Bethany Christian Services Strategic Destination

Bethany Christian Services Strategic Destination

By 2008 Bethany will

restore, Nurture, and save lives of Children

by Strengthening and Providing Families For

48,000 Children

Bethany Christian Services Strategic Priorities

Our discussions this morning will focus on the strategy

formation and execution of our strategic priorities.

For it is by grace you have been saved through faith, and this is not from yourselves, it is a gift of God, not by works so that no one can boast.

Ephesians 2:8

For we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.

Ephesians 2:10

What are good works?

Bethany Christian Services Strategic

PrioritiesFor 2006 we will established nine strategic priorities. Four are new initiatives and five are extensions of priorities started in 2005.

•These nine strategic priorities are being incorporated into the Balanced Scorecards of each branch.

•The Balanced Scorecard provides us a visible report on a monthly or quarterly basis of our performance in achieving strategic priorities.

Infant Adoption

610

620

630

640

650

660

670

680

690

700

2003 2004 2005

665 694

640

4% Increas

e

4.5% Increas

e

Infant Adoption Infant Adoption StrategyStrategy

A.A. Updated manuals and structured training Updated manuals and structured training will lead to a clearer focus and message will lead to a clearer focus and message regarding adoption.regarding adoption.

B.B. Internal processes will be evaluated and Internal processes will be evaluated and refined as needed to reach out to both refined as needed to reach out to both expectant parents and prospective expectant parents and prospective adoptive parents, including payment of adoptive parents, including payment of birthparent expenses.birthparent expenses.

C.C. A multiple-layer marketing plan A multiple-layer marketing plan will be developed, which will will be developed, which will include the review, revision and include the review, revision and creation of marketing materials, creation of marketing materials, improved utilization of the improved utilization of the Internet, and development of Internet, and development of effective marketing tools for effective marketing tools for staff use. staff use.

Infant Adoption Infant Adoption StrategyStrategy

Marketing Bethany’s Marketing Bethany’s Services and ImageServices and Image

Bethany will define a branding Bethany will define a branding strategy and provide brand strategy and provide brand

marketing materials to offices. marketing materials to offices. Additionally, we will provide Additionally, we will provide

quality marketing resources for quality marketing resources for branch-specific needs. branch-specific needs.

Marketing Bethany’s Marketing Bethany’s Services and Image Services and Image

StrategyStrategyA.A. Marketing has created branch specific Marketing has created branch specific

international packets that will be used international packets that will be used by all offices and distributed centrally. by all offices and distributed centrally.

B.B. The Marketing Department has The Marketing Department has held phone conferences with held phone conferences with virtually each office and is virtually each office and is developing advertising and developing advertising and marketing plans for 2006.marketing plans for 2006.

Marketing Bethany’s Marketing Bethany’s Services and Image Services and Image

StrategyStrategy

C.C. The Marketing Director will The Marketing Director will establish specific target establish specific target demographics for each major demographics for each major customer segment to facilitate customer segment to facilitate more effective local and national more effective local and national advertising efforts.advertising efforts.

Contribution RevenueContribution Revenue

Bethany’s Advancement Bethany’s Advancement Department, with each Branch Department, with each Branch Office will increase gift revenue Office will increase gift revenue

in 2006 by 10% over 2005.in 2006 by 10% over 2005.

Contribution Revenue Contribution Revenue StrategyStrategy

A.A. We will communicate to donors We will communicate to donors nationwide the vision of Bethany as a nationwide the vision of Bethany as a world-wide ministry to encourage world-wide ministry to encourage increased donations to both the local increased donations to both the local office and our world-wide ministry.office and our world-wide ministry.

B.B. We will increase new donor We will increase new donor acquisition through increased acquisition through increased personal donor contacts.personal donor contacts.

Contribution Revenue Contribution Revenue StrategyStrategy

C.C. We will invite each Bethany board We will invite each Bethany board member to give and participate in member to give and participate in fundraising in 2006.fundraising in 2006.

D.D. We will increase our "ask" to We will increase our "ask" to foundations and other businesses foundations and other businesses to support our ministry.to support our ministry.

Embryo AdoptionEmbryo Adoption

Bethany will increase the number of Embryo Adoption Family assessments that are processed and forwarded to

NEDC and Snowflakes in 2006 by 50% over this year.

Embryo Adoption Embryo Adoption StrategyStrategy

A.A. We will implement our embryo We will implement our embryo adoption awareness campaign, adoption awareness campaign, which is funded by a 2-year, which is funded by a 2-year, $321,000 per year HHS Grant to $321,000 per year HHS Grant to achieve this objective. achieve this objective.

Embryo Adoption Embryo Adoption StrategyStrategy

B.B. We will develop a training curriculum We will develop a training curriculum for all staff on how to do embryo for all staff on how to do embryo adoption family assessments.adoption family assessments.

C. We will develop a program manual that will include policies, procedures and protocols, empowering staff to be proficient in doing embryo family assessments and counseling.

International Adoption International Adoption

Bethany will increase its international adoptive

placements in 2006 by 15% over 2005.

International Adoption International Adoption StrategyStrategy

0

100

200

300

400

500

600

700

800

2003 2004 2005

588

639

698

proj

ecte

d(9% increase)

(9% increase)

International Adoption International Adoption StrategyStrategy

B.B. We will enhance training for We will enhance training for branch staff to improve Bethany’s branch staff to improve Bethany’s service delivery to adoptive service delivery to adoptive families.families.

A.A. We will conduct an assessment of We will conduct an assessment of three additional countries to establish three additional countries to establish additional international adoption additional international adoption programs in 2006.programs in 2006.

International Adoption International Adoption StrategyStrategy

C.C. We will collaborate with We will collaborate with Marketing and I.T. to improve Marketing and I.T. to improve our customer service to adoptive our customer service to adoptive parents.parents.

Christian Conciliation Christian Conciliation

Bethany will develop Christian Bethany will develop Christian Conciliation as Bethany’s way to Conciliation as Bethany’s way to

resolve conflict internally and resolve conflict internally and with those whom we serve.with those whom we serve.

Christian Conciliation Christian Conciliation StrategyStrategy

A.A. Bethany will work with Peacemaker Bethany will work with Peacemaker Ministries to develop a plan for the Ministries to develop a plan for the implementation of Christian implementation of Christian Conciliation at Bethany.Conciliation at Bethany.

B.B. Bethany will integrate mediation and Bethany will integrate mediation and arbitration provisions into agreements and arbitration provisions into agreements and contracts with its clients. This will be done contracts with its clients. This will be done with legal consultation in cooperation with with legal consultation in cooperation with Bethany’s insurance carrier.Bethany’s insurance carrier.

Christian Conciliation Christian Conciliation StrategyStrategy

C.C. Training will be provided to staff Training will be provided to staff and manuals will be developed and manuals will be developed for staff and board members to for staff and board members to implement Christian Conciliation implement Christian Conciliation in all of our offices.in all of our offices.

Church PartnershipsChurch Partnerships

Bethany will develop Bethany will develop partnerships with Christian partnerships with Christian church congregations and church congregations and denominations world-wide. denominations world-wide.

Church Partnerships Church Partnerships StrategyStrategy

A.A. The Marketing and The Marketing and Advancement Departments will Advancement Departments will provide leadership in the provide leadership in the creation of a job description for creation of a job description for church ambassadors and create church ambassadors and create materials for them to use in materials for them to use in their role.their role.

B.B. The Marketing and Advancement The Marketing and Advancement Departments will coordinate the Departments will coordinate the creation of materials that promote creation of materials that promote Bethany’s church partnerships.Bethany’s church partnerships.

Church Partnerships Church Partnerships StrategyStrategy

C.C. The Directors of Operations will work The Directors of Operations will work with each branch office to develop a with each branch office to develop a measurable implementation plan measurable implementation plan integrated into the Balanced Scorecard.integrated into the Balanced Scorecard.

D.D. The Leadership Team will The Leadership Team will develop a strategy for achieving develop a strategy for achieving denomination endorsements and denomination endorsements and opportunities for denomination-opportunities for denomination-wide communication.wide communication.

Church Partnerships Church Partnerships StrategyStrategy

International Family International Family PermanencyPermanency

Bethany will actively work to Bethany will actively work to improve child care and provide improve child care and provide alternatives of care to improve alternatives of care to improve

permanency for children permanency for children worldwide.worldwide.

International Family International Family Permanency StrategyPermanency Strategy

A.A. Bethany will dialogue with Bethany will dialogue with leaders in countries where need leaders in countries where need and opportunity for improved and opportunity for improved child care services exist.child care services exist.

B.B. Bethany will initiate proposals to Bethany will initiate proposals to funding sources for the funding sources for the development of alternative child development of alternative child care.care.

International Family International Family Permanency StrategyPermanency Strategy

C.C. Bethany will mobilize the church Bethany will mobilize the church community by way of education, community by way of education, partnerships and ministry trips as a partnerships and ministry trips as a significant outreach to the significant outreach to the underserved children of the world.underserved children of the world.

D.D. Bethany will partner with the Christian Bethany will partner with the Christian community in developing children’s community in developing children’s services, including foster care and services, including foster care and adoptive families.adoptive families.

Post AdoptionPost Adoption

Bethany will develop a Bethany will develop a comprehensive, agency-wide comprehensive, agency-wide

post adoption treatment post adoption treatment program. program.

Post Adoption Post Adoption StrategyStrategy

B.B. The “Together We Are Their Hope” The “Together We Are Their Hope” campaign will focus on raising funds for campaign will focus on raising funds for the construction of a residential the construction of a residential treatment and resource center. This will treatment and resource center. This will be a national center for assessment and be a national center for assessment and short-term crisis intervention and an short-term crisis intervention and an international center for training and international center for training and consultation.consultation.

A.A. Bethany will develop a post-adoption Bethany will develop a post-adoption education model to assist families education model to assist families and address attachment problems.and address attachment problems.

Post Adoption Post Adoption StrategyStrategy

C.C. The Attachment Regulation of emotion The Attachment Regulation of emotion and core Competency (ARC) model will and core Competency (ARC) model will be used to guide the treatment of be used to guide the treatment of children in this program and in our children in this program and in our branch offices.branch offices.

D.D. Training materials will be developed Training materials will be developed for Bethany-wide use in the for Bethany-wide use in the assessment and treatment of assessment and treatment of children for post adoption services.children for post adoption services.

Post Adoption Post Adoption StrategyStrategy

E.E. Bethany will develop a network of Bethany will develop a network of therapists in all Bethany locations therapists in all Bethany locations who meet the criteria of who meet the criteria of experience, training and expertise experience, training and expertise to provide services to children.to provide services to children.