Data

2. Secondary Data

1) Primary Data

The primary data are those data, which are collected a fresh and for the first time and it always be in original form. We can obtain direct communication with respondents in one form or another personal interview.

2) Secondary Data

The secondary data are those data, which; are collected from existing records that are easily available in the market. In my project I have the collected the secondary data from various like magazines, newspaper, websites and various manuals and books.

Type of Research

Descriptive research has been done by researchers means he has control over variable.

Data Source

I was selected the Questionnaire basis Data Sources.

Questionnaire designing

The questionnaire designing refers to dividing the structure size, format any type of questionnaire.

Questionnaire should be properly designed to facilitate the user better understandings of questions and to make the questionnaire interesting and easy to respond.

Questionnaire Size

Questionnaire size refers to size of questionnaire i.e. number of questions in a questionnaire. There are 14a questions in this questionnaire apart from 4 questions of respondents profile.Reasons To Choose This Questionnaire Size

This size of questionnaire was selected because this size is neither to short nor too long.

This will help in obtaining all the required information for the research.

Sampling Design

The study requires collection of primary data from field, so the population must be clearly define for the purpose. The sampling technique to be used for drawing the sample from topic population and the sample size is also determined here.

Sampling Technique

I choose convenience Sampling techniques for finding good result.

Samples Size

Sample size refers to the number of items to be selected from the population to constitute a sample.

The samples size taken in this research is 64. Reasons to Choose

This samples size will help to get an overview of the population. This sample is adequate to reduce the sampling error and will increase precision of the sample results.

Sampling Technique Used

The sampling technique used in the research is Probability Sampling Technique or Random Sampling Technique.

In Random Sampling Technique samples are choose randomly. In this method each element of population has an equal and independent chance of being selected.

Reasons to Choose This Sampling Techniques

We are using sample random sampling techniques because.

It provides chance for selection if every element of population.

It is easiest methods of all sampling techniques.

It is simple to understand.

It does not require any prior knowledge about composition.

DATA INTERPRETATION

Que. 1 Age between:-

S.No.Age Group (Years)No.%

118-24 Years2550%

224-35 Years1020%

335-50 Years1020%

4Above 50 Years510%

Total50100%

Interpretation:

According to Survey to customers given service of Big Bazzar 18 24 years 50%, 24 35 years 20% , and 35 50 years 20% and above 50 years 10%.

Que.2Gender

S.No.GenderNo.%

1Male1020%

2Female4080%

Total50100%

Interpretation:

According to Survey to customers given service of Big Bazaar Male 20% and Female 80%.

Que. 3 Marital Status

S.No.Marital StatusNo.%

1Married3060%

2Unmarried2040%

Total50100%

Interpretation:

According to Survey to customers given service of Big Bazzar married 60% and unmarried 40%.

Que.4 What is your Occupation

S.No.OccupationNo.%

1Businessman2.55%

2Govt. Employee1020%

3House Wife2550%

4Student1020%

5Any Other2.55%

Total50100%

Interpretation

According to Survey to customers given service of Big Bazzar Businessman 5% ,Govt Employee 20%,House Wife 50%,Student 20% and Any Other 5%.

Que.5 What is your income level [monthly in Rs]

S.No.ParticularNo.%

10-10,0002550%

210,000-20,0001020%

320,000-40,0001020%

440,000+510%

Total50100%

Interpretation

According to Survey to customers given income level of Big Bazzar 0-10,000 50%,10,000-20,000 20%,20,000-40,000 20%,40,000+ 10%.

Que.6 Distance covered while coming to the store

S.No.ParticularNo.%

10-3 kms510%

23-5 kms510%

35-8 kms3060%

4more than 8 kms1020%

Total50100%

Interpretation

According to Survey to customers given coming to the store 0-3 kms 10%,3-5 kms 10%,5-8 kms 60% and more than 8 kms 20%.

Que .7 Preferred timing of coming to the store

S.No.ParticularNo.%

110:00-11:593060%

212:00-4:591020%

3after5:00pm1020%

Total50100%

Interpretation

According to Survey to customers timing of coming to the store 10:00-11:59 60%, 12:00-4:59 20%, after5:00pm 20%.

Que.8How often do you visit the store

S.No.ParticularNo.%

1Daily36%

2Weekly2040%

3Monthly2550%

4Occasionally24%

Total50100%

InterpretationAccording to Survey to customers given visit the store Daily 6%,Weekly 40%,Monthly 50% and Occasionally 4%.

Que.9 Main reason for coming to the store

S.No.ParticularNo.%

1Environment510%

2Discount2550%

3Product range offer1020%

4Nearby1020%

Total50100%

Interpretation

According to Survey to customers given reason for coming to the store Environment 10%, Discount 50%, Product range offer 20% and Nearby 20%.

Que.10 Which one store you like to visit the mart

S.No.ParticularNo.%

1Big Bazar2448%

2Spencers816%

3Vishal mega mart816%

4Jalans1020%

Total50100%

Interpretation

According to Survey to customers given like to visit the mart Big Bazzar 48%, Spencers 16%, Vishal mega mart 16% and Jalans 20%

FINDING

According to Survey of customers given service of Big Bazzar 18 24 years 50%, 24 35 years 20% , and 35 50 years 20% and above 50 years 10%.

According to Survey of customers given service of Big Bazaar Male 20% and Female 80%.

According to Survey of customers given service of Big Bazzar married 60% and unmarried 40%.

According to Survey of customers given service of Big Bazzar Businessman 5% ,Govt Employee 20%,House Wife 50%,Student 20% and Any Other 5%.

According to Survey of customers given income level of Big Bazzar 0-10,000 50%,10,000-20,000 20%,20,000-40,000 20%,40,000+ 10%.

According to Survey of customers given coming to the store 0-3 kms 10%,3-5 kms 10%,5-8 kms 60% and more than 8 kms 20%.

According to Survey of customers timing of coming to the store 10:00-11:59 60%, 12:00-4:59 20%, after5:00pm 20%.

According to Survey of customers given visit the store Daily 6%,Weekly 40%,Monthly 50% and Occasionally 4%.

According to Survey of customers given reason for coming to the store Environment 10%, Discount 50%, Product range offer 20% and Nearby 20%.

According to Survey of customers given like to visit the mart Big Bazzar 48%, Spencers 16%, Vishal mega mart 16% and Jalans 20%

RECOMMENDATION

1) Through the Second question we came to know that the extent of awareness regarding the term mall is quite high. May it be a children, youngster, or any senior citizen all of them are equipped with sound knowledge.

2) Third question shows the reason of a paradigm shift of customers from kirana stores to malls. Different customers hold different view but most of them prefer shopping at any mall because they get all sorts of merchandise under one roof .The second most preferred option shows that customers enjoy shopping at leisure.

3) The most prominent location as per the survey should be the middle of the city and very few of them are of view of having mall at the outskirts of the city.

4) The essentials of a sophisticated mall should be its atmosphere and merchandise.

5) The two most attractive parts of a mall are gift corner and music corner which could be focused upon for growth.

6) The two most preferred section of a mall are apparels section and food, staples section which needs to be handled very carefully.

7) Clothes and accessories are the products which a customer likes to purchase from a Retail Market.

8) Customers wish to receive after sales services in the form of value added service in addition to their normal purchase.

9) The customers are satisfied with services provided to them in a Retail Market and there are only a few of them who are not satisfied with it.

10) The two most preferred amusement spots in a Retail Market are cinema section and food section which need to be focused upon.

11) There are various sorts of benefits which a customer draws from a Retail Market but the two most preferred options are shopping at leisure and quality validation.

12) The customers are highly satisfied regarding the quality of the products offered to them excluding a few of them.

13) Majority of people are of view that shopping in a Retail Market saves their quality time and this may be regarded as the auxiliary reason for the customers shift.

14) Majority of the people holds the view that these Big Bazar are posing great threat to our traditional shops.

15) Most of the customers are of the view having more number of Retail Market in their city in spite of knowing that these Market are posing threat to our traditional.

CONCLUSION1) This survey reveals the fact that as the extent of a awareness among the customers is quite high hence perfect decisions are required regarding every aspect of a mall because today a retailer does not get any second chance as the competitors are also present in good numbers.

2) As the customers are moving from a kirana store to a Retail Market. Retailers need to focus on continuous availability the products. The customers enjoy shopping at leisure hence they would be given treatment as if they are at home.

3) The two most preferred sections of mall namely gift corner and music corner should be given great attention as could be used as a way of attracting potential customers.

4) Clothes and apparel section should be handled with great care as are the spots of frequent purchases and could be used as a profit earning tool.

5) Cinema section and food section could be used as a sight of displays of various Merchandise.

6) As these malls are posing threat to the traditional shops hence the traditional shops should adopt corrective measures to improve their growth and also the modern technology to compete with these retail giants.

7) There is huge scope of growth for a mall in our city hence it is clearly depicted that there is a negative impact of mall culture in varanasi city.

LIMITATIONS

Although proper care has been taken to keep the survey free from errors, but the study de facto suffers from some inconsistencies. The errors, what-so-ever, might have crept in to the study due to the following reasons:

1. The questionnaire was not taken seriously by many surveyed respondents due to which they have filled in improper responses or might have just filled the questionnaire without properly analysing the questions or purpose it is meant for.

2. It is difficult to know whether the sample is truly representative of the population or not.

3. Time constraints didn't allow me to go for a large sample-size.

ANNEXURE

"FUTURE OF RETAIL MARKETING IN INDIAN MARKET (BIG BAZAR)"

I am, Amrita Singh a BBA. VIth Sem. RSMT, Varanasi. I am doing field survey on "FUTURE OF RETAIL MARKETING IN INDIAN MARKET (BIG BAZAR)". Please cooperate and help me by giving your valued answers on this Questionnaire given below, which will be help me in compiling and reaching nearer to my goal.KNOW ABOUT YOURSELF

Name:

Address:

.................................................................. Pin:

Gender: Male/Female Age:..

Marital Status: Married/Unmarried

Date:.. Signature:

Questionnaire

Que. 1 Age between:-

(a) 18 -24 year

(b) 24 35 year

(c) 35 50 year (d) Above 50 year

Que.2Gender

(a) Male

(b) Female

Que. 3 Marital Status

(a) Married (b) Unmarried

Que.4 What is your Occupation

a.Bussinessman b. Govt. Employee

c.House Wife d.Student

e.Any Other

Que.5 What is your income level [monthly in Rs]

a.0-10,000 b.10,000-20,000

c.20,000-40,000 d.40,000+

Que.6 Distance covered while coming to the store

a.0-3 kms b.3-5 kms

c.5-8 kms d.more than 8 kms

Que .7 Preferred timing of coming to the store

a.10:00-11:59 b.12:00-4:59

c.after5:00pm

Que.8How often do you visit the store

a. Daily b. Weekly

c. Monthly d. Occasionally

Que.9 Main reason for coming to the store

a. Environment b. Discount

c. Product range offer d. Nearby

Que.10 Which one store you like to visit the mart

a. Spencers b. Jalans

c. Vishal mega mart d. Big Bazar