Visitor TYPES Secondary school 21% Primary school 21% Further education/ university 12% Early learning 2% Academy sponsor 2% A global gathering of the education community Who are they and why are they here? Where do they come from? 34,711 visitors to Bett in 2015 Visitors from 128 countries Business solutions 9% Classroom equipment & hardware 32% Classroom materials 33% Classroom service 11% Curriculum improvement 28% Data management & storage 9% Furniture 4% IT services 24% Multi-media technology/ projection devices 14% Professional services 9% Security & risk management 4% Software 23% Key interests Main reasons to attend 32% To find new products 13% To keep up with the industry 13% To network and meet existing suppliers 9% To meet new suppliers 8% To attend seminars & workshops TOP UK REGIONS (Percentage breakdown of UK only) East Anglia 4.5% East Midlands 5.2% London 23.1% Midland 4.6% North West 4.6% Northern England 1.6% Northern Ireland 0.3% Scotland 0.6% South East 40.6% South West 6.3% Wales 2% Yorkshire & Humberside 4.4% TOP EUROPEAN REGIONS (Percentage breakdown of Europe only) UK 69% Scandinavia 13.5% Netherlands 2.3% Spain 1.3% France 1% Italy 1% Germany/Austria/ Switzerland 1.2% World locations 95 % Europe 1.5 % Asia 1.5 % Africa/ Middle East 1.5 % Americas 70% Teachers & head teachers 18% Administration/ management Top job functions SCHOOLS HIGHER EDUCATION FURTHER EDUCATION 37% Teaching staff 29% Lecturer/ teaching staff 21% ICT 27% ICT ORGANISATION TYPES 58% Nursery/school/ college/university 4% Local/central government 8% Consultancy 13% IT/online management 2% Charity/NGO Put your brand in front of this audience. To discuss what Bett can do for you, contact our team: [email protected] Tel: +44 (0)20 3033 2410 [email protected] Tel: +44 (0)20 3033 2558 [email protected] Tel: +44 (0)20 3033 2298 [email protected] Tel: +44 (0)20 3033 2021 Purchasing role 54% Sole or joint responsibility 30% Advisory influence