Beyond broadcast and consume: modification of provider-user information behaviours in social media space.

Beyond broadcast and consume

Modification of provider-user behaviours in social media space

Information Science and Social Media – International Conference August 24-26, Åbo/Turku, Finland Keynote presentation by Professor Hazel Hall, Director, Centre for Social Informatics, 24 August 2011

http://about.me/hazelh

If you are tweeting this session, please refer to me as @hazelh. Thank you!

http://about.me/hazelh

If you are tweeting this session, please refer to me as @hazelh. Thank you!

Thank you for inviting me!Thank you for inviting me!

“Different contexts” Information services delivery and teaching

“Different contexts” Information services delivery and teaching

“what is really changing and what is only a trend” “what is really changing and what is only a trend”

“needed competencies” “needed competencies”

Social media deployment (generally) replicates “broadcast-consume” model of services provision

Peer collaboration points to opportunities for behaviour modification

Contexts and challenges for change

Key points

Social media deployment (generally) replicates “broadcast-consume” model of services provision

Peer collaboration points to opportunities for behaviour modification

Contexts and challenges for change

Key points

Information access and discovery

e.g. book-marking

Information access and discovery

e.g. book-marking

Reference services

e.g. instant messaging, online chat

Reference services

e.g. instant messaging, online chat

News & current awareness

e.g. microblogging

News & current awareness

e.g. microblogging

Teaching and training

e.g. video sharing

Teaching and training

e.g. video sharing

News and current awarenessNews and current awareness

News and current awarenessNews and current awareness

“Twinforming”“Twinforming”

Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.

Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.

Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.

Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.

Leif Kajberg “Implications of the Web 2.0 technologies for public libraries intending to facilitate alternative public discourse”

Leif Kajberg “Implications of the Web 2.0 technologies for public libraries intending to facilitate alternative public discourse”

A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.

A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.

A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.

A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.

Lu Xiao “A community based learning approach towards training librarian 2.0”

Lu Xiao “A community based learning approach towards training librarian 2.0”

Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.

Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.

A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.

A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.

Leif KajbergWhat else can these tools be used for?

Leif KajbergWhat else can these tools be used for?

Lu XiaoWho participates?Lu XiaoWho participates?

Social media deployment (generally) replicates “broadcast-consume” model of services provision Broadcasters create Customers consume Few opportunities (if any) for co-production Communication prioritised over community

Key points

Social media deployment (generally) replicates “broadcast-consume” model of services provision Broadcasters create Customers consume Few opportunities (if any) for co-production Communication prioritised over community

Key points

… or, this is what is mainly reported… or, this is what is mainly reported

Social media deployment (generally) replicates “broadcast-consume” model of services provision

Peer collaboration points to opportunities for behaviour modification

Contexts and challenges for change

Key points

Co-production within the community: librarians as an example

“Meeting” in social media space A “place” for members

Collaborating in social media space Platforms for membership co-production

Community buildingNetworking based on career stage

Community buildingNetworking based on career stage

Community buildingNetworking based on a particular interest

Community buildingNetworking based on a particular interest

Community buildingNetworking based on career stage

Community buildingNetworking based on career stage

Community buildingNetworking based on a particular interest

Community buildingNetworking based on a particular interest

Community buildingNetworking based on career stage

Community buildingNetworking based on career stage

Meeting, making connections as peersMeeting, making connections as peers

Shared meeting space at events for co-located and remote participants

Possibilities for new knowledge creation through discussion

Shared meeting space at events for co-located and remote participants

Possibilities for new knowledge creation through discussion

Shared meeting space at events where all participants are remote

Possibilities for new knowledge creation through discussion

Shared meeting space at events where all participants are remote

Possibilities for new knowledge creation through discussion

Wikis for community co-productionWorkplace and repositoryWikis for community co-productionWorkplace and repository

Other sophisticated information behaviours exhibited by librarians using social media

To support staff development and career direction

To promote productivity and efficiency at work To inspire innovation and services development

Blogging as development activityBlogging as development activity

Twitter for productivity and efficiencyTwitter for productivity and efficiency

Twitter is the big surprise here. Despite being a disorganised and unstructured approach to finding information I continue to come across amazingly relevant and useful material.

Twitter is the big surprise here. Despite being a disorganised and unstructured approach to finding information I continue to come across amazingly relevant and useful material.

Twitter for productivity and efficiencyTwitter for productivity and efficiency

Applications to inspire innovation and services developmentApplications to inspire innovation and services development

…increasing use of [social media] tools has seen the web advance from a platform of information delivery to one that includes contribution and collaboration… this research paper examines the nexus of two important phenomena: various established information practices and the uptake of social media tools to facilitate or extend these practices.

…increasing use of [social media] tools has seen the web advance from a platform of information delivery to one that includes contribution and collaboration… this research paper examines the nexus of two important phenomena: various established information practices and the uptake of social media tools to facilitate or extend these practices.

Sally Burford “The use of social media technologies in the work practices of information professionals”

Sally Burford “The use of social media technologies in the work practices of information professionals”

Social media deployment (generally) replicates “broadcast-consume” model of services provision

Peer collaboration points to opportunities for behaviour modification

Contexts and challenges for change

Key points

Contexts and challenges for change Relate to uncertainty about the tools

themselves Relate to role traditions Relate to restrictions imposed by the wider

environment

Contexts and challenges for change Relate to uncertainty about the tools

themselves Relate to role traditions Relate to restrictions imposed by the wider

environment

So many tools…So many tools…

http://www.bite.ca/bitedaily/2010/07/social-media-monopoly-board-game/

What is Wikipedia?What is Wikipedia?

A tool with multiple functionsA tool with multiple functions

What is really changing, and what is only a trend?

Sleep is an acquired habit. Cells don’t sleep. Fish swim in water all night. Even a horse doesn’t sleep. A man doesn’t need any sleep.(Edison, 1847-1931)

Sleep is an acquired habit. Cells don’t sleep. Fish swim in water all night. Even a horse doesn’t sleep. A man doesn’t need any sleep.(Edison, 1847-1931)

Edison cited in the Washington Post by D. Drabelle, 29 April 2008 in article entitled “Naptime: though the practice is fading in some places experts find benefits in midday slumber”

Edison cited in the Washington Post by D. Drabelle, 29 April 2008 in article entitled “Naptime: though the practice is fading in some places experts find benefits in midday slumber”

Contexts and challenges for change Relate to uncertainty about the tools

themselves Relate to role traditions Relate to restrictions imposed by the wider

environment

Here’s something new and interesting. How could we use it?Here’s something new and interesting. How could we use it?

Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?

Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?

Phil Bradley in CILIP Update, August 2011, p. 23Phil Bradley in CILIP Update, August 2011, p. 23

Here’s something new and interesting. How could we use it?Here’s something new and interesting. How could we use it?

Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?

Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?

Phil Bradley in CILIP Update, August 2011, p. 23Phil Bradley in CILIP Update, August 2011, p. 23

Here’s something new and interesting. How could we use it?Here’s something new and interesting. How could we use it?

They are here, with the right tools!They are here, with the right tools!

Advocacy is the exceptionAdvocacy is the exception

http://prezi.com/bz7dtj1gfdys/information-related-activities-in-a-social-media-and-public-library-context/

Contexts and challenges for change Relate to uncertainty about the tools

themselves Relate to role traditions Relate to restrictions imposed by the wider

environment

Social = leisureSocial = leisure

Social media = dangerSocial media = danger

A couple more “dangerous” technologies that can be used for leisure purposes.

We could go on…

A couple more “dangerous” technologies that can be used for leisure purposes.

We could go on…

Looking forward to picking up some of these themes over the course of the conference

Looking forward to picking up some of these themes over the course of the conference

Credits

Image: 'Urquhart Castle, Loch Ness' http://www.flickr.com/photos/78607393@N00/2293247654

Image: 'Warhol's Light Bulbs' http://www.flickr.com/photos/66814335@N00/3036254720

Image: 'Jacob und Wilhelm Grimm Centrum / HU+Berlin'

http://www.flickr.com/photos/67499195@N00/4119691598

Thanks to Maureen Ridley, National Library of Scotland, for sourcing the Edison quotation.

Image: 'KAP of a hotel pool in Beberibe,+CE,+Brazil+-+05' http://www.flickr.com/photos/34708734@N00/3858086006

Image: 'The Lion sleeps tonight....' http://www.flickr.com/photos/66164549@N00/2491859635

Image: 'email me button' http://www.flickr.com/photos/10152660@N03/4004809519

Image: 'Off the hook' http://www.flickr.com/photos/53611153@N00/3526441484

Professor Hazel [email protected] @hazelh