Beyond the Law of Attraction With William Whitecloud [Episode 50] Wired For Success TV

~ Wired for Success TV ~Mastering the 7 Areas of Life

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Presented by

Melanie Gabriel & Beryl Thomas

[Episode 50]

Beyond the Law of Attraction

with William Whitecloud

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Beyond the Law of Attraction with William Whitecloud [Episode 50]

Melanie: Hello and welcome to another episode of http://www.wiredforsuccess.tv. I am Mel Gabriel and with me is co-host, Beryl Thomas. Say hi, Beryl.

Beryl: Hi everyone.

Melanie: And today, we are excited to welcome someone who spent decades refining a process that allows his clients to become more of who they really are. Author, international speaker, workshop facilitator, and coach, this man is passionate about helping people turn their dreams into reality. Like us, he believes that each of us are beings of such immense power and capability and yet, we continually self-sabotage and doubt our abilities to achieve greatness. His message today is about stories. The stories that we relive, that we hang on to, and that direct our futures.

Waking up to the knowledge that you can actually rewrite script of your life was a major awakening for this man. His mission is to reconnect us so that we can enjoy lives of meaning and joy and he does that very effectively with his Living From Greatness program, a program that has helped literally thousands to become empowered, to tap into their authentic nature and potential.

A 20-year search to discern the essence of what it takes for people to connect with and live from their creative spirit, forms the basis of his first book, The Magician’s Way. His latest offering is a book called The Last Shaman. So all the way from the West Coast of the US, we offer a warm welcome to William Whitecloud. Hello, William.

William: Hello, Mel. Hello, Beryl. Thanks for having me here. I’m really excited to talk to you guys today. Having had a little pre-chat to you guys, I think we got quite worked up about our conversation.

Melanie: So William, perhaps we can just give the audience a bit of background on you and I wonder whether you could just say a little bit about the catalyst that’s moved you into the personal development area?

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William: Well, thank you. I mean I am living on the West Coast of the US now in Santa Monica, Los Angeles. But I’ve come here via Australia and prior to that, Swaziland, Africa. I grew up in a little country in Africa where I spent my youth and very early adulthood and then moved to Australia and I lived there a long time. And now, I’m here. But the thing that got me into all of this is I had a terrible illness and I’m not exaggerating.

For ten years, I was sick and in the end, deathly ill. And receiving deathbed counseling, so you can know that I wasn’t in a good way.

Beryl: Good Lord!

William: That’s when I knew something is not right here. But the unique thing about my illness was that nobody whether they were a medical practitioner or clinical or a complimentary healthcare worker or an alternative esoteric healer, nobody knew what was wrong with me, which is very unique. Normally, everyone wants – things they know what’s wrong with you. But in this case, nobody knew what was wrong with me.

And so for ten years, I just suffered not even in silence, quite loudly sometimes. But I just went downhill and downhill until in the end, I won’t even bore you with my condition but suffice it to say, I was dying. And then I met a young man, you could say by chance. I don’t know if it was – if there’s such a thing. But I did meet this young man, a fit strapping, robust young man who was actually a health instructor, a fitness instructor. And I’ve got talking to him and obviously because of my condition, the conversation very quickly turned to my health. It was very obvious. And he startled me, stunned me by saying he knew what was wrong with me. And not only claimed he knew what was wrong with me, claimed that he had suffered the same condition himself and had healed himself and could heal me. Well, he could give me the prescription, the remedy by which I could heal myself.

When he told me what was wrong with him, had been wrong with him, I knew without a shadow of a doubt that he had had what I had. He was the first person in ten years that I could relate to and so I knew. And he told me – I was very excited to hear the remedy although I was very deflated once he told me because he told me that the remedy was to eat red meat and




drink white wine and smoke a few cigarettes every day and have a few cups of coffee every day.

Now, I’m telling you, if – all of the people that I had seen, just all of the doctors, whoever I had seen, none of them knew what was wrong with me but I can guarantee you, everyone of them would have agreed that what this guy was saying was just complete mumbo jumbo. And not only that, not only was it this hogwash that it was actually in my case a prescription for suicide because by then I was on a diet of boiled cabbage and herbs and supplements. And anyway – nevertheless, I was at the end of my tier there and I just had nothing left to lose. In one sense, I trusted the guy even though I was very confronted by his remedy and feared that it might actually tip me over the edge and kill me. But I did that.

I did. I just went, “What the hell!” and I took his prescription and started eating red meat and steaks and having some white wine, some – in those days Chardonnay was very fashionable so I was drinking Chardonnay and I had a few cigarettes every day and I drank a few coffees every day. And I bounced back to health in like third day.

Beryl: That’s incredible.

William: I’m not kidding you. It wasn’t even a week before my full wits and faculties and everything came back to me. Sure. I mean it took me a month to put back on the weight and the source to healing my body but generally, I was well and back in life. I remember playing – running on to a field with strangers who are playing soccer because I just had so much energy. I needed to get rid of it. And that was just after a couple of days of eating meat.

So anyway, I had this profound healing experience. And the thing about it was, what was most profound for me is that I never ever had any faith in the efficacy. I mean, well, I did did to begin with that’s why like in some way, I tried it.

Melanie: So you never believed it would work?

William: No, no, that’s not what I mean. I didn’t really approach it thinking anything. But in retrospect, while I was healing and ever since then, I just can’t bring myself to believe that there was any efficacy in those




substances. I just never got there. I never ever felt that. I could never ever tell anyone that those properties are good for them. To this day in fact, I eat very little meat and I hardly drink and I detest smoking and coffee freaks me out. So – but …

Melanie: Don’t lose your thought. I tell you, I’ve been biting my tongue because I’ve been wanting to say, I wonder how much of this is the placebo effect? But carry on.

William: Well actually, I never thought of that before that it was a placebo effect. But you know what, whether I was right or wrong, I don’t care because what occurred to me was the thing was like a blinding flash of light. It my road to Damascus experience in fact. What impressed on me that I just couldn’t get rid of was this idea, I thought, there must be some way in which I focus, that I pay attention in life that then determines what happens to me and my experience of life. As I’ve now learned to call it, I have learned there’s a term for it, that your focus creates your reality. That’s what occurred to me.

I just went, for ten years, I had been running around being sick, going to people, telling them how sick I am, begging for the cure, getting caught up in this whole thing that there’s no cure for me. I’m doomed and in the end, I was on my deathbed and really sick. And then when I just went, what the hell. I don’t care about that anymore. I just want a bit of meat. An entirely different experience occurred to me. And with the placebo effect, still there’s something about you believe, you’re getting actually something efficacious you see.

Whereas in my case, there wasn’t really a belief in that I wouldn’t say possibly. But it doesn’t matter because whatever it was and people argue with me to this day about whether I was right about my conclusions and even try and defend that the efficacy of those properties and say, “You were most probably too alkaline and mostly acidic.” this all rationalizations. But it doesn’t matter because the effect it had on me was coming to this conclusion that your focus creates you reality which then led me to go, “Well, how does it work?” Because I don’t know how it works. I just know there is something about it.

So I’m going to learn how it works so that I can use it to great effect in my life. So I can direct it self-consciously so that I can create my heaven on




earth instead of the hell on earth that I’ve created because apart from this traumatic illness, it led to substance abuse, the breakdown of a marriage, financial ruin. I can’t tell you the suffering, the problems that it caused. So I wanted the opposite of that and so then I did.

I went out and – actually, I didn’t have to go far because once I made that intention, once I have that realization, made that intention to learn about it, well then obviously, all the learnings and powerful learnings and really great teachers were attracted in to my life and I very quickly figured out what it was about and how it worked. And so now, here we are talking about it.

Beryl: Well, I was going to say, so looking back would you – could you go as far as saying it was a gift, William?

William: I’m writing a story right now for an author compilation book and it’s actually just – that is the gist of the story is just how grateful I am for it. I mean I would never ever have expected that I would ever say I was grateful for something like that. And even for years after I was healed, I would not have said. But now that I realized what it led me to, absolutely it was a gift. It was something that I just had to go through. And I wouldn’t say a price but it’s a sacrifice that I made for the reward of what my life has been for the last 20 years and I expect will be for many years after this.

And also, what I can bring or the contribution and the gift that I can then in turn bring to the world and support others in living in the way I’ve come to live and find out how I could live without them having to go through what I have gone through to reach it, to much more effortlessly take it on.

Melanie: Yeah, it was a very extreme route you took.

William: Yeah, I’m a person of extremes. I had to do that. But the way – what it is now, the way I see it is that we do have a natural ability that creates – that effortlessly creates whatever we’re directed to create whether we’re consciously creating that or unconsciously creating that. And so now, I’m dedicated to directing that force in my life consciously and serving others in directing that force consciously. And I just call it natural success.




I believe that we all – I think you said this about me in my introduction, Mel, is that I really support people in having – being connected to their creative spirit, their natural ability which can very effortlessly and naturally make all areas of their lives flourish which I call success. Like in my own case you see, from that point, everything has unfolded for me naturally. A beautiful – you saw earlier my beautiful wife. I’ve been with her for 18 years, two years after that turning point. She floated into my life and we developed a beautiful family and I became a teacher of this work and I became an author and just all very naturally.

There’s nothing that’s been forced. I’ve not gone out there and learned formulas from Richard Branson or this person or that person to try and then apply to my life. I’ve just rolled along in my own life and this has just unfolded very naturally to the point where I’m very blessed with the lifestyle that I have.

And one of the greatest things that I enjoy is going back to Africa. Take trips back to Africa every year and go on safari. And my family and I travel the world and we go skiing in Japan where we love to ski. But it’s just been an organic, natural flow to it and that is a possibility and that’s what I would love for everybody to realize that in their lives.

Beryl: William, can I just ask you something there then? Because this sounds like you do have a really lovely life. It’s wonderful to hear. How are you different now from how you were before you had your illness? Because what I’m hearing is that you have a great sense of trust in whatever you call it, life, the universe, whatever, whoever runs the show, it sounded like you really trust that things will unfold in the right way. And I’m just wondering if you are like that before or how were you different?

William: No, I wasn’t like that at all. I mean I never had any sense of having any creative aspect about myself. I think that because of my – the extreme illness and experience that I had was born of also my extreme condition of humanness where I was so conditioned from my childhood experiences and upbringing that we humans are sort of some kind of machines and that the best that we’re going to cope with life is how best we can cope mechanically by getting the best education we can and getting the best position we can in life and trying to forward ourselves in that way and working out what the best possible way for success is and to climb to the top.




And so, there’s no self-direction in there. It’s just like all societal direction, all societal expectations. Who should I be from a societal expectation? How am I going to make my way in life through a societal understanding of how you make your way through life? And so, I was forging ahead in that kind of way, in that kind of orientation without any appreciation that actually, within me is a being, and authentic being who has authentic needs and desires and appreciation and gifts and skills and abilities and all of that that if I return to and if I sunk into and became and used then this truly wonderful, sustainable life with a beautiful momentum would then unfold.

It wasn’t like that. It’s like everything had to be conquered and fought for and secured and held down and guarded with a gun kind of thing. And coming from Africa, that was actually really like that. I mean you did. You guarded everything with a gun literally. I’ve shot people and I’ve held gun to people’s head and had them held at my head.

So that’s that difference. And now, I mean I don’t live for societal expectation. I don’t live along societal formulas and guidelines of what life is about and how I should be and how I should – what my ambition should be and how the right way to get there is. I’m just concerned about who I am, what I love, what is true, what feels right for me to be and to be doing and be involved with, and lending my energy to that. And the funny thing about that is – what I find is when I was trying to be societally-led, it never did anything for me. And it didn’t help my society in any way either.

But now you think, “William is a selfish guy. Listen to him talk. He’s got a selfish orientation.” But it’s not true. Now, I am in some sense selfish in that I pay attention to myself first. But the truth is because we are – the truth also is that we are all inherently connected is that if I am authentic to myself who is connected to everything then my actions and my aspirations and everything also connected to the whole or connected to society and environment.

So what I found is before – prior to this crisis that I had, I mean I was very hollow and shallow person. I didn’t have a good life and also I affected – didn’t have any positive effect on society, I would say, maybe negative. But now that – what I’m talking about is I live for myself in one way you could put it. But that’s very good. And it also leads my society. I become a leader




in my family and in my community and really – not even by trying have help to change people’s mentalities and way of life and whatever.

And so, what I do is support my community and support my environment. So am I different? I mean entirely, entirely different.

Melanie: I’m not even sure how to ask this next question. So bearing in my mind what you’ve been describing, I wonder whether you could give us an idea of how the Living From Greatness program has emerged from your experience? Because if I remember correctly, you are – I’m sorry, I don’t have the dates down, if I remember correctly, you are doing a one day thing in London, is it next month?

William: I’m actually giving a talk to YES Group in London on the 27th of March and then doing an evening training on the 28th of March. I think that’s what you’re referring to.

Melanie: Yeah.

William: Yeah. And I’m sorry. Your question is …

Melanie: So, I’m just trying to think how to formulate the question. So obviously, you’ve gone through this awakening and it’s been – it’s made your life so much more fulfilled and definitely, it flows better and clearly from the programs you do and I’m assuming Living From Greatness program is that you are teaching people how to – or certainly creating the space for people to be able to do the same without going through traumatic situation you put yourself through. And I’m wondering whether you could give us a glimpse into this program.

William: Sure. Can I do that in a very broad way, which I think is the most appropriate way? Because if you – I think they’re kind of two defining when it comes to talking about this anyway. Otherwise you could argue the point. But when it comes to what we’re talking about now, the two very defining points of my life. And one was the healing crisis that I just described. And another was writing my first book, The Magician’s Way, which became the number one bestselling metaphysical book ever in Australian history.

The thing about writing that book was that I am not an educated person and I have no training in writing and I have no understanding of publishing




and book marketing, any aspect of the book industry. And yet, I wrote a book that became the number one bestseller in Australian history, metaphysical bestseller in Australian history. And that book came out of me in a way where I tapped into my genius because we all have this part that you and I have that can super consciously bring forth brilliant creations, can conceive brilliant creations if we get into that side of ourselves.

So I tapped into that side of myself, brought forth this book and I made a lot of money just out of the book sales. But even much more money out of trainings that then people who have read the books wanted me to teach them. And it led to the – it burgeoned into this massive industry. And so, they are these two successes I looked at in my life which aren’t the only successes I’ve had but they stand out as really good examples where without being a healer, without being a doctor, I was in serious trouble. I was in dire stress health-wise. I mean I was on my death bed and yet, I healed myself.

And I’m an uneducated man who doesn’t know the first thing about writing or publishing. And yet, I brought out of myself a book. And not only brought out of myself a book, then went on to produce it and take it to market myself. Eventually, one of the biggest publishers in the world took it off my hands. But most of the money I made and most of the success I had was I created for myself.

And so I go – then I look back and go, well, how do you effect this amazing healing on yourself and then have this incredible – I won’t call it literary success but publishing success for sure and financial success, career success through this? How do you do that without being an expert, without being trained in it? I’m not a doctor and I’m not a writer and I’m not a publisher and I’m not a businessman. But the fact is that there is a process by which – there is – let me go back to this.

There is a side of ourselves, there is a natural ability that we all have, a genius that we all have that in the first instance, I tapped into unwittingly, you could say, unconsciously. But in the second instance when it came to the book, I had learned, I had studied and come to realize how I had healed myself. What force was it? What power did I bring to bear? And so then, I just simply applied that strategy to my book success, to my seminar success, to my self-transformation business that then guaranteed the same success as the healing success that I had.




And so, it’s that. It’s that realization. It’s that learning. It’s that technique. It’s that structure that then I now bring to others to support them in having – in tapping into their genius and having success in their life. That’s what it’s about.

Melanie: So we’re saying it’s the same structure that applies to bringing forth the book or your creative genius in that way as applies to people’s sort of waking up in terms of a personal growth then.

William: It’s the same structure. I mean because I’ve applied that into – you just met my wife a few minutes ago. I mean I’ve had this lovely relationship with her for 18 years. I mean it’s International Women’s Day today so happy Women’s Day to everybody, International Women’s Day. And I did not have a good – I could not have said that a while back like I had terrible relationships and terrible relationships with women. But it’s that same structure that I brought to women and to relationships that I now enjoy this magnificent, long-standing, beautiful relationship with this incredibly beautiful woman. And it’s just all the same structure.

It’s not to say that there’s a formula for living. It’s very different. It’s not a formula for living. There’s not a formula between – you can’t go and look at, “What did William do in his relationship or his book publishing situation and let me copy that.” Because it’s not the process for you so there’s not a formula for these things. But there is a structure that you can set up. There is a technique in which you can generate your creative spirit. You can bring – you can tap into your genius. You can bring forth your creativity that then will go to work on all of these. It will go to work on your health. It will go to work on your book writing. It will go to work on your TV show. It will go to work on your relationships.

And so, this is what I’m sharing with people is that ability to – the Hindus, they got this idea of the ring of fire, which is essentially the egoic conditioning that you’re bound by and your egoic – well, it’s a conditioning and a pattern of limitation that you perpetuate that has nothing to do with your spirit and your genius.

And so, what I’m offering people is what I discovered which is a system for stepping outside of that ring of fire, of that egoic limitation into this territory where you are aligned to your genius, to your creative spirit, your soul. I




mean call it what you will but the side of yourself that has the ability to super consciously conceive of brilliant results and the unique processes for you to achieve that.

Beryl: So William, you’re whetting my appetite. Can you give us a glimpse of how you do this magic because all that keep going through my head was like, “My goodness me, the forces with this man.” This is what I’m hearing. But what you’re saying is it can be with all of us and it’s actually it’s inside of us.

William: Look, in my community, I’m not very well-respected. I’ve got to tell you because …

Beryl: Tell us more.

William: No, I just – people love me but I’ve got thousands of great friends or at least, hundreds. And I’ve worked with thousands of people who appreciate me but when I said, people don’t respect me, this is what I mean, is I’m not a very special person in my community. Everyone creates brilliant things. Everyone has brilliant lives. And they look at me and go, “There’s nothing special about this guy that can point to many more success for people or other people in my community that they think are far more special and have done far more special things than I have done.”

And to be honest, I can tell you, they wouldn’t have had much respect for those people if I had knew them before they work for me. I mean this technology changes people’s lives. This alchemy as I call it really does have a profound effect. And you see, the thing is that it’s within everybody and it brings it out of everybody. There’s nobody special. There’s nobody unique. As I say, in my community, I’m one of the least remarkable people. I mean I just am. And part of that is I don’t have much ambition. I don’t want – I’m not driven to have more than what I’ve got now and not to say, other people are but it’s just where my drives and interests are. I’m just creating what I’m creating.

Beryl: OK. So I’m going to draw you back to – you’ve whet our appetite for a glimpse of this magic that you can do, William.

William: Sure. Sorry to digress there.




Beryl: That’s OK.

William: But it’s just the truth that I reflect on is that this is just so possible for everyone. But you see, you asked me – are you asking for a demonstration here or an insight into how this works or …

Melanie: Well, let’s have a quick insight and a demo. Let’s have both.

Beryl: Yeah.

William: Sorry, what was that?

Melanie: I said, let’s have both, a quick insight and a demo if there’s time.

William: OK, a quick insight and a demo. It requires that you’re up for a level of willingness and vulnerability of what I’ve got in mind. So, we’ll see which one of you is up for it if you want to play the game, if you want go along with me. But I just want to say this, is that you see, what I’ve learned is that our focus creates our reality. And further that – more than that, the aspect of ourselves that creates our reality which I could call your imagination, your subconscious, your soul, some people even put it outside of themselves and call it the universe. I call it the subconscious for this conversation.

So, the subconscious that I mean is the part of you and I, the part of us that creates our reality, creates our experiences in life is guided by what we’re focused on. And that doesn’t mean that it’s looking at what we’re thinking about all the time. It’s looking at actually where the power is in our consciousness. There are a whole lot of things going on in our consciousness. I mean for instance when we – if I can just use a cliché example but for the purposes of a simple and a clear example, if I go into a bar for instance and I see an attractive lady at the bar. And I think, “Well, I’d like to go and talk to her and make her acquaintance.” That’s one thing that’s going on in my consciousness.

On the other hand, what could come up for me is, she’s attractive. And some guy has already gone there and he’s gone away very quickly with a red face so she’s obviously turned him down or something. And I’m going, “Well, I don’t know if I’m worthy or if I’m good enough. Will she reject me?” So can you see how from that simplistic example there are things going on




in our consciousness? So I’d like to talk to her. I’d like to make her acquaintance. I’m not good enough, whatever, that these messages that my subconscious is getting. So what messages am I going to act on because they’re conflicting? What reality is it going to create?

Well, it’s going to depend on where the power is. What are those messages I give the power? And then that’s going to determine whether I’m going to have a pleasant introduction and meeting and conversation and interaction with this person or whether I’m going to get rejected by her or whether I’m going to just scuttle over to the other end of the bar and drink quietly until I’m paralyzed or whatever.

So, the whole thing about understanding creating and creativity and how we create is most – the deepest most powerful level to understand is that our subconscious is looking for where the power is and it sees where the power is and then creates based on that. And so, if you know that, a really good skill to have in life is an ability to see where the power is in your consciousness and ten self-consciously redirect it to where you want the power to be, to be in the most beneficial place that’s going to lead to a reality being created which is one that you would love to be created. This is the skill of being a creator.

And what I’m proposing is we do a little demonstration here just to show the forces that work in our consciousness and where the power is and how we can redirect it. So the thing is with this is that what it’s going to require is one of you volunteering and one of you volunteering a problem that we can then just deconstruct very quickly or hopefully as quickly as we can just to give a little insight into what I’m talking about here.

So either of you willing to be a guinea pig here and nominate a problem that we can work on? And if so, then what you need to do is think of a problem and it can be any problem. It doesn’t matter. For the sake of what we’re doing here, we will be illustrative.

Melanie: So for example, here we are together running this TV show and I’m absolutely juiced up and passionate about it and I would happily spend a 100% of my time on it all day but I can’t because there are other things in life that need to be done. And also, my therapy work is very important to me and yeah, there’s a conflict in that I like both but I suppose if one was to win up, it would be to do the show.




Now, what happens is because these two activities are running in parallel, it’s as if I’m trying to force some kind of a choice which I can’t make for myself. So, I would prefer to spend all my time on the TV show but I have to divide it up with my other activities. But what then happens is I become – I don’t know if the right word is overwhelm but I then find I have so much to do that I risk not getting either done.

And I’m totally perplexed by this because it’s not as if it can’t be done. It’s just that somehow it’s got to the point where I literally have to separate out the days. It’s almost as though I can’t transition easily from one to the other. And it doesn’t feel quite right because I can remember when my child was young, you had to transition between being a mother and working and lots of other things. And somehow, it’s almost as though I’m trying to force the situation. I don’t even know what I mean by that. But it disturbs me that I can’t make the transition between one and the other without some kind of loss of energy or me feeling dissatisfied that time has been lost.

William: So Mel, you’ve clearly volunteered here with that one.

Melanie: Beryl has volunteered me, yeah.

William: I think you’ve volunteered yourself. But just to be clear, I mean any problem is valid. And so, the problem that we’re hearing here is a conflict. Yeah? Basically, a conflict and a conflict of interest, conflict of priorities, whatever you want to call it. Could you just define the problem in a sentence? Just for the sake of brevity, for energetic sake. If you can just say in a sentence what’s the problem?

Melanie: OK. So the problem is that my first love is working on the TV show. However, I have other loves like my therapy work or other training activities that I do. And I’m seeming to have a problem in transitioning from one to the other to the extent that I can get so – I don’t even know if the world is overwhelm but I can feel as though there’s so much to do that it’s easy not to be able to do anything.

William: OK. So just in simple terms, you have a conflict between your TV show and other projects and get overwhelmed by that conflict.

Melanie: Yes.




William: Just in simple terms. Yeah.

Melanie: Yeah.

William: OK. So now, we’re going to deconstruct this and don’t worry about anyone watching this. Don’t worry about that we don’t have visual aids here because I’m going to run through everything over and over again and it will be easy to follow and it will become self-explanatory as we go through it. But I’m going to deconstruct this problem, this conflict just to demonstrate the conflicting forces in the consciousness, in Mel’s consciousness and where the power is and how the power can be shifted to create another effect than this overwhelm. Yeah?

So just to start with, Mel, and why I’m looking down is because I’m just writing. I have to write everything down. And I’m looking just for an automatic answer from you in relation to all these questions. So here’s this problem about priorities and conflicting priorities and overwhelm. What do you think about it? Just briefly succinctly, what do you think? You’ve got this problem and you think what?

Melanie: You mean about the problem or just about – well, the thought that goes through my mind is I’m perplexed because if I compare this to being a mother of a young child, I didn’t have a problem transitioning between bringing up a child, doing a full-time job and doing a lot of other things. So I’m perplexed just to what’s going on.

William: So what you think basically is, I don’t know why this is happening.

Melanie: I’m definitely thinking that. And I’m also thinking that I should have the tools to go beyond this.

William: OK. So that’s important because you’re also thinking, I don’t have the tools.

Melanie: Or why are my tools not taking me beyond this?

William: OK. I’m just writing this down. I don’t have the tools. OK. That’s very good information there. I’m perplexed. I don’t know why. I don’t have the tools to go beyond. And now very importantly, I’m not asking for a




mental process here. I’m asking for an emotional response, how do you feel about this? What comes up for you emotionally in relation to the problem?

Melanie: Frustration and – yeah, frustration and a little bit of foolishness because somehow I should be able to move beyond this.

William: Frustration and foolishness. I don’t know where – I never fitted foolishness into an emotion but anyway. But predominantly, I would say it’s frustration. OK. So now, I’m going to ask you – we’re going to go to definitions that you assign typically unconsciously. So it’s like definitions that you’re going to hold about yourself, others, and the world are going to be reflected in these questions which is important because it shows us what’s going on in your consciousness.

So if I ask you, so what does this mean about you? What are you saying about yourself? What does this tell you about yourself? How are you defining yourself? What’s the automatic answer? You’ve got this conflict and overwhelm. It perplexes you. You think, “I don’t know why I don’t have the tools to go beyond.” It makes you frustrated and feels foolish. So what does that say about you? Just honest, automatic answer.

Melanie: Well, it sort of says I’m a bit of a fraud actually because clients come in and they skip out solving similar problems. And here I am with these problems on the quiet.

William: OK. So, one definition is a fraud. I don’t want to put things in your mouth. So, if there’s nothing else. If that’s it then that’s fine. But is there anything that just naturally automatically occurs to you? I’m a fraud. I’m – because I don’t have the tools. So I’m …

Melanie: I mean I can feel certain emotions but I don’t have the words for them. It’s almost like I don’t recognize what it is. But it’s a tightening and it’s the kind of feeling, if it were to become intense, I would – the feeling would be to hide or to withdraw.

William: Yeah, OK. All right. We’ll just leave it at that. I just want to ask you one question. Is there any issue of capability? Do you have any sense of, “I’m not capable enough or something?”




Melanie: No.

William: No. OK.

Melanie: I feel I’m missing something.

William: OK. So I’m not complete.

Melanie: Yeah. It’s more – yes, I’ve got a blind spot here. What is this blind spot that I’m not even aware I’ve got?

William: Thanks. You’re doing really well. And that’s actually what I suspected. There was something like that there. And we’ve drawn it out. So you’re doing really great here, Mel. So what about others? If you have to define others just automatically what comes to you? You’re a fraud and in some sense, incomplete. What are others? Others are …

Melanie: Nothing comes to mind. It’s just – I just suddenly thought, “Oh, I never thought about others.” I’m so busy worrying about this being on show.

William: Yeah.

Melanie: That I wasn’t even aware of thinking anything about it. But I’m sure …

William: See, I promise you in relation to this, there is a relationship to others.

Melanie: Right. So …

William: As I said, just automatically. If I say to you, what about – you see, you’re complete and others are what?

Melanie: Others are – the only thing that comes to mind is that others will judge me.

William: So they’re judgmental.

Melanie: Yeah.




William: OK. That’s it. There has to be a relationship to others because I mean why would you feel foolish unless in relation to others? And why would you need to be foolish? Because they’re judgmental. They will judge you, you see. So we’re on the right track. So you’re doing real good. So what about the world?

Melanie: I didn’t hear that.

William: Sorry. You may not have thought about this before either but what’s your definition of the world? You’re a fraud and incomplete. Others are judgmental. And the world is …

Melanie: I don’t know where this came from. The word that popped up in my mind was intolerant.

William: Intolerant. It came from your unconscious. Intolerant.

Melanie: Yeah, intolerant/unforgiving.

William: Unforgiving, OK. All right. You see, what does this all showing is what’s going on in your consciousness and also, what informs your consciousness as well. And what we’re going to lead to seeing is well, where is the power in your consciousness too? So now, we come to what I call the underlying assumption which is the bottom line. It’s the bottom line of everything we’ve looked at so far.

So, so far we’ve seen that you’ve got a problem that’s a conflict between projects that overwhelms you and you become perplexed about that and wonder how come you don’t have the tools to go beyond this problem. And emotionally, you feel frustrated and foolish. And at a level of definition and meaning in your unconscious, you define yourself as a fraud, as incomplete to some extent, others as judgmental, and the world is intolerant and unforgiving.

So now, what we’re looking for here is a single sentence that sums all of this up. The underlying assumption means, what your bottom line belief?

Melanie: What do I believe?




William: Bottom line.

Melanie: I believe it should be easier than this.

William: Yeah. It should be easier. I mean that is a conclusion you’re going to come to but it’s not bottom line what you believe because you see, let’s go back to what you believe. You believe that you’re a fraud and that you’re incomplete and others are judgmental and the world is intolerant and unforgiving, you see? So, what is the bottom line of that? What is the bottom line statement there?

Melanie: So the interpretation I’m having of the feeling I’m having now is that it’s something to do about not having the freedom to express what’s going on inside me.

William: Exactly. That’s right. That is going on in you. I don’t have the freedom to express what’s going on inside of me because, that because is the underlying assumption. You did right. You’re doing very well. You’re exactly on track here. I don’t have the freedom to express myself because …

Melanie: I’ll get shut down?

William: Exactly, exactly. You see, even before you said it, the expression I had was I’ll be found fault with. But I don’t think it’s too different to, “I’ll be shut down.”

Melanie: Yeah.

William: Yeah. I can’t express myself. So that’s the complete underlying assumption which I’m not writing down. I can’t express myself because I’ll be shut down. OK. You’re doing extremely well. This is brilliant self-awareness and perception which can take people a long time and a lot of work to actually come to it to be able to this quickly get this out. So you’re doing really great.

So now, that’s the underlying assumption. So now, what we’re looking at is that question that I introduced right at the beginning, so where is the power? What this means is, where is the power in your consciousness? And what I mean by that in turn is, so all of this is going on in your




consciousness, so what do you make important? If you believe that you’re a fraud and you’re incomplete and others are judgmental and the world intolerant and unforgiving, and it should be easier and you can’t express yourself because you will be shut down. If at some level that’s going on for you and you believe that, what are you going to make important then?

Melanie: Well, I’m going to try – I’m going to hide. I’m going to keep myself safe, aren’t I?

William: Yeah, hide and keep self safe. You see, now can I point something out here, is that what you’re going to make important is hiding and keeping yourself safe. And see, the thing is, is that what your central comment about your problem as I heard it is that you have difficulty in making transition between projects. So it’s kind of like difficulty starting something, going from one thing to the next. You see, it’s like you’re doing something and so then there’s this difficulty of moving to something else and picking it up. There’s difficulty with change. It will be the same as your relationship with change or starting things, you see, is the reluctance to change, to move, to shift, to transition, to begin anew. Can you see what I’m seeing, Mel?

Melanie: OK. OK, possibly. Yeah, OK. Yeah, because there is just so much upheaval. It’s like the preference that I’d like to just focus on this until it’s done and then go to the next one. It’s having too many layers to move between.

William: If you – if the power is in hiding and keeping yourself safe, then what’s the result of that going to be? What’s the end result or the consequence actually of that going to be?

Melanie: Well, things are either not going to get done or they’re going to be done under duress.

William: Exactly. Thank you. Things – I’m going to write that down. Things won’t get done or get done under duress. So then, imagine that your relationship with doing things, to me, what it sounds like is once you’re doing things then it starts flowing and you’re happy doing that but it’s in the transition that’s in beginning the new things. It’s in the starting. It’s in the getting go that’s a difficulty. You see? Yeah? And so, because why, what we’re seeing in your consciousness is that there’s a tendency to hide – not




to hide but to want to hide and to want to keep safe because every time you go and start something new, the same tapes running in your head, “I’m going to start something and do something here that is then open to scrutiny.” You see?

And so, that’s that resistance and that’s that reluctance and that’s a difficulty to be shifting around doing different things, taking on different tasks. It’s like if I’m in the flow and I’m doing it, OK, I’m good, I’m going. But now, I’ve got to go and start something new. There is the same reaction and hesitancy all over again because the same tape runs and goes, “Well, I’m beginning something new as I approach this like oh, I’m going to start doing this now and now, here is something I’m open to scrutiny and judgment. And the world is harsh in terms of its judgment and its scrutiny.”

Melanie: Well, here is what this is reminding me of. I’m eleven years old and I’m in a situation where I have a new stepfather. And I’ve done all my chores and I’m looking forward to sitting down with a nice book and reading it because I’ve done all my chores. And he comes along and he tells me quite harshly because I’m being lazy. How can I be reading in the middle of the day when there are things to be done? And I explained I’ve done my chores. And clearly, I didn’t have enough chores to do so I’m given chores to do. And eventually, I begin to learn that if I’m going to do something I really love, I either have to hide to do it or I have to appear to be busy at other stuff so this is doing stuff under duress.

So that basically, so I can get the world off my back so that I can find space to do something that I really love doing which is sitting down and reading a good book. So I just saw the similarity between your description and that.

William: Yeah. No, it’s perfect. I mean it’s really good. I mean it’s clearly where this originates from and actually, where it comes from or where it was promoted. And it’s this relationship with doing some – so therefore it’s created a relationship within you to the new no matter what it is. It’s kind of like there’s a negative connotation to going and beginning something new. So then there’s this resistance and I’ve got to hide and what was it? Yeah, keep myself safe and I’ve got to hide. And the energy goes into that. And you see right at the beginning, you were talking about overwhelm. How you get overwhelmed. And that’s the stress, that’s the mind trying to resolve this unconscious and I’ll put it to your elusory condition of like I’ve got to keep myself safe, I’ve got to hide and also, still at the same time got to fulfill




this task but I’ll be subject to the scrutiny and judgment and whatever and it’s going to be harsh

So, there’s a real hang up. Every time you have to transition, every time you have to change. And we actually – this is very interesting because what it’s revealing is your relationship to the new, which is very much associated with creativity you see. So it’s showing you that this is relationship to the new, to creativity, and to change which it can be this tendency to have a drag on that and a reluctance to that and even unconsciously sabotage yourself by overwhelming yourself because of this notion that there’s something – there’s a negative condition awaiting you every time you go into something new. Are you following me now?

Melanie: Yeah, especially if it’s something that I really want to do. Yeah.

William: Exactly. And that’s – the story you told us about your stepfather really helps us to understand that. So you see, what’s going on in your consciousness then is what we can see is where the power is can be. And certainly, if it’s to the point that it’s overwhelming you, then that is where the power is. The power is in the ancient really, I would call belief. Not you ancient. The belief is ancient. This ancient belief, irrelevant notion now actually that there is something negative awaiting you in whatever you’re going to be undertaking especially the more important it is to you, the more intense that feeling is going to be. That there is a negative condition awaiting you in whatever new thing that you’re going to undertake that you then have to mentally try and deal with and cope with and resolve which drains your energy, you see.

So there’s this unconscious dynamic playing that’s got power. And the beauty of this and I hope you see it and I hope you’re benefitting from it right now is that you can then see what’s going on in your consciousness. And so, how does this help you? How can you change things?

Well, by offering an alternative to what you can put the energy in and what you can put the power in which is through in these situations that you go to that you transition to is to look, to actually bring your will to it – your will to bear. I was going to say, your bill to ware. But your will to bear and self-consciously realign – change the energy, reassign the power by looking at what it is that you want to create here, what the next thing is that you’re going to create here and connect with what it is within that that you love or




that you’d love to create with that and actually see what it is that you want and what it is that you love and what you love to create. What’s this toast here? What’s the end result? What is it that you’d love?

And then acknowledge what’s going on for yourself but put the power in. Make the choice. Affirm the end result that you’re seeking and you’ll find that your energy will shift in these situations. You try this out now the next time you’re going to be multitasking or going from transition to transition. Try it out. Notice your energy. Notice resistances that come up in you. Recall what we’ve talked about here and recall what you know of now is coming up for you and notice that. And then also, provide an alternative. Provide – that’s set A, but what about set B? What is you’d love? What is it that you’d love to create? And put the energy in that. And you’ll notice a remarkable difference. You’ll see that overwhelm dissipate. You will get fresh creative energy.

And this has been a beautiful example of what we’ve been talking about. I thought we were losing track there for a moment but actually, you did very well because you even clarified it with the memory of your stepfather which even brought it into a clearer light. And really shows us here a great of example of what’s going on in the person’s consciousness, in this case, yours. And also, to me what it demonstrates is how so often it’s not counted by anything mature, functional to replace it. To go, “OK. So this is going on. And it’s all just functional tape but what the hell is it that I want. But do I love here?” And acknowledge that. Put the power in there through recognition, affirmation, self-conscious choice, and you watch the difference. You watch the change.

To anyone looking and listening now, this might sound simple and simplistic but I know in your life, it’s going to make a big difference. And it’s a very powerful force that you can bring to bear here. And so, thanks so much for your cooperation in this example. But this is a simple way of looking at what I’m about and what I do.

But essentially also, as simple as it is, you’ve now had an insight into what it is I bring to people’s lives. What I’m bringing to people in a very sophisticated way is an ability to expose what’s going on in their consciousness, what they’re giving their energy to that’s kind of holding them within their limitation, sabotaging them and then giving them an alternative focus, an end result that they can anchor themselves in. And a




much more powerful end result energy emotion that creates – that then does tap them into the energy, the creative spirit, the genius that then flows to a whole other reality that’s just incomparable.

And as I say, you can take a dying man to being a healthy man in days. It can take an illiterate man like me to writing a bestseller. It’s just – it has that power. Beryl: And William, what I’m thinking here is this is why for so many people, the law of attraction, The Secret, all this stuff doesn’t work because as much as we can say, you get more of what you focused on, yes, but when you’ve got this self-sabotaging construct going on inside you, however much you’re focused, if this is pulling you back which is clearly what was going on with Melanie, all this law of attraction stuff won’t work, will it? Until these things are cleared.

William: No. You see, the thing is that the law of attraction is based on the profound truth that your focus does create your reality. The thing is that ignorant in many cases for many people, the ignorance that is there, the alchemist used to it the half wise. They used to say, the half wise will be dashed against the rocks by reason of their own folly. It’s a harsh saying but so true. And that half wise here, the folly is that to think that my focus creates the reality so I’m smoking and I want to give up smoking or I’m behind in my bills. I need to pay my bills. That’s what I want. That’s what I’m going to focus on.

But what people don’t realize is that the subconscious that’s looking at where the power in your consciousness is isn’t stupid. It’s not blind. It sees your whole consciousness. It’s looking at your consciousness and it’s seeing where the power is. And for instance, let’s use the example of someone who is overdue on their bills and desperately need some money and visualizing money as desperately as they can, the subconscious can see what’s driving that choice. It knows where that’s coming from. It knows it’s coming from the desperation. So that’s what you’re really focused on.

Beryl: Yeah, absolutely. I absolutely see that.

William: So, to be a masterful creator, you have to have masterful awareness of what’s going on in your consciousness and assign power in a way that it really is going to flow towards life being how you’d love it to be.




And like in the case of Mel here, what we did was highly functional because notice that now, what we’re focusing Mel on or what Mel is going to focus on from now on isn’t her problem with overwhelm and not – she’s not going to be choosing an overwhelm and digging in the dirt there. That overwhelm was just created by a dynamic that we can just leave and then the overwhelm won’t be relevant anymore. So then Mel won’t focus on it now, won’t experience it, sorry. Because now what Mel is going to alternatively focus on is not the problem and the overwhelm and all that but Mel is now going to recognize in new situations what it is she’s doing in those situations. What she wants to create in those situations. What is it she loves?

And so, the energy is going to flow there because that’s a pure motivation. The subconscious goes, “Right. So this is where the power is.” But if it’s all Mel trying to come in to a situation where she feels overwhelmed and she’s learned these techniques for psyching herself up and dealing with her overwhelm.

Beryl: Yup, yup, absolutely. Well, I’m looking forward to seeing all these transitions in Melanie and her to be able to be a bit more relaxed about some of these things. William, we’re mindful of your time, we’ve taken up loads of your time. But it’s been an absolutely fascinating discussion.

Melanie: And a fascinating experience. Yeah, carry on.

William: Thanks Mel.

Beryl: People are going to want to spend some time with you, William, I’m sure. How can they find you? How can they connect with you?

William: Well, WilliamWhitecloud.com is the best place to go to learn a lot more about what we’re talking about here from videos and loads of resources, my books,. And also, check out – now, I’m coming to London on the 27th and the 28th for these events and I’d love anyone who can get to them – to come to them because they’re really going to be highly informative events offering the real distinctions and determinants of what it takes to making yourself a really powerful creator. As you can imagine, from what we’ve talked about here now.




And also again, WilliamWhitecloud.com, if you go to the – I’m embarrassed to say that right now today, the date on up – we’re still putting them up but if you stay tuned and check out the website, these London dates will be up there and …

Beryl: We’ll put them up, we’ll put them up under this video. As soon as we know about them, we’ll put them up, William. Don’t worry about that.

William: OK.

Beryl: Are you Facebook? Are you on Twitter?

William: I am on Facebook, William Whitecloud on Facebook. I’ve got a fun page and an author page. And also, Twitter, w_whitecloud, @w_whitecloud. I mean that’s a really good way is to hook into my author page and follow me there and get great tips and resources on an ongoing basis. And also, be aware of what’s coming up in your area that I or friends of mine that I involve in this work are going to be presenting.

Beryl: Fantastic. Well, we’re thrilled to have had this conversation with you, William. We’re really hoping that we’re going to be able to meet you in person when you are in London later this month. We’re fingers crossed.

William: Yeah. I’ll be coming to London more than just once. So I’m going to meet you and we have to meet. And it’s been a thoroughly enjoyable and interesting conversation I must say.

Melanie: Yeah, absolutely.

William: Thanks very much to both of you. But really, congratulations to Mel because Mel, you did incredibly through that. I’d said to you at one point, like I thought, “Oh, we’re losing it here.” But actually, you were going deeper into what really served as get that the gold in there. So well done and thank you.

Melanie: Well, if I seemed a bit quiet, it’s because there was so much processing going on and I’ve been quiet since because I’m not quite sure what’s shifting.




William: There will be big shifts, don’t worry. Once you do something like that, the shift even unconsciously continues.

Melanie: I’m looking forward to it.

William: Gets the information stored up and you’ll get lots of benefits from that. So, it’s going to serve you.

Melanie: It is. So just before we wrap up I’d like to say to the audience, please remember to comment on this video. I’m sure, William, you’d love to respond to any comments or questions?

William: Totally, absolutely.

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If you head over there, there will be a transcript of this episode too. We reply to all comments and suggestions and we would love to hear from you. So thank you for tuning in. Remember to tune in for the next episode of Wired for Success where we help you to master the seven areas of life.

So from me Beryl and my co-host Melanie and from our interviewee William we bid you farewell and next time. So, if you would like to say good-bye.





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Beyond the Law of Attraction With William Whitecloud [Episode 50] Wired For Success TV

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