Betagroup November 30th, 201 Flagey Studio 1

Jean-Cédric Bienfait

SEINGAGE

#63

November 30th, 2016Flagey Studio 1

Looking back to December 2015, Brussels was so sadly

empty

but campaigned hard to win its visitors back early 2016

and as terror strikes again on March 22nd 2016

everyone was invited to contribute

?

then this image poped back in my mind and I thought the approach could be improved …

Sprout

Sprout Wifi

Sproutifi

Sprout Wifi

HotSprout

Chase and find our HotSprout Wifi hiddenin your city, log onto it and we will fly you next week to Brussels for an amazing all-inclusive week-end for two persons.

SproutSpot

Delivering relevant content « Here & around, now ! »onto tourists’ devices without an app.

A few weeks and a couple of iterations later…

THE SEINGAGE PLATFORM Digital Signage, Social

Engage

HOW DO YOU ENGAGE A NEW AUDIENCE ? A CROWD ?

WITH AN APP ?

A QR CODE ?

A BEACON ?

THERE IS A DIFFERENT WAY

RIGHT HERE

Connect Beacon on your mobileTo get 5 % rebate. Only here & now !

RIGHT NOW

JUST A SINGLECLICKAWAY

TO MEET THE WAOW

Web Apps Over Wifi

AVAILABLE ANYWHERE

IN NO TIME

OVER SERIOUS HARDWARE

ON ANY DEVICE

AND ANY DISPLAY

WappStore oW(Media over wifi)

WaoW(WebApps over Wifi)

managepush

WW

X

12

3

Regular3/4G

Social login

Webapps

Connect

Open internet flowManaged « internet » flow

AND IF YOU THINK OF THE WEB LIKE A LIBRARY…

WE DELIVER THE RIGHT CONTENT AT THE RIGHT TIME AND PLACE

ROADMAP

ADDITIONAL CUSTOMER ROLL-OUT

VALIDATE ON LARGER SCALE

DEVELOP NEW USE & BUSINESS CASES

@SHOPPING MALL

@STADIUM

@AIRLINE LOUNGE

@HAIRDRESSER

@FESTIVAL@MUSEUM

@CONVENTION

RIGHT HERE, RIGHT NOW :

@ PLACE & TIME

@BANK

@RETAIL

@ENTERTAINMENT

@NIGHTLIFE

WHAT FOR?

Gamifying

Polling opinions Engaging

socially

YOU name itCouponing

Retailing

COMPETITION?

RISKS?

OPPORTUNITIES : GOOGLE’S NEARBY & PERSONAL WEB, (BIG) DATA,… CONTEXTUAL SESSIONS?

ABOUT ME?

ABOUT YOU?

SEED AND NURTURE

ASSEMBLE A GREAT TEAM

REMEMBER, IT IS AS EASY AS

1 Sight

REMEMBER, IT IS AS EASY AS 1 Sight it

2 Connect

(and accept if requested to)

REMEMBER, IT IS AS EASY AS 1 Sight it 2 Connect (and accept if requested)

3 Engage!

THANK YOU !

SEINGAGE