Best Practices for Using mobile Event Apps

Event Apps:

An Organizer’s Best Friend

What is an event app?

Attendee engagement tool

Communication channel

Valuable data source

Revenue steam

Program replacement

An organizer’s best friend!

1. Know What You Want

<$1,000

$2,500

$5,000+

1. Know What You Want

Custom AppListed in an App

1. Know What You Want

• Native vs Mobile Web?

1. Know What You Want

• Native vs Mobile Web?

• Augment or replace printed program?

1. Know What You Want

• Native vs Mobile Web?

• Augment or replace printed program?

• Attendee networking?

1. Know What You Want

• Native vs Mobile Web?

• Augment or replace printed program?

• Attendee networking?

• Sponsor features?

1. Know What You Want

• Native vs Mobile Web?

• Augment or replace printed program?

• Attendee networking?

• Sponsor features?

• Push notifications?

2. Appreciate Push’s Power

2. Appreciate Push’s Power

• 60%-90% view rate (vs email’s <20%)

2. Appreciate Push’s Power

• 60%-90% view rate (vs email’s <20%)

• Smartphone owners check phones

150x per day on average

2. Appreciate Push’s Power

• 60%-90% view rate (vs email’s <20%)

• Smartphone owners check phones

150x per day on average

• Phones are always within arms reach

2. Appreciate Push’s Power

• Don’t over-do it! SpamUninstall

2. Appreciate Push’s Power

• Don’t over-do it! SpamUninstall

• Keep it useful to the attendee

2. Appreciate Push’s Power

• Don’t over-do it! SpamUninstall

• Keep it useful to the attendee

• 1/day pre-event, 1/hour during event

3. Engage In Advance

3. Engage In Advance

• Attendee networking

3. Engage In Advance

• Attendee networking

• Schedule-building

3. Engage In Advance

• Attendee networking

• Schedule-building

• News/announcements

3. Engage In Advance

• Attendee networking

• Schedule-building

• News/announcements

• Content teasers

4. Pick One Social Channel

• Twitter Hashtag

4. Pick One Social Channel

• Twitter Hashtag

• Facebook Group

4. Pick One Social Channel

• Twitter Hashtag

• Facebook Group

• LinkedIn Group

4. Pick One Social Channel

• Twitter Hashtag

• Facebook Group

• LinkedIn Group

• In-App Feed*

5. Leverage The Data

5. Leverage The Data

• App Usage

5. Leverage The Data

• App Usage

• Surveys (In-App)

5. Leverage The Data

• App Usage

• Surveys (In-App)

• User Contact Info

5. Leverage The Data

• App Usage

• Surveys (In-App)

• User Contact Info

• Demographics?

6. Monetize

• “App Sponsor”

6. Monetize

• “App Sponsor”

• Enhance Existing

6. Monetize

• “App Sponsor”

• Enhance Existing

• A La Carte

6. Monetize

• Target attendees by demographic, etc

6. Monetize

• Target attendees by demographic, etc

• Measure # sponsor impressions,

clicks

6. Monetize

• Target attendees by demographic, etc

• Measure # sponsor impressions,

clicks

• Opportunities before, during and after

6. Monetize

• Target attendees by demographic, etc

• Measure # sponsor impressions,

clicks

• Opportunities before, during and after

• Within app, but also on the web

6. Monetize