Best SMX West 2013 Tweets on Metrics from SEOinhouse.com

Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting

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@ruthburr

“Segment your pages into page types & categories. Segment kws by brand/non-brand and by category. Then track everything. @seoclarity #SMX”




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@ruthburr

“Track as granularly as possible, because if something happens you want to know right away. No gaps in your knowledge. @seoclarity #SMX”




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@beebow

“monitor key metrics: traffic, conversions, CTRs, and wtd. average rankings @seoClarity #SMX #13B”




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@kgriwert

“Don't be greedy &try to claim all results are #SEO or ignore what you can't claim! Use multi-channel attribution, find #SEO impact #smx #11b”




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@beebow

“metrics only matter if you do something with them @Rhea #SMX”

This is a GREAT point. What are you doing with metrics? Are you using metrics that

actually translate to an action? If not, get help to

guide you.




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@beebow

“Tip: also, connect your Google Webmaster tools with your GA account - it will allow data to sync between both @RavenJon #SMX #11B”




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@beebow

“you can't show improvement unless you're doing comparative date ranges - so keep that in mind! @RavenJon #SMX #11B”




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@kgriwert

“Look at simple #SEO metrics: Did I improve traffic? @RavenJon #smx #11b”




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@KoMarketing

“Use multi-channel attribution in Google Analytics to see where leads are really coming from. @w2scott #smx #11B”




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@ruthburr

“Different parts of the company will benefit from your metrics in different ways - share accordingly @davelloyd1 #SMX”

Also consider different dashboards by role




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@ruthburr

“Regular technical metrics report? Keep it really simple: 1-page exec summary. Report on trends, provide context @davelloyd1 #SMX”




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@beebow

“Rhea's two cents: regardless of the situation, if you're seeing a drop, if you do nothing, you will get nothing in return. @rhea #SMX #13B”




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@GregGifford

“build your reports like you are building a product - people are going to use it @rickgalan #smx #13d”




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@ruthburr

“When tracking rankings, look at what other sites rank when they drop for a day. That's a clue to an algo test/tweak. @seoclarity #SMX”




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@akvileharlow

“Engagement needs to be tied to a goal: brand awareness, a certain promo, etc. So you can effectively measure. #smx #24a”




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@RickGalan

“My slides from yesterday's presentation on Reporting, Search Query Analysis & Landing Page Audits http://slidesha.re/YjyEUn #smx”




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@beebow

“http://bit.ly/YnDaOx --> check out this tool for comprehensive event / goal tracking to show your client @RavenJon #SMX #11B”




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@w2scott

“My presentation from #SMX Essential SEO Analytics led by @Rhea. I would love your feedback please! http://ow.ly/iLOoj”




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“My deck from #11B on Essential SEO Analytics: Performance Metrics that Count: http://www.slideshare.net/rdrysdale/essential-seo-analytics-the-performance-metrics-that-truly-count … #SMX”

@Rhea




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@BruceClayInc

“Live from #SMX: Essential SEO Analytics: The Performance Metrics That Truly Count #Liveblog #SMX #11B http://bit.ly/14O9n5r”




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@KeriMorgret

“Looking to easily calculate metrics? Try http://www.percentagecalculator.net/ #smx #11b”




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@GregGifford

“rank trackers are providing a single data point - a computer trying to be a person. Webmaster Tools is averaging real results #SMX #11B”




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@beebow

“so...what do clients really WANT? what do they need? clue: it's not where they rank. it's more targeted traffic. (& $$) @RavenJon #SMX”




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@GregGifford

“http://gaconfig.com - a site that Raven put together to help you get things set up in Google Analytics that really matter #SMX #11B”




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@KeriMorgret

“Check out http://customreportsharing.com for great GA report sharing. #11b #smx”




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@beebow

“so yes, back to call tracking. track back to referral source (FB, Google) - important, esp if you want to get paid! @w2scott #SMX #11B”




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@beebow

“aaaand Google Analytics just made it a lot easier to get the credit! multi-channel attribution, mwwwah <3 @w2scott #SMX #11B”




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@AkvileHarlow

“If you can't look at decisions from multiple perspectives, you're not measure enough data - @statrob #smx #11b”




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@beebow

“SEOmoz survey concluded: top 3 most important metrics: traffic data, conversion data, ranking data. @STATrob #SMX #11B”




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@kgriwert

“Webmaster tools shows you errors, server logs show you all response codes #SEO @vanessafox #smx #12”




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@joseph_s_thomas

“Bing to integrate click to call with Skype, call tracking forthcoming. #smx”




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@GregGifford

“don't assume your keyword/ad copy is bad, look at bounce rates/conversions & figure out if your landing page is at fault @bgtheory #smx #13d”




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@AkvileHarlow

“Set up alerts in Google Analytics and look are data in many different ways. You might pick up on something really great/useful! #smx #11b”




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@kgriwert

“Traffic dips aren't always because of some furry animal @Google ... it could be a technical #SEO issue #smx #12b”




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@lookadoo

“The search engines are experiencing with results, constantly. Stop focusing on ranking & watch your data. @DuaneForrester. #SMX”

Rankings are a performance indicator, but do NOT think of them as a “Key” performance indicator. Devalue their

influence in your reporting




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@AmyVernon

“#SMX #23b Data you might want to collect - search keyword/engine; geo/IP address, visitation count, OS/device, lots more.”




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@Brafton

“.@Rhea has seen 68% 'not provided' #seo keyword data ... How do you measure? Business metrics > SEO metrics #smx #11b”




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@kgriwert

“How can you slice keyword buckets? 1. SERP share: who are your top competitors? how visible are you in different buckets? #smx #11b”




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@beebow

“2) ranking distributions. where are we clustering? understand where rankings fall on the SERP for any segment or bucket. @STATrob #SMX #11B”




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@beebow

“look at the first 100 ranking on an SERP, count how many times your domain appears at each ranking position. @STATrob #SMX #11B”




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@beebow

“3) URL frequency. what content is ranking the highest? @STATrob #SMX #11B”




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@beebow

“count the # of times specific URLs appear in SERPs, & rank. this tells us what appears most often for this bucket. @STATrob #SMX #11B”




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@beebow

“(BTW - everything you're doing here, you should do for your competitors as well! :) clever) @STATrob #SMX #11B”




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@beebow

“Client X's biz metric is a 20% increase in conversions from organic search, 1k annual conversions with 1,200 goal @Rhea #SMX #11B”




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@beebow

“Rhea's 4 fav metrics: 1) organic traffic. view by search engine, category, season, persona @Rhea #SMX #11B”




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@beebow

“Rhea's Fav Metrics: 2) conversions. why? locate problems / opps with usability, product stock, & technical issues @Rhea #SMX #11B”




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@beebow

“Rhea's fav metrics: 3) backlinks. how? quantity, quality, relevance, location, anchor text distribution, domain authority @Rhea #SMX #11B”




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@beebow

“why? locate probs & opps with negative SEO, agency accountability, enterprise-level accountability @Rhea #SMX #11B”




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@beebow

“Rhea's fav metrics: 4) indexed pages. view by site-wide, subdomain, main templates / categories. @Rhea #SMX #11B”




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@beebow

“why? locate probs & opps with manual penalties, algorithm updates, technical issues, duplicate content @Rhea #SMX #11B”




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@AriNahmani

“.@RavenJon says WMT ranking data more accurate due to Avg of where 'real world' sees ur result despite what ur rank tracker says #smx #11b”




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@beebow

“with the advanced segment in place, you can view all of the events and goals that happened strictly from organic traffic @RavenJon #SMX #1”




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@dylanbprice

“@Casieg: URL flapping means the search engine doesn't understand which URL is authoritative for a specific search. @statrob #smx #11B”




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@susby

“Are the right pages being crawled? Google Webmaster Tools, Bing Webmaster Tools and Server logs #smx 12B”




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@beebow

“take all of that juicy data, and cross-reference it to GA with the advanced segments and comparative date ranges @RavenJon #SMX #11B”




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@beebow

“another thing to check out: landing pages. you've been making improvements, have they been impactful overtime? @RavenJon #SMX #11”




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@KoMarketing

“Make sure at every stage of your campaign (link bait, social, etc), you have diff metrics & you go back to see if it's working. #smx #11B”




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@ruthburr

“Challenges of being data-driven: you can't manage what you can't measure but not everything measurable should be managed @davelloyd1 #SMX”




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@Mike_Arnesen

“There's no wrong answer regarding SEO metrics, unless your answer is 'do nothing'. No nonsense from @Rhea at #SMX”




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@beebow

“metrics guidelines to follow: 1) get leaders involved. 2) visually represent your metrics. 3) metrics must respond quickly. @Rhea”




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@beebow

“4) metrics must be kept simple. 5) metrics should drive only the most important activities @Rhea #SMX #11B”




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@beebow

“6) limit the number of metrics. 7) take corrective action @Rhea #SMX #11B”




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@AkvileHarlow

“What's the point of having metrics if you don't do anything with them? Metrics must be simple & drive only important activities #smx #11b”




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@kgriwert

“Take advantage of all the FREE tools in GA --> Set up automated email reports to get data delivered to you (so you don't forget) #smx #11b”




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@akvileharlow

“A lot of people who don't work in SEO think it's all about rankings. The goal really shouldn't be ranking. Think about sales/leads #smx #33a”




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@ruthburr

“Common data analysis mistakes: Correlation vs. causation, data bias (too much/little data, seasonality, etc) @davelloyd1 #SMX”




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@ruthburr

“Drill into causation: If you can PROVE that X caused Y you have more power to fix it internally @davelloyd1 #SMX”




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@beebow

“avg share of social visits, FB owns. G+ is in last place in terms of traffic. it's not a traffic source. so, what is it? @audette #SMX #22A”




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@AmyVernon

“#SMX #23b Relevance signals: IR signals, bounce rate, time on site, # of page views, add-to-cart rate, conversion rate @ashutoshg”




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@Casieg

“Automate data gathering if it's possible for you. Focus on key KPIs #smx #12B”




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@beebow

“Webmaster Tools provides impressions for particular KWs ppl are searching on & click @RavenJon #SMX #11B”




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@beebow

“SERP analytics isn't just about focusing on your KWs and brand rank - it's about analyzing everyone on the SERP @STATrob #SMX #11B”




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@beebow

“in analytics, no more KW data :( keyword [not provided] - ouch. was sposed to be 2%. Rhea sees 68% @Rhea #SMX #11B”




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@KeriMorgret

“Business objective != Business metric #smx #11b”




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@beebow

“other dangers: 1) lose sight of biz objectives 2) focus on wrong metrics 3) motivate team with risky metrics @Rhea #SMX #11B”

We LOVE #3 – motivate the team with risky metrics.

It works!




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@Casieg

“The landscape of SEO tools by the end of this year will be interesting as they can leverage other products besides adwords (analytics) #smx”




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@kgriwert

“Big data isn't about have more data for #SEO -it's about knowing which data matters, identifying patterns and anomalies #smx #12b @davelloyd”




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@kentjlewis

“Off-site Local SEO Ranking Factors: consistency & authority of citations & links via @GregGifford #smx #22d”

Best SMX West 2013 Tweets on Metrics from SEOinhouse.com

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