Better Media. Better Profits. Papa John’s Baking a “New Media Pizza” for today’s “New Media Consumer ” An Online Strategy Proposal from Claire Hoagland New Media Driver’s License Course April 19, 2010 Why is New Media so important? Watch and see. . .
This is my final "Mock New Media Strategy Proposal" for my MSU New Media class. I chose to do the assignment on Papa John's. My theme is "Better Media. Better Profits. Papa John's" Enjoy!
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Better Media. Better Profits. Papa John’s
Baking a “New Media Pizza” for today’s “New Media Consumer”
An Online Strategy Proposal from Claire Hoagland New Media Driver’s License Course
• Create a contest for fans to create videos related to eating Papa John’s pizza during midterms/finals week – offer $2,000 college scholarships to top 5 videos
“Green Pepper”: Monitoring Sites
• Monitor what people are saying about your brand so that you can listen and respond– Find out what college
students are looking for
• Utilize sites such as:– Twendz– Google Alerts– Social Mention
Metrics of Success
• Google Analytics• Google AdWords• Facebook Stats
Budget
• $100,000 for 12 month campaign– $60,000 for GoogleAdWords– $30,000 for Facebook Ads– $10,000 for user YouTube Contest
• Seasonality Factor: midterms (late September and March) and finals (December and May)