copyright Juice, Inc. 2016 Zach Gemignani CEO, Juice Analytics @zachgemignani Beyond Data Visualization What’s next in communicating with data? copyright Juice, Inc. 2016
copyright Juice, Inc. 2016
Zach GemignaniCEO, Juice Analytics
@zachgemignani
Beyond Data VisualizationWhat’s next in communicating
with data?
copyright Juice, Inc. 2016
copyright Juice, Inc. 2016
“The doctors said that Oz has promoted products and made claims that aren't supported by medical evidence.”
copyright Juice, Inc. 2016
Data is the new language of business
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copyright Juice, Inc. 2016
Usefulness
Usersless more
more
?
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Usefulness
Usersless more
more
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Downhill of uselessness
Users
Usefulness
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copyright Juice, Inc. 2016
How do we build this ladder?
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less more
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copyright Juice, Inc. 2016
People-first data
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Who?
Why?
How?
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Purposeful
General
Cater to WHY they should care.
Visual analytics toolsGeneralcopyright Juice, Inc. 2016
iOS applicationsPurposefulcopyright Juice, Inc. 2016
Purposefulcopyright Juice, Inc. 2016
copyright Juice, Inc. 2016
Collaboration
Telling
Who can contribute
value
Sales dashboardTellingcopyright Juice, Inc. 2016
Slack
MinecraftCollaborationcopyright Juice, Inc. 2016
copyright Juice, Inc. 2016
The data created through discussions becomes valuable in itself (context, insights, soft data).
This new data is personal, motivating, and the stuff they will act on.
It also makes your data (the hard data) the foundation of these discussions.
Juicebox captures that soft data.copyright Juice, Inc. 2016
copyright Juice, Inc. 2016
Lead to action
Information-only
Cater to HOW they work.
50 slides and growingInformation-only
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Google InboxLead to actioncopyright Juice, Inc. 2016
HealthTapLead to actioncopyright Juice, Inc. 2016
copyright Juice, Inc. 2016
How can they act on it?
Why should they care?
Who can make us smarter?
What will you create?
copyright Juice, Inc. 2016
Our perspectiveA decade of working withbusinesses who wonder:“How can I get more valuefrom my data?”
• Web dashboards• Visualizations• Analytical tools
We work with great companies!
[email protected] @zachgemignaniwww.juiceanalytics.com