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Better use of YouTube encouraging virality and views, better use for engagement and creating a better business case
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Better use of Youtube

May 09, 2015

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Technology

Paul Canning

Effective Social Networking & Web 2.0 Strategies for Local Authorities
30th April 2009, Manchester United Football Club

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Page 1: Better use of Youtube

Better use of YouTube

encouraging virality and views, better use for engagement and creating a better business case

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video is visual

use it to show stuff

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Gordon Brown - the dance of the comedian 9,577 views

http://www.youtube.com/watch?v=dS37nnFYzZ0

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Seeding

Basic online marketing • Social media drives traffic• Forums and blogs• Local website• Use - internal and external

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Embed

• Promote the code to the local/regional paper(s) and other media

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Encourage subscriptions

• Virality• Returnees

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• create a short, preferably memorable, description which can be passed around

• tag the video correctly with good keywords

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video is visual

use it to show stuff

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http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.htmlhttp://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3Uhttp://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64-178f73cd1ee6http://www.youtube.com/watch?v=FLB8oO5ldA8http://heyspread.com/http://current.com/http://www.vidmetrix.com/http://www.bradfordsigning.net/http://www.youtube.com/watch?v=y-MSL42NV3chttp://www.youtube.com/watch?v=R5CeQCALESwhttp://www.youtube.com/watch?v=9u_ZcN7shcghttp://www.youtube.com/watch?v=KVyD8UNJWEIhttp://www.youtube.com/user/DowningSt http://www.youtube.com/user/bccb11bbhttp://www.youtube.com/AberdeenshireTPhttp://www.youtube.com/watch?v=7VOvXaH-1jMhttp://www.youtube.com/watch?v=PFQIdAufi2Ehttp://www.youtube.com/user/ChiefExecutiveatNCChttp://www.youtube.com/watch?v=HCJnEcnC4xIhttp://www.youtube.com/watch?v=rZq-IANznlEhttp://www.youtube.com/results?search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count http://www.youtube.com/watch?v=dS37nnFYzZ0

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