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BUSF 0103 : Introduction to Business July 2013 Intake

Foundation in Natural and Built EnvironmentSchool of Architecture, Building & Design

Taylor's Univeristy Lakeside Campus

Final Project : Charity Drive Event

Name Student ID

Adibah Bahiah binti Awang 0316318

Lim Chin Yi 0315627

Patricia Kong Weng Yee 0315837

Ghada Rashad AbdulHameed 0315601

Valentine Hew Hui Ling 0316236

Mohammad Afif bin Tambi 0315361

Mohammad Azzam bin Abdul Aziz 0315543

Contents

Front Cover 1

Contents 2

Executive Summary 3

Objective 4

Target Market 5

Competition Analysis 6

Product & Packaging 7 – 8

Pricing 9

Promotion 10 – 11

Sponsors 12 – 13

Distribution 14

Green Measures 15

Human Resources Planning 16

Evaluation 17 – 22

Appendix 23

Back Cover 24

EXECUTIVE SUMMARY

The reason of doing this report is to record and organize the important data that

we receive from the charity drive event. Basically in this project we need to bought

some good and sold it for a week in Taylor’s lakeside or outside Taylor, the net profit

that we got from this project will be donate to our organization that we choose which

is “Spastic Children's Association of Selangor & Federal Territory”.

The things that we put in this report are the objective of this event which is to

donate to our organization. We also put our target marketing either student in Taylor

or outside Taylor. We also put our product list, how our product’s packaging looks

like and what is the price for our product will be. Beside that we also include what we

has done to promote our product that makes people want to buy our products and the

important thing was the sponsor’s organization that helps us a lot with this event.

The last thing that we do is we calculate the sale that we receive from the

charity drive event and present the result in this report. We also state the role of our

team members to show that we have cooperation.

OBJECTIVE

We are required to run a one-week business operation for the purposes of charity to

achieved our goal which is to get RM3500 for the charity of our choices which is the

Spastic Children's Association Of Selangor & Federal Territory,a non-profit

organization

The objective of this assignment is to apply what we had learned in the

classroom.which is :

1. To form cooperation between group mates and being able to become a leader in

a business management.

2. Increasing awareness and being able to deal with with production management

such as managing with the planning, forecasting and production.

3. Being able to think and create a marketing strategies to increase sells and

productivity.

Video link : http://www.youtube.com/watch?v=VmAqNpFF3IM&feature=youtu.be

Target Market

For this charity drive, our main target would be the students and the staffs in the

campus. Hello Panda and Pepero existed since we were a little kid and so we decided

have them take a stroll back to the past to relieve the moment where they enjoyed

eating the snacks. Besides that, during tea breaks, some people would prefer having

something light like snacks. Morever, there are some foreign students who may have

never seen or eaten the snacks before. This would provide them the opportunity to try

it out. The spending power of these people are good because majority of the student

and staff population came from a good family background with comforatble lifestyle.

Competition Analysis

1. Group 3, Jerry Yee Ching (Potong)

This group had an advantage as they had a proper stall set up with well known

products and price listing. They also had a bigger customer base as they

walked around a lot promoting their products.

2. Group 6, Nadine Saedah (Brownies)

This group had an advantage because they were very consistent in collecting

donations. One of their team mate stood in the middle of SLC all day to collect

donations. From there, they managed to pull more customers to their booth.

Product & Packaging

PRODUCTS

We were selling five different products altogether. Two different types of flowers

( roses , gerberas ) and decorated spatula for mother’s day . The other two products

that we sold were the Korean retail products ( pepero ( flavored stick biscuit) and

Hello panda ( flavor fillings cookies)) which were the two main products for this

charity drive event.

As for the flowers, few days before the mother’s day, we went to purchase bouquets

of Roses and Gerberas and few sets of spatulas. And for the biscuit sticks, we bought

few big boxes from the grand meltique food trading in Jaya grocer.

The picture above shows our main products we were selling. The pepero and hello panda biscuits.

The above pictures shows bouquets of flowers that we bought from the florist.

The left top photo shows the initial look of the spatula and the right are the decorated spatulas.

PACKAGING

There’s no packaging strategy that we used for our products. This is so because the biscuit sticks and the cookies already come with their own packaging. Whereby for the flowers, there’s only a plastic holder to hold the petals of the flowers to avoid them from wilting fast. And we carried the flowers and the spatula around in a basket to sell as we do not have any booth yet that time.

Video link : http://www.youtube.com/watch?v=VmAqNpFF3IM&feature=youtu.be

Pricing

Unit Cost price :

4. Roses : Rm1.50 each

5. Gerberas : Rm 0.58 each

6. Spatulas: Rm 1.38each

7. Pepero: Rm 2.92 each

8. Hello Panda: Rm 2.90 each

Unit Selling Price:

1. Roses : Rm 4 each

2. Gerberas : Rm 4 each

3. Spatulas : Rm 4 each

4. Pepero : Rm 5 each

5. Hello Panda : Rm 5 each

Promotion

In marketing, promotions are important in order to efficiently sell one's product or

services to the customer. It is included in the marketing mix elements. The three basic

objectives of promotion are usually to present information to the customers, to

increase demand and to differentiate a product.

Thus, for our cause, we created a marketing message which was “Buy or donate is all

you need to help a kid” as it is for the Spastic Children's Association of Selangor &

Federal Territory (SCASFT). We used several ways to promote our products. First

was hand-produced posters. The hand-produced posters were designed with words

and cute and attractive pictures and this enables us to present our product and their

pricing to all the passerby directly in order to attract more customer. Besides that, the

arrangement of our products at our booth was arranged uniquely neat and attractive.

This enables the customers or passerby to easily notice all of our products without

wasting any time to scan and search. Last but not least, we also promote our products

through SMS text, telephone calls and face to face conversation. We mainly sell our

products to the people surrounding us like our family, friends, teachers and relatives.

So it was easy to promote through our daily conversation.

The donation box

The handmade poster for the pricing and also to attract customers

The booth we decorated in order to attract customers

Video link : http://www.youtube.com/watch?v=VmAqNpFF3IM&feature=youtu.be

SponsorsWe requested sponsorship from the listed company:

6. Inderapura Food sdn bhd

7. Nutrifres Food & Beverages Industries Sdn Bhd

8. Zuryati Awang Architect Sdn Bhd

9. CERT,CENTRE FOR RESEARCH AND TRAINING.

We emailed the listed company to gained a sponsorship to sponsor our charity drive

which its profit will then be donated to the Spastic Children's Association Of

Selangor and we specifically requested a donation of RM500 from each of the

company to aid our charity drive.However we managed to get a replied from two of

the company which is Zuryati Awang Architect Sdn Bhd and CERT whom agreed to

financially sponsored us. We managed to get RM1000 in the form of cheque from

Zuryati Awang Architect Sdn. Bhd and RM750 in cash from CERT & Kong's. Here is

a view of our sponsor letters to the listed company.

Requesting Sponsorship for Charity Drive Event

We, the students from Taylor’s University Lakeside Campus,are currently involved in a fundraising event as our school project in June 2014.

Our plan is to raise a total of RM3500.00 via sponsorships and product sales. The fundraising event will be held for a week from 2nd to 6th June under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the Spastic Children's Association Of Selangor & Federal Territory, a non-profit organization that provides numerous services, facilities and activities that are used to care and treat spastic children.

We are writing today to ask if you would consider donating RM500 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me.

Thank you.

Distribution

We got the Pepro and the Hello Panda biscuit sticks from a supplier at Jaya

grocer. Two days before the charity event we drove to the grand meltique food

trading in Jaya grocer and bought our first stock. We kept the stock at one of the

group members place until the day of the event, we went to bring them to campus.

Costumers would then buy our products directly from our booth i.e. through face to

face costumer service.

For the rest of the week we went to collect our new stock for the next day by

the end of the day. However, in the case of a stock shortage, as we are a group of

seven members, two of the group members would go and get the products during the

event before it completely runs out of stock. This would usually take no more than an

hour. Thus the costumers won’t have to wait for their product since we’re making

sure we don’t run out of stock.

Gladly, people seemed to be interested in our product specially the Pepero

chocolate sticks, however the number of costumers that we were able to effectively

reach were about 80 to 100 costumers. Some of these bought more than once and in

larger quantities.

Since our product is a light snack that people would usually take only during

their breaks or will crave for when they see in front of them. We didn’t consider

providing any ordering channels as we thought it is not a product where the

costumers would necessarily need.

Green Measures

Although in general , the products we chose to sell might have not been

manufactured in an entirely environmentally friendly manner. However, the products’

packaging for both the Pepero and Hello panda is made of paperboard folding carton

which can be recycled and in general not hazardous.

Besides that, we also tried our best to preserve the environment. First, when bringing

the products to campus. Instead of transporting the products using a car we used to

walk to Cindy's house which was located at Pjs 7/2 (where the stock was usually

kept), collect our stock and then walk back to campus. Second, instead of throwing

the products’ packages that has been emptied, we reused them to store our receipt

books and posters. Third, although a number of costumers requested plastic bags to

carry their goods in, yet we didn’t find it necessary to provide any plastic bags.

Firstly because we didn’t want to spend more money. Secondly because plastic bags

are known to be non-biodegradable, which is environmentally destructive. So instead

we provided them with the empty packages we had.

Human Resources Planning

HUMAN RESOURCE

1) Project Manager, Adibah Bahiah

Leads the group and is in charge of monitoring all activities happening at the

time of the charity drive,

2) Sales Executives, Cindy Lim

In charge of handling products from getting the products from the suppliers

and keeping the products.

3) Accountant, Patricia Kong

In charge of all the receipts and payments received and given out.

4) Marketing & Advertising, Muhammad Afif, Azzam Aziz, Valentine Hew

In charge of promoting the products, creating posters, price listing, and

donation boxes.

5) Public Relation, Ghaida Rashad

In charge of communicating with the organization, sponsors and suppliers,

Evaluation

At the end of this business charity drive project, we managed to earn a total of RM

3356.20 to be fully donated to Spastic Children Association Selangor & Federal

Territory. A total of RM1018.70 came from the sales of our products, Rm614.50 came

from donations from various people and RM1750.00 came from our sponsors. The

total operating expenses is RM27.00 which we used to purchased receipt books and

ribbons.

Profit & Loss Report

Income Statement of Group Adibah Charity Drive Event

RevenueSales $2,188.00Less: Cost of Goods Sold $1,169.30Gross Profit $1,018.70Add: sponsors $1,750.00 donations $614.50Adjusted Gross Profit $3,383.20

Less: Operating ExpensesReceipt Books $24.50Ribbons $2.50Total Operating Expenses $27.00

Net Profit $3,356.20

Reflection of group members

Adibah Awang

Through this assignment, I've experienced the hardship other people feel doing

business. Even though it was only for a week, I can’t imagine the people that have to

do this for a living. It was a good experience in terms of improving our social skills

such as planning and organization, interpersonal skills such as promoting and

communicating with customers. Some of the experiences we faced were not so good

such as failure to persuade customers to buy our products, rejection and failure to

reach our target. If given the chance to repeat this assignment one more time, I

would’ve thought of more products to sell, and came up with more tactics in

promoting our products.

Pepero Hello Panda Geberas flower Roses Ladle Souvenirs

S. Price $5.00 $5.00 $4.00 $4.00 $4.00

Units 300 60 24 48 25

Rev $1,500.00 $300.00 $96.00 $192.00 $100.00

pepero hello panda Geberas flower Roses Ladle SouvenirsC. Price $2.92 $2.90 $0.58 $1.50 $1.38

Units 300 60 24 48 25

Rev $874.80 $174.00 $13.99 $72.00 $34.50

Patricia Kong

1. (a) Things I did right : Well, I don't think that I did anything much that's right

unless driving my teammates to places can be called one.

(b) Things I did wrong : Basically I was pushing my own responsibilities away and I

slacked around instead of helping out.

2. If you can repeat 1 more time, what would you do differently?

Well, if we could rewind or do this one more time, I would definitely be more

persuasive and be more bold. This is because of my timid personality, I tend to give

up easily after persuading a passer-by. Also, I tend to lose my passion very quickly.

For example, when we were having the charity drive, I was so excited that I would be

walking around with one of my teammates and sell our products with the thought in

my head telling me that we would earn a lot. But all passion was lost when the actual

earning didn’t come out the way I would’ve expected.

Valentine Hew

Thing I did right : Choosing hello panda to sell was a pretty good idea. As I figured it

out, students might like it a lot and they would get it even if we doubled the price of

the products.

Thing I did wrong : Selling the spatulas was my idea, and I wasn’t a good thing to do.

So if I could turn back time, I would have come up with a better product or food to

sell.

General reflection : In this charity drive, I’ve learnt a lot. Knowing how hard is it to

build up and maintain a certain business no matter if it’s big or small. For us, we were

kind of worried that we are unable to reach the target because a lot of students were

complaining that the price we set was too high. But fortunately, there are also

students that purchase it without hesitating and also willing to buy it as an act for

charity. Things we could have improved might be asking for donation around the

campus. We didn’t get much from donation as it might be because our donation box

is not eye catching enough. But we could have be more persuasive and convincing

the people to do some donation.

Lim Chin Yi

This was a challenging yet meaningful project as we get to experience setting

up a business ourselves rather than just learning the theory in the typical classroom

settings. Besides, we also get to help the spastic children while learning through the

charity drive. I think I didn’t do a good job nor very a bad job in this project. I tried to

help whenever it’s possible.

There are many aspects to be improved. I should be more confident and

determined when approaching potential customers or donators. I shouldn’t get

frustrated and give up easily when I get rejected or ignored by people. If I were to

repeat this project, I would definitely be more passionate and confident when I

advertise my products so that we would get more customers.

Muhammad Afif

What I did right : Placing our product all over the table so that it can be view from

any view and angle as people are coming from every directions ,This helps the

customer to observe our stalls and our product before coming near to our stall and

reject our offers. This gives the customer times to make a decision whether to buy our

product or not.I think this method is more effective than a direct approached of the

customers which may discomforted or annoyed them.

What I did wrong : Our stall is lack of decorations and customers are reluctant to visit

our stall and if I could turn things the other way around, I would invest more time and

money in decorations and help decorates the stall so it will stand out from the other

stalls thus increasing the sells.

General reflection: From the charity drive,I’ve learnt to managed a business and

being able to understand how the business works and run. I’ve also learnt on how to

deal with the production management and how to be cooperative with other group

mates which may help turn me into a good leader one day.

Muhammad Azzam

In this assignment I have learn that they is no easy way to earn money and

build your own business. This assignment also makes me become more respect for all

people that doing business because this job is not easy likes me thought.

The thing that I’m doing right is I follow the order that has been given to me from our

leader or manager which is Adibah, even though I has done with my part I always

feel like I’m the one that not really serious in this project if I want to compare with

my another members.

So for the conclusion if I have another chance to make this charity drive or any

business in my future I will give all my strength and time to achieve the goal that I

want, from that I don’t make a same mistake like I have done in this charity drive.

Ghaida R.

Overall this was a good experience to me as I got to learn about taking

responsibilities for my own failure and success. Apart from that I got to understand

the bases of running a small business. What’s needed and what’s required. I’m now

more aware of how a business is managed in terms of finance, marketing…etc .

I think the choice of product was fairly good everyone seemed to be interested in the

product and some wanted more. However if I were to repeat this experiment again I

think I would try harder to promote the product. I gave up too easily in the first day

when the people around campus refused to buy so next time I think I would go more

around campus and probably outside to encourage people to try and buy our product.

Video link : http://www.youtube.com/watch?v=VmAqNpFF3IM&feature=youtu.be

Appendix

Please refer to the contents in the envelope submitted