BHARATHIAR UNIVERSITY COIMBATORE-641 046 B.Sc, VISUAL …syllabus.b-u.ac.in/syl_college/1415/bsc_visual_media.pdf · 2018-08-21 · Sound and Video – Flash button- Scripting basics

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 1 of 27

BHARATHIAR UNIVERSITY COIMBATORE-641 046

B.Sc, VISUAL MEDIA

(For the COP/CPP students admitted during the academic year 2014-2015 & onwards)

SCHEME OF EXAMINATIONS - (CBCS Pattern)

Part

Course title

Inst

hrs /

wee

k

Examination

Credi

t

Dur

CIA

Mar

k

Tota

l

Year 1

Semester 1

I Language - I 6 3 25 75 100 4

II English - I 6 3 25 75 100 4

III Core 1: Introduction to Visual communication 4 3 25 75 100 4

Core 2: Visualization 4 3 25 75 100 4

Core Lab 1: Visualization Practical 3 3 40 60 100 4

Allied Paper 1: Communication and Media 5 3 25 75 100 4

IV Environmental Studies # 2 3 - 50 50 2

Semester 2

I Language – II 6 3 25 75 100 4

II English – II 6 3 25 75 100 4

III Core 3: Communication system and theories 5 3 25 75 100 4

Core 4: Graphic Production 4 3 25 75 100 4

Core Lab 2: Print production (Practical) 2 3 20 30 50 2

Allied paper 2: Printing and Publication 5 3 25 75 100 4

IV Value Education – Human Rights # 2 3 - 50 50 2

Year 2

Semester 3

III Core 5: Television Production 6 3 25 75 100 4

III Core Lab 3: Television Production (Practical) 5 3 40 60 100 4

III Core 6: Advertising 6 3 25 75 100 4

III Allied paper 3: Commercial Broadcasting 6 3 25 75 100 4

IV Skill based 1: Writing for print and broadcasting 5 3 20 55 75 3

IV

Non-major elective- I (Yoga for Human

Excellence) # / Women‘s Rights 2 3 50 50 2

Semester 4

III Core 7: Basic Photography 6 3 25 75 100 4

III Core Lab 4: Photography (practical) 6 3 40 60 100 4

III Core 8: Elements of film 6 3 25 75 100 4

III Allied paper 4: Web Design 6 3 25 75 100 4

IV Skill based 2: Media Ethics 4 3 20 55 75 3

IV Non major elective – II General Awareness # 2 3 50 50 2

Year 3

Semester 5

III Core 9: Media Planning 6 3 25 75 100 4

III Core Lab 5: Script Writing (practical) 5 3 40 60 100 4

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 2 of 27

III Core 10: Event management 5 3 25 75 100 4

III Core Lab 6: Video production (Practical) 5 3 40

60

100 4

III Elective I 5 3 25

75

100 4

IV Skill based 3: Media, Society and Culture 4 3 20

55

75 3

Semester 6

III Core 11: Research Methods 5 3 25 75 100 4

Core Lab 7: Portfolio presentation 6 3 40 60 100 4

Elective II 5 3 25

75

100 4

Elective III 5 3 25

75

100 4

Project Management 5 3 25 75 100 4

IV Skill based 4: Professional practice 4 3 30 45 75 3

V Extension Activities@ - - 50 - 50 2

Total 3500 140

$ Includes 25% / 40% continuous internal assessment marks for theory and practical papers

respectively.

@ No University Examinations. Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA). Only University Examinations.

For Project and Viva Voce (External) Break up

Project Evaluation: 80 Marks

Viva Voce: 20 Marks

List of electives:

Elective I Design and Lay out

Audiography

Elective II Computers in communication media

Market survey

Elective III Screen play

Film marketing and distribution

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 3 of 27

FIRST YEAR

SEMESTER -I

Introduction to Visual communication

Unit-1

Introduction to visual communication-Understanding communication-Communication as a

Process- Message, Meaning, Connotation and Denotation culture –Decoding-Encoding-

semiotics-semantics-Metaphor

Unit-2

Types of Media – Traditional media, Print media, Electronic media and new media.

Public Relations: Definition, goals and functions, Publicity and Propaganda; PR and media.

Unit-3

Characteristics of Visual communication- Functions of communication: information,

education and entertainment – Dysfunctions of mass communication; Communication and

public opinion: nature, meaning and process.

Unit-4

Culture and Communication - Global media – multi cultural content - impact on

Developing countries; Cross-cultural communication: problems and challenges - Policies and

Implications.

Unit-5

Principles of visual and other sensory perceptions - Color Psychology and theory (some

aspects) Definition, Optical / Visual illusion etc-Sensation-Perception-Form Perception-

Nature of colour-Dimensions of colour.

References

1. Media presentation of Visual Arts and artists; University of Luton press Palmer,

Frederic

2. Visual Elements of Arts and Design (1989) Longman Porter

3. Introduction to Mass communication - Keval .J. Kumar

4. Wood, Julia T: Communication mosaics: An introduction to the field of

Communication, 2001, Wards worth.

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 4 of 27

Visualization

Unit-1

Perspective views – types of perspective views – linear perspectives vs. aerial perspective –

perspective terminology – horizon line/eye level , station point , picture plane , vanishing

point – linear perspective construction methods - one point perspective , two point

perspective , three point perspective.

Unit-2

Figure drawing basics – Essentials of human figure drawing – Proportion and Gesture -

Simplifying body parts in to 2D shapes – Relative proportion of various parts of the body -

Constructing the front view using basic shapes - stick figure – line of action – balance –

contour drawing(different poses) – Cylindrical forms (front and side view) – foreshortening –

overlapping – balance – quick sketches – study from live figure.

Unit-3

Introduction to RYB mode, hue, value, saturation – colour mixing - create a colour wheel –

primary, secondary and tertiary colours - Greyscale - understanding colour combinations -

colour contrast – colour psychology

Unit-4

Introduction to textures – Types of texture – Understanding the foreground, mid ground and

background colour in textures – Useful tips on creating a texture - Creating texture using live

reference.

Unit-5

Introduction to set model – Understanding scale and proportion - Study of different

environment – Understanding different materials and their applications – Application of

texture and colouring in relation to the relevant subject.

References

1. Lidwell, William, ―Universal Principles of Design‖, Rockport Publisher,2003

2. Fraser, Tom, ―Complete Guide to Colour‖ ,Ilex Publisher,2004

3. Felder, Eugene., & Elvin, Emmett,‖Complete Book of Drawing Techniques‖,

Kandour Publisher, 2005

4. Tomory, Edith, ―History of Fine Arts in Indian and the West‖, Orient Longman

Publisher, 2004

5. Chari, Aditya, ―Figure Study Made Easy‖, Grace Prakashan Publisher, 2005

6. Gene, franks, ―The art of pencil drawing‖, Walter Foster Publisher, 2004

Visualization Lab

1. Create a logo based on any theme

2. Create a landscape painting based on any given theme in class

3. For this project, students find an outdoor scene with buildings to draw. They may

choose to use either one-point or two-point perspective. Things such as light patterns,

sunlight, shadows, textures, different shapes, and sense of space are considered for

this drawing.

4. Select minimum of 10 interesting objects for the still life. Work on full range of

values and textures.

5. Create minimum 10 symbols based on any given theme in class

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 5 of 27

Communication and Media

Unit-1

Print Medium-Historical Development of the press as a media Institution in India-Advent of

printing press in India and-Newspaper-Role of the press in Indian‘s freedom movement.

Unit-2

Development of radio-FM Broadcasting-Digital Audio Broadcasting-Radio Formats and

Genres-Ownership policy-Ethics of broadcasting-Broadcasting code-structure and

Functioning.

Unit-3

Television medium-Television and National development-Television programme genres-

Soap operas-Ethics of Telecasting-Satellite television-The Story of Indian Television.

Unit-4

Cinema-Impact of cinema on society-Ethics of cinema-The Indian Newsreel-New

developments in film production-Film as contemporary art form-Documentary and short

films-The talkies-The studio system-problems and prospects for the film industry.

Unit-5

New information technologies-Globalization-The Information revolution- New media

technologies: digital revolution, internet, satellite TV and DTH, media convergence, ICT uses

in Public and private sector – information super high way – issues and future challenges

References

1. Marshall McLuhan and Lewis H. Lapham , Understanding Media: The Extensions of

Man

2. Richard Keeble,Print Journalism: A Critical Introduction

3. Shrivastava,KM. „Radio and TV Journalism‟ Sterling Pub., New Delhi.1989.

4. Mass media in India‟ .Publication Division, I&B Ministry, Govt. of India. Srinivas

Melkote, Media towards 21st Century ‟, KM. Srivastava, Sterling Pub. New Delhi.

1998.

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 6 of 27

SEMESTER-II

Communication system theories

Unit-1

Normative theories-Authoritarian -Libertarian-Social responsibility and community theory.

Barriers in communication-Linguistic and cultural barriers - Noise

Unit –2

Levels of Communication: Technical, Semantic and pragmatic-Types of communication-

Intrapersonal-Interpersonal-Communication Model-Shanon and Weaver-Lasswell

Unit-3

Characteristics of communication-media dependence theory – information seeking behavior –

media pluralism – audience Perception and use of media – Uses and gratifications theory –

media convergence.

Unit-4

Media effects-Hypodermic needle theory-Cultivation theory social learning theory-Agenda-

setting -Media dependency theory-Public opinion-the impact of native culture- Internet and

children

Unit-5

Concepts of information society-Post Industrial Society – Social Networking – knowledge

gap – ICTs for Development.

References:

1. Armand Mattelart and Michele Mattelart,Theories of Communication: A Short

Introduction

2. Denis McQuail,McQuail's Mass Communication Theory

3. Werner J. Severin and James W. Tankard Jr. (Jun 29, 2000) Communication Theories:

Origins, Methods and Uses in the Mass Media (5th Edition)

4. Denis Mcquail and Sven Windahl, Communication Models for the Study of Mass

Communications (2nd Edition)

5. Keval J Kumar ―Mass Comunication in India ― Jaico pub. Bombay. 1998.

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 7 of 27

Graphic production

Unit-1

Quark Xpress – features, tools & applications. In Design - working with text, working with

graphics & formatting. Differences in features of Quark Xpress and In Design.

Unit-2

Corel Draw- features & tools, working with vector/raster images, special effects and other

supporting components of CorelDraw.

Unit-3

Adobe Photoshop- features & tools, drawing, painting, cropping, editing, retouching, special

effects, animation using image ready, optimization for web.

Unit-4

Adobe illustrator : Introduction – workspace – Navigations – Selections – Smart Guides and

Rulers – Fills and Strakes – Gradients and Gradient Mesh – Layers and grouping – Drawing :

line and shapes – Editing : Pen tool, Pencil Tools – Brushes, Transform and cutting – Filters

and Effects : web application and Image integration.

Unit-5

Adobe Flash: Introduction – Fundamentals – Drawing and vector – Drawing Tools – Vector

drawing – setting color in Flash – Bitmaps in Flash – Text, symbol – Filters and Blends –

Timeline – Tweening: Motion – animation Techniques – Simulating Speed in Animation –

Sound and Video – Flash button- Scripting basics – Navigation System – flash Screens.

References

1. Jennifer Smith and AGI ,Adobe Photoshop CS6 Digital Classroom

2. Kelly Kordes Anton and John Cruise (Feb 28, 2009) ,QuarkXPress 8: Essential Skills

for Page Layout and Web Design

3. Jorge Frascara (Editor) Publisher: Allworth Press.U.S.A. First edition, Designing

Effective Communications (2001): Creating Contexts for Clarity And Meaning

4. V S Krishnamurthy,Golden trends in Printing Technology (1996);by Sage

publications. New delhi. First edition.

5. Jorge Frascara Designing Effective Communications (2001): Creating Contexts for

Clarity And Meaning . First edition

Print Production Lab

1. Choose your own company and Create a brand identity .

2. Create and Design a front page for any fashion magazine

3. Create any one Public service advertisement

4. Display advertisement for a product

5. Package design for any agricultural product

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 8 of 27

Printing and publication

Unit-1

History of printing. Recent technological development of printing processes. Importance of

printing processes in design decisions- Letter Press - Rotary - Relief Printing, Intaglio

printing, Screen Printing.Printing technologies and trends.

Unit-2

Principles of printing.(relief, planography etc.,) Type-setting methods: hot metal, photo

composition and digital. Plate making process. Types of printing processes- Letter Press,

Offset, Gravure , Flexography and Silk Screen. Colour printing process - colour separation,

colour correction and colour reproduction. Current trends and future developments in printing

processes (Laser Printers, Scanners, Ink-jet printers, Image setters, Direct-to-plate printing

etc.)

Unit-3

Elements of publication design. Page-makeup & Layout. Types of Layout-Books, Magazines,

Brochures, Catalogues etc., Typography—typeface design, copy fitting, communication

through typography

Unit-4

Printing Management, Printing press organization and structure Economics of printing -

different types of Paper, ink, plates, miscellaneous; Print order estimation, managing wastage.

Unit-5

New technological development in printing process. Digital pre-press. Direct to plate

technologies. Recent trends printing processes. An over view of printing and publishing

industry in India. An over view of electronic publishing.

Reference

1. Dennis, E(1997). Lithographic technology in transition. Amdams, J.M.

2. Ramano F (1997). Delmar‘s dictionary of Digital Printing and Publishing

3. Ruggles, P (1996) Printing Estimating: digital and traditional costing methods for

graphic imaging. 4th

Edition. Thomson Learning

4. Bergland, D (1997). Printing in a digital world. Thomson Learning

5. Finley, C (1998). Printing paper and inks. Thomson Learning

6. Amdams, J.M. (1996) Printing Technology 4thEdition. Thomson Learning

7. Hoff, S (1997). Screen Printing. Amdams, J.M.- Thomson Learning

8. Ramano, F (1996).Pocket Guide to digital pre-press- Thomson Learning

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 9 of 27

SEMESTER III

Television Production

Unit-1

Introduction to TV production and process – Writing for television - Introduction of

visualization - Different approaches to visualization – TV- Films and Ad films - Types of

telecasting - Production standards NTSC - PAL- Secam - Television Crew - an overview of

direction - art direction - floor management – indoor and outdoor- production.

Unit-2

Principles of script writing - creative writing - script formats - Planning of Story - story board

– discussions - screen play- dialogue writing - selection of cast – costumes – locations - set

and design - Research. Locations: In-door- set - On-sights sets - outdoor on-sight sets - blue

& green matte.

Unit-3

Camera techniques and operation- Types of camera- Video formats (VHS- SVHS- U-

MATIC- BETA- DIGITAL)- framing- shots and movements (wide- medium- close-ups-

shadow- zoom- pan- tilt- aerial etc.) usage of various types of camera lenses (Normal- Tele-

Zoom etc.-) usages of various filters (day- night- color correcting filter- diffusion filter)-

objectives TV lighting- various types of Lights (baby- Junior- Senior etc.-) color temperature-

lighting for different situations (interviews- indoor- out-door)- types of lighting(Back- Front-

full- semi-)

Unit-4

Editing procedure - assembling shots - symbolic editing and editing errors - The language of

editing and shooting – sound in editing – categories of sound- post-synchronization- voice-

over or narration- music and dubbing- Video Editing – linear- non-linear- types of editing

modes (assemble mode- insert mode- on line mode) computer editing – time code roll editing

- Television graphics and titling and Specials effects- Audio – Dubbing- Back ground Music-

synchronizing of video and audio- voice over (narration) etc. Presentation skills- recording

live programs.

Unit-5

Television production management – television analysis - Producing and analyzing of News

show - directing a television program - field production. Television programs. Preparation

and production of various types of television programs

References:

1. Herbert Zettl Television Production Handbook

2. Herbert Zettl Television Production Workbook (for Zettl's Television Production

Handbook) 10th

3. Deborah S Patz Surviving Production: The Art of Production Management for Film

and Television

4. Roger Crittenden ,Film and Video Editing by (Jan 24, 1996)

Television Production Practical

1. Create a 3:00 minute segment about you. The production should include at least 3

items that define some aspect of your life.

2. Create a 3:00 to 4:00 minute instructional video

3. Create a 30 second commercial which will use studio, field production, and basic non-

linear editing elements.

4. Create a 4:00 to 5:00 minute interview segment which will be conducted in the studio

5. Create a 2.00 Music video containing audio and video portraying a visual story.

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 10 of 27

Advertising

Unit-1

Definition, Origin & Growth – Nature & Scope of Advertising, roles of advertising, Social,

Communication, Marketing & Economic- functions of advertising-Advertising as a process

of communication-Advertising industry in India.

Unit-2

Based on target audience, geographic area, Media & purpose. Corporate & Promotional

Advertising –Web Advertising-Types of Advertising- consumer, corporate, industrial, retail,

cooperative and Public service advertising.- tone and content; reading the advertisement -

review with current ad campaigns.

Unit-3

Trends in advertising (India & abroad) – Ad agency & its types, Structure of small, medicine

& big agencies, functions, services- legal aspects & ethical issues. media Planning,

advertising budget, pre testing and post testing.

Unit-4

Client Brief, Account Planning, Creative Strategy & Brief, Communication Plan, Brand

management –Positioning, Brand personality, Brand image, Brand equity, Case studies-

Brand identity-strategy plan

Unit-5

Conceptualization & Ideation. Translation of ideas to campaigns, visualization designing &

layout, copywriting – types of headlines, body copy base lives, slogans. Logos & trademarks.

.

Reference 1. Sandage, frylruger and Rotzoll (1996): Advertising theory and Practice. AAITBS

2. Publishers.

3. Mohan: Advertising Management: Concepts & Cases. Late McGraw – Hiss

4. Jewler, E (1998): Creative strategy in Advertising. Thomson leasning.

5. Sotakki, C.N: Advertising. Kalyani Publishers

6. David Ogilvy on Advertising

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 11 of 27

Commercial Broadcasting

Unit-1

Idea Generation-Development of ideas- brief from client, agency interpretation, advertising

strategy,Creative work- idea/ concept development, popular TV ad formats, script/ story

board, clientapproval, media approval- creative potential of TV and Radio, Internet radio.

Unit-2

Pre production – radio commercial production - film formats, planning of special Elements-

choosing the production team, crew, and cast- sources of casting, role and Responsibilities of

casting director. Pre production meeting- agenda.

Unit-3

Production of TV commercial - set shooting/ location shooting- recording the sound

Track and creating the special effects- Pre scoring and Post scoring.

Unit-4

Editing the commercial for radio and TV - traditional film editing/ non linear editing

finishing the audio elements- confirming the picture- special effects and animations.

Unit-5

Economics of radio and television commercial production- Budgeting and other

factors affecting production - choosing production companies - specialization of production

companies - future of TV and radio commercial production – mobile radio and digital audio

broadcast.

Reference

1. Simon, Mark. Storyboards Motion in Action (2nd edn.). Oxford: Focal Press. 2000

2. Zettl, Herbert. Television Production Handbook (7th edn.).Belmont: Wadsworth

Publishing, 2000.

3. Crittenden, Roger. Film and Video Editing (2nd edn.). London: Blue Print, 1995.

4. Wright, Steve. Digital compositing for Film and Video. Oxford; Focal Press, 2005.

5. Hooper White. How to produce effective TV commercials (3rd edn.). NTC Business

Books. Chicago.

6. The audio- visual handbook- a complete guide to the world of audio- visual

techniques. Alan MCPHERSON & Howard Timms. Pelham books, London.

7. Mathur,C. Advertising Management; Text and Cases. New Age International: New

Delhi. 2005.

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 12 of 27

Writing for print and broadcasting

Unit-1

Print Medium: Nature and characteristics of a Newspaper- Readers‘ perception –

Information medium – Deadline – content variety – general and specialized newspapers

Editorial policy and style – language – inverted pyramid – source attribution - writing

Features and articles.

Unit-2

Magazines: General and specialized magazines – contents – target readers – language –

Writing style – pictures and illustrations – features and special articles – Tamil Magazines vs.

English magazines: a comparative analysis – Freelancing.

Unit-3

Radio: Nature and characteristics of Radio – Radio for information, education and

entertainment – Time and deadline factor – News headlines and highlights – News features –

talk shows – interviews – Radio audiences – audience participation -language and style –New

wave FM Radio – Radio Jockeying – target audience – content variety and style –music-

competition – technological factors in writing for electronic media

Unit-4

Television: Nature and characteristics of television – audio and visual elements – writing

television news – time factor – informational and educational programmes – general and

special audience programmes – language and style of presentation – Video jockeying –

entertainment programmes – audience participation.

Unit-5

Web Writing: Internet as a medium - nature and characteristics – users profile – Newspapers

online – hypertext - textual and visual limitations – language and style – multimedia support

– contents online: informational, educational and entertainment – authenticity and piracy

issues – regulations.

Reference

1. Mencher, Melvin. ―News Reporting and Writing‖. New York. McGraw Hill Pub.

2003.

2. Navin Chandra & Chaughan. ‗ Journalism Today‘. New Delhi. Kanishka Pub. 1997.

3. Shrivastava, K.M. ‗Radio and TV Journalism‘. New Delhi. Sterling Publishers, 1989

4. Hilliart, Robert. ‗Writing for Television, radio and New media(8th

ed.).Belmont.Wadsworth Pub. 2004.

5. White, Ted. ‗Broadcast news writing, Reporting and Producing‘(4th ed.).Oxford.

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 13 of 27

SEMESTER IV

Basic Photography

Unit-1

Human Eye and Camera, Visual Perception, Basics of Camera (aperture, shutter speed, focal

length, depth of Field etc.,) Camera operations- Types of Camera, Types of Lenses.

characteristics and features of each type of cameras – Aperture - Shutter speed -

Usage - Depth of Field - Focal Length - Basics of design - Photo composition - Rule of

Thirds - Angle of View.

Unit-2

Understanding Lighting- indoor and outdoor, Types of lighting, Natural and Artificial Lights,

Exposure Meters, Differential focus, Filters, Flashes. Designing with light

Unit-3

Types of Film- Sensitivity, Temperature, Speed etc., Reversal Films. Manipulation of Color

and Light, Blackand White and Colour Photography - Colour Processing and Printing

Unit-4 Basic Requirements, Equipments. Developing Process. Control Factors- Fixing, Washing,

Drying. Negative (ideal, identifying faults). Printing (paper, chemicals, Enlarger) etc. Special

effects techniques-motion pictures etc., manipulation of image, framing & trimming

Unit-5

Some Basic Principles. Aesthetics, Basics of Photo-Journalism, Photo-features, Photo-essays,

Writing captions, Visual story telling. Photography for advertising- Consumer and Industrial.

Planning a shoot-studio,location, set props and casting

Reference: 1. Michael Langford: Basic Photography, Focal Press.

2. Michael Langford: Advanced Photography, Focal Press.

3. Mitchell Bearley & John Hedgeese: New Introductory Photography Course, Read

consumer Book Ltd.

4. 35 mm Photographer Hand book, Pan Books.

Photography practical

1. Minimum 5 photographs on Still life

2. Minimum 5 photographs Portrait

3. Minimum 5 photographs Children

4. Minimum 5 photographs Silhouette

5. Minimum 5 photographs on Human Interest

6. Minimum 5 Photographs on Foods and Beverage

7. Minimum 5 photographs on Product

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 14 of 27

Elements of film

Unit-1

Film form and film History: Early Cinema (1893-1903). Development of Classical

Hollywood cinema (1903-1927). German expressionism (1919-1924). French Impressionism

and Surrealism (1917-1930). Soviet Montage (1924-1930). The Classical Hollywood Cinema

after the coming of sound. Italian neo-realism (1942-1951). The French New wave (1959-

1964). Japanese cinema. Cinema in the third world. Contemporary trends.

Unit-2

Planning, pre-production- Concept / Story development, Scripting / Screen play writing,

Budgeting, Casting,Locations, Financing. Production –Shooting, Direction &

Cinematography. Post production- Editing, Sound recording, Dubbing, Special effects,

Graphics & Final mixing. Distribution & Exhibition.

Unit-3

Mise-en-scene-Realism, the power of mise-en-scene, aspects of mise-en-scene, space and

time, narrative functions of mise-en-scene. Cinematographer properties- the photographic

image, framing, duration of the image, montage and long take. Editing- dimensions of film

editing, continuity editing, alternative to continuity editing. Sound- the powers of sound,

fundamentals of film sound, dimensions of film sound, functions of film sound.

Unit-4

The concept of form in films, principles of film, narrative form, non-narrative form, dividing

a film into parts and Genres (language, style, grammar, syntax.)

Unit-5

Style as a formal system, narrative unity, ambiguity, a non-classical approach to narrative

films, space and time, disunity, form, style and ideology

References

1. Thoraval, Yves(2000) The Cinema of India(1896-2000)

2. Roberge, Gaston: the Subject of Cinema

3. Roberge, Gaston (1977): Films for an ecology of Mind

4. Halliwell;: The Filmgoers Companion 6 th EditionArora: Encyclopedia of Indian

Cinema

5. Baskar, Theodor: Eye of the Serpent

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 15 of 27

WEB DESIGN

Unit-1

The internet – concept, types, connections – structure and features of internet – and Intranet.

Protocols, Browsers, Search engines, Web structure, Web blogs- language and style –

multimedia support – contents online: informational, educational and entertainment –

authenticity and piracy issues – regulations.

Unit-2

Internet services- URL, Dial–ups, ISDN, e-mail, chat, cross platform features , audio & video

streaming, Internet applications – Audio & video conferencing, Internet telephony, virtual

reality, artificial intelligence.

Unit-3

Fundamentals of web designing - tools – design techniques- Web site organization – file

structure, naming conventions, pages, folders, navigation, hyperlinks and adding sound.

Websites – features – portals - content – corporate sites – commercial sites – functions.

Unit-4

Content planning – Analysis – Objectives – Content strategies – developing content tactics –

defining content matter.

Unit-5

Web authoring tools_ Adobe Photoshop, Front Page, Dream weaver, Flash, using peripherals

for website enhancements. Macromedia Dream weaver – features – tools. Microsoft Front

page - features – tools.

References

1. Internet Bible, IDG Books, New Delhi, 1998.

2. Internet for everyone, Leno et al., Lone Techworld, Chennai 1998.

3. Building a Website, Tim Worsley, Orling Kindersely, New Delhi, 2000.

4. Web Design Fundamentals, Daniel Gray, Drea

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 16 of 27

Media Ethics

Unit-1

Responsibilities of the Press – Press and Democracy – Powers and privileges of the press –

Fundamental rights – Press freedom – Constitutional provisions – Reasonable restrictions –

Press and the public opinion-Media Laws in India

Unit-2

Media agenda – private and public media institutions – Media conglomeration – Commercial

Vs Public interests – Media and politics – media and corporates – Ad Revenue – Editorial

policy – implications of foreign press in India.

Unit-3

News selection – News values – Journalists as gatekeepers – sources of news – maintaining

confidentiality – investigative journalism – sting operations – fair practice and

professionalism – cases of unfair journalism- Ethics in journalism-code of policy

Unit-4

Media and the Judiciary, Legislature and the Executive violations and restrictions – media

censorship – recent cases.

Unit-5

Role and powers of Press Council – Responsibilities of the Advertising Standards Council-

Prasar Bharati : Responsibilities and powers and limitations – Broadcasting Council-

Broadcasting codes – Film Censor Board: role and functions – other media regulatory bodies

of the government

Reference

1. Ahuja, B.N. History of Press, Press Laws and Communications. New Delhi: Surjeet

Publications, 1988. Aggarwal, Vir Bala.

2. Essentials of Practical Journalism. New Delhi: Concept Pub. 2006. Nalini Rajan (Ed.).

3. Practicing Journalism. London: Sage Pub. 2005. Joseph, N.K. Freedom of the Press.

New Delhi: Anmol Pub. 1997

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 17 of 27

Semester V

Media Planning

Unit-1

Media planning: Definition- need and importance of media planning in advertising-Aperture

concept in media planning- Media planning department-Target audience-concept of Media

planning

Unit-2

Media Buying – Media Characteristics- Newspapers – Magazines –Television- Radio-Direct

Response – Out door- pros & cons .Media mix-consumer behavior-Types of consumer.

Unit-3

Media planning: Information Sources and analysis-marketing sources, Creative sources&

Media sources- Setting Media Objectives: Audience objective & Distribution Objective.

Unit-4

Developing Media strategy – Main components of media strategy –Media Environment –

Calculating cost efficiency in media planning –Testing the media plans-pilot study-survey-

questionners-campaigns.

Unit-5

Implementation and control of media plan –Use of computers in Media planning –linear

programming, Stimulation models, and formula models-Market control on the media-review

the campaigns

References 1. Media planning Work book, WilliamB.Goodrich, Jack.Z.Sissors.5th Edition, 1996,

NTC Business Books.

2. Advertising & Media Planning ,Jack Z.Sissors, Lincoln Bumba Third Edition,1991

3. Keval .J. Kumar,Mass communication in India

4. Susan Tyler Eastman and Douglas A. Ferguson,Media Programming: Strategies and

Practices

5. Shamsi N. Afeque, Media Organisation and Management

Script Writing (Practical)

1. Write a script for a TV Commercial.

2. Write a script for a Short Film.

3. Write the screenplay for the short film

4. Create the shooting order

5. Create the costume continuity

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 18 of 27

Event Management

Unit-1

Introduction to Events: What are events; Objectives of events; Event Characteristics Demand

for Events; Why Events; when do we need events? Types of events; Structure of events

Supply and Suppliers; Distribution; Ancillary Services

Unit-2

Event Process; Brief; Concept; Budgets ;Schedule of items; The suppliers Media coverage of

events; Media Coverage of an event; Themes; Beneficiary; Creative; People Celebrities in

events; The Managers and their Celebrities; How do we get them; Money In Film Product

Placement; Product Placement Basics

Unit-3

Property Creation ; Why Property Creation; How we create properties Implications of Events;

Aims; Introduction; The implications of special events; Social and Community Implications

of Events; Economic Implications of Events Income from Events; Leisure Event; Cultural

Event; Organizational Event; Personal Event; Sponsorship and Public Funding

Unit-4

Exhibitions; A little history; What is an exhibition; Why Exhibit At An Exhibition; Why

Visit An Exhibition; Other common reasons; The Economic Impact of Exhibitions; A cost

effective way of exhibiting; ways to build a dream team; 10 steps to create the great indoors

Unit-5

India Trade Promotion Organization (ITPO) ; Pragati Maidan-Fair Worthy At All Times ;

Exhibitions in India; Promotion Through Department Stores; Membership of International

Organizations and Bilateral; Agreements; Surfing the Information Net; BIC focus; Main

Activities and Services of ITPO

References: 1. Dynamics of public relations in Indian software and ITES sector ; Chawla, Ruchi

(2204) Attributes of PR in the multiplex industry; Kawathekar, Parag (2004)

2. Nicole Ferdinand, Paul James Kitchin, Events Management: An International

Approach, Sage Publications Ltd, 1st Edition edition, 2012

3. Judy Allen, Event Planning: The Ultimate Guide To Successful Meetings, Corporate

Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special

Events, Wiley, 2nd Edition, 2009

Video production Lab

1. Write a Script for a short film

2. Create the Story board for the short film

3. Generate the shot divisions

4. Set up a 3point lighting techniques

5. Set up a night shot

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 19 of 27

Media, Society and Culture

Unit-1

Defining culture and communication-The power of culture-German Ideology-Culture and

Anarchy-Political and social criticism in culture

Unit-2 Types of culture-Popular culture-Sub culture-The cultural renaissance-A cultural

approach to communication-Culture and individual-Culture in Media and society-

Problems and challenges

Unit-3 Culture and the Media-The use of literacy-The cultural Industry-class and culture in

communication-A theory of mass culture-contemporary perspectives in cultural studies-A

study in cultural transformation. Dysfunctions: stereo typing, cultural alienation

Unit-4

Subculture and politics-Virtual subculture-A general theory of subculture-Pop culture

origin-Pop culture identity-The phenomenon of mass culture-culture and Language

Unit-5

Culture and Media-Radio-Television as a cultural form- Global culture-Ideology-

Hegemony and political economy.-cross cultural communication-policies and implication

Social norm – status conferral – Monopolization – Canalization – Inoculation.

Reference:

1. Raymond Williams, ―Culture‖ from The Cultural Resistance Reader

[p. 35-41]

2. Raymond Williams, ―Culture is Ordinary‖ [Course Reader]

3. Douglas Kellner, ―Communication vs. Cultural Studies: Overcoming the Divide‖

from Communication Theory 5 (2). p.162-177 [Course Reader]

4. Marx and Engels, from ―The German Ideology‖, from The Cultural Resistance

Reader [p. 41-49]

5. Matthew Arnold, ―Culture & Anarchy: An Essay in Political & Social Criticism‖

from The Cultural Resistance Reader [p. 49-58]

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 20 of 27

SEMESTER VI

Research Methods

Unit-1

Introduction to Research – Meaning of Research – Objectives of Research – Characteristics

of research - Types of Research – Research Approaches – Significance of Research –

Research process – criteria of good Research – Research methods Vs Methodology –

research and scientific methods – how research is done

Unit-2

Reviewing the literature – search for existing literature – review the literature selected –

develop a theoretical framework – develop a conceptual framework - Research Problem –

Selecting the Problem – Defining the Problem – Research Design – Research Proposal –

Formats of research proposal.

Unit-3

Variables – definition of variables – types of variable – Hypothesis- definition – functions of

hypothesis – Characteristics of hypothesis – types of hypothesis - Sampling Design – Steps in

Sampling Design – Criteria of selecting a sampling procedure

– Types of Sampling Design.

Unit-4

Methods of Data collection – Collection of Primary Data – Observation Method, Interview

Method , Questionnaires Method , Other methods of data collection – Collection of

secondary data – selection of Appropriate Method for data collection - Processing and

Analysis of Data – Processing Operations – Elements and types of analysis – statistics in

research

Unit-5

Interpretation and Report Writing – Meaning of Interpretation , Technique of Interpretation –

significance of Report Writing - Different steps in writing report – layout of the research

report – types of research report – Evaluation – intervention – development – evaluation

process , types of evaluation from a focus perspective.

Reference

1. Richard Rickitt and Ray Harryhausen, ―Special Effects - The History and Technique,

2. Billboard Books‖, Second edition, 2007

3. Colin Dempsey, ―The Ultimate Encyclopaedia of Mythical Creatures, Barnes and

4. Noble Books‖, 2006

5. Steve Katz , ―Film Directing Shot by Shot‖, Michael Wiese, 2004

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 21 of 27

Portfolio Presentation

Unit-1

Basics of Portfolio; Importance of portfolio - Elements in Portfolio - Types of Portfolio -

The Effective Showcase - Development Techniques - Portfolio requirements - Portfolio

Development Techniques Do's and Don'ts - Comments from Experts in the Field.

Unit-2

Introduction to the Digital Portfolio - The Effective Digital Showcase - Production

Techniques - Design document -, Different stages of digital media of their specialization --

Digital Portfolio Do's and Don'ts.

Unit-3

Presentation: Preparing professional Theatre/TV/Film Portfolio Presentation Techniques -

Professional presentation skill - Presentation Format and requirements.

Unit-4

Marketing: Business Cards - Blog and Web pages - Importance of Business Cards, Blog and

Web pages - Design and development of Business Cards, Blog and Web pages - Market

analysis for using medium of marketing - Introduction to social networking and its

importance

Unit-5

Portfolio Maintenance - Components of a Portfolio - Audience, Tone, Range Format,

Portfolio Guidelines - Portfolio Design - Portfolio Budget and Deadline planning - Publishing

your portfolio - Portfolio enhancement .

References

1. Rafael Jaen, ―Developing and Maintaining a Design-Tech Portfolio: A Guide for

2. Theatre, Film and TV‖, 2006

3. Sara Eisenman , ―Building Design Portfolios: Innovative Concepts for Presenting

Your Work (Design Field Guides)‖, 2004

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 22 of 27

Professional Practice

Unit-1

Soft skills development : Soft Skill vs Hard Skill - Importance of soft skill - Communication

– Assertive Communication – Inter-personal Communication – Corporate Communication -

Listening Skill – Writing Skill – Presentation Skill – Public Speaking – Body Language -

Professional Ethics

Unit-2

Motivate yourself – Motivate Others – Constructive feedback - Sandwich feedback - Team

Management – How to be a team player - Leadership qualities - Enhancing Creativity - Time

& Stress Management - Enhancing Employability – What is the expectation of any

organisation - Employee Engagement

Unit-3

Types of Business Organisation, Private Sector and Public Sector – Firms in the Private

sector – Key Differences – Co-operatives – Franchises – Not for Profit Businesses - Writing

Resume for different kind of organisation – Types of resumes

Unit-4

Group Discussion - Definition of Group Discussion - Prerequisites of a Group - Benefits in

Group Discussion - Salient features – Effective communication – Non verbal

Cues/Communication – How to take control of the discussion - Do‘s and Don‘ts in Group

Discussion - Important points in Group Discussion

Unit-5

Interview Techniques - Interviewing Methods – In-person Interview - Phone Interview –

Panel Interview - Interview Problems – Interview Questions – Problem solving skill - How to

give sensible and creative solutions for the questions - Interview Tips & Tricks - Panel

Interviews - Confidence – Professional/Corporate Etiquette - Dress Code for a Job Interview

References

1. M.S. Rao, ―Soft Skills: Enhancing Employability: Connecting Campus with

Corporate‖, I.K. International Publishing House PVT. Limited, 2010

2. Beverly Amer, ―New Perspective: Portfolio Projects for Soft Skills‖, Cengage

Learning, 2011

3. Beverly Amer, ―Soft Skills at Work: Technology for Career Success‖, Cengage

Learning, 2008

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 23 of 27

Project Management

Unit-1

Project - Project Management - Concept and characteristics of a project - importance of

project management - types of project - project life cycle - Stages of Project - Statement of

Work - Work Breakdown Structure

Unit-2

Project Planning - Project Planning and Scheduling techniques - developing the

project network - Limitations - Flow chart – Gantt Chart - budgeting – preparing estimates -

Resource Scheduling - Resource allocation method - splitting and multitasking -

Multi project resources scheduling

Unit-3

Project performance Measurement and Control - Monitor and assess project

performance - schedule - and cost – performance measurement. methods to monitor -

evaluate - and control planned cost and schedule performance

Unit-4

Managing Project Teams - Team development process - team building process -

stages in developing a high performance project team - project team pitfalls – team role –

team dynamics – communicating with Team – working within the organization

Unit-5

Project Quality Management - Concept of project quality - responsibility for

quality in projects - quality management at different stages of project - tools and

techniques - Quality Management Systems - TQM in projects

References 1. Clifford F Gray, Erik W Larson, ―Project Management-The Managerial Process‖ Tata

Mcgraw-Hill Publishing Co Ltd

2. Jack Meredith, Samuel J. Mantel Jr. ―Project Management- A Managerial Approach‖

John Wiley and Sons

3. John M Nicholas ―Project Management For Business And Technology‖ Prentice Hall

Elective I

Design and Lay out

Unit-1

Elements of design- Dot-Line –shape-color-Form, shape and space-Movement-Pattern and

Texture. Elements of typography- Essentials of Typography –Type style, Usage, Bit Mapped

Fonts, Post Script fonts. Illustrations and Images

Unit-2 Principles of design-Balance-Proportion-Rhythm-Emphasis-Unity- Orientation, Radiation,

Repetition Hierarchy-Centre of visual Impact-Organization-Contrast –Colour- Typography –

Unexpectedness-Rules – Consistency

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 24 of 27

Unit-3

Lay out-Design objectives-Typography- Classification of the different types with their names

and character, mode, weight, orientation, position & sizes. Layout and design for various

mediums-Styles for cover pages-Illustrations-Calligraphy

Unit-4

Layout production Process- Page-makeup & Layout. Typeface design, copy fitting, special

designs (information graphics-Charts-tables-boxes etc. Technological, Compositional and

Social aspects of visuals.

Unit-5

Content, Layout and Design analysis of India Today, The Week, Front Line, Outlook, India

Today –comparison between Indian and abroad magazines-A study on special magazines.

References

1. Lauet, David. Design Basics.

2. White, Alexander W. The Elements of Graphic Design

3. Wong, Wucius. Principles of Two Dimensional Design

4. Muller, Josep. Grid Systems in Graphic Design

5. Zelavski, Paul and Pat Fisher, Mary. Design Principles and Problems

6. Dondis, Douis A. A Primer of Visual Literacy

Elective I

Audiography

Unit-1

Perception of sound - hearing sensitivity - frequency range- sound- wave length; the speed of

sound; measuring sound; psychoacoustics - dBA and dBC concepts ; musical sounds, noise -

signal dynamic range - pitch - harmonics-equalization-reverberation time, Sabine formula.

Unit-2

Sound isolation and room acoustics- means of control- treatments- studio layout –room

dimensions- Basic set-up of recording system-analog, digital - cables and connectors,

interference, microphone , musical stands, equipment inter-connection –input, out meters-the

essence of recording engineering.

Unit-3

The production chain and responsibilities - recording session, production charts and log,

laying tracks, mono, stereo, panning, surround, filters and pad - studio communication,

environment, head phones: types and uses, ambience noise, dolby

Unit-4

Microphones types - direction pick up pattern, phantom power, noise, choosing the right

mike, technique - Sound reproduction devices - zero level, monitors, specifications listening

test- Compression ratios -various sound file extensions- time code, synchronization –

positioning of microphones – speech-musical instrument s- standard rules,1/3 rule, care and

handling - foley & sound effect creation.

Unit-5

Mixing console - Echo and reverberation - special effects units- equalizers & compressors,

plug-ins - digital recording software - editing techniques. Input devices - Storage - Output

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 25 of 27

devices - file transfer protocols- networking of studio -streaming - basics of broadcasting-

AM, FM, mobile radio, internet radios, community radio, educational radio broadcasts, audio

publishing .

References:

1. Philip Newell, Elsevier. Recording Studio Design. Oxford: Focal press. 2005. Strutt,

John Williams, Baron.

2. Morfey, Christopher L. Dictionary of Acoustics.. Academic press.2001.

3. Holman, Tomlinson. Surround Sound: Up and Running.. Oxford: Focal press.1999.

4. AlecNisbet. The Use of Microphones. Oxford: Focal Press, 2004.

ELECTIVE II

Computers in communication Media

Unit-1

Fundamentals of computer graphics- file formats, image modes, color resolution,

compression, print and online formats. Animation- Definition, nature & scope, principles and

techniques, types of animation, 2D vs. 3D animation.

Unit-2

Animation – storyboard, rigging, texturing, titling (2D& 3D), rendering, compositing,

morphing, special FX, masking and color correction-hue- saturation-range-depth of color-

Role of drawing in animation.

Unit-3

Basics of 2D animation – Macromedia Flash- Features & tools – cell animation, tweening –

onion skinning - using imported art works and adding sound – Interactivity – Exporting and

Publishing .

Unit-4

3D Animation - Model building, Lighting, Character Modeling, Morphing, Motion capturing.

3D Studio max – features, tools and applications.

Unit-5

Animation industry in India & Abroad, Animation in cinema and television. Professional

requirements (skills) for animation industry, Latest trends in animation.

References : 1. Computer Graphics – Donald Hearn& Pauline Baker, (2nd Edn.), Prentice Hall, 1994.

2. CG Film Making - From Concept to completion, Barrett Fox Tata McGraw-Hill,

2004.

3. Understanding Animation, Paul Wells, Routledge, London, 1998.

4. Flash Bible, Robert Reinhardt, IDG Books, New Delhi, 2000

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 26 of 27

Elective II

Market Survey

Unit-1

Market Survey Definition, Importance & Scope of Market Survey, Leading Market Research

Agencies in India and their market share

Unit-2

Market Survey project: Details from sponsor –proposal-Organization setup- Project Leader-

Market research officer- Market Research assistants Investigator

Unit-3

Market survey: Planning the survey-Problem definition-selection of the survey approach-

sampling: types-major considerations in sample design- Questionnaire development:

Characteristics of good questionnaire-Direct, open ended and Indirect types- Pilot surveys.

Unit-4

Planning and Completion of field work: Preparation of time-Schedule chart- Collection of

data-Supervising the field work-controlling the errors-sampling & non-sampling errors.

Unit-5

Analysis and Interpretation of data: Editing – Tabulating, Processing, and Interpreting data –

Statistical analysis and interpretation-use of computers in data processing and data base

management-Summarizing findings and Recommendations-Report writing.

References 1. Marketing Management, planning, Implementation and control . The Indian Context,

V.S.Ramaswamy & S.Namakumari.

2. A Practical Guide Book to Market Research, Dr.Dilip Sarwate, 1996, Everest

Publishing house,pune

3. Marketing Research :Principles, Applications &Cases,DD.Sharma,1995,Sultan Chan

&Sons , NewDelhi.

Elective III

Screen play

Unit-1

The Current Campfire: Film as a Storytelling Device- The history of storytelling - Plays vs.

novels vs. film - What is a ―story‖? - The ―idea‖ vs. ―story‖ vs. ―screenplay‖

Unit-2

The Screen Story- What is it? - The logline - The essence of a screen story - Conflict (and

why we love it) - Form, format and formula

Unit-3

The Structure of a Screenplay- Back to story- Aristotle (and what he had in common with

Superbad) - The three act screenplay - The scene - Plot points Screenplay concept – Theme –

Narration – Character Biography – Script.

Unit-4

The First Act- Establish, introduce and hook- The inciting incident - The first act plot point

The Second Act- Rising conflict and overcoming obstacles - The second act plot pointThe

Third Act- The ―final battle‖ - The outcome of the final battle - The denouement - Happy vs.

hopeful endings

B.Sc. Visual Media – 2014-15 onwards – CPP/COP Page 27 of 27

Unit-5

Character - Plot vs. Character - Character vs. Characteristics- Actions speak louder than

words - The main character (our hero!)- Other characters and character types Dialogue - The

functions of dialogue – Voiceover. The Kitchen Sink-Back story & exposition- Subplots-

Setup and payoff - Flashbacks- Theme Breaking the Rules - How screenwriters break them

and why Genre - ―What is this movie anyway?‖

References : 1. Mascelli Silman, V.Joseph, ―The Five C's Of Cinematography‖, Silman-James Press,

1965

2. Gorham Kindem, Phd, & Robert B. Musburger Phd, ―Introduction To Media

Production‖, Fourth Edition: Focal Press, 2009

3. S Ganesh, ―Hand Book Of Media Communication And Public Relations‖, Radha

Publication, 2007

4. S Ganesh, ― Studies In Modern Mass Media And Communication‖, Radha

Publications, 2001

5. Friedmann Anthony, ―Writing For Visual Media‖, Focal Press, 2007

ELECTIVE III

Film Marketing and Distribution

Unit-1

The role of marketing in the film industry: What you need to know BEFORE you shoot -

developing a release strategy - checklist for preparing your film for buyers - how to generate

consumer & distributor interest for your film - what are your films exhibition options

(theaters, TV, DVD, internet) - what are deliverables?

Unit-2

The history and development of mainstream film marketing -Theatrical- pros & cons of a

theatrical release - theatrical bookers & four walling - how much does it cost to have my film

in theaters? - Profits, or total loss? - The myths of a theatrical run- what‘s non-theatrical

Unit-3

Marketing and new media- Internet- streaming video, Podcasts - Principles of film

distribution and marketing -

Unit-4

Alternative approaches to marketing film: exploitation, cult and art cinema - consumer

selection of films – the role of critics

Unit-5

Current approaches to film marketing - cultural and economic contexts - Film maker‘s

materials – Marketing to sales agent – film poster – film trailers – television and print

advertising

References

1. Wasko, J. 2003. How Hollywood Works, London: Sage

2. Wyatt, J. 1997. High Concept: Movies and Marketing in Hollywood, Austin: UTP

Trade Paper: Screen International

3. Kerrigan, Finola. 2010. Film Marketing, Elsevier