Beyond Monetization: Build Lasting Value with Social Media

Beyond Monetization:Build Lasting Valuethrough Social Media

Laura Fitton Pistachio Consulting Inc.www.PistachioConsulting.com

[email protected] 800-747-1941

@Pistachio

Ads are Ailing

Make Money Helping People Sell

Long Live Social Media

Make Money Helping People Buy^More

Are You Listening?

Markets are conversations.Conversations suck if you don’t listen.

Photo Credit: (cc) matrianklw on flickr.com

Social Media…

Social Media Drives Traffic?

Photo Credit: (cc) Hamed Saber on flickr.com

Social Media Makes Money?

Social Media Builds Value.

Social Media Builds Business

Social Media is Nothing New

Photo Credit: (cc) jerryfletcher on flickr.com

Social Media is Knowledge

Knowledge is Socially Mediated

Photo Credit: (cc) fredoalvarez on flickr.com

Knowledge is Socially Mediated

Knowledge is Socially Mediated

Photo Credit: (cc) gregor_y on flickr.com

Markets are Socially Mediated

Markets are Socially Mediated

Tricks? Tips? Shortcuts?

[animal doing a trick]

Photo Credit: (cc) redjar on flickr.com

No.

Tricks Won’t Work

Tricks Won’t Last

Tricks Won’t Pay

Gaming Won’t Pay

Win the Battle?

Lose the War.

Facebook Beacon

Facebook Beacon

Warning: Here be rocks.[image: lighthouse]

Photo Credit: (cc) shoothead on flickr.com

Facebook Beacon

Warning: Here be rocks.[image: lighthouse]

Photo Credit: (cc) shoothead on flickr.com

DANGER.

What Matters?

What Lasts?

Listen.

Listen.

Photo Credit: (cc) gari.baldi on flickr.com

Be Useful.

Help Others.

Connect.

Love Matters. Love Lasts.

Love Matters. Love Lasts.

Photo Credit: (cc) prakhar on flickr.com

VALUE.LASTING impact on searchrelevant audiencesrelationshipscommunitytrust

SurrenderDorothy

SurrenderDorothy

Resources

• Cluetrain Manifesto (now more than ever!)• Naked Conversations• Tipping Point & Made to Stick• Marketing to the Social Web• Groundswell• Now is Gone

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