Beyond Meta(Data): Improving Your Blog With Google Search Console

Beyond Meta(Data):

Improving your Blog with

Google Search Console

Nicole Bullock

BloggyCon 2015

@cuteculturechic | #BloggyCon15

It’s Time To Think Beyond…

….beyond meta titles and descriptions

…beyond SEO plugins

…beyond linkbuilding

…beyond exact match keywords

Use Google Webmaster Tools like it’s your flight

manual. Google is giving you detailed information

about your site, so it’s obviously these factors that they

are looking out for.

Look To The Future

“ To make sure that our product includes everyone who cares about Search,

we've decided to rebrand Google Webmaster Tools as Google Search

Console.”

Google Webmaster Tools is now

Google Search Console

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Google Data Reporting Timeline

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• Traffic Reports

• Pages Visited

• Visitor Demographics

• Track events and conversions

• Social Media traffic

• Average time on site

• Bounce rate

• Site Errors

• Duplicate Content

• Sitemaps

• Search Impressions

• Crawl Stats

• HTML Improvements

• Highlight Data for Indexing

• Links

• Malware

• Fetch as Google

Google Analytics vs Search Console (Webmaster Tools)

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Arm Your Blog With Powerful Tools

Search Console Dashboard

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• Sign into Search Console with your Google Account

• Click the “Add a Site” Button

• Type in full URL (including http://)

• Click Continue for the Site Verification Page

• Select Verification Method

Adding Verification Code

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• Submit an XML sitemap

• Google XML sitemaps plugin

Sitemaps

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• For 404 errors, edit link, remove link, or set up a 301 redirect

• Mark as fixed

Site Errors

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Missing and Duplicate Metadata

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• Fetch as Google is a diagnostic tool that allows you to simulate how Google crawls or

renders a URL on your site

Fetch as Google

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• Use Data Highlighter to tag the data fields on your site with your mouse. Then Google can

present your data more attractively -- and in new ways -- in search results and in other

products such as the Google Knowledge Graph.

Data Highlighter

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Search Analytics

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Questions?

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Let’s Connect

Nicole Bullock

• Twitter: @cuteculturechic

• Instagram: cuteculturechick

• Facebook: /cuteculturechick

• LinkedIn: www.linkedin.com/in/nicolembullock

• Blogs: cuteculturechick.com and beautyandthebypass.com

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