Beyond engagement create Brand ambassadors

BEYOND ENGAGEMENT

CREATE BRAND AMBASSADORS BY

GIVING YOUR CUSTOMERS A HUG

Building brand ambassadors is not just about getting more people interested in what you have to offer…

It is about being so caring to your existing customers that they cannot help but spread the good news about you.

A Brand Ambassador focused strategy is really your referral strategy where you empower your customers to provide you with a continuous flow of qualified leads

HERE ARE SOME POINTS TO CONSIDER WHEN CREATING YOUR STRATEGY

BE REFERRABLE

BE REFERRABLE!

Develop a quality product/service that meets the needs of your customers

Serve their needs in a way that demonstrates you have Heard, Understood and as a result you are Giving back incredibly value.

HUG THEM!

DEVELOP YOUR ONLINE PRESENCE

Make sure you are well represented and remember to engage purposefully on social networks.

Ask your existing customers to refer you, chances are they know someone just like themselves that could use your product or service

Word of mouth is a powerful marketing tool but it needs some help from you to give it momentum

ORGANISE CUSTOMER-FOCUSED EVENTS…

This could take the form of anything from a special shopping day to a wine and cheese invitation…

During these events you will have the opportunity to form and strengthen relationships, thereby increasing your referability

The key to an effective Brand Ambassador strategy is the Business HUG philosophy

By building your strategy on the desire to first be a HUGable business and then to HUG your customers you are off to a flying start…

Customers will know, like and trust you to be the brand that they want to do business with.

Treat every customer as a potential Brand Ambassador

Customers are valued members of your team

SO…

Give them a HUG!

Click here to learn more about creating Brand Ambassadors http://bit.ly/10qi5IO

@carolepyke @eelanmedia