Beware: Do NOT advertise on Facebook and other social media sites
Dec 23, 2015
Engagement ads are good tools to increase brands awareness, improve customer relations, and increase brand awareness but not so good in generating sales
PRODUCTS THAT LEND THEMSELVES TO SOCIAL NETWORKS
Music and Movies Sports Apparel Restaurants and Hotels Airline travel and tourism Clothes Politics & Causes
You might still be tempted to place your ads on Facebook because it is:
Largest community by far Gateway to the internet Increasing time spent online by its members Friends selling friends Become friends/fans of a business or industry
And there are many BUSINESS MODELS available on social networks to make money Advertising
Own search engine Self Service ad platform
Connect platform ..users opt in-- cross sell based on friends’ interests Engagement Ads: Create community of business friends
Papa John’s win a pie contest Ben & Jerry free cone of ice cream Fan pages ala David Buckham & Addidas
Real Estate .. Paying to establish business sites (Fan Pages) Contracts with search Engines
Facebook with Microsoft & MySpace with Google) Subscription for higher level service
LinkedIn Retailer
Selling development tools or goods to members (gift shop) Broker
MySpace Web Stores Virtual money –Facebook Credits Games Taxation (Government)
BUT the TRENDS do not favor Facebook Tiered pricing & service
LinkedIn Fan Pages
Smaller Communities Share an interest
Fishing – GetReeled.com Sports – MVPSpot.com Organizing the Argentinean protests
Communities based on Geography Bhamdoun Lebanon
Communities based on age Senior Citizens – aarp.org/onlinecommunity Kids – kidswirl.com
Social Gaming Zynga MindJolt
Mobile social networks GroupMe, Fast Society FourSquare
So what should we be doing on this site that many of our customers are using?
Engage customers Communicate events Distribute Coupons Seek feedback (polls and games) Provide information on new product launches &
events Involve customers in new product designs Better service
Engage employers Manage is a distributed environment Provide expert advice (post problems) Opportunities to Network Reduce travel expenses
Advertise Branding