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2014MEDIAKIT
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DMNEWS.COM
LEAD GENERATION•SponsoredPromotion
•WhitepaperoftheDay
•HotListoftheDay
•Telemarketing
•Webcasts
•VirtualEvents
•eBook
•Social
•Source
•OnlineDirectory
BRANDING•Magazine
•dmnews.com
•Newsletters
EVENTS•Marketing&Tech
PartnershipSummit
•MarketingHallofFemme
•40Under40
•Caples
THOUGHT LEADERSHIP•Roundtable
•Blogs
•Videointerviews
CUSTOM CONTENT CREATION•eBooks/Surveys/
Microsite
RECRUITMENT•Online
•Print
OTHER•Licensing
Insightonprofitabledata-drivenmarketingstrategies
-
March 2014 | dmnews.com
THE HEATED DATA SECURITY AND PRIVACY DEBATE IS RICH WITH
CONTRADICTIONS, CONTROVERSY, AND COMPLEXITY—
AND MAJOR CHALLENGES FOR MARKETERS.
01_DMN_Cover_v2.indd 1 2/12/14 10:37 AM
n 100%year-onedirectrequest
n100%BPAqualified
n83%C-Suite/Seniormarketingtitles
n70%Client-Sidemarketers
Marketersneedinsightthatdrivescustomeractionandprofitablerevenue.Gettingtothatinsighttakestherightmixofdata,strat-egy,andtechnology.Direct
Marketing
Newsprovidestheessen-tialinformationonhottrends,successfulstrategies,andcoretechnologiesthatmarketersneedtogetfromrawdatatoprofit-ableinsight.Throughamultiplatformmixofnewsandanalysis,casestudies,in-depthfeatures,andexecutiveQ&As,DMNhelpsreadersstayaheadofthecurveandaheadofthecompetition.
*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL,
SOCIAL MEDIA AND PRINT
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMCORE READERSHIP
• VERTICALS INCLUDE:n Online-OnlyRetailers
n TraditionalOutlets
n FinancialServices
n Healthcare
n Technology
n Publishing
n Communications
n Entertainment
n Hospitality
n Tourism&Travel
n Manufacturing
n Education
n Government
n Transportation
n Utilities
n Associations
n Agencies
n Media
Chairman,CMO,CEO,COO,etc.
MarketingManager+
B2BB2C
AgenciesSuppliers
Creative,Operational,Technical,etc.
BothB2C/B2B
Titles
55%
30%
24%
28%
26%
6%
17%
44%
70%JOB TITLE BREAKDOWN:
B2C V. B2B BREAKDOWN:
CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:
Client-SideMarketers
1
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*Adduedatesarethe10thofthemonthprior
**AllEssentialGuideswillhavebonusdistributionatDMA2014
***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues
2014 EDITORIAL CALENDAR
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
Month In-Depth BestPractices OneTough Next*** Supplements
PlannedBonus DMNEvents (MainFeature) Feature Question (Trends)
Distribution (Live&Virtual)
January
August
October
September
February
March
April
May
June
July
November
December
TopMarketing-TechTrends
WhatB2BandB2CMarketers
CanLearnFromEachOther
AllMarketingIsDirect:Data-
DrivenMarketingStrategies
AreBrandsTheirOwn
MediaOutlets?
CustomerLoyaltyinanAgeof
One-ClickChurn
DataQuality,Privacy,and
GovernanceAmidChangingLegislation
Virtual Event: RetailMarketing
Strategies(Sept10)
Live Event: 40Under40
Awards(Sept30)
HowMuchPersonalizationIsTooMuch?
MarketingHallofFemme
TheEvolvingRoleofthe
MarketingAgency
LeadingMarketingInfluencers
40Under40Awards
2015MarketingOutlook
EmailMarketing
Segmentation
MultichannelDataStrategies
DirectResponse
Multichannelmarketinginthe
ageofmobile
DirectMail
CustomerAnalytics
MarketingMeasurement
LeadGeneration
ContentMarketing
CustomerEngagement
Attribution
DataGovernance
CustomerLoyalty
ChannelConflict
MarketingMeasurement
Personalization
Bigvs.SmallData
MarketingROI
DirectResponse
Attribution
Privacy
EmailMarketing
Anaytics
Segmentation
MobileMarketing
DirectResponse
Print
DRTV
ContentMarketing
Video
MultichannelMarketing
E-commerce
VoiceoftheCustomer
LeadGeneration
SocialStrategies
—
—
EmailMarketingEssentialGuide
—
ContentMarketingEssentialGuide
(eBook)
PostalEssentialGuide
—
—
AgencyBusinessReport
MultichannelMarketing
EssentialGuide
—
CaplesAwards
Marketing&TechPartnership
Summit
eTailEast
DMA2014,Advertising
Week
40Under40Awards,ERA,GraphExpo
—
MarketingHallofFemme,
NationalPostalForum,eTail
West,ad:techSF
—
—
CRMC
—
ad:techNewYork
CaplesReveal
Live Event: Marketing&Tech
PartnershipSummit(Jan28)
—
—
Virtual Event: MobileMarketing
(Feb26)
Live Event: MarketingHallofFemme(Mar21)
—
Virtual Event: LeadGeneration
(May14)
—
—
Live Event: CaplesAwards
(Nov11-13)
Virtual Event: ContentMarketing
(Dec3)
Month In-Depth Best Practices One Tough Next*** Supplements
Planned Bonus DMN Events (Main Feature) Feature Question (Trends)
Distribution (Live & Virtual)
2
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Allratesarenet
Seemediakitpageforallopportunities
*Customoptionsavailable
2014 MEDIA KIT DMNEWS.COM2014 ADVERTISING RATES
PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY
SOURCE
RECRUITMENT
Frequency Full Half Quarter Frequency Full Half Quarter Eighth
(Includes 4 online (Includes 3 online (Includes 2 online (Includes
1 online job postings) job postings) job postings) job posting)
1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245
3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180
6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055
12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000
20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions
Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col.
x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"
1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545
3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520
6x $1,005 $985 $960 $935 $505 $495 $475 $465
12x $955 $915 $895 $875 $475 $460 $450 $435
LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT
LIST OF THE DAY TELEMARKETING
DeploymentRate $5,965 $2,975 $2,375 UponRequest
CPL $50-$200
SOCIAL
TweetChatSponsor $4,565
TWITTER
LIVEEVENTS
Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor
$7,500
ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*
LEADGENERATIONEVENTS
Editorial $23,625
Collaborative $22,000
Partner $18,925
Keynote $9,870
Session $9,870
Booth $4,490
WEBCAST VIRTUAL EVENT
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
3
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Allratesarenet
2014 MEDIA KIT DMNEWS.COMADVERTISING RATES (CON’T)
ONLINE DISPLAY
SPONSORSHIPS
INTERACTIVE/RICH MEDIA
NEWSLETTERS
ONLINE DIRECTORY
JOBS.DMNEWS.COM
JOB POSTINGS
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar
(980x30) Peel Page (see specs)
1month $3,125 $2,545 $2,890 $4,975
3months $3,000 $2,440 $2,780 $4,750
6months $2,880 $2,340 $2,660 $4,557
12months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105 —
Frequency Channel (728x90, 300x250 & 300x100) Digital
Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword
(728x90)
1month $7,215 $2,756 $1,575 $1,575
3months $6,625 $2,620 $1,500 $1,500
6months $6,025 $2,478 $1,415 $1,415
12months $5,485 $2,342 $1,340 $1,340
Frequency Prestitial (640x480) Pushdown (980x418) Skin (see
specs)
1day $1,654 $1,050 $5,250
3days $1,570 $995 $4,725
6days $1,491 $945 $4,200
12days $1,407 $890 $3,675
Sponsorship Daily Insider (728X90, txt link & logo) Email
Weekly (728X90, txt link & logo) Marketing & Tech Weekly
(728X90, txt link & logo)
1week $5,250 $2,260 $2,260
2weeks $4,990 $2,140 $2,140
3weeks $4,725 $2,030 $2,030
4weeks $4,460 $1,920 $1,920
Text ad only
1week $3,750 $950 $950
2weeks $3,550 $850
$850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek
Allcostsperweek
Type Option A Option B Option C
AnnualRate $1,325 $1,130 $900
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar
(980x30)
1month $1,270 $1,020 $1,145
3months $1,220 $975 $1,095
6months $1,170 $935 $1,055
12months $1,070 $855 $965
30-day $330
60-day $550
DIGITAL
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
4
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMLEAD GENERATION
You want sales leads? We have multiple ways to deliver them.
Don’t pick just one – ask about our content syndication program
which will utilize all appropriate lead generation products to
guarantee you the most qualified, up-to-date, sales and/or
marketing ready leads.
WHITEPAPER OF THE DAY
Deliveredondemandtoover30,000*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.
HOT LIST OF THE DAY
Deliveredto17,000*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.
SPONSORED PROMOTION
Deliveredondemandtoover31,000*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect
Marketing
Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.
TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2013average
5
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DIRECT MARKETING
NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.Sponsoringaweb-castdevelopsleadsculledfromtheDirect
Marketing
Newsaudienceinaneducation-alandinformativeatmosphere.Weofferthreewebcastsponsorshippackagestoeffectivelymeetyourobjectives:Editorial,Collaborative,andPartner.
DIRECT MARKETING
NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andondemandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.
Editorial
Collaborative
Partner
DMN
DMN&Sponsor
Sponsor
DMN
DMN
DMN
DMN
DMN&Sponsor
Sponsor
Yes
Yes
Yes
Sponsorhas10minutesat
theendofQ&A
Sponsorspeaksonpanel
Sponsorspeaksonpanel
ContentCreation ModeratorFormat
Speaker Recruitment
Sponsors of Speaking
Opportunity
Option to Purchase
Webcast File
2014 MEDIA KIT DMNEWS.COMLEAD GENERATION EVENTS
6
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
WHO: Estimated1000+marketingdecisionmakers
WHAT:
Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors
FEB 26 Mobile Marketing
MAY 14 Lead Generation
SEP 10 Retail Marketing
DEC 3 Content Marketing
2014 MEDIA KIT DMNEWS.COMLEAD GENERATION EVENTS
SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor
benefits by being the exclusive keynote sponsor and aligning its
brand with the keynote speaker (typically a client-side marketer)
and content. This pack-age includes:n Adigitalskinduringthekeynote
topromoteyourcompanyn Ahigh-levelexecutivefromyour
companytakepartintheQ&A withthekeynotespeakern
Youspeakerclosesthelast5min ofthekeynotesessionn
Aboothintheexhibitionhall withunlimitedcontenttoengage
withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870
Session Sponsor:Sponsor has a session during which you present a
case study or best practices workshop.n Thesessionis30minandhas10
minliveQ&An Aboothintheexhibitionhall
whereyoursalesexecutivescan engagewithattendeesinrealtimen
Yourboothcanholdasmuch contentasyouwant
(whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn
Rate:$9,870
Virtual Booth in Expo Hall:Sponsor has a booth to engage with
attendees in real time. n Boothcanholdasmuch contentasyouwant
(whitepapers,ebooks,videos)n Contactdetailsoftheattendees
thatengagedwithyourboothn Rate:$4,490
7
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MASTERINGMULTICHANNELMARKETING
WHAT IS AN
EBOOK?Today’scustomerswanttobeeducatedbeforemakingapurchase,aswellasinformedonhowtomakethebestuseoftheirpurchase.Contentmarketinghasbecome
increasinglypopular,asa
result—andeBooksareanessentialpartofacomprehensivecontentmar-ketingmix.
AneBookprovidesmorecontentthanawhitepaper,butlessthanabook.DMNsponsoredeBooksareacompilationofcontentthatincludeseveralarticlesorwhitepapersonarelatedtheme,executiveinterviews,andmore.Theyprovideanin-depthlookataparticulartopic,arerelevanttoagroupoftargetedprospectsorcustomers,andaredesignedtoengage,educate,entertainandgenerateleads.
eBooksarefreetoreadersinexchangefortheircontactinforma-tionandanexcellentsourceofengagedleads.
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMEBOOKS
DMN EBOOKS ARE DISTRIBUTED VIA: Email: Exclusiveemailblasts
Newsletters: DailyInsiderandEmailWeekly Website:
Ads,textlinksandeBooklibrary Social Media:
Twitter,LinkedIn&Facebook
THE OPTIONS:Sponsor’s
Content:•SponsorSuppliesContent•Clientsupplieslogoandfullpageadvert•DMNwritespromocontent/summary
CUSTOM CONTENT
CREATION:•Sponsorsuppliesbrief•DMNcreateseBookwithin6weeks•Approx2,500words/8-10pages•$7,500+CPL(basedonthenumber
ofleads)
THE BENEFITS:Thought Leadership:Showyourexpertiseandeducate
ouraudienceinyourchosenfield
Leads:Leadsguaranteefromdownloads
Branding:Companynameandlogooncoverandoptionforfullpagead
*AllratesNetandbasedonstandardfilters.Additionalcriteriawillaffectrates.
COST:
8
100 $65 $6,500
200 $55 $11,000
300 $48 $14,500
500 $43 $21,500
Total Leads CPL Total Cost
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMSOCIAL
WANT TO MAKE A SERIOUS SOCIAL
IMPRESSION?Asponsoredtweetchatisyouranswer.Centeredonaspecifictopicofyourchoice,tweetchatsarefast-paced,action-orientedlivediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.
PRE CHAT:n Sponsorrecruitsspeakers
n 1tweetadaytheweekprior from@dmnews
n 2tweetsadaytheweekofthetweetchatfrom@dmnews
n PostonDMNFacebook&LinkedIn theweekofthechat
n PromotioninourDailyInsider Newsletterthedaybefore
n Prestitualpromotingeventday beforeanddayofevent
n Emailblasttoourtwitterfollowers
DAY OF CHAT:n DMNmoderates
n SponsorownsTwitterskin exclusively
POST CHAT:n DMNmoderatorblogsthe
“findings”ofthetweetchatfromaneditorialperspective
n Storifyyourchatsoa“cliffnote” versionisavailableforanyonewho
missedtheliveevent
9
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMSOURCE & ONLINE DIRECTORY
BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A
MONTHLY
BASISDirectMarketingNewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.Itisbuiltontheconceptofcontinu-ity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!
2”x2”
4”x4”
2”x1”
2”x3”
BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect
Marketing
NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.
3 OPTIONS AVAILABLE! OPTION A:
$1,325100worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com
OPTION B:
$1,13075worddescription,logo,fullcontactinfo,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter
OPTION C:
$90025worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter
10
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL
EDITIONWhetherit’saprintadvertisementorexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct
Marketing
Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!
11
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DIRECTMARKETING NEWS DMNEWS.COM
PagePeel(seespecs) Prestitial(640x480) Pushdown(980x418)
NavigationBar(980x30)
Leaderboard
(728x90)
*Webstats:Omniture2013monthlyaverage
Skin(seespecs)
IMU(300x250)
IMU impressions now served on mobile site-added value!
Monthly Page Views Monthly Visits Monthly Unique Visitors
221k 139k 113k
12
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMNEWSLETTERS
ThefollowingeditorialnewslettersarepublishedbyDirect Marketing
Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.
DAILY INSIDER
DeliveredDailyto40kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.
EMAIL WEEKLY
DeliveredeachTuesdaytoover28kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpracticesandtipsontheever-changingpracticeofemailmarketing.
MARKETING&TECH
WEEKLYDeliveredeachThursday,theMarketing&TechWeeklyisaonestopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpyourbusinessengagewithnewconsumersandkeeployalonescomingback.
13
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January 28 • NYC 2014January 28 • NYC 2014
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
CONVENE CONFERENCE CENTER, MIDTOWN WEST: 810 7TH AVENUE, NEW
YORK,
10019Thisone-dayeventaimstofosterdeepercollaborationbetweenmarketersandtheirtechnol-ogycolleagues.Expecttoreach100+decision-makingmarketerswhowillserveasacaptiveaudienceforyourrelevantcontentandmessaging.
TheDirect Marketing
News2014Marketing&TechPartnershipSummitisamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary28inNewYork,isdedi-catedtoexploringwaysinwhichmarketerscanbettercollaboratewiththeirtechnologycol-leagues—whetherinIT,data,mobile,orwebdevelopment—toenhancemarketingperformance.
Theeventwillfeaturekeynotespeakers,expertpaneldiscussions,interactiveroundtables,andin-depthworkshopstogiveattendeesmultiplewaystogettheinformationtheyneedtosucceedintoday’sever-evolvingmarketplace.Speakerswillsharedeepinsightintosuchtopicsas:n
OpportunitiespresentedbydeepeningtherelationshipbetweenmarketingandITn
HowmarketingandITfromseveralorganizationshavejointlylaunchedandnowsustain
successfulstrategicmarketinginitiativesn
Improvingsuchareasasdatagovernanceandintegration
TAKEAWAYS & FEEDBACK FROM THE 2013 MARKETING&TECH
PARTNERSHIP SUMMITThe2013Direct Marketing
NewsMarketing&TechPartnershipSummitwasadayofcollaboration,ideation,andresolutionfilledwithgreatcontent,casestudiesandworkshopdiscussions.Attendeesleftrechargedandreadytotackletheirtoughestmarketingandtechnologychallenges.
Attendee feedback from 2013: n
100%ofrespondentswouldattendfutureDMNeventsn
100%ofrespondentsratedtheeventasveryusefulorusefuln
95%felttherewasexcellentorgoodopportunitiesfornetworkingn
85%felttheeventhadanidealcombinationoflengthandsessionsn
81%qualifiedtherelevancyofthetopicsasexcellentorverygood
14
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January 28 • NYC 2014January 28 • NYC 2014
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n
Deliveryof(uptoincludingQ&A)a40
minutesession,co-presentedwithaclient inacasestudyformatn
Inclusionintheday’stakeaways closingsessionn
Contentdistributiontoallattendeesonthe day(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newslettersdedicatedemails)n
VideointerviewwithEIC(willbehostedon
dmnews.comandavailableforyourownuse)n
Advertisingondmnews.comagainst conferencecontent
Keynote Sponsorship: $12,495n Introduction(5-10min)n
Contentdistributiontoallattendeeson theday(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newslettersdedicatedemails)n
VideointerviewwithEIC(willbehostedon
dmnews.comandavailableforyourownuse)n Advertisingondmnews.com
Lunch & Learn Sponsorship: $7,495n
Moderatearoundtablediscussioncovering
topicssuchasC-levelpartnerships,cross-
channelcustomerinsightstrategies,and digitalmarketingtechtoolsn
Contentdistributiontoallattendeesonthe day(1item)
n Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newslettersdedicatedemails)n
VideointerviewwithEIC(willbehostedon
dmnews.comandavailableforyourownuse)n Advertisingondmnews.com
Sponsored Cocktail Hour: $8,995n
Hostcocktailhour(welcomeannouncement)n
Brandingonhightoptablesatcocktailhourn
Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n
Contentdistributiontoallattendeesonthe day(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newslettersdedicatedemails)n
VideointerviewwithEIC(willbehostedon
dmnews.comandavailableforyourownuse)n Advertisingondmnews.com
Exclusive Roundtable Sponsorship: $22,500n
Influencetheconversationn Prominentspeakingandthought
leadershipopportunityn Involvementinthecreationoftheagenda&
topicstobecoveredwitheditorialn Fulleventattendeecontactdetailsn
Contentdistributiontoallattendeesonthe day(1item)n
Brandingthroughoutthedayn Brandingonalleventpromotion(online,
newslettersdedicatedemails)n Advertisingondmnews.comn
EditorialcoverageoftheRoundtableinthe MarchissuewithFPadvert
15
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
AGENDA: Date: Friday,March21Time:
9:30a.m.–1:30p.m.Place:WHotelNewYork,541LexingtonAvenue,NYC
2014 HONOREES:n Frances
Allen,EVP,ChiefBrandOfficer,Denny’sCorp.
n Amy Bohutinsky,CMO,Zillow
n Kathy Button Bell,VP,CMO,EmersonElectric
n Leilani M. Brown,CMO,StarrCompanies
n Susan Cohig,SVPofIntegratedMarketing,NationalHockeyLeague
n Dorothy
Dowling,SVP,Marketing&Sales,BestWesternInternational
n Peggy Dyer,CMO,AmericanRedCross
n Jamie
Haenggi,ChiefMarketing&CustomerExperienceOfficer,Protection1
n Teri Llach,CMO,BlackhawkNetwork
n Kristin Lynch,CMOandVP,BrandMarketing,WorldKitchen
n Nagisa Manabe,ChiefMarketing&SalesOfficer,USPS
n Stephanie Marchesi,CMOandSeniorPartner,FleishmanHillard
n Tricia
Melton,SVPofEntertainmentMarketing,TBS,TNTandTurnerClassic
Movies,TurnerBroadcasting
n Trish Mueller,SVP&CMO,TheHomeDepot
n Karen Quintos,SVP&CMO,DellInc.
n Mary
Novak-Beatty,VPofMarketingandCallCenterSales,MayflowerTours
n Sheena Oliver,VP,Marketing,OticonInc.
n Ann Sung Ruckstuhl,SVP&CMO,LiveOps
CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING
Powerhousebrandshavemuchincommon:dynamism,flexibility,incisiveness,intelligence.Sodothewomenwhositatthemarketinghelmsofmanyofthesecompanies.Whethertheyrunmarketingatastartuporatanestablishedbrand,thesefemalemarketingchiefshaverisentotheapexoftheprofessionascham-pionsofintegrated,directmarketingstrategiesintheirorganizations.Joinusatthe2014MarketingHallofFemme(MHoF)tomeetthewomenwhosemarketingstrategieshavemadethebiggestbusinessimpactoverthepastyear.Comehungry;leaveinspired.
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
Networking Cocktail Reception Sponsorship - $12.5kn
SponsorwillwelcomeattendeestotheCocktailhour
andaddresstheaudiencewithacongratulatorytoast tothewinners
n Brandingduringcocktailnetworkingreception–any
wherethat’sfittingatthevenue
n Seatatatablewithoneofthehonorees
n Sponsorswillreceiveamentionintheeventcoverage
intheMayissueofDMN,intheMHoFeBookandonline
n HalfPage“congratulations”advertintheMayissue
n 3ticketstotheevent
n SponsorshipofChampagneRaffle(businesscarddrop)
n PresentationoftheChampagnetothewinner
n Thebusinesscardsofallparticipants
Photo Shoot Sponsorship - $7.5Kn
ExclusiveSponsorshipofthephotoshoot
n Exclusiveaccesstothehonoreesthroughoutthe photoshoot
n Brandingduringtheevent–anywherethat’sfittingat thevenue
n Brandingonpromotionalmaterialsleadingupto theevent
n HalfpageadintheMayissuecoveringtheevent
n 3ticketstotheevent
Photobooth sponsorship - $9.5Kn
Brandingduringtheevent–anywherethat’sfittingat thevenue
n Seatatatablewithoneofthehonorees
n Guestswillbeinvited/encouragedtotakesouvenir
photosofthemselvesattheeventinthebranded photobooth.
n Photoswillbeprintedonacolorprinterleavingguests
withabrandedsouvenircarryingyourbrandingforlong
termexposureandassociationwithamemorableevent
n 3ticketstotheevent
*CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE!
SPONSORSHIP OPPORTUNITIES:*Platinum Sponsorship -
$25kKickingoffthedayatthe2014MarketingHallofFemmeisanexclusiveroundtable(RT)forhon-oreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.Examplesoftopicstobedis-cussedincludetheevolvingroleoftheCMO,col-laboratingwiththeCIO,keepingontopofissueslikecustomerexperienceandBigData.
n SponsorsreceivesaseatatRTalongsidethe
honorees(mustbetopmarketerinattendance)
n CommentaryfromtheRTwillbepublishedin
theMayissueofDirectMarketingNews(DMN),
intheMHoFeBookandonline.Sponsorswillbe includedintheintro.
n Sponsorswillhave5minutesonstageorthe
optionofintroducingthekeynotesession (dependentonavailability)
n Brandingduringtheevent–anywherethat’s fittingatthevenue
n Seatatatablewithoneofthehonorees
n 5ticketstotheevent(includingoneattendee forRoundtable)
Gold Sponsorship - $10kn Brandingduringtheevent–anywherethat’s
fittingatthevenue
n Seatatatablewithoneofthehonorees
n Sponsorswillhave5minutesonstageorthe
optionofintroducingthekeynotesession (dependentonavailability)
n Sponsorswillreceiveamentionintheevent
coverageintheMayissueofDMN,intheMHoF eBookandonline
n HalfPage“congratulations”advertinthe Mayissue
n 3ticketstotheevent
17
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
CELEBRATING THE MOST INFLUENTUAL PEOPLE IN
MARKETINGJoinusonSeptember30 inNewYork for theDirect Marketing
News40Under40AwardsandLuncheon,wherewe’llcelebrateyoungmarketingleaderswhoarenot
only succeeding, but excelling despite the
manychallengesthey’refacedwithtoday.
TheDirect Marketing
Newseditorialteamjudgednom-inationsfromacrossagencies,brands,andvendorstoselect40professionalsundertheageof40whoareamongthebrightestandmostambitiousprofessionalsintheintegrated,digital,andtraditionaldirectmarket-ing
fields. Along with a festive awards ceremony
tohonortheiraccomplishments,theluncheonwillfeaturea panel
discussion among several past winners
whowilldiscusstheirsuccessstrategiesandwhatthey’redoing now to
maintain their career and
companymomentum.Youwon’twanttomissthisexcitingday!
SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP:
$22,500
nAseatatthetable
n Influencetheconversation
- Prominentspeakingopportunity
- Involvementinthecreationoftheagenda&
topicstobecoveredwiththeeditorialteam
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
totheeventsandattheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
nEditorialcoverageoftheRoundtableinthe Novemberissue
nFullpageadinNovemberissue KEYNOTE SESSION: $12,500
n IntroductionofKeynotespeaker
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
totheeventsandattheevent
20142014
nHalfpageadintheNovemberissuecovering theevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content) PANEL DISCUSSION:
$12,500
nModerate/Hosttheconversation
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
totheeventsandattheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
nEditorialcoverageintheNovemberissueand www.dmnews.com
nHalfpageadinNovemberissue
CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500
nSponsorshipofChampagneRaffle(businesscarddrop)
nPresentationoftheChampaigntothewinner
nThebusinesscardsofallparticipants
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
totheeventsandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
PHOTO SHOOT SPONSORSHIP: $9,500
nExclusiveSponsorshipofthePhotoshoot
nExclusiveaccesstothehonoreesthroughoutthe photoshoot
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
totheeventsandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
GOLD SPONSORSHIP: $7,500
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
totheeventsandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMROUNDTABLE SPONSORSHIP
Direct Marketing News’ ROUNDTABLE SERIES FOR 2014 will address a
wide range of topics critical to marketers, including:
Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclientsidemarketersandhigh-levelthoughtleaders.
FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n
Demonstrateexpertisen Deliverinsight
n Sharethoughtleadership
Before the
Event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectivesandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect
Marketing Newseditors.
During the Event:
Sponsortoattendandparticipateincloseddoorroundtablewithoneseatatthetable.
After the
Event:FullpagedisplayadvertisementforsponsortoappearinDirect
Marketing
News’printeditionandonlineatdmnews.com,alignedwithroundtableeditorial.
n Segmentation andtestingn E-commercen Socialmedian
Mobilemarketingn Searchmarketingn WomeninMarketing
n Bigdatan Consumerprivacyn Emailmarketingn Leadgenerationn
Analyticsand measurement
DMN Roundtable Terms & Conditions: Video taping the
roundtable session is prohibited. The roundtable event will take
place between the hours of 8:30a and 11:00a with breakfast being
served. Request for different meals or time of day will come at a
surcharge to the sponsor. Under no circumstance should the details
of the round-table discussion be published in any format including
print, online, social media channels, etc by the client or any
attendees prior to the publication date.
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-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMRECRUITMENT
DirectanddigitalmarketersturntoDirect Marketing
Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavyweight.Preferprint?Thinkwebisthewaytogo?We’vegotyoucoveredonbothfronts.
20
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Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
2014 MEDIA KIT DMNEWS.COMLICENSING, REPRINTS & EPRINTS
PROMOTEYOURCOVERAGEWITHDIRECT MARKETING
NEWS’CUSTOMREPRINTSCreatedwithhighstandardsandcompetitivelypriced,DirectMarketingNewsarticlescanbereprintedintheiroriginalformorcustomizedtomeetyourspecificrequirements.Choosebetweenreprintsandeprints(electronicPDFs)forauniqueandcost-effectivewaytomarketyourcompany,services,andsolutions.Useoure-printstoelevateyourprofileandshowcaseyourcoveragewhiledrivingtraffictoyoursite.Reprintscanbeusedinhandouts,mediakits,mailings,andincorporatedisplays.
EPRINTS:nDirectMarketingNewsproducesanddelivers
aready-to-usePDFofthearticle,whichcanincludeyourcompanylogoandcontactdetails.
nThepurchasingcompanycanhostthePDFonitswebsite,sendtoclients/contactsviaemail,diskoronaCD.
n Thisoptionisidealforemailmarketingand PRcampaigns.
nNon-printable:$700
nPrintable:$1700
HARD COPY REPRINTS:n4-color,100lb.stocknSinglesided
nHalfPage:$1150
nFullPage:$1440
FULL MARKETING LICENSE:n Eprintsn HardCopyReprintsn
MarketingCollateralLicensen HalfPage:$1475n FullPage:$2175
VIDEO:n Linktoonlinevideocoverage
Rate:$2000
PLAQUE: n 12”x15”(Cherry,Oak,orBlackMatte-base)
plaquewithpersonalizedengravingn
Includesproofing,formatting,production, andshippingn HalfPage:$790n
FullPage:$825
MARKETING COLLATERAL LICENSE: n
UseofDMNlogoandeditorialquotes
Rate:$650
Laminates:$45(bulkpricing discountsavailable)
CountercardwithEasel:$65
SPECIAL TRADE SHOW PACKAGEn MarketingCollateralLicensen
Laminatesn CounterCardwithEasel
Rate:$765
*Allratesarenet
**Minimum500copiesforHardCopyReprints
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