Better rules for making rules needed 20150731 v1

04/15/2023 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development

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Better Rules for Making Rules

• Technologies– Easier

• Rules– Harder

• Challenge– Politics

• Solution– Game

Theory?


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“The best way to predict the future is to inspire the next generation of students to build it better”

Digital Natives Transportation Water Manufacturing

Energy Construction ICT Retail

Finance Healthcare Education Government


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1955 1975 1995 2015 2035 2055

Evolution of Phones


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What exists in 2015?

360,000 100,000 120,000 60,000 150,000


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What might $1000 buy in 2035/2055?

2035

2055


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Smart Service System:All entities’ in networkuse cognitive mediatorsto enhance value co-creation interactions

Cognitive Mediators:Cognitive systems with deep knowledge of both customer (user) and provider (expert)as co-creators of win-win value

Entity augmentation boosts both creativity and productivity of interactions


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CSIG Mission

• Cognitive mediators for all roles/occupationsin smart service systems.– Why would anyone want this? Who cares?– How hard is this and how long will it take?– Is there a list of all occupations? Does it change?– What is a cognitive mediator? Cognitive scientist?– What is a smart service system? Service scientist?– What could possibly go wrong?


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Mission: Cognitive Mediators for All Roles/Occupations


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What could possibly go wrong?


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Sciences provide…• Frameworks for people to ask and answer

questions systematically• Explanations with instructions on “how to re-do”

Kline: Conceptual Foundation of Multidisciplinary Thinking -“To our children and children’s children, to whom we elders owe an explanation of the worldthat is understandable, realistic, forward-looking, and whole.”

Proenneke:Alone in the Wilderness -To do a thorough testing, should each generationbe required to rapidly rebuildfrom scratch? A re-makers movement?


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In Summary

“A service scienceperspective considersthe evolving ecology of service system entities, their value co-creation andcapability co-elevationinteractions, and their capabilities, constraints,rights, and responsibilities.”

Cognitive SystemsEntities

Service SystemsEntities With

CognitiveMediators

Add Rights &Responsibilities


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Explain external phenomena


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Explain internal phenomena


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Explainvalue co-creationphenomena


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Physics Chemistry Biology

Neuroscience Psychology ArtificialIntelligence

Engineering Management PublicPolicy

Education Design Humanities

Natural Systems

Cognitive Systems

Service Systems

Assisting individuals and organizations to close their service innovation skills gap

and co-create smarter service systems empowering employees, customers, citizens

with cognitive mediatorsin the collaborative service economy

04/15/2023© IBM 2015, IBM Upward University

Programs Worldwide accelerating regional development

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Better rules for making rules needed 20150731 v1

Education

ibm upward university

regional development

cognitive systems

cognitive scientist

service scientist

smart service systems

value cocreation

service science perspective