M-Agile Best practices for successful Mobile Agile Droidcon Israel 2015 Discussion with: Roy Nuriel, Director of Product Management
Best practices for successful M-Agile - Roy Nuriel, Perfecto Mobile
Aug 08, 2015
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M-AgileBest practices for successful Mobile Agile
Droidcon Israel 2015
Discussion with: Roy Nuriel, Director of Product Management
2
Introducing Perfecto Mobile
Dominant leader & visionary
Strong Ecosystem
Perfecto @ a glance
Enabling Enterprises create better mobile apps faster with continuous quality“Perfecto Mobile marks shift in mobile apps QA with Continuous Quality Lab”
Proprietary & Confidential
Setting the bar for market success
• Founded in late 2006, Business HQ in Boston and R&D in Israel• Proven management team with over 200 employees globally• Funded by leading VCs, Total - $57.8M
3
Customer Traction
Proprietary & Confidential
Tier 1 (500)
Tier 3 (3000)
Tier 2 (1500)
2011 2012 2013 2014
Lets talk about…
• Market trends• M-Agile challenges• M-Agile best practices
Market trends
Digital channels
• Digital experience is the #1 factor for customers satisfaction & churn
• Digital channels = Mobile + Web + Social
The Future of mobile application development report – Forrester January 28, 2015
The Digital Engagement Journey
• Physical experience and interaction gives way to Digital
• Budgets are shifting accordingly
WebMobile Apps as hand held web
User Centric Mobile Apps/ Services
Complete Digital Engagement
1990-2007
2007 - 2013
2013 – 2015+
2015+
Mobile Strategy at United Airlines User Engagement Centric Design
Engagement Driven Innovation Execution Business Outcome
2013 Investor Report
Mobile Contributes
20101 2013E
ANCILLARY REVENUE VIA DIGITAL CHANNELS
+~4x
Why Wearable Technology?“Most people reach for their Smartphone every six minutes ~150 times a day.Wearable Technology may reduce that number by 60%”.Source: Smart Ring
More Frequent & Faster Releases
High user engagement requires continuous improvement
The Mobile Market is in continuous change
Competition is moving continuously and aggressively
Rapid Change forces frequent and fast releases to drive engagement
20104 per year
201536 per year
Typical app releases per year
IDC
Mobile accelerat
e the move to
Agile
M-Agile Challenges
VelocityQuality
Quality - Users Expectations are High, Feedback is Public
“Poor app quality is the primary reason behind the weak adoption, usage and even failure of many mobile apps.”
[ Gartner, Sep 2014 ]
Starbucks App Store Reviews
Mobile Is Diverse, Complex & Dynamic
20132012201120102009
Windows 8Oct 2012
Windows 7Oct 2009
FroyoMay 2010
CupcakeApr 2009
iOS 6Sep 2012
iOS 5.1Mar 2012
iOS 5.0Oct 2011
iOS 4.3Mar 2011
iOS 4.2Nov 2010
iOS 3.1Sep 2009
iOS 3.0Jun 2009
iOS 6.0.1Nov2012
iOS 6.1Jan 2013
iOS 6.1.3Ma2013
Jelly Bean
Jelly BeanJune 2012
Jelly BeanJelly Bean
Jelly Bean
ICS
ICSOct 2011
ICSICS
ICS
GingerbreadGingerbread
GingerbreadGingerbread
DonutSep 2009
EclairOct 2009 Gingerbread
Dec 2010
iOS 4.1Sep 2010
iOS 4.0Jun 2010
iOS 3.2Apr 2010
Performance Security
Agile Hour-Glass approach
UI
Integration
Unit Testing
Target Devices
TargetEnv.OS
OS versionsForm factorsCPU & MemoryManufacturersWearable
NetworksOrientationEventsDevice eventsLocationsWearable
Performance Security
QA Evolution into XA
UI
Integration
Unit Testing
Target Devices
TargetEnv.
Experience Assurance (XA)
DevTestContinuously
Integrated
Mobile Continuous Quality Practice …
Job TestDuration
Test ScopeDevice
CoverageUnit System Smoke Regression Performance
Hourly 20-40 Min ±4
3-4 times a day 30-60 Min ±6
Nightly 2-7 Hours ±10
Weekend 10-48 Hours ±20
Meet your users in the app store
Browse Reviews by:1. Device2. Version3. Time, Rating, Helpfulness
But the app isn’t the only one changing…
Manage an industry calendar in your team
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