- 1. Best Practices inHealthcare Social Media Presentation for #NewhousePRSMwith @DR4WARD #hcsmbp 8.18.12 Nichole Wenderlich @nwenderlich
2. What Youre Getting Yourself Into Where Im coming from Overview of project goals Interviews with hcsm GODS Their actions, suggestions & advice Conclusions re: best practices for hcsm = #hcsmbp 3. Employed bySt. Josephs Hospital Health Center@StJosephsHealth 4. Newly designed website www.sjhsyr.orgPatient portal My St Josephs allows for scheduling classes,making appointments with doctorsLinks to social media including discussion boards/healthcarecommunities run by St. JosephsSelf-selected health-tip text message campaign Videos from doctorsHealth libraryBlog from CEO 5. Project Goals For the Social Media Graduate Class taken atNewhouse University (@Newhouse_U) at SyracuseUniversity (@Syracuse_U) with Dr. William Ward(@DR4WARD) I set out to identify: Best practices within healthcare social media (#hcsmbp) Interviewed experts in hcsm including* Practitioners Researchers Healthcare Institutional Representatives Healthcare Marketers*Individuals may represent more than one category 6. HC Practitioner PerspectiveHoward Luks, MD@hjlukshttp://www.howardluksmd.comOrthopedist | Social Media~HCR ConsultantWhy is it important for doctors to be on social media?To educate patients! Why should the information you sharebe constricted by the four walls of your office? So muchinformation is shared through social media, why shouldaccurate information related to healthcare be any different? 7. Benefits of SM Patients become educated provides for an efficient,effective and less stressful visit. SM humanizes your presence patients are morecomfortable. Bi-directional communication following visits. 8. Benefits & Best Practices Why do I share information? 85% or patients utilize the Internet to research theirdisease, physician or healthcare institution. Lack of education, training Provides tools to allow for more docs to engage Reach patients on multiple channels Providers can also use sm to discuss amongst themselves and continue learning. 9. Jumping In Doctors should not use sm for the purpose ofmarketing, however, it may be a byproduct of it. How would one start? Create a simple blog orwebsite. Docs create content on a daily basis put itonline to share with others. After initial start, determine level of involvement withsm.How to Differentiate Your PracticeVideo via The Doctors Channel & @NicolaZiady 10. HC Pro/Teacher PerspectiveBertalan Mesk, MD@Bercihttp://www.webicina.com/Medical doctor, founder of Webicina.com, speaker, blogger,university lecturer, health 2.0 consultant, Wikipediaadministrator doing PhD in genomics.Worlds 1st & only free service of curated medical smresources in over 80 medical topics in over 17 languages. 11. Benefits & Best Practices How should docs start? Take Social MEDia Course onWebicina, however, more important is simple practice. Not every doc has to create content, but every docneeds to be aware of it or how to find it. Docs need to be aware of and use sm be able torefer patients to online support groups, tools, etc., andshare info with other docs.Importance of Social Media in MedicineVideo via The Doctors Channel & @NicolaZiady 12. Best Practices If creating content evaluate. Are you creating value? Dont jump on band wagon. Docs need to be aware of privacy and legalityissues. SM supports doc/patient relationship, but shouldnever replace. Be creative. Even surgeons like games. Education is the key. Teaching med studentsvalue of sm just discussed @ Stanford. 13. HC Institution PerspectiveNicola Ziady @nicolaziadyhttp://nicolaziady.com/Social Scientist & HCSM Marketing Manager @ClevelandClinic(her tweets do not represent her employer)Due to a family emergency, I was unable to speakwith Nicola, however, I did gather much insight fromher website, tweets and The Cleveland Clinics use ofsm. 14. What Patients Want Via Mobile Phones 15. For full infographic, visit:http://twitpic.com/9o7dzq 16. Hospitals/Docs Use 81%* of surveyed American physicians use smartphones 30%* of doctors use the Apple iPad - EMR, viewradiology images & communicate with patientsiPad Pilot Programs Display unit during surgeryX-Ray, EKG, patient monitoringData entry during MD rounds Patient education, distraction, prep *May 2011 Manhattan Research survey Taking the Pulse U.S. 17. HC Institution Facebook Tips Read this before you order lunch: http://bit.ly/NjcE64 Pictures Branding CTA link to blog Medical experts Timing Engaging content Bi-directional 18. HC Marketer Perspective JOHN J. NOSTA @JohnNosta http://www.johnnosta.com #1 Kred-ranked influencer in health and included in the 2012 PHARMA 100 list. EVP, Senior Strategist at Ogilvy CommonHealth Worldwide SM is beginning to save lives. Distance is dead. Best practice is practice. EMR allows for informed decisions. 19. Groundbreaking Uses SM allows for evolving dynamic between patientsand doctors. Text/video check-ups Video monitoring of patients at home Patients monitoring their own diseases Digitizing of patient diaries Electronic development of customized patient education materialsAn iPhone device for measuringblood sugar for diabetics(Image credit: AFP/Getty Images via @daylife) 20. Groundbreaking Uses SM allows for marketing direct topatients. Exact targeting Provider/Patient win-win: opt in Dont just push info on sm new ways to respond, engage 21. Apps for Doc/Patient Comm 40% of physicians use medical apps on a daily basis Benefits Decreases costs, increases efficiency Improving communication Giving patients the tools to be responsible for their own health HIPPA secure messaging Additional Resources 5 ways mobile apps streamline patient-doctor communication bit.ly/P3yNZv via @Michelle_writes Mobile Apps The Future of Healthcare is Already at Your Fingertips #infographic via @greatist @RockHealth http://pinterest.com/pin/38773246762692568/ 22. Overall BestPractices/Conclusions Electronic Medical Records (EMR) are a given. Future: all info will be online collected @ alltouch points. Providers should be on sm even if it is just topractice. SM is not going away in hc docs need to beeducated about benefits and legalities. Interactions in hc are getting smart. Both docs &patients want it. SM is changing the face of hc those who keepup will be the ones who benefit. SM marketing can pinpoint patient needs. 23. Recommendations for@StJosephsHealth Institute a training program for docs re: benefits,legalities, resources and how-to of sm. Encourage development of apps and/or smartphone use. Continue to refine marketing to needs/wants ofpatients. Start a hospital blog with expert authors, relevantinfo. Push through SM channels. Work to actively engage hc community throughsm (vs. pushing info). Continue transition to EMR. 24. Thank you! [email protected]@nwenderlichLinkedin.com/in/nicholewenderlich
