BEYOND UI DESIGN
BEYOND UI DESIGN
TABLE OF CONTENTS
The Basics (UI vs UX) Who Helps Who?
Going Beyond Design Localization
THE BASICS : UI vs UX
Definitions & Examples Limitations (Culture)
UI:us-er in-ter-face
The interaction between humans and machines, actually the visual interaction between man and machine (not design)
UX:us-er ex-pe-rience
The usability of anything and its side effects (physically, emotionally and even spiritually)
vs.
UI:us-er in-ter-face
UX:us-er ex-pe-ri-ence
Putting it together…
simplicityThe ultimate form of sophistication – Leonardo da Vinci
why?
LimitationsOur culture tends to control us and
make us do…weird things..plus we don’t listen culture?
WHO HELPS WHO?
The Process The Showcase & Proof
UX > UI
Before you run you must walk, and even before then we conceptualize.
CASE IN POINTThe brief is to design a mobile app that will
allow users to select products.
?what are we really designing
The Mobile OR The HandThe user interface will be a result of working out the best experience of..?
GOING BEYOND DESIGN
Inventions that changed the world Some of the greats – da Vinci & Jobs
FullStack (Strategy, Operations & Technology)
INVENTIONS & THEIR MEANS
Inventions that changed the world Their common traits
(….open discussion….)
WHEN DESIGNING/CONCEPTUALIZING
Always think of your product/service/element inside of at least its next 3 environments
A chair > Near a bed/window > In a room > Near the stairs > In a house
UI/UX LOCALIZED
Understanding the term “technology” How it has affected us
Where can we improve (Banking/Advertising)
BANKINGThe much awaited MPESA API
(Policy, process, design & development)
ADVERTISINGBridging the gap between print and digital
QR Codes Targeted marketing “Measurable’s”
..CHEERS..Questions?