Beyonce is for Basic: Branding and Post Feminism

Beyonce is for Basic: Branding and Post Feminism

I literally can't even.

Bey is for Basic

“She’s a catch all, big tent

performer. That doesn’t

mean she hasn’t done great

things most could never

dream of but it does mean

she can only deviate so

much from the basics

median. Sorry but I’m not.”

“Sins against God.”

“I’m unfriending you.”

“You’re fired.”

V i s u a l Album

B e y Style

Theories and Readings• Susan Douglas, Enlightened Sexism • McRobbie, Angela “Postfeminism and Popular

Culture”• Adorno and Horkheimer, “The Culture

Industry: Enlightenment as Mass Deception” • Katz and Lazarsfeld, excerpts from Personal

Influence: The Part Played By the People in the Flow of Mass Communication