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Beyond the Cool Factor Latest Trends in Higher Ed Web Sites Eric Hodgson July 19, 2007
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Beyond the Cool Factor

Apr 16, 2017

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Page 1: Beyond the Cool Factor

Beyond the Cool FactorLatest Trends in Higher Ed Web Sites

Eric HodgsonJuly 19, 2007

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Find This Presentation

http://www.estradacms.com/hodgson

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Critical Web Principles

• Web sites are built for visitors—plain and simple

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• A Web site must serve a purpose.

Critical Web Principles

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Key Takeaway from Today:

Replace the word ‘control’ with ‘communication’

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Digital Future Report – Key Findings

• Average number of hours online has risen over the past year by one hour to 8.9 hours

• 1/3 of Internet users watch less TV than before being connected

• 63% of internet users are on high-bandwidth connections

• In general, high-speed users are on the Internet longer

• Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information

• First upswing in reliability in past three years

Source: The Digital Future ReportUSC Annenberg School Center for the Digital FutureNovember 2006

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Web Usage - Facebook

• 1% of all time on the internet is spent on Facebook

• 6th most visited Web site

• 1 billion photos are hosted on Facebook

• 6 million photos are uploaded daily

• 50% of registered users come back to the site every day

Sources: Facebook Company data, press reports

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Speak Their Language

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User Generated Content

• Blogs• Commenting• Syndication

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Opportunities to Open Communication

• Blogging– Open to site visitors beyond commenting– Stay focused on the “college experience”– No editing (either delete or post)

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Opportunities to Open Communication

• Page-level Content– Allow posted commenting on every page – Supply a contact point for content owner– Frequently asked questions to be

sprinkled throughout site

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Extendable Formats and Methods

• RSS• Microformats• Trackbacks

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Hit Them Where They Are

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Social Networking Opportunities

• Events• Photos• Video• Announcements

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Ohio University SecondLife Campus

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Where’s the Mobile Web?

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Find This Presentation

http://www.estradacms.com/hodgson

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Thank You!

Eric HodgsonWeb ConsultantEstrada

[email protected]

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?Let’s take some questions