Between the need and the realisation 8 deadly sins of mobile projects in museums Zuzanna Stanska [email protected] www.moiseum.com @zstanska
"Between the need and the realisation" by Zuzanna Stanska from Moiseum (PL)
Aug 29, 2014
The answer to the question how to do mobile in museums is pretty easy. But how to do mobile in museums in a best possible way? What to do before, during and after the development to avoid some common mistakes that makes the app not used by the users?
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Between the need and the realisation
8 deadly sins of mobile projects in museums
Zuzanna [email protected]
www.moiseum.com@zstanska
2010 Musei Capitolini NFC
2010 Musei Capitolini NFC
2011 Startups in Warsaw
2012
2012 My Warsaw - Warszawa jest moja
LustGluttonyGreedSlothWrathEnvyPride
7 deadly sins
1. The basics.
Do you really need an app?What do you
want to achieve with it?
What do you want to give to the world?
Terracotta Warriors app, Asian Art Museum
2. The users.
Who will be using the app?
Who is your target group?
Guggenheim app
3. The devices.
Why not to use the
devices fully?
Chopin Museum app
4. Smartphones and project managers
Do people work on project owns smartphones/tablets?
Is the project manager experienced in the field?
5. Tests & Stats.
Did you test the app properly? (systems/devices)
Does the app has stats?
Does anyone follows them?
5. Tests & Stats.
DistimoFlurry
MixpanelCrushanalytics
6. Sustaining the app life.
updates
news systems
new devices
7. Code control
Who owns the rights for the code?
Who IN FACT owns the code?
Who is the owner of the account in Store?
Do you have a budget for promotion?
How can anyone find out about the app?
Is App Store Optimization done?
8. Promotion.
Questions!
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