BHARTI AIRTEL (Organisational Development Project @ IIPM)

SUNIL BHARTI MITTAL

Company Profile

Bharti Group of Companies –1. Bharti Airtel Ltd. 2. Bharti Teletech Ltd.3. Bharti Del Monte India Pvt. Ltd.4. Bharti Foundation5. Bharti AXA General Insurance Company 6. Bharti Infratel

Role of a Leader

• He started his first business in 1976 at the age of 18, with a capital investment of Rs 20,000 (U$1500) borrowed from his father. His first business was to make crankshafts for local bicycle manufacturers

• In 1980 he sold his bicycle parts and yarn factories and moved to Mumbai.

• In 1982, through the power and influence of his father's position as MP, he acquired an import license in an otherwise closed economy. He became the exclusive dealer for Suzuki Motors's portable electric-power generators imported from Japan

• In 1992, he successfully bid for 1 of the 4 mobile licenses. He established the first company to manufacture push button telephones in India. He was one of the first Indian entrepreneurs to identify the mobile telecom business as a major growth area and launched services in the city of Delhi and the National Capital Region in the year 1995.

Mission

• “ We at Bharti always think in fresh and innovative ways about the needs of our customers and how we want them to feel.We deliver what we promise and go out of our way to delight the customer with a little bit more”

Objectives

• To undertake transformational projects that have a positive impact on the society and contribute to the nation building process.

• To Diversify into new businesses in agriculture, financial services and retail business with world-class partners

• To lay the foundation for building a “conglomerate” of future

BHARTI – StrategyMANTRA : Focus on Core Competencies and

Outsource the rest!

Core Competen

cies

“ We are ever willing to learn and adapt to the environment, our partners and the

customer’s evolving needs.”

Indian Telecom Sector

• Fastest Growing Sector – CAGR 22% (2002-07)

• Second Largest Telecom Market– Lowest tariff charges in the world– Wireless Subscribers – 315.3 Mn– Wire line Subscribers – 38.4 Mn– Teledensity – 30.6

• 23 Circles - 4 Categories ( Metro, A, B & C)

• Bharti Airtel – Largest player with presence in 23 Circles

GROUP 7 10

Bharti Airtel

• Largest Private Integrated Telecom Company in India

• 3rd Largest Wireless Operator in the World

• Largest & Fastest Growing Wireless Operator in India

• Largest Telecom Company listed on Indian Stock Exchange

11

Performance till date• Bharti Airtel has enjoyed an excellent run ever

since the telecom sector opened.• It has managed to hold on to its leadership

position in spite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone.

• Has coped well with regulatory changes.• Continues to attract and delight customers.

Future Strategies

• Translate its expertise in Indian markets to other emerging economies.

• This could call for acquisitions globally.• Technology leadership is a must – Airtel must

ensure that its reliance on GSM technology does not render it obsolete.

• Indian market inspite of being the worlds largest is still not matured. Opportunities abound in the hinterland which must be exploited.

Vision 2010

• By 2010 Airtel will be the most admired brand in India:– Loved by more customers– Targeted by top talent– Benchmarked by more businesses

Vision 2020

• To build India's finest business conglomerate by 2020

• Supporting education of underprivileged children through Bharti Foundation

• Strategic Intent:– To create a conglomerate of the future by bringing

about “Big Transformations through Brave Actions.”

Core Values• Empowering People - to do their best

• Being Flexible - to adapt to the changing environment and evolving customer needs

• Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit

• Openness and transparency - with an innate desire to do good

• Creating Positive Impact – with a desire to create a meaningful difference in society.

Corporate Social Responsibilty

“Creativity and innovation guide our CSR initiatives”

The commitment to the empowerment of the community is reflected in all the CSR initiatives undertaken by Bharti.

• Bharti Foundation - The company has institutionalised a special vehicle, Bharti Foundation, which leads its social outreach programmes with an emphasis in the area of education.

• Special Programs for Stakeholders - All companies of the Bharti group undertake special programs for its various stakeholders.

• Bharti aims at improving the accessibility and quality of elementary education for disadvantaged childrenand to ensure education and training opportunities for youth to help them achieve their potential.

• Partnership with Pratham - has set up nine computer centres in Delhi, Mumbai and Allahabad to offer computer-aided learning to around 4,500 children.

• Bharti Foundation’s Computer Donation Programme – uses old or phased out computers from within and outside the company, either in the education initiatives for disadvantaged children or for programmes targeting the disadvantaged youth.

• Supporting Akshaya Patra – An organisation that provides nutritious and freshly prepared mid-day meals to disadvantaged children.

• Bharti Scholarship Scheme - initiated in 1998, The scholarship scheme enables meritorious but financially weak students to pursue and complete higher education courses. Till date, Bharti Scholars have been supported at 16 premiere institutes across 13 states.

S.W.O.T. ANALYSIS

w r t

ORGANIZATIONAL DEVELOVMENT

Strengths

• Customer Base

• Stake holders

• Employees

Weakness

• Little Knowledge and experience

• Towers

• MTN

Opportunities

• Strategic joint ventures

• Matchbox strategy

• IPLC

Threats

• Competitors

• Saturation point in basic telephonic services

Thank You !!