Beyond Greater Noida

7/31/2019 Beyond Greater Noida

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(Distt.Bulandsheher)

Strategic & Creative Roadmap


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Recapping the brief..

One of the biggest planned township of NCT of Delhi. Adjacent to the border of Greater Noida.

With construction of rail over bridge, the connectivity toGreater Noida will be smooth.

The proposed township will be an integrated one with all th

benefits of a modern township like civic amenities (schoolscolleges, hospitals) recreational activities (golf,commercial/shopping, club house) and consumer offerings(villas, plots, group housing) etc.

Connected through various highways, Proposed Airport in t

viscinity and proposed Metro connectivity.


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THE REAL ESTATE SCENARIO


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The unprecedented growth

The Indian real estate industry is roughly about 5% of t

nations GDP in 2009-2010 Commercial sector is expected to grow at a CAGR of 20

22% in next 5 years

The organized retail is expected to grow at a CAGR of 1

in the next 5 years Hospitality sector is getting a big push from growing In

tourism industry, which is expected to grow at the rate

8.8% till the year 2013, Low cost airlines, as a medical

tourism destination, MICE destination and internationa

events like commonwealth games

In SEZ, currently, India has more than 1022 units in


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The unprecedented growth

Key Growth Drivers Residential:

Rapid urbanization

Decreasing household size,

Top-line Income growing multifold Increasing working age population and increasing

income levels

Retail sector

Rising consumerism Doubling of disposable income

Entry of international retailers


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Problems this growth has leto

The problems of DelhiTraffic Congested roads Overloaded, full -capacity Infrastructure Overcrowded Markets Population and Pollution

Why are people moving out? Sky rocketing real estate prices in Delhi Movement of Commercial and Industrial Units out

Delhi Development of Socio-Economic clusters like Noida

Gurgaon


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Delhi and Suburbs!

NEW DELHIBungalows. AndBunglows brokendown to create

independentfloors

NOIDAWith Armyquarters,

Noidaflourished

with bungalowculture but

moved on themulti-storey

one.

GHAZIABADPoor Mans

Noida,Affordable,multi-story

culturemixed withsmall sizedrow houses

GreaterNOIDA

Developed asExtension

of Noida.With NEPZand

Industriescame this

opportunity

FARIDABADMiddle Classs Gurgaon,Luxury of space, luxury

amenitiesat affordable pricing is a

GURGAON

GreenerPastures afterchoked andexpensive

Delhi,promise ofgood life,

proximity to

airport.Manesar

Gurgaon Suburb hadplayed a major role in the

development of industrial andcommercial projects

Sonipat &KundliInvestor

Driven. FarmHouses ,weekend

Homes, newApartmentculture.


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The decision parameters

Consumers buying criteria is based on 3levels

By Budget

The amount of money he is ready to spend on his

desired property. By Destination

Where is it that he wants to buy his property

By Asset Class

Kind of property he is planning to buy(commercial/retail/office/residential etc.)


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COMPETITION

How is consumer being wooed?

GAUR CITY


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LAVASA isbeing projected asa future city thateliminates the

problems that are

faced in traditionalcities like DelhiMumbai, Pune,Bangalore etc.

GREENSSPORTS

CITY,positioned as a city

that provides forunmatchedexperience

highlighting the F1circuit, the only oneof its kind in India.

GAUR CITY.With Delhi NCRexploding, time

spent ontravelling is a

concern. GaurCity is addressingthe benefit of an

integratedtownship.

WAVECITYA 1700 acre

development,addresses the sameproblem of distanceand plan for everyfacility close by.

VATIKA

INDIANEXT

With existing citiesgetting crowdedVatika presents a

next level futuristictownship, that hasall the facilities aperson can need.

Raj NagarExtension

CrossingsRepublicMahagunpuram.

HeartbeatcityNirvanaCountry


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Key Differentiated Factors

1 Problem Solution Problems of existing city

gives out the reason for newintegrated townships toexist.

Self containment is the keyas everything in NCRinvolves huge travellingtime.

Meticulous Planning and

Modern yet natureinfluenced landscaping.

2 Feature Specific A golf course in the

township has become thesingle largest selling poin

Some specific features lik

pricing, F1 race track etc Location and accessibility

also a key factor.


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Communicating through

PROBLEM SOLUTIONor driven by a

FEATUREwhat is it that aconsumer wants?


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Typically looks at: Recently

launched / Ready

to move inprojects

In an inhabitedlocation

Connectivity /Accessibility

Is in the age group

of 28-45 years.

Is ready tocompromise on: Distance provided

connectivity isgood

Habitationprovided price islow (withinbudget)

FIRST TIME BUYER

Upgrader,considers: Soon to be ready /

Ready to move-inproperty. Closer to city, less

distant thanexisting one.

Inhabited locationwith developed

infrastructure Connectivity/Acces

sibility

Within the agegroup of 35-55years.

Is ready tocompromise on: Price, provided the

location is better

REPEAT BUYER

For future usage,considers: Recently

launchedprojects. Futuristic outlook Resale value

In the age groupof 30-60 years

Is ready tocompromise on: Distance from

the city, providedprospects ofdevelopment arebetter.

Overall Price,provided the sizeof property isbigger.

REPEAT BUYER INVEST

Is in the fra Recently

launched

projects, Good pro

of end uscoming i

Overallinfrastrudevelopm

30-60 yearage.

Is ready tocompromis Time for

provided

margins bigger.

Beyond Greater Noida

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