Online Matrimony By, Nisha Sultana
Introduction
• Organized web based Matrimonial/Marriage service.• Spread across the globe with the help of
internet. • Specially popular in India and among Indians
settled overseas.• 13th most popular activity on the Internet
among 12 million urban users in India.
• Various sites provide the online matrimonial services.• The leading ones are shaadi.com, jeevansathi.com, bharat -
matrimony.com.• Matrimonial sites register users, after which they are able to
upload their profile onto a searchable database maintained by the website.
• 25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent.
User’s Goal
• To meet compatible people Caste preferencesAppearance based preferencesIncome/job preferencesHabits/hobbies• Have their information kept private• To get reliable information• Time saving and efficient
Some popular matrimonial websites:
• Bharat matrimony : www.bharatmatrimony.com• Jeevansathi matrimony : www.jeevansathi.com• Shaadi matrimony : www.shaadi.com• Nikah matimony : www.nikah.com
• BHARAT MATRIMONY was the first company to provide online matrimonial services to indians.
• Mr. Murugavel Janakiraman founder & CEO of bharatmatrimony.com .
• Started in the year 1997.• It was the first to offer features -Verified Profiles, Assured
Contacts, 15 region specific portals and Mobile Alerts in the online matrimony space.
• First matrimonial site to receive the coveted ISO 9000:2001 Certification.
• Entered the Limca Book of Records.
• Largest online arranged marriage site.• With 15 million (1.5 crore) members registered with
profile.• It has major share in south Indian market.• It is backed by the Yahoo! Corporation, so score in terms of
reliabliablity is well established.• Featured in the Limca Book of Records for the record
number of documented marriages online.• One distinct feature of Bharat Matrimony is that,they have
there own centres and contact points across 100 cities in Indian and offices in other countries all over the world.
Bharat matrimony is leading because…
• It has 15 regional portals for members of different religions.• Connects with the youth.• Very User-friendly and interesting interface.• They offer a service of free doorstep payment
collection. • They offer free counselling sessions to their
customers before marriage and also help them organize their wedding.
BUSINESS MODEL
• Bharat Matrimony offers a choice of 15 regional websites.• Provides a choice to search brides and grooms by
religion, mother tongue and education.• Most players to opt for clicks-and-bricks hybrid
business models.• More comprehensive services in the not-too-far-off
future.
The Past Picture• Match making process of Indian system is complex & based
on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc.
• Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer.
• In the last decade the print matrimonial gained an upper hand.• Word of mouth and newspapers were the prime sources for the
exchange of information.
The Changed Phase
• It’s self-operative and easy task.• Its providing a global reach to the bride/groom seeking
partners.• With the internet boom in India, the picture of a
marriage broker with a huge diary with tucked-in photographs is slowly phasing out.
• Virtual meetings are possible.• The pinching rejection concept is fading out.
Target Audience
• Parents looking for a match for their children.• Youth looking forward to marriage in the near future.• 90% in the age group 21-35.• 70% from India and 30% are NRI.• Religion Matrimonial. • Exclusive Matrimonial Sites.
Website Analysis
INFORMATION ANDNAVIGATION
Navigation is clear, links
are repetitive,
information is planned
well, there is
information overload, a
lot to choose from
INTERFACE
Complicated structure,
hierarchy is not very
clear.
• Font – Helvetica
• Color scheme- yellow,
green, red, cyan, blue,
pink. (Interesting to look
at)