1 Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI) SAFE CYCLING DESIGN MANUAL V0 PROJECT VISIONING WORKSHOP EMBARQ Istanbul 15th. September 2014 Bubi® or Not to Be? Péter Dalos Operations Officer
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Bicycle Sharing System: Bubi - Peter Dalos, BKK Centre for Budapest Transport
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1Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
2Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Preparing and launching MOL Bubi
Bubi® or Not to Be?
• The Budapest bike-sharing scheme• Business modell
• Bicycle friendly transport development• Campaigning/promotion
• Tackling security and vandalism
3Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
• 15 km2 service area• 1100 bikes• 76 docking stations
4Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Vendor
Business modell of
System integration
Branding Sponsor
Operation Közbringa Ltd.
5Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
• Touch screen• Board computer• Electronic lock• Hire by App/QR code• Paypass• Solar panel• GPS• Extra stand• Surveillance system• Maintenance vehicles: stringbike with pedelec
4th generation features
6Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Board Computer
• RFID card• Pinpad (mobile+code)• App+QR
• Intelligent bicycle• Easy access
7Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
9Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Customer service
10Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Fare structure
11Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Passenger information
12Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Short history
• Concept (2008)• Desk research (2009)• Feasibility studies (2009-2011)• Market research (2010)• Information Days (2011-12)• Technical specification (2012)• Public procurement (2013)• Implementation (2014 Jan-Apr)• Planned Launch (2014 Apr)• Pilot test (2014 Apr-Sep)• Launch (8th Sep)
13Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
• Vision/Concept• Integrated approach• Collecting information
(neverending learning process)
• Setting the right target• Involving all stakeholders• Targetting the right
market• Learning from mistakes
(reacting instantly)spiltmilkmoms.com
17Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Cycling-friendly transport policy
10% modal share of cycling by 2020
Áron Halász
• Bicycle route network development, (capacitive, safe and comfortable)
2,4 km new cycle lane 10 sections (6,5 km) bus+bike lane advisory cycle lanes
50 sections (12 km) contraflow 5 bike boxes
So far…
No „rocket science”
Source: Budapest Cycling Concept Photo: Péter Dalos
Bike-friendly ”Bubi” area9 districts
100 sections of one-way streets
60 signalised junctions
32 sections of main roads
22 zones
with awareness raising campaign
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22Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
„Road diet”
23Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION
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„Dumb mobility”
2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION
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Old school
Vision: false!
2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION
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Societal challenge
28Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Mindset changing
29Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Different point of view
30Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Share the road
31Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Facts vs. False beliefs
32Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Photo: Áron Halász
Marketing & communication
Mainstreaming
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Mainstream
Co
mm
ited
& p
rofe
ssio
nal
co
mm
un
icat
ion
36Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)