Better burger

Building a Better BurgerMaking our best-selling burger into a healthier menu choice

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Author (A) - I think the theme should be changed. This one is too busy and dark.Problem and SolutionProblem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it containsSolution: Find alternative components for the burger that have less calories, fat, and carbohydrates12/3/2014Madeline Brouwer2

Currently, our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.2

Bun NutritionOur BunAlternative Bun12/3/2014Madeline Brouwer3

Both buns have sesame seeds.Alternative bun costs 10% less!3

Cheese NutritionOur CheeseAlternative Cheese12/3/2014Madeline Brouwer4

Both process cheese products are orange.Alternative cheese ahs a longer shelf life.Alternative cheese was preferred in taste tests.4

A Better BurgerOur Best SellerTotal Calories: 585Total Fat: 27 gTotal Carbohydrates: 46 gNew Better BurgerTotal Calories: 410Total Fat: 19gTotal Carbohydrates: 28 g12/3/2014Madeline Brouwer5

Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.5

12/3/2014Madeline Brouwer6