www.greatness.coach * Ulrich Zachau, Director, Thailand, Malaysia, Regional Partnerships, The World Bank Group * Ms. Waewkanee Assoratgoon, Managing Director for Yum! Restaurants International * Chalermpong Darongsuwan, Managing Director of Philips Electronics (Thailand) Ltd. * Jean-Francois Cousin, Global Executive Coach, Greatness Leadership Coaching Best Practices to set up Thai Leaders for Success, in Asia and Worldwide Bangkok, 8 th February 2018
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* Ulrich Zachau, Director, Thailand, Malaysia, Regional Partnerships, The World Bank Group
* Ms. Waewkanee Assoratgoon, Managing Director for Yum! Restaurants International
* Chalermpong Darongsuwan, Managing Director of Philips Electronics (Thailand) Ltd.
* Jean-Francois Cousin, Global Executive Coach, Greatness Leadership Coaching
Best Practices to set up Thai Leaders for Success, in Asia and Worldwide
Bangkok, 8th February 2018
www.greatness.coach
- Best practices to set up Thai Leaders for Success in Asia and Worldwide Ms. Waewkanee Assoratgoon, Managing Director for Yum! Restaurants International
- Facing a Globalizing World: How Can Thai Leaders Realize Opportunities? Ulrich Zachau, Director, Thailand, Malaysia, Regional Partnerships, The World Bank Group
- Hard lessons learnt abroad, and tips for Thais going global Chalermpong Darongsuwan, Managing Director of Philips Electronics (Thailand) Ltd.
- 5 keys to unleash the full potential of Thai leaders Jean-Francois Cousin, Global Executive Coach, Greatness Leadership Coaching
- Panel discussion
- Participants exchange their own best-practices
What actions can CEOs and HR Leaders take, to help Thai leaders attain global leadership standards
and contribute their unique value to regional and global teams?
Best Practices to set up Thai Leaders for Success, in Asia and Worldwide
www.greatness.coach
Chalermpong Darongsuwan, Managing Director of Philips Electronics (Thailand) Ltd.
Ulrich Zachau, Director, Thailand, Malaysia, Regional Partnerships, The World Bank Group
Ms. Waewkanee Assoratgoon, Managing Director of Yum! Restaurants International
Jean-Francois Cousin, Global Executive Coach, Greatness Leadership Coaching
www.greatness.coach
BEST PRACTICE TO SET UP
THAI LEADERS FOR SUCCESS, IN ASIA AND
WORLD-WIDE
By: Waewkanee Assoratgoon Managing Director – Yum! Restaurants International (Thailand) Co., Ltd “KFC Thailand”
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KFC
STRENGTHS of
Thai Cultural
Values
12 Nationalities (US, Canada, UK, Australia, South Africa, Germany, France, Italy, India, Russia, Mexico, Thailand)
American brand of 20,500 outlets, more than 125 countries
20 Business Units 20 General Managers 5 Female Managers
Only 2 from Asia and 1 of 2 is… from THAILAND
Close, Sincere
relationship Empathy
Long-Term goal and
perspective
Diversity (Gender)
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Patron/Seniority Relationship “Bunkhun” – Show gratitude for leader.
Status and Respect.
Sincere, Deep Relationship “Namjai” – Show Kindness and
Consideration to others.
Sincere and Humble “My work speaks for itself.” Talk less than
do. Group Harmony
“Krengjai” – avoid conflict. Do not make others feel uncomfortable.
Power Distance Take responsibility and make decisions
for my own clearly defined tasks
Close Network Circle of Family, relatives, friends.
Relationship and Performance Deliver Results. Build Relationship.
Quicker to Connect & Trust Do not expect deep, sincere relationship
upfront. Be more open.
Make it easy for others to know you. Self-advertise. Self- promote.
Solve Problem No face, ego, conflict avoidance.
More trust and conflict capability.
Participative and Creative Decision Making Participate in problem solving in unknown
situations.
Open Network Be broad and approachable. Easy to connect.
5 keys to unleash the ‘global’-potential of Thai Leaders
Lessons learnt whilst supporting Thai executives to
become Global Leaders by Jean-Francois Cousin Bangkok, 8th February 2018
www.greatness.coach
Jean-François Cousin, ICF Master Certified Coach, serving Clients across Asia and the Middle-East;
former Senior Executive in Asia
Coaching and corporate experience Successful Clients
• Delivered over 10,000 hours of coaching to senior executives and teams since 2006
• Coached over 250 Thai and 200 other Asian leaders
• One of his main interests is helping leaders and organizations enhance collaboration and agility
• Former Managing Director in Thailand for a Fortune-500 company (1998-2004)
Which people-traits in Thailand are supporting its economic growth?
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• Desire and energy for success
• Attraction to newness
• Connections
• Pragmatism
• Family-values in the work-place
• Resilience
A few of the people-traits supporting Thailand’s growth are global assets
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Collaboration - in urgency
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Flexibility
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Going forward, are those strengths enough?
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The big picture and its hard truths
• The easy part of the growth in Asia is over
• Thai leaders now work in a global and ‘VUCA’ environment
• Continuous collaboration and agility critical to organizations’ success
We need to grow Global Thai Leaders… who can embed a collaborative and agile culture
in their organization
the ‘game’ in Asia has changed, leaders must become game-changers
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Agility
learn from mistakes
keen to experiment
comfortable not knowing
versatile thinking
courageous decision-
maker
eager learner
Traits of an agile leader
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Traits of a collaborative leader
Brings out her/his best
Brings out her/his best
+ Others’ best
Brings out her/his best
+ Others’ best
+ Teams’ best
Brings out her/his best
+ Others’ best
+ Teams’ best
+ Orga’s best
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Apinya’s leadership development story
Early personality development • No direct feedback • ‘Be / do perfect’ • ‘Smile’ always • Respect for senior people • Take care of younger ones • Family first, and Country too • Education through memorization
A few issues at work • Task-focused, overloaded • Risk/mistake avoidance, perfectionistic • Micro-management • Teacher-like with subordinates • Not expecting ‘juniors’ to think • ‘Silo mentality’
4. Challenge their thinking and curiosity, and invite them to join think-tanks / strategic project teams
5. Help them gain exposure and develop a world-wide network
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5 keys for HR Leaders, to coach future Global Leaders from Thailand
1. Offer regular, constructive feedback, it strengthens!
2. Discuss the impact of their leadership styles on employees’ behaviors
3. Discuss the beliefs & behaviors they need to embed in their organizations for greater success
4. Support them to integrate the best of Eastern and Western leadership principles and wisdoms
5. Assign them to different roles out of their comfort-zone (functions/operations, local/regional/global)
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Chalermpong Darongsuwan, Managing Director of Philips Electronics (Thailand)
Ulrich Zachau, Director, Thailand, Malaysia, Regional Partnerships, The World Bank Group
Ms. Waewkanee Assoratgoon, Managing Director of Yum Restaurants International
Jean-Francois Cousin, Speaker and global executive coach, Greatness Leadership Coaching
Moderator:
Best practices to set up Thai Leaders for Success in Asia and World-wide
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• Check potential derailers before an expatriation (e.g. ‘inability to inspire. To align, to connect or to build an effective team’) by looking at leader’s past successes and failures
• Before an expatriation:
• Invite Thai leaders to work intensively on an international project case and then present their conclusions to top management
• Involve Thai leaders in transversal projects, with project team-members from different countries
• Offer first short-term missions abroad (a few weeks) so that they realize working abroad can be pleasant, then longer ones, finally an expatriation
• Avoid a first expatriation where influence and communication are paramount to success; a first expatriation in a technical role may be easier than in a management role
• Ensure adequate preparation before expatriation
• Expatriate Thai leaders early in their career, before they need to spend much time taking care of their family; but not too early: they must have sufficient experience and maturity to contribute and succeed
Best practices to set up Thai Leaders for Success in Asia and World-wide
Best practice sharing by panellists and participants in Nov. ‘16
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• Regularly connect with them during their expatriation, and monitor progress afterwards
• Provide a coach/mentor if they are willing to have one
• Gather and distribute testimonials from Thai expatriates
• Help Thai leaders profoundly understand they need the courage to (1) speak up to make a difference, (2) bring up issues early (whilst there is still time to solve them)
• ‘Force’ Thai leaders out of their comfort-zone, for example to present to high-level management, so they have a chance to overcome any fear they may have and develop their talent faster
• Give them straightforward feedback for improvement
• Place them in tough situations so they build up a ‘peak state’ that helps them perform at their best, and then gain confidence from it
Best practices to set up Thai Leaders for Success in Asia and World-wide
Best practice sharing by panellists and participants in Nov. ‘16
APPENDIX
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5 keys to unleash the ‘global’-potential of Thai Leaders
Lessons learnt whilst supporting Thai executives to
become Global Leaders by Jean-Francois Cousin Bangkok, 8th February 2018