Who is she? {overview}
• Fashion designer & high-end brand
• Trademark Look
• Exuberant, embellished & over
the top
Current Social Media
Follow @XoBetseyJohnson
Become a fan
www.betseyjohnson.com
Connect with Bloggers
• Intimate connection between brand and consumers
•Direct connection
• Great way to connect with high-fashion world
• Generate coverage by other bloggers
Betsey TV
• Day in the life
• Behind the scenes
• Runway shows
Smart Technology
• Constant, up to date information
• Location based services offering promotions upon check-in+
Media Plan
• Must take seasonal, holiday, and New York Fashion week into account
Jan Feb March April May June July August Sept Oct Nov Dec
Facebook X X X X X X X X X X X X
Twitter X X X X X X X
Tumblr X X X
In Store X X X X
Digital X X X X
Location X X X X
Budget
Utilize the daily budget feature to determine how much to spend at what time on Google AdWords
Media Budget
$5,000
$3,000
$2,000
$10,000
$7,000
$5,000 123456
=Twitter=Digital PR
=In store promotions
=Location based=Tumblr
Evaluation
Track and analyze conversations about brand across Facebook and Twitter
Clicks on web page
Track sales and conversions
More purchases More revenue Successful campaign