Best XQ Launch Practicies with Steve and James

Plugging In: Best Practices For a Successful XQ Launch

Presenters

James Westgate XQ Experience Designer [email protected]

Steve Jacobs Manager of Launch Services [email protected]

Why might you be here?

! You’re in the planning stage of incorporating XQ into your locations.

! You’re interested in XQ and want to learn what’s involved in the Launch process.

! You’ve already incorporated XQ into some of your locations and want to maximize your experience.

What you will learn

! Launch process ! Timelines

! 5 best practices ! Maximize XQ benefits

Launch Process & Timeline

•  Completed by Day 3 Getting Started

•  Completed by Day 5 Hardware and Site Preparation

•  Completed by Day 14 Content Development and Setup

•  Completed by Day 16 XQ Training

•  Completed by Day 18 Software Activation and Go Live


•  Completed by Day 3 Getting Started

! Introduction to XQ training materials

! Initial data collection

! Welcome call – Launch team

! Timeline discussion


•  Completed by Day 5 Hardware and Site Preparation

! Hardware order

! Site survey

! Introduction to hardware partner


•  Completed by Day 14 Content Development and Setup

! Content review

! Console introduction

! Content template


•  Completed by Day 16 XQ Training

! Sales training

! Content management training


•  Completed by Day 18 Software Activation and Go Live

! Final content review - adjustments

! Play list assignment

! Media player setup

! Hardware installation completed

5 Best Practices for XQ Launch

1.  Select the right people for the team 2.  Place the right screen in the right place

3.  Keep content fresh 4.  Boost staff engagement

5.  Continue monitoring & improving

#1 Best Practice Select the right people for the team.

How Big is Your Team…..?

1 24

3 5

Owner IT Operator

! Monitor timelines

! Hardware order and installation

! Prepare location

! Recruit team

! Control budget

! Overall responsibility for the project

Project Lead

Marketing Inventory

! Ensure brand consistency

! Provide input on digital content and merchandizing

Content Lead

! Determine what to promote and highlight

! Ensure the content is always fresh and exciting

Sales Manager

Store Manager Sales Lead

! Provide training

! Design and incorporate XQ into new sales process

! Get staff buy-in & engagement

Sales Lead

#2 Best Practice Place the right screen in the right place.

XQ Ad Play Screen Attract Traffic and Maximize your Brand

! 42” screen or larger

! Near entrance, windows, and behind checkout station

! Portrait and landscape format

XQ Browse Screen

•  Placed low within hands reach

•  22” near devices •  6 to 8 devices per screen

•  32” placed near the flow of traffic

Get customers engaged and decrease walkouts

XQ Browse for iPad

! Arm your employees

anywhere in the Store

! Mounted in areas with limited space

! Great for kiosk

! Great for B2B sales

More flexibility for empowering consumers and staff with on-demand product information

#3 Best Practice Content is king. Keep it fresh!

Elements of content

•  Product images •  Rate plans •  Prices

•  Add-ons

•  Specs

•  Videos

•  Related items •  RQ4 Integration

Promote the Right Content

Tag Bestseller, New, and On Sale

Maintain with Regularity

! Develop a content maintenance plan

! Ensure the latest content ! Get fresh promotional material from your Vendors

#4 Best Practice Boost Staff Engagement

Example from Harris Teeter

Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up. — James Belasco and Ralph Stayer Flight of the Buffalo (1994)

Provide Proper Introduction & Training

! Introduced by executive ! Get store manager involved early

! Ensure that all staff watch the XQ training video

Get them excited!

! Coolest location on the block ! Ensure job security

! Highlight the benefits !  No memorizing

!  Less time educating, more time selling

!   Increase sales and profit

Incorporate XQ in the Sales Process

! Map XQ into the new sales process

! Encourage sales staff to use XQ in their routine

! Invite customers to use XQ (i.e. having a greeter)

Video – Staff testimonial

http://office.iqmetrix.com/Marketing/Shared Documents/Marketing Internal/XQ/PhotosVideo/Retail Staff Testimonial.AVI

Assign a Store Champion

! Ensure that all staff incorporate XQ into the sales process

! Alert content lead when Content needs to be updated

! Provide feedback to iQmetrix

#5 Best Practice Continue Monitoring and Improving.

Continue to Improve

! Monitor the process and improve it

! Keep content fresh and exciting!

! Try new things!

! Communicate changes

Maximizing XQ Benefits

! Placing screen strategically !   Provide real wow factor to your store !   Showcase your brand and promote your product

! Maintain Fresh Content !   Fresh content brings life into the store !   Promote the right products

! Boost Staff Engagement !   Sales staff become more successful !   Boost sales efficiency !  More customers use XQ to self-educate

Successful Launch

Higher Profit + Amazing Experience

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