Better Life Maids Vocus Demand Success Presentation

BETTER LIFE MAIDS PRESIDENT

Matthew Ricketts

Presenting Marketing Case Studies on Social Media’s Expanding Role

BETTER LIFE MAIDS CLEANS FOR A REASON

BETTER LIFE MAIDS CLEANS FOR A REASON

• Providing free cleaning to women undergoing cancer treatment.

• We love to share our commitment to Cleaning For A Reason. We want to let people know the program exists and get them involved.

• We have been a member since 2008 and were one of the first 100 members. Now over 1000 cleaning services members.

• 13K women have been served as of June 13’• The video came about from our promotion of

Cleaning For a Reason on Social Media Channels

CHEVY VOLT DRIVES TRAFFIC

CHEVY VOLT DRIVES TRAFFIC

• This cover of a national magazine came from a single press release and further distribution on social media channels.

• Business fleet magazine did a 2 page feature story on Better Life Maids and chose us for the cover.

• GM also interviewed us and gave us a 2 page feature.

• The story got us several additional interviews including entrepreneur.com.

LOCAL CAMPAIGN FOR A YEAR OF HAPPINESS

LOCAL CAMPAIGN FOR A YEAR OF HAPPINESS

• Local or Hyper-Local Campaign to engage potential fans.

• Offered a local winner a year of free house cleaning services.

• 881 new “like”, 4089 unique participants, 16336 entries, 991 Shares, and over 250K impressions.

• Local media coverage including Webster Kirkwood Times and other local online blog.

BETTER LIFE PRODUCTS AS SEEN ON TV

BETTER LIFE PRODUCTS AS SEEN ON TV

• Co-marketing relationship with consumer product line Better Life.

• Our marketing efforts align to create brand awareness and build on each other’s success.

• Promotion of the brands across multiple channels including social, publicity, and earned media.

• Social media is our largest marketing investment and has led to many larger opportunities.

• Our stated goal is to build the first national name brand in green house cleaning.

LIVE TWEETS FROM THE PRESENTATION




CONCLUSION

• Social Media is here to stay!

• Get off your traditional brand marketing and get personal.

• Talk about something that hurts a little, that elicits an emotional response.

• No one cares about your widget, they care about your people and your stories.

• Make marketing personal!