Beth Markus Visual Resume 2013

Beth Markus

linkedin.com/BethMarkus

[email protected]

I was born in sunny Fullerton, California. (That’s near Disneyland).

Growing up,we had a lemon tree in our backyard.

…I still really like Disneyland and lemons.

Me.

My teacher told my mom I was the “Heartthrob of the forth grade class”.

To bolster my self-esteem, my mom mentioned this frequently, as if it were an actual achievement.

(This was surprisingly effective up until age 12… when independent thought kicked in).

I believe our true selves emerge around age 12.

Beth Estelle MarkusJohn Baldwin Elementary SchoolDanville, California.

Customer Advocacy

Project & Program Manager

Public Relations

SEO & Social Media

Customer Advocacy

• Developed and created Oracle customer case studies, leveraged success stories in the media, identified sensitive deployments for swift resolve.

• Created Customer Press Reference Program for Palm. Interviewed customers and managed press contacts.

• Created & Directed Customer Reference program from ground-up for Genesys. Completed 15 references monthly; managed team of 5. Created print ads, placed customers in events, press and collateral.

• Built Customer Video Reference Library for Genesys.

Project & Program Manager

Public Relations

SEO & Social Media

Specialized in Fortune 500

Companies

Project & Program Manager

SEO & Social Media

Public Relations

Customer Advocacy

Ensure every campaign has specific objectives and metrics which are

tracked to provide insight & measure effectiveness.

Experienced in creating and directing integrated marketing plans, including social engagement.

Able to define strategy, craft core messaging and implement world-class integrated programs.

Strong collaborator adept at managing budgets, talent and time.

• Developed & executed communications plan for $50m project

Public Relations

• As Account Exec for pitched and secured coverage in tier-1 press.

• Keynote speech writer for Senior VP Executives at

• Lead Writer in corporate marketing department at Oracle,Genesys & VRG; authored whitepapers, collateral, web site content.

• Collaborated with PR team(s) to craft pitches around customer deployments with Oracle, Genesys, Palm & VRG.

• Conceived and launched ‘Customer Innovation Awards’

SEO & Social Media

Project & Program Manager

Customer Advocacy

SEO & Social Media

Developed SEO Web sites with the ‘For Dummies’ brand: Realized over 5k unique visitors within first 120 days.

Created SEO content plans - managed 15 writers.

Established thought-leadership interview series with knowledge experts, creating relevant links.

Created Social Media content plan for ‘For Dummies’ branded sites on Facebook and Twitter.

Public Relations

Customer Advocacy

Project & Program Manager

Received Bachelor of Science in Business Administration, San Francisco State University

• Member of the Advertising Club

• Member of the Forensics Team-Public Speaking

• Created promotional posters for University’s MBA program which were placed throughout the Bay Area in public spaces, including BART stations.

• Self-supported throughout college (ate lots of potatoes)

Volunteer Judge for National

Student Advertising Competition

Print Ads:

Secured customer

participation

Bank of America

Wrote copy

Designed ads

Travelocity

…made sure garden gnome was tilted at just the right angle.

Interviewed

customer

Wrote story

Secured

approvals

Success Story:

…have

interviewed

100’s of

customers

Shown here interviewing a Senior VP with Yahoo.

Press Coverage:

Original Customer Success Story,City of Houston, Texas, Houston 311 Help Line.

Interviewed

customer

Wrote story

Pitched story

to PR team

Customer became active advocate for company: Provided numerous press interviewsand spoke at user events.

Secured Top Media Coverage:

Sales Tools:Collateral | Product Sheets | Web Site Copy | Success Stories |

Customer Interviews | White Papers | SEO Content | Blogs |

Executive Speeches | Web & Print Articles | e-books | Data Sheet

| Value Proposition

Statements |

Corporate Content

| Podcasts |

Product Messaging

| SEO Key Words |

Thought Leader

(I’ve written content for all of these deliverables).