POSITIVE 19 % 77 % NEUTRAL 4 % NEGATIVE How Super Bowl fans feel ABOUT BEYONCÉ PERFORMING AT HALFTIME #1 - love on top #2 - End of time #3 - Halo #4 - Single ladies #5 - RUN THE WORLD Top 5 songs Beyoncé fans WANT TO HEAR AT THE SUPER BOWL ON THE SUPER BOWL ON THE SUPER BOWL “I still can't believe they're interrupting a Beyoncé concert with the Super Bowl” “So Beyoncé is doing the super bowl halftime show? Stop it. I am more excited about the halftime show than the superbowl now. #ohmylanta ” 50 % 34 % 9 % 2 % 2 % 3 % House of Deréon L’Oréal Chevrolet H&M Heat Perfume Pepsi Recent share of conversation of BRANDS DISCUSSED ALONG WITH BEYONCÉ Nicki Minaj 0 40000 80000 81700 56065 11193 7959 Beyoncé Britney Spears Katy Perry How Pepsi’s MEDIA MAVENS PERFORMED LIVE * TOP BEYONCÉ-RELATED CONVERSATIONS FOLLOWING THE PRESIDENTIAL INAUGURATION TOP RECENT SUPER BOWL CONVERSATIONS RELATED TO BEYONCÉ’S HALFTIME PERFORMANCE Lip-sync Controversy – Stimulating 5% more conversation than the presidential inauguration, debates erupted on social media about whether her lip-sync was acceptable or not, with many comparing it to Whitney Houston’s controversial (she lip-synced too) Super Bowl XXV National Anthem performance 31 % Presidential Inauguration – Beyoncé performance had a huge impact on her overall conversation, with many viewers pleased that she had “nailed” it 30 % XLVII Power Couple – The focus of social activity for Beyoncé and Jay-Z’s relationship centers around them as the perfect “power couple” and their stylish inauguration attire 13 % Rihanna – The rivalry between fans of the two divas had many debating whether or not Rihanna could’ve performed better at the inauguration 7 % Kelly Clarkson – Viewers thought that both artists performed admirably at the inauguration, yet they thought more poorly of Beyoncé due to her lip-sync controversy 6 % Super Bowl – While the Super Bowl was not (yet) a big topic immediately following the inauguration, only 13% of the Super Bowl-related Beyoncé conversations had to do with people concerned that she’ll lip-sync again 7 % 0 Nuclear Survivor Bootylicious 35000 30000 25000 20000 15000 10000 5000 Most discussed DESTINY’S CHILD SONGS BY FANS * Networked Insights' analysis was performed using SocialSense, the first marketing decisions platform used by brand advertisers, innovative marketers, and entertainment companies to extract consumer insights and real-time trends from social data. Beyoncé fans responded positively to her selection as H&M spokeswoman. Other conversations, however, indicate feelings of oversaturation by Beyoncé, due to her multiple endorsement deals. How does BEYONCÉ COMPARE TO HER PEERS? * # 1 # 2 # 3 Rihanna 27 % Nicki Minaj 20 % Lady Gaga 16 % Katy Perry 12 % Beyoncé Knowles 12 % Adele 10 % Destiny’s Child fans are hoping that their favorites will be performed at the Super Bowl. “Nuclear” has attracted a lot of attention because it’s their first new song in years, however Destiny’s Child & Beyoncé fans are largely disappointed with it. * Total number of Pepsi-related conversations over the last 12 months * Over the last 3 months * Over the last 12 months, share of voice by female performer Wonder if she’s also going to lip-sync this performance (and while the conversation is very polarized, it is still trending positively for Beyoncé) 30 % Her Songs – Even with the lip-sync scandal, the #BeyHive won’t stop talking about their favorite songs 5 % Drawing comparisons to Whitney Houston’s controversial Super Bowl XXV lip-sync (conversations are trending positively towards Beyoncé) 2 % Still excited about watching her halftime show 26 % Looking forward to the Destiny’s Child reunion 19 %
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POSITIVE 19% 77%NEUTRAL 4%NEGATIVE
How Super Bowl fans feelABOUT BEYONCÉ PERFORMING AT HALFTIME
#1 - love on top
#2 - End of time
#3 - Halo
#4 - Single ladies
#5 - RUN THE WORLD
Top 5 songs Beyoncé fansWANT TO HEAR AT THE SUPER BOWL
ON THE SUPER BOWLON THE SUPER BOWL
“I still can't believe they're interrupting a Beyoncé concert with the Super Bowl”
“So Beyoncé is doing the super bowl halftime show? Stop it. I am more excited
about the halftime show than the superbowl now. #ohmylanta”
50%
34%
9%
2% 2% 3% House of DeréonL’OréalChevroletH&MHeat PerfumePepsi
Recent share of conversation ofBRANDS DISCUSSED ALONG WITH BEYONCÉ
Nicki Minaj
0 40000 80000
81700
56065
11193
7959
Beyoncé
Britney Spears
Katy Perry
How Pepsi’sMEDIA MAVENS PERFORMED LIVE *
TOP BEYONCÉ-RELATED CONVERSATIONS FOLLOWING THEPRESIDENTIAL INAUGURATION
TOP RECENT SUPER BOWL CONVERSATIONS RELATED TOBEYONCÉ’S HALFTIME PERFORMANCE
Lip-sync Controversy – Stimulating 5% more conversation than the presidential inauguration, debates erupted on social media about whether her lip-sync was acceptable or not, with many comparing it to Whitney Houston’s controversial (she lip-synced too) Super Bowl XXV National Anthem performance
31%Presidential Inauguration – Beyoncé performance had a huge impact on her overall conversation, with many viewers pleased that she had “nailed” it30%
XLVII
Power Couple – The focus of social activity for Beyoncé and Jay-Z’s relationship centers around them as the perfect “power couple” and their stylish inauguration attire13%Rihanna – The rivalry between fans of the two divas had many debating whether or not Rihanna could’ve performed better at the inauguration7%
Kelly Clarkson – Viewers thought that both artists performed admirably at the inauguration, yet they thought more poorly of Beyoncé due to her lip-sync controversy
6%
Super Bowl – While the Super Bowl was not (yet) a big topic immediately following the inauguration, only 13% of the Super Bowl-related Beyoncé conversations had to do with people concerned that she’ll lip-sync again
7%
0 Nuclear Survivor Bootylicious
35000
30000
25000
20000
15000
10000
5000
Most discussedDESTINY’S CHILD SONGS BY FANS *
Networked Insights' analysis was performed using SocialSense, the first marketing decisions platform used by brand advertisers,
innovative marketers, and entertainment companies to extract consumer insights and real-time trends from social data.
Beyoncé fans responded positively to her selection as H&M spokeswoman. Other
conversations, however, indicate feelings of oversaturation by Beyoncé, due to her
multiple endorsement deals.
How doesBEYONCÉ COMPARE TO HER PEERS? *
# 1 # 2
# 3
Rihanna 27%
Nicki Minaj 20%
Lady Gaga 16%
Katy Perry 12%
Beyoncé Knowles 12%
Adele 10%
Destiny’s Child fans are hoping that their favorites will be performed at the Super Bowl. “Nuclear” has attracted a lot of attention because it’s their first new song in years, however Destiny’s Child & Beyoncé fans are largely disappointed with it.
* Total number of Pepsi-related conversations over the last 12 months
* Over the last 3 months * Over the last 12 months, share of voice by female performer
Wonder if she’s also going to lip-sync this performance (and while the conversation is very polarized, it is still trending positively for Beyoncé)
30%
Her Songs – Even with the lip-sync scandal, the #BeyHive won’t stop talking about their favorite songs5%
Drawing comparisons to Whitney Houston’s controversial Super Bowl XXV lip-sync (conversations are trending positively towards Beyoncé)2%
Still excited about watching her halftime show26%Looking forward to the Destiny’s Child reunion19%
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